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PODCAST

Main Street Matters by Heart on Main Street

Heart on Main Street is a nonprofit organization dedicated to helping independent retailers achieve success within their local community. We talk with retailers about the skills and habits that have allowed them to grow their businesses and industry professionals who provide services to the Main Street community, and we explore towns to find out what helps Main Streets thrive. Join the Main Street movement! www.heartonmainstreet.org

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All Episodes

41:37

Episode 20: Main Street Monday: Saratoga Springs, NY

Main Street Matters by Heart on Main Street ·

2023/11/16

In mid-October, our Main Street Monday series took me to Saratoga Springs, NY! This is a city rich in history and culture. Over the last few decades, the city, its retailers, and their Downtown Business Association have done many things to create a fun community that has allowed businesses to grow in the downtown area. I was able to interview retailers Heidi Owen West and Maddy Zanetti as part of my visit. Both West and Zanetti are extremely involved in the downtown and strive to see their

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36:20

Episode 19: Main Street Mondays: St. Charles, IL;...

Main Street Matters by Heart on Main Street ·

2023/11/09

Our Main Street Monday tour rolls on as we visit the towns of St. Charles, IL; Goshen, IN, and Lanesboro, MN! All three of these towns have taken purposeful steps to improve their town's Main Street areas to make them more friendly to independent retail businesses. To support Heart on Main Street, you can visit www.heartonmainstreet.org. You can sign up for one of our monthly webinars, find resources to help your business grow or make a donation to our organization. If you'd like to have

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61:03

Episode 18: Create Great Holiday Window Displays with...

Main Street Matters by Heart on Main Street ·

2023/11/02

Creating great window displays can attract eyes and bring in new customers, especially around the holidays. Amy Meadows of Windows Matter joined the Main Street Matters webinar to talk about tips, tactics, and tools that can make your store windows stand out this holiday season. Amy started Windows Matter consulting firm after decades of experience in retail window design and visual merchandising, including being the head designer for the famous Marshall Fields windows in Chicago for 25

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49:51

Episode 17: Main Street Monday: Madison, WI and...

Main Street Matters by Heart on Main Street ·

2023/10/26

Our next Main Street Monday tour brings us to the towns of Madison, WI, and Bloomfield, IA. Outwardly, these towns are significantly different from each other, but both have a passion and support for independent retail and a willingness to see the success of independent retailers. I was invited to visit both of these towns by supporters of Heart on Main Street and learned so much in each area. During these trips, I was able to interview retailers Carol Schroeder and Joanne Berg, as well as

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57:11

Episode 16: How Retailers Can Achieve Financial...

Main Street Matters by Heart on Main Street ·

2023/10/19

Retailers start their businesses to make money, but a lot goes on behind the scenes to make that dream a reality. Dane Cohen of Management One joins Main Street Matters by Heart on Main Street to talk about the vibe-cession that has characterized thoughts on the recent economy, how retailers can re-think margins, play offense with buying products, sharpen their pricing, and embrace

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31:19

Episode 15: Main Street Mondays: Stories from the Road

Main Street Matters by Heart on Main Street ·

2023/10/12

Heart on Main Street visits a new town every Monday to learn about the retailers and what makes them successful. Seeing different things towns and retailers do to help the businesses in their communities grow is incredible. In this episode, we explore the villages of Elmhurst, OL; Zionsville, IN; Pentwater, MI; and Cedarburg, WI. https://www.heartonmainstreet.org/

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52:32

Episode 14: Harness the Power of Live Virtual Selling...

Main Street Matters by Heart on Main Street ·

2023/10/05

Selling products through social media and live selling is the newest trend to increase sales and reach more customers. But it can be intimidating and difficult if you don't know how to do it effectively. Carolyn Williamson from Comment Sold joins the Main Street Matters webinar to talk about the power of live selling and why you, as a retailer, need to jump on this trend.https://www.heartonmainstreet.org/https://www.heartonmainstreet.org/educationhttps://try.commentsold.com/

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46:52

Episode 13: Interviews from the Road

Main Street Matters by Heart on Main Street ·

2023/09/21

In our Stories from the Road series, I talked about exploring towns and learning from retailers about what makes their stores or communities unique. We have had the opportunity to connect with many retailers while on the road for the past several months, and I want to share some of those conversations with you. In the episode, you will hear an update from Lacy Hankins and Amanda Rutherford, the owners of the Green Apple in Rolling Fork, MS. We first met them soon after a tornado leveled

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32:44

Episode 12: What Is the Employee Retention Credit and...

Main Street Matters by Heart on Main Street ·

2023/09/14

The ERC (Employee Retention Credit) is a stimulus government aid program established by the CARES Act. It is a refundable tax credit- a grant, not a loan- that businesses can claim and recoup up to $26,000 per employee. It is money that is set aside for you! However, because of the complicated filing process and some noise around the program, most businesses have not taken advantage of this. Listen to Toni Ivey of OmegaNet Inc. to find out how to get the tax credit you're entitled

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33:53

Episode 11: Main Street Mondays: Stories from the...

Main Street Matters by Heart on Main Street ·

2023/09/08

Heart on Main Street visits a new town every Monday to learn about the retailers and what makes them successful. Seeing different things towns and retailers do to help the businesses in their communities grow is incredible. In this episode, we explore the villages of LeClaire, IA; Hinsdale, IL; Saint Joseph, MI; and Galena, IL. https://www.heartonmainstreet.org/

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59:11

Episode 10: Visual Merchandising Techniques with Lyn...

Main Street Matters by Heart on Main Street ·

2023/08/30

Effective visual merchandising allows your products to stand out from the crowd and can set your store apart. But truly good visual merchandising is a skill that has to be learned. Lyn Falk and Suzanne Rafenstein of Retailworks Inc. join the Main Street Matters webinar to discuss visual merchandising techniques that all retailers should know about!https://retailworksinc.com/Heartonmainstreet.orgheartonmainstreet.org/educationhttps://www.facebook.com/donate/1238433293395477/

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58:02

Episode 9: Interviewing for Retail positions with Bob...

Main Street Matters by Heart on Main Street ·

2023/08/23

So, you have people who have applied to a job posting for your retail store; how do you construct interviews to ensure you make the best hire possible? WhizBang Retail Training founder, Bob Negen, joins the Main Street Matters by Heart on Main Street to discuss interviewing for retail positions., This topic is one that retailers across the United States are struggling with, and Bob gives excellent advice on how to alleviate the issue. This episode is a recording of a webinar from August

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27:58

Episode 8: Stories from the Road pt. 2

Main Street Matters by Heart on Main Street ·

2023/08/03

Over the last several months, Heart on Main Street has been visiting retailers in towns across the US to see their stores, learn their stories and discover what makes the independent retailers in these towns so special. Every city has its unique feel, just like its retailers. One of the amazing things about independent retail is the ability to get a sense of the owner's style and personality as soon as you walk in the door. You get to see a slice of themselves and what they care about. In

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50:33

Episode 7: Winner Her Business: Customer Experience...

Main Street Matters by Heart on Main Street ·

2023/07/13

Creating a great customer experience can create loyal customers and advocates for your store, but it doesn't happen by accident. Our guest, Bridget Brennan, has spent decades studying the way customers, in particular women, interact within a store and provides her insights on how to create a great customer experience. We cover types of products, ways to display them, and ways to bundle items together to make the experience more convenient for your customers. Links mentioned in the

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27:52

Episode 6: Stories from the Road pt. 1

Main Street Matters by Heart on Main Street ·

2023/06/29

Since its conception, Heart on Main Street has been working to provide independent retailers with resources and tools to help grow their businesses. We have had the opportunity to work directly with a few retailers impacted by natural disasters and help get their stores up and running again. We have also been out traveling the country to visit different towns and meet retailers. Every retailer has a story. Every story is unique. In this episode, we tell the stories of those retailers that

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50:02

Episode 5: Attending a Trade Show With Beth Rich and...

Main Street Matters by Heart on Main Street ·

2023/06/08

Main Street Matters welcomes back retailers Mary Liz Curtin and Beth Rich to discuss how they prepare for show season and their approach to visiting different vendors at a trade show. Beth and Mary Liz are recognized as two of the nation's top retailers by the Retail Excellence Awards, so their thoughts and opinions come with years of experience behind them.

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1:36

Episode 4: Creating Job Postings to Find the Best...

Main Street Matters by Heart on Main Street ·

2023/05/18

Main Street Matters welcomes the founder of WhizBang Retail Training, author, and world-renown speaker Bob Negen, to discuss how to create job postings to attract the best candidates for retail positions. This topic is one that retailers across the United States are struggling with, and Bob gives excellent advice on how to alleviate the issue. This episode is a recording of a webinar from April 2023. The video for this webinar can be found at heartonmainstreet.org

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46:41

Episode 3: Social Media Strategies that Drive Foot...

Main Street Matters by Heart on Main Street ·

2023/05/11

Founder and CEO of Crystal Media Co. Crystal Vilkaitis joins Main Street Matters to talk about social media strategies that drive foot traffic to retail stores.

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35:20

Episode 2: Planning In-Store Events with Beth Rich...

Main Street Matters by Heart on Main Street ·

2023/05/04

Main Street Matters welcomes award-winning retailers Beth Rich and Mary Liz Curtin to discuss how they plan out and plan for in-store events. This is a recording of a webinar from February 2023. The video of this webinar can be found on heartonmainstreet.org.

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0:35

Episode 1: Main Street Matters Podcast Trailer

Main Street Matters by Heart on Main Street ·

2023/05/02

Introducing the new podcast dedicated to the success of independent retailers

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