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PODCAST

Main Street Matters by Heart on Main Street

Heart on Main Street is a nonprofit organization dedicated to helping independent retailers achieve success within their local community. We talk with retailers about the skills and habits that have allowed them to grow their businesses and industry professionals who provide services to the Main Street community, and we explore towns to find out what helps Main Streets thrive. Join the Main Street movement! www.heartonmainstreet.org

business entrepreneurship

All Episodes

63:47

Episode 52: Maximizing Your Sell Through to Scale...

Main Street Matters by Heart on Main Street ·

2026/01/28

On this episode of Main Street Matters by Heart on Main Street—the podcast that knows smart planning makes all the difference—we’re joined by Julie Reinhardt, founder of Brick and Mortar Retail Consulting Group. While this conversation was originally part of a November 2025 webinar, its insights are just as impactful today, no matter the season.Julie shares practical, data-driven strategies to help retailers protect their margins, move inventory without deep discounts, and turn seasonal

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20:38

Episode 51: Strategy and Tactics of Pricing- The...

Main Street Matters by Heart on Main Street ·

2025/11/27

After nine episodes exploring the strategy, psychology, and practice of pricing, this final episode of our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing brings everything home. In The Value Conversation, Patrick Keiser ties together the full journey — from setting value-based prices to communicating confidently, managing promotions, and maintaining pricing integrity — and shows how it all becomes meaningful through the everyday conversations you have with your

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23:37

Episode 50: Strategy and Tactics of Pricing- Creating...

Main Street Matters by Heart on Main Street ·

2025/11/25

Consistency builds trust — and trust builds long-term customers. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into the often-overlooked foundation of a healthy pricing strategy: integrity.As Nagle writes: “Consistency in pricing signals consistency in value.”This episode explores how pricing integrity shapes customer perception, loyalty, and confidence — and why even small

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12:53

Episode 49: Strategy and Tactics of Pricing-...

Main Street Matters by Heart on Main Street ·

2025/11/06

Sales and discounts can bring people in the door — but they can also quietly eat away at your profits and your brand. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a practical look at how to design promotions that drive results without eroding your value.As Nagle reminds us: “Discounts should reinforce value, not replace it.”In this episode, you’ll learn:Why random discounts train customers to

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12:53

Episode 48: Strategy and Tactics of Pricing-...

Main Street Matters by Heart on Main Street ·

2025/11/03

Customers don’t automatically see your value — you have to show it. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a focus on one of the most important — and often overlooked — parts of pricing strategy: how to communicate your worth clearly, consistently, and confidently.As Nagle writes: “Value must be perceived to be realized.”In this episode, you’ll learn: Why even great products and service

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11:47

Episode 47: Strategy and Tactics of Pricing- Compete...

Main Street Matters by Heart on Main Street ·

2025/10/30

Big-box stores and online giants can always go lower — but independent retailers can always go better.In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with one of the most important topics in retail: how to win customers without racing to the bottom.As Nagle reminds us: “Competing on price alone is a strategy for those who cannot compete on value.”In this episode, you’ll learn:Why lowering prices

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14:39

Episode 46: Strategy and Tactics of Pricing- Price...

Main Street Matters by Heart on Main Street ·

2025/10/27

The right price isn’t just a number — it’s a design. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into how price structure shapes customer choice.As Nagle writes: “A good price structure turns the art of selling into the science of choice.”In this episode, you’ll learn:Why the way you present prices matters as much as the price itself How to build tiers, bundles, and versions that

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13:52

Episode 45: Strategy and Tactics of Pricing- Pricing...

Main Street Matters by Heart on Main Street ·

2025/10/23

Why do some prices feel right while others trigger hesitation? In this episode of Main Street Matters, Patrick Keiser explores one of the most fascinating and practical parts of pricing strategy: the psychology behind how customers perceive value.As Thomas Nagle writes in The Strategy and Tactics of Pricing, “Customers do not perceive prices as numbers; they perceive them as cues about value.”In this episode, you’ll learn:Why customer perception matters more than the number itself The key

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24:35

Episode 44: Strategy and Tactics of Pricing-Know Thy...

Main Street Matters by Heart on Main Street ·

2025/10/13

Not all customers are created equal — and they shouldn’t all pay the same price. In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into customer segmentation — the key to understanding who truly values your products, services, and experience.As Nagle writes: “Value is always specific to a particular segment of customers.”In this episode, you’ll learn:Why treating every customer the

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19:44

Episode 43: Strategy and Tactics of Pricing-...

Main Street Matters by Heart on Main Street ·

2025/10/09

Most independent retailers set prices the same old way — take the cost, add a markup, and hope for the best. But what if that approach is quietly costing you money? In this episode of Main Street Matters, Patrick Keiser continues our series inspired by Thomas Nagle’s The Strategy and Tactics of Pricing with a deep dive into value-based pricing — the method that starts with your customer, not your calculator.As Nagle explains: “The right price is one that reflects the value delivered to the

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12:03

Episode 42: Strategy and Tactics of Pricing- The...

Main Street Matters by Heart on Main Street ·

2025/10/06

Independent retailers often focus on cutting costs or boosting sales — but the fastest way to improve profitability is through smarter pricing. In this kickoff to our new 10-part series based on The Strategy and Tactics of Pricing by Thomas Nagle, Patrick Keiser explains why even a small change in price can have a dramatic impact on the bottom line.As Nagle reminds us: “Pricing is the moment of truth — every dollar of revenue is the result of a pricing decision.”In this episode, you’ll

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69:24

Episode 41: Creating Show-Stopping Holiday Window...

Main Street Matters by Heart on Main Street ·

2025/10/02

The holidays are the most wonderful — and busiest — time of the year for independent retailers. One of the most powerful ways to stand out, drive foot traffic, and create a little Main Street magic? A beautifully decorated holiday window.Join us for an inspiring and practical conversation with Amy Meadows, founder of Windows Matter and former head designer of Chicago’s iconic Marshall Field’s holiday windows. With over 40 years of experience in visual storytelling and display design, Amy

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57:51

Episode 40: What We Hoard and Why with Melodie van...

Main Street Matters by Heart on Main Street ·

2025/09/29

Have you ever wondered why certain items linger in your stockroom despite knowing they’re not selling? It might not be about poor planning. Sometimes, the reasons go deeper. Join Melodie van der Baan, Co‑Founder and CEO of Max Retail. Together, we’ll explore the emotional and strategic underpinnings of why inventory gets stuck, and tell the stories behind those stubborn shelves. In this episode, Melodie will help you:Understand the psychology behind keeping unsold inventory Discover how

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17:03

Episode 39: Duct Tape Marketing- The Marketing System...

Main Street Matters by Heart on Main Street ·

2025/09/25

Independent retailers don’t fail because they lack effort — they fail because marketing feels random, overwhelming, and inconsistent. In this final episode of our Duct Tape Marketing series, Patrick Keiser ties everything together and shows how to adopt the marketing system mindset that turns one-off tactics into a steady, sustainable process.Marketing isn’t about doing everything. It’s about doing the right things consistently. As John Jantsch reminds us: “Marketing is a system, not an

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14:26

Episode 38: Duct Tape Marketing-Measuring What...

Main Street Matters by Heart on Main Street ·

2025/09/22

Most independent retailers don’t fail because they lack effort — they fail because they’re flying blind. Without tracking the right numbers, you can’t know what’s working, what’s wasting money, or where to focus your energy. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on simple metrics that make a big difference.As Jantsch reminds us: “What you measure becomes your focus. What you ignore gets lost.”In this

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20:00

Episode 37: Duct Tape Marketing- Growing Through...

Main Street Matters by Heart on Main Street ·

2025/09/18

Independent retailers don’t have to do it all alone. In fact, some of the most effective growth strategies come from teaming up with other businesses and organizations. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on the power of partnerships.Partnerships allow you to borrow credibility, reach new customers, and create memorable experiences that big-box competitors can’t match. As Jantsch reminds us:

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14:46

Episode 36: Duct Tape Marketing- Consistency Beat...

Main Street Matters by Heart on Main Street ·

2025/09/15

Most independent retailers' marketing strategies don’t fail because they lack ideas; they fail because they lack consistency. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on creating a marketing calendar that turns chaos into clarity.Instead of scrambling to promote holidays, rushing last-minute social media posts, or missing out on local events, a simple calendar helps you plan ahead and stay consistent. As

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16:34

Episode 35: Duct Tape Marketing- Referrals on...

Main Street Matters by Heart on Main Street ·

2025/09/11

Every retailer loves referrals — but few have a system to generate them consistently. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into the referral stage of the Marketing Hourglass.Referrals are the most powerful form of marketing because trust is already built in. Referred customers spend more, stay longer, and become loyal advocates. But as Jantsch reminds us: “Every business gets referrals. The problem

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20:16

Episode 34: Duct Tape Marketing- Your Digital...

Main Street Matters by Heart on Main Street ·

2025/09/08

For most customers, the first impression of your retail store doesn’t happen on Main Street — it happens online. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a focus on building a total online presence.Your digital storefront is as important as your physical one. Customers are Googling your business, checking reviews, scrolling through social media, and reading your emails before they ever step inside. If your online

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18:12

Episode 33: Duct Tap Marketing-Trust Builders: Using...

Main Street Matters by Heart on Main Street ·

2025/09/04

Trust is the currency of retail. Without it, your marketing falls flat and your sales stall. In this episode of Main Street Matters, Patrick Keiser continues our Duct Tape Marketing series by John Jantsch with a deep dive into how content marketing builds trust for independent retailers.Content isn’t just about blogging or chasing the latest social media trend. It’s about creating simple, authentic communication that educates, inspires, and connects with your ideal customers. As Jantsch

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