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PODCAST

OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

business entrepreneurship

All Episodes

01:25:36

Operators Titans E006: MAËLYS (With Co-Founder & CMO...

OPERATORS ·

2025/10/30

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsJoin hosts Matt Bertulli and Jason Panzer to experience the journey of Yariv Citron, Co-Founder & CMO of MAËLYS. After leaving law school, Yariv faced the crushing decision to shut down his first business. Yet, he emerged resilient, venturing into the fiercely competitive beauty industry with a bold vision to “break the feed” and redefine

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01:08:10

E137: Wholesale has the potential to ruin your business

OPERATORS ·

2025/10/29

In this episode, the Operators dive deep into omnichannel strategy, starting with the lingering debate: should your brand be on Amazon? The hosts break down the pros of incrementality and meeting customers where they are. Versus the cons of price wars, channel conflict, and the platform's brand-unfriendly nature.The discussion then shifts to the high-stakes game of wholesale, weighing the relative safety of the "Big Three" (Costco, Target, Walmart) against the serious financial risks

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01:26:01

Operators Titans E005: Peak 21 (with President Roman...

OPERATORS ·

2025/10/23

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators.com/applovinFounder anxiety. Sleepless nights. Standing on the brink of bankruptcy. Anyone who’s put their own chip on the table knows just how painful leading a brand can be. What if it wasn’t just one brand, but a portfolio of companies?Join hosts Matthew Bertulli and Jason Panzer as they explore Roman Khan’s journey from staring into the abyss to

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01:15:24

E136: What Top CEOs Do When They Miss Their Numbers

OPERATORS ·

2025/10/22

In this episode, the Operators dive deep into the realities of business planning and what happens when things inevitably go off track. They discuss the necessity of formalizing operations as you scale, using frameworks like EOS for quarterly planning and setting OKRs. The hosts share tough lessons on why forecasts are always wrong , the three main reasons plans fail (bad goals, poor execution, or market forces), and the critical growth levers for scaling: brand awareness, new products, and

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01:28:00

E135: Operators X Baseball Lifestyle

OPERATORS ·

2025/10/15

In this episode, we sit down with Bill and Josh from Baseball Lifestyle to unpack their incredible growth story, from a high school Instagram account to a projected $150 million business. They share the secrets behind their success, including the power of niching down in a passionate community and the relentless consistency of posting content for years to build an audience. We dive deep into their bootstrapped financing strategy, leveraging first-order profitability and revenue-based financing to

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01:19:47

Operators Titans E003: Musely (with CEO Jack Jia)

OPERATORS ·

2025/10/09

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9operators.com/applovinJack Gia shares his expansive journey from enterprise technology to investing to founding Muesly, a prescription skincare brand with over one million customers and $100M in annual revenue.Along with hosts Matt Bertulli and Mike Beckham, they discuss the importance of innovation, learning from failures, and the challenges of building a

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01:04:47

E134: Thrasio: The Truth, with co-founder John Hefter

OPERATORS ·

2025/10/08

What's it like to build the fastest-growing company in American history... and then watch it all come crashing down? We sat down with John Hefter, co-founder of the legendary Amazon aggregator Thrasio, for a brutally honest conversation about the company's wild ride from a multi-billion dollar unicorn to bankruptcy.John takes us from the very beginning, launching from a co-founder's basement with a simple Google search to raising nearly $3.5 billion and reaching a staggering $9 billion

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01:23:57

E133: Goodbye Websites. Hello AI Commerce.

OPERATORS ·

2025/10/01

What is the future of e-commerce? In this episode, the Operators tackle the biggest questions facing brands today. We explore the rise of "Agentic Commerce" and the concept of the "Me Store". A future where personal AI assistants curate and conduct our shopping, potentially replacing the traditional e-commerce storefront as we know it.The conversation then dives deep into one of the most critical topics for any founder: brand. How do you distinguish between building an enduring brand versus chasing

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01:18:02

Operators Titans E001: Caden Lane (with CEO Katy Mimari)

OPERATORS ·

2025/09/25

Brought to you by Applovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits.https://9ops.co/channelsHosts Matthew Bertulli and Sean Frank go behind-the-scenes with Katy Mimari, founder and CEO of +$100M baby brand Caden Lane. Katy shares her 21-year entrepreneurial journey, detailing the motivations behind starting her company, the challenges faced during economic downturns, and her pivotal decision to transition into DTC.She discusses the

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01:21:30

E132: Time to go back to the office?

OPERATORS ·

2025/09/24

This conversation explores the dynamics of remote and hybrid work models, the impact of company culture on brand identity, and the generational differences in workplace engagement. The speakers discuss the importance of flexibility, accountability, and how to navigate controversies within brand communities. They emphasize that a strong culture can enhance brand performance and that the future of work may lie in a hybrid approach that balances in-person and remote interactions. In this conversation,

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01:10:32

E131: Masterclass in Product Development (What...

OPERATORS ·

2025/09/17

In this episode, the Operators break down how to build a world-class product development organization. They dive into how to structure your product team and debate who should own the process from idea to launch. They also tackle the classic question of whether your strategy should be marketing-led or product-led.Drawing from their own expensive mistakes and huge successes, the hosts share hard-won lessons on the toughest challenge of all: choosing what to make. They share their strategies for

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01:19:43

E130: How to get your brand AI ready

OPERATORS ·

2025/09/09

In this episode of the Operators Podcast, Krishna Poda, CEO of Saras Analytics, joins the hosts to break down the tangible ways AI is revolutionizing business operations. The conversation moves beyond the hype to explore how companies are leveraging artificial intelligence for significant productivity gains across various departments. They discuss the foundational importance of creating a centralized "single source of truth" for data, which allows AI tools to provide instant, accurate

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01:20:20

E129: Confessions of a Consumer Banker

OPERATORS ·

2025/09/03

In this conversation, Arash discusses his extensive experience in finance, particularly in private equity and M&A, drawing parallels between the current economic climate and the 2008 recession. He highlights the challenges faced by companies today, including the rise of 'zombie companies' that thrived on easy capital but now struggle with profitability. The discussion also covers the current state of consumer behavior, market dynamics, and the importance of gross margins in determining a

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01:28:45

E128: Building Two Brands: Jocko Fuel and Origin

OPERATORS ·

2025/08/27

In this episode, entrepreneur Pete details the complex and risky strategy behind scaling his two nine-figure companies, Jocko Fuel and Origin, at the same time. He reveals how for years he used the high-margin cash flow from his successful supplement partnership with Jocko Willink to fund a seemingly impossible dream: a vertically-integrated, "Made in America" manufacturing operation. This synergy fueled incredible growth, but the pressure of managing two fundamentally different business models

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01:25:07

E127: The Real Cost of Chasing Growth

OPERATORS ·

2025/08/20

In this episode, the hosts explore the foundational financial strategies that underpin 8 and 9-figure e-commerce success. Drawing questions directly from the eCommerceFuel community, the hosts pull back the curtain on their distinct approaches to financial planning, forecasting, and capital allocation. The discussion navigates the complexities of annual budgeting, the critical decisions behind reinvesting profits versus taking dividends, and the intense debate over how to truly measure a good

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01:21:28

E126: Black Friday 2025

OPERATORS ·

2025/08/13

In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the impact of tariffs on pricing and supply chains, the importance of value engineering, and the necessity of optimizing inventory. The conversation also highlights the significance of creative investment in marketing and the need for effective audience engagement strategies. The hosts share actionable tips for brands to prepare for the holiday season,

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01:23:33

E125: Bold Creative Wins Where Budgets Can’t

OPERATORS ·

2025/08/06

In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which grew from a $3 million company to a billion-dollar sale. They explore the dynamics of creative advertising, the importance of storytelling, and the agency's unique approach to brand campaigns. The conversation also touches on the role of AI in creative production and the future of advertising, emphasizing the need for brands to invest in

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01:33:27

E124: Winning Big In Consumer With Grüns' Founder...

OPERATORS ·

2025/07/30

In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing

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01:54:53

E123: The Meta Incrementality Report: Lessons from...

OPERATORS ·

2025/07/23

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies

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01:26:58

E122: Selling Your Business

OPERATORS ·

2025/07/16

In this episode of the Operators Podcast, the hosts discuss various topics including the current trends in M&A, particularly focusing on minority deals and the role of private equity. They delve into the importance of understanding deal structures, the significance of brand age in valuation, and provide practical tips for navigating the deal process. The conversation emphasizes the need for businesses to be prepared and informed when engaging with private equity firms and the complexities

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145 results

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