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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

29:35

300: Handmade Business? See How Janine Will Double...

The Ecommerce Roadmap ·

2025/12/30

What if the key to scaling your handmade business isn't launching more products—but doing less, better? In this episode, Susan chats with Janine Duguid, the founder of Wheat & Wildflower, a Canadian kidswear brand that's growing fast—without paid ads. They dive into how Janine doubled her online sales, what's working behind the scenes, and the systems she's using to scale her business in a sustainable way. Whether you're handmade, small batch, or just trying to get more from your existing traffic,

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29:12

299: Ellie's Sales Are Great; How Does She Make More...

The Ecommerce Roadmap ·

2025/12/23

Are you still spending your time on something you told yourself you'd stop doing a year ago? That's where Ellie Lum found herself. She runs Klum House, a multi six-figure business with a growing audience and a solid product line. But now she's looking to create more profit—and more space—so she can focus on the work she loves. In this live coaching call, we walk through how to step out of production mode and into the next phase of business. If you're still stuck doing the parts of the job that wear

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35:57

298: Christina's Transitioning From In-Person to...

The Ecommerce Roadmap ·

2025/12/16

How do you grow a handmade, one-of-a-kind product business—without drowning in shipping, customer service, or content creation? That's what we unpack in this coaching call with Christina Archila of La Chaka. After finding in-person success at one of the best markets in D.C., Christina moved her business online—and discovered a new set of challenges. In this episode, you'll learn: How to keep fulfilling orders when you're offline (literally off the grid) Why you don't need to ship every day—even

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31:56

297: Louise Is Getting Sales. How Does She Build A...

The Ecommerce Roadmap ·

2025/12/09

Louise Middleton isn't guessing her way to sales—she's built a system that works. Three months after completing Reliable Revenue, her email flows and campaigns are bringing in consistent orders. So now what? In this episode, we walk through what it really takes to grow a profitable business—without losing momentum or burning out. If you're sending emails, getting sales, and wondering how to grow this thing the smart way—this one's for you. What you'll learn in this episode: Why building your

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39:42

296: How to 2X Hayley's Shopify Sales

The Ecommerce Roadmap ·

2025/12/02

Hayley runs a beautiful bath and body store in northern Michigan and, like a lot of retailers, her in-store sales are strong but her online channel is lagging behind. Her big goal? Get her online sales to match her brick-and-mortar sales by the end of the year. In this episode, you'll hear us reverse-engineer that goal using simple math, her key metrics, and a few strategic tweaks that any store owner can steal to grow sales quickly and sustainably. In this episode, you'll learn: How to "qualify"

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01:02:10

295: Here's Why You're Probably Doing Better Than You...

The Ecommerce Roadmap ·

2025/11/25

This episode digs into a common (and costly) mindset trap: believing you're behind when you're actually on track. Susan and long-time Inner Circle coach Melissa unpack the survey results from hundreds of ecommerce founders—and what it revealed about how people think about coaching, success, and sales. You'll walk away with a better understanding of where your store stands—and what to do next. What you'll learn: Why "not feeling ready" is holding store owners back What most ecommerce stores

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40:26

294: Here's How You Can Get Sales in December

The Ecommerce Roadmap ·

2025/11/18

December doesn't have to be a slow month—or a stressful one. In this episode, Susan and Melissa share a simple, ready-to-use plan that helps you finish the year strong, stay visible, and still take time off for the holidays. You'll learn: How to pick your holiday shipping cutoff date Why visibility matters after Black Friday How to schedule four email campaigns that sell while you rest Why the "second send" email often performs best What to include in your holiday emails (no discounts

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32:39

293: Generate weekly income with this simple strategy

The Ecommerce Roadmap ·

2025/11/11

In today's episode, I'm chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda's approach is repeatable, scalable, memorable, and most importantly—profitable. Here's what you'll learn in this episode: ⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity

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45:22

292: 6 HOT Tips To Have Your Best Black Friday – Or...

The Ecommerce Roadmap ·

2025/11/04

Black Friday doesn't need to be stressful — or even complicated. In this episode, Susan and Melissa share what actually works for small ecommerce stores during the busiest shopping season of the year. You'll learn: Why your sale doesn't have to happen on Black Friday How to keep your campaign simple and effective The one-message strategy that consistently wins How to build a high-converting early access list What to offer (and what to skip) this season RELATED LINKS: The Most Valuable

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52:06

291: Here's What I Do When Things Aren't Going Well....

The Ecommerce Roadmap ·

2025/10/28

When business feels hard, it's not because you're doing it wrong — it's because you're human. In this episode, Susan and mindset coach Krista Williamson talk about the patterns that keep store owners stuck — and how to shift them so you can think clearly and make better decisions. You'll learn: Why frustration with ads or slow results is normal How to pause before reacting (and actually solve the problem) Why hiring help isn't a "set it and forget it" move How to separate facts from feelings

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31:26

290: Here’s When You’re Ready To Run Purchase Ads

The Ecommerce Roadmap ·

2025/10/21

If sales are trickling in, and you’re tempted to start running ads, this episode is for you. Susan and Inner Circle coach Melissa Davies walk through how to decide if you’re ready for ads—and what to focus on first if you’re not. You’ll learn: The real cost of getting a sale from an ad How to know if you have a traffic problem or a conversion problem The 3-part sales funnel every store owner should track Simple, organic strategies to increase sales before you spend a cent When to add

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33:12

289. Stop ignoring your Mindset. It's a powerful tool.

The Ecommerce Roadmap ·

2025/10/14

In this first episode of our Mindset Mini-Series, I sit down with my longtime coach Krista Williamson to talk about what mindset really is—and how it quietly shapes your day-to-day business decisions. This isn’t about manifesting or “just being more positive.” It’s about interrupting the patterns that keep you stuck and creating new ones that help you move forward. You’ll learn: ✔️ Why your brain is wired to keep you “safe”—not successful ✔️ How to spot the stories that are sabotaging your progress

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18:40

288: Here’s How These Store Owners Are Growing Their...

The Ecommerce Roadmap ·

2025/10/07

This week’s episode is a little different—it’s a conversation straight from our weekly marketing team meeting. We started with one question: Why are some store owners seeing big growth this year while others feel stuck? The answer? It’s not more work. It’s better focus. In this episode, you’ll learn: ✔️ Why strategic planning (not just tactics) is the difference-maker ✔️ What top-performing store owners do before asking for help ✔️ How to identify the one metric that moves your business forward ✔️

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36:41

287. Do this when your sales are down

The Ecommerce Roadmap ·

2025/09/30

It’s so normal to feel a little helpless when your sales are down. But here’s what I know: You have more control over your results than you think. Today I’m giving you a strategy you can use to take control, get out of your slump, and avoid this happening again. You’ll Learn: The 3 metrics that always reveal the real problem Why feelings aren’t facts—and what your Shopify data actually says How to stop comparing month-to-month and get real context The simple weekly tracking habit that will

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35:29

286: Use This Strategy To See If You Have The Right...

The Ecommerce Roadmap ·

2025/09/23

Wondering why your sales are stuck—even though you’re doing “all the right things”? In this episode, Susan and Melissa walk through how to use your own Shopify and Klaviyo data to figure out if your traffic is the problem… or if it’s something else entirely. Here’s what you’ll learn: ✔️ How to tell if your store’s traffic is the problem ✔️ What your add-to-cart rate really means ✔️ Why your popup submit rate is the secret signal you’re overlooking ✔️ The most common mistake store owners make when

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28:30

285: The Most Powerful Marketing Activity

The Ecommerce Roadmap ·

2025/09/16

When someone asked, “Which marketing activity actually moves the needle?” we knew we had to talk about it. Because the answer isn’t what you think. In this episode, Susan and Melissa (Inner Circle coach and owner of Bike Pretty) unpack why your store needs multiple touchpoints—and how to simplify without sacrificing growth. What You’ll Learn: ✔️ Why customers rarely buy after just one click ✔️ The truth behind “this isn’t working” ✔️ How to use your Shopify conversion paths to find what’s really

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44:26

284: Sales Plateaued? Do this to grow profitably

The Ecommerce Roadmap ·

2025/09/09

If your ecommerce sales have hit a plateau around $2K/month, and you’re wondering why it’s not growing, this episode is for you. We’ll break down the one core reason most stores get stuck—and how to shift your strategy so you can grow without sacrificing profit. This isn’t about running a sale or throwing money at ads. It’s about fixing the root problem—and building a business that’s sustainable, scalable, and aligned with your goals. What You’ll Learn: Why your business is likely out of

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28:07

283: I’m Doing Something Scary

The Ecommerce Roadmap ·

2025/09/02

Today, I’m sharing something that pushed me out of my comfort zone—and it might just do the same for you. I sat down with Suzi Dafnis of HerBusiness to talk about the power of stepping away, creating space, and taking a leap toward your next chapter. 💡 In this episode, you’ll learn: What a business retreat really looks like—and why it’s not just a vacation Why Suzi designed the Trailblazers Retreat for established business owners ready for a shift What past attendees say they’ve walked away

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44:24

282: Organic Sales: Don’t Miss These 2 Strategies

The Ecommerce Roadmap ·

2025/08/26

Tired of relying on paid ads? This episode is for you. Susan Bradley and Sarah Williams share the two most powerful (and doable!) strategies they’ve used to generate consistent organic growth for ecommerce brands—without spending a fortune. What you’ll learn: The simple, repeatable collaboration strategy one business owner used to grow her email list by 1,600+ people Why the quality of your leads matters more than the quantity How to use a subscription waitlist and email funnel to add 50–100

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39:51

281: The free strategy that got 1600 leads and 34 new...

The Ecommerce Roadmap ·

2025/08/19

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the backstory: Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part-time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished

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309 results

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