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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

45:35

308. What you need to know about Reliable Revenue

The Ecommerce Roadmap ·

2026/02/24

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms. Sign up for Reliable Revenue now: https://www.thesocialsalesgirls.com/reliable-revenue

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43:09

307: Disaster proof your Business - here's how

The Ecommerce Roadmap ·

2026/02/17

Join us in this episode as we explore Sam Gilhooley's remarkable journey from bed rest to business boss. Sam, owner of Magnetics and a student of our Reliable Revenue course, shares what happened when illness took her out of her business for seventeen months. Listen in and find out: 💪 How Sam finally "put down the tape gun" and started working ON, not in, her business. ⚙️ What happened when she implemented an automated system to put sales on auto-pilot. 😴How Sam kept earning a paycheck while on

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34:56

306: Jen Isn't Making Enough Profit

The Ecommerce Roadmap ·

2026/02/10

What if the problem isn't profit—but sales? In this episode, I sit down with Inner Circle member Jen, who's wondering if her business is worth continuing. She's doing the work. She's tracking her numbers. But she's not making enough money to justify the effort—and she's seriously questioning whether it's time to pack it in. What we discovered together might surprise you. Because once we looked at her numbers, it turns out profit isn't the problem at all. This is a real-time coaching call that walks

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51:44

305: Here's The Advice That Changed Everything For...

The Ecommerce Roadmap ·

2026/02/03

In this episode, Susan talks with Inner Circle member Shelley Sandford about what it actually looks like to build momentum when you're starting from zero. Shelley joined the program before she even launched her website, followed the process, asked for help when she got stuck, and made a key messaging shift that changed everything. Seven months later, she ran an event that sold 500 units — and she's breaking down exactly how she got there. This conversation is honest, practical, and especially

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27:47

304: Here's How A Maker Gets Set Up For Consistent Sales

The Ecommerce Roadmap ·

2026/01/27

Sara's built a solid foundation for her handmade business. Now, she's ready to cut back on in-person shows and grow her online sales. But how do you go from "everything's set up" to actually seeing consistent revenue? This episode is a fly-on-the-wall coaching call where we map out a clear, focused plan for hitting $35K in sales between September and December—without burning out or second-guessing every move. Listen in and learn: Why having a strong funnel and good products still won't get you the

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35:52

303. A step by step plan to double Louise's email list

The Ecommerce Roadmap ·

2026/01/20

Louise Buckley grew her list by nearly 2,000 in five months—and now she's on track to hit 10,000 by year-end using simple, strategic moves. In this episode, Louise shares how she's growing her boutique clothing business with intention. From turning a broken receipt printer into an email-capture tool, to using live sales and collaborations as list-building machines, she's staying focused on what works—and doubling down on her momentum. If you're stuck trying to grow your list, this conversation is

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48:55

302: 73% Of Valerie's Sales Are From Email. Here's...

The Ecommerce Roadmap ·

2026/01/13

Valerie DeVito has her email system dialed in, her products are flying off the shelves, and her conversion rate is solid. So why aren't her sales growing? In this coaching session, we dig into the one thing she's been missing—and walk through the simple, repeatable strategies that will help her finally scale. You'll learn: Why a high returning customer rate can stall your growth—and how to fix it The #1 way to turn lurkers into subscribers (and buyers) The exact email opt-in offers that are

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40:46

301: Melanie's Reliable Revenue System Works. Here's...

The Ecommerce Roadmap ·

2026/01/06

What if nearly half your sales came from email—without running lead ads or chasing every marketing trend? In this episode, Susan sits down with Melanie, the founder of Beads in Style. Melanie has completed Reliable Revenue three times, and the backend she's built reflects it—clean data, strong engagement, and forms that are all pulling their weight. But now she wants to grow her list from 300 to 750 leads per month. Together, they dig into the real numbers behind that goal, the opt-ins that are

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29:35

300: Handmade Business? See How Janine Will Double...

The Ecommerce Roadmap ·

2025/12/30

What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic,

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29:12

299: Ellie's Sales Are Great; How Does She Make More...

The Ecommerce Roadmap ·

2025/12/23

Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear

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35:57

298: Christina's Transitioning From In-Person to...

The Ecommerce Roadmap ·

2025/12/16

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even

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31:56

297: Louise Is Getting Sales. How Does She Build A...

The Ecommerce Roadmap ·

2025/12/09

Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you're sending emails, getting sales, and wondering how to grow this thing the smart way—this one's for you. What you'll learn in this episode: Why building your

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39:42

296: How to 2X Hayley's Shopify Sales

The Ecommerce Roadmap ·

2025/12/02

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify"

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01:02:10

295: Here's Why You're Probably Doing Better Than You...

The Ecommerce Roadmap ·

2025/11/25

This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales. You'll walk away with a better understanding of where your store stands—and what to do next. What you'll learn: Why "not feeling ready" is holding store owners back What most ecommerce stores

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40:26

294: Here's How You Can Get Sales in December

The Ecommerce Roadmap ·

2025/11/18

December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays. You'll learn: How to pick your holiday shipping cutoff date Why visibility matters after Black Friday How to schedule four email campaigns that sell while you rest Why the "second send" email often performs best What to include in your holiday emails (no discounts

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32:39

293: Generate weekly income with this simple strategy

The Ecommerce Roadmap ·

2025/11/11

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity

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45:22

292: 6 HOT Tips To Have Your Best Black Friday – Or...

The Ecommerce Roadmap ·

2025/11/04

Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why your sale doesn't have to happen on Black Friday How to keep your campaign simple and effective The one-message strategy that consistently wins How to build a high-converting early access list What to offer (and what to skip) this season RELATED LINKS: The Most Valuable

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52:06

291: Here's What I Do When Things Aren't Going Well....

The Ecommerce Roadmap ·

2025/10/28

When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions. You'll learn: Why frustration with ads or slow results is normal How to pause before reacting (and actually solve the problem) Why hiring help isn't a "set it and forget it" move How to separate facts from feelings

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31:26

290: Here’s When You’re Ready To Run Purchase Ads

The Ecommerce Roadmap ·

2025/10/21

If sales are trickling in, and you’re tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you’re ready for ads—and what to focus on first if you’re not. You’ll learn: The real cost of getting a sale from an ad How to know if you have a traffic problem or a conversion problem The 3-part sales funnel every store owner should track Simple, organic strategies to increase sales before you spend a cent When to add

en

33:12

289. Stop ignoring your Mindset. It's a powerful tool.

The Ecommerce Roadmap ·

2025/10/14

In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn’t about manifesting or “just being more positive.” It’s about interrupting the patterns that keep you stuck and creating new ones that help you move forward. You’ll learn: ✔️ Why your brain is wired to keep you “safe”—not successful ✔️ How to spot the stories that are sabotaging your progress

en

317 results

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