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PODCAST

OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

business entrepreneurship

All Episodes

01:06:57

E044: January retail sales, Yeti’s earnings,...

OPERATORS ·

2024/02/21

03:42 Discussion on January Retail Sales24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's Earnings and Expansion into Cookware 54:00 Challenges in the Bag Industry 01:05:23 The Importance of Gross Margin in Business Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure

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01:06:44

E043: Shopify's price increase, Tapestry's earnings,...

OPERATORS ·

2024/02/14

00:00 Introduction and Random Conversations 06:00 Review of Tapestry's Earnings 20:16 Discussion on Amer Sports IPO 28:17 Analysis of Shopify's Price Increase 42:16 Exploring TikTok as a Marketing Platform 46:34 Sean's Bearish View on TikTok 48:29 Overspending on Amazon Advertising 53:24 Evaluation of TikTok 57:13 Assessing TikTok's Audience Trust 59:07 Complexity and Uncertainty in Geopolitics 01:04:43 Handling the Unknown in Business 01:05:38 Geopolitical Considerations Summary:

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00:50:55

E042: January Performance, International Thoughts,...

OPERATORS ·

2024/02/07

00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03 International Market Opportunities 32:00 Inventory Shortage 38:54 Scaling and Customization Challenges 39:28 Using Pre-Orders to Manage Demand 40:13 Scarcity as an Asset 41:46 Expanding to International Markets 42:16 Leveraging Scarcity for Higher Margins 45:13 Conditioning Customers to Act Quickly Summary: The conversation covers the

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01:02:45

E041: Competitors, Avoiding Imitation, Red Ocean...

OPERATORS ·

2024/01/31

Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without

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01:01:54

E040: Merchandising Deep Dive

OPERATORS ·

2024/01/24

00:00 Enhancing customer experience through digital merchandising planning. 10:44 Seasonal merchandise crucial for successful wholesale strategy. 12:55 Research shows too many options can overwhelm. 20:32 Omnichannel complexities and retail trade-offs. 25:38 Exclusive SMU unit requires strategy. 29:50 Business adaptability leads to changes and growth. 38:15 Align products with brand message for success. 44:08 Merchandizing and brand building define company values. 46:29 Capitalizing on chance,

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00:55:32

E039: Creative, Top Of Funnel, Productivity Hacks,...

OPERATORS ·

2024/01/17

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a

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01:05:36

E038: The Inventory Deep Dive.

OPERATORS ·

2024/01/10

00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based and Seasonal Inventory Risks 07:23 Product Market Fit and Specificness as Inventory Risks 09:15 The Financial Engineering Aspect of Inventory 10:04 The Impact of Inventory on Lending and Credit 13:15 The Importance of Managing Downside in Inventory 15:32 The Risks of Overstocking and Understocking 19:09 The Impact of Macro Factors on

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00:55:00

Operators Bonus Episode - The Sendlane Panel Event

OPERATORS ·

2024/01/03

Operators Bonus Episode --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

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01:01:49

E037: 2024 Planning, How Ridge Launched Watches, Move...

OPERATORS ·

2024/01/03

00:00 Introduction and New Year's Celebration 01:29 Annual Planning and Quarterly Execution 03:17 Purpose and Use of Reporting 08:36 The Role of CEOs in Reporting 10:58 Expectations for 2024 in the DTC Industry 19:31 The Nature of Human Behaviour and Risk 24:47 Review of E-commerce Performance in 2023 29:23 Expanding Target Audience and Design 35:14 Targeting Niche Audiences 38:44 New Stuff, New Places, New People 41:10 Generating Demand and Acquiring New Customers 42:49 Conversion Rate for New

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01:04:23

E036: The Big Debate: Remote or Office? Featuring...

OPERATORS ·

2023/12/27

This is a special unreleased episode. The third show ever recorded by the Operators. (00:00) Introduction and Appreciation (01:57) The Effectiveness of Facebook Ads (03:35) The Role of Other Advertising Platforms (06:11) The Importance of In-Market Demand (08:17) The Debate: Remote vs. In-Office Work (17:03) Advantages of In-Office Work (21:23) The Challenges of Hybrid Work (25:35) The Future of Work: Remote or In-Office? (32:14) The Long-Term Trend of Work from Anywhere Operators Exclusive

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00:58:07

E035: 2024 Marketing Predictions, December Sales...

OPERATORS ·

2023/12/20

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable

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01:00:42

E034: Seans Skill Tree Framework, Personal Finance,...

OPERATORS ·

2023/12/13

00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The

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01:00:15

E033: Cyber Monday Results, Contract Manufacturing,...

OPERATORS ·

2023/12/06

00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations. 18:45 Innovation and freshness drive marketing success. 21:49 Water bottle manufacturing builds billion-dollar industry. 23:50 Silicone lid production is cost-prohibitive compared to China. 29:32 We need capital and better incentives for manufacturing. Dependence on China is a business

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01:12:35

E032: Black Friday Results Show, Q5 Planning,...

OPERATORS ·

2023/11/29

00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surpass other retailers during holidays. 22:33 Effective Black Friday strategy: volume over creativity. 28:50 Truck driver trolls authorities in the name of cheap ads. 35:31 $100 million spent to sponsor NFL game. 41:56 Negotiating with vendors in e-commerce relationships. 44:13 Striving for vertical

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01:09:20

E031: Black Friday Special: Deals, Customer...

OPERATORS ·

2023/11/22

03:28 Cautious optimism as sales already exceed expectations. 09:44 Group learning is valuable; spending and believing. 13:28 Late ad start, YouTube TV for awareness. Facebook lacks reach and knowledge. Create awareness ourselves. Scale up on peak hits, manage spend. Ex Roomba CMO advised against unnecessary spending. 19:33 Data suggests success of OOH billboard campaign. 22:49 Local focus crucial for building consumer brands. 27:33 Mixing digital and physical marketing is crucial. 38:18 Custom AI

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01:01:53

E030: Amazon & Meta Join, Authentic Brands Group...

OPERATORS ·

2023/11/15

25 listeners get 25% off the new Ridge travel range. First come first serve 25 only. Use code: operatorspod 02:12 Apple EU regulation of its App store, Meta resisted compliance, leading to data flow disruption and the subsequent 2021 debacle. Facebook invested heavily in rebuilding data flows and is now strengthening ties with Amazon, a company that Apple has a strained relationship with, as they open up their walled gardens. Shopify is already connected to this network. 09:57 Email and SMS

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01:00:40

E029: DSC Acquisition, ERP, Strategy, BFCM Tips. Plus...

OPERATORS ·

2023/11/08

[00:02:32] Non-disclosure of data indicates intentional misdirection. [00:03:17] Shopify dominating the e-commerce industry confidently. [00:09:51] Unilever holds minority stake of Dollar Shave Club, why? [00:11:59] End of toxicity surrounding DTC industry acquisitions? [00:15:36] M&A is difficult; deals often fail. [00:20:07] "I wish I said 'I don't know' more." - Mike. [00:22:01] Be direct when asking for a something. [00:26:12] Brands buy multiple software pieces;

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00:56:11

E028: Future of Chinese Manufacturing, Hello Bello...

OPERATORS ·

2023/11/01

[00:02:48] China: diversifying manufacturing class. [00:03:47] China diversifying manufacturing location. [00:08:52] HexClad considering steel requirement, exploring other manufacturing countries like Mexico, Vietnam, India for future expansion. [00:14:04] Vertical integration, American-made claim, steel tariffs, selling in China; takeaways from Sean China trip. [00:20:47] Hello Bello, just a restructure? [00:22:53] Positive outcome: Resetting cap table benefits Hello Bello. [00:25:23] Celebrity

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00:57:40

E027: Building Houses, Price Sensitivity, Amazing...

OPERATORS ·

2023/10/25

[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets,

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00:40:08

E026: Consumer Takeovers, AI VS VC, Zuck's Digital &...

OPERATORS ·

2023/10/18

[00:02:20] Impending influx of consumer company takeovers. [00:05:42] VC, SAAS: Destroyed by AI. [00:11:35] Zuck: merging of physical and digital worlds. [00:13:29] Chefs are like rock stars. [00:18:23] Q4 [00:20:48] Unused credit line, positive balance sheet, tax filing. [00:24:53] Dividend recap: profitable enough for large loan. [00:32:19] Alo VS Lulu [00:33:00] Alo IPO [00:38:02] Black Friday to Christmas, consumer behavior compressed. Operators Exclusive

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146 results

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