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PODCAST

Work Less, Earn More

Gillian Perkins

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that"s not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with

business entrepreneurship

All Episodes

53:46

Ep 226: How to Grow on YouTube in Just 5 Hours/Week...

Work Less, Earn More ·

2024/05/21

In this episode, Gabe Cox and I delve into efficient strategies for growing a YouTube channel and generating business leads, all while dedicating just a few hours each week. We tackle the common misconceptions that YouTube is overly time-consuming and too competitive, offering actionable advice for beginners who want to maximize their video marketing efforts. I also share my personal YouTube journey, including insights into leveraging the algorithm, creating engaging content, and balancing

en

50:59

Ep 225: YouTube: What It Really Takes to Succeed...

Work Less, Earn More ·

2024/05/16

In today's episode, I’m being interviewed by Nicole Baker Holleman from Life Coach Baker. We’ll delve into overcoming perfectionism and strategically growing a YouTube channel. I'll share my journey, from launching multiple businesses to falling in love with entrepreneurship and marketing. Discover how I found success on YouTube by decoding the algorithm and consistently delivering high-quality content.I'll also share actionable advice on starting your own YouTube channel, including

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17:44

Ep 224: The Double Your Sales Sequence

Work Less, Earn More ·

2024/05/14

What if I told you that there was a little project you could do in, oh... about 4 hours... that could DOUBLE your business's monthly income? Sounds too good to be true, doesn't it? Well, in this episode I’m explaining how you can do just that with my “Double your Sales Email Sequence.” I’ll share detailed insights into this sequence's structure, utilizing seven specific emails to engage leads post-webinar, aiming to convert those who didn't purchase initially. From highlighting the

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18:09

Ep 223: THIS webinar strategy has earned me multiple...

Work Less, Earn More ·

2024/05/07

As promised, today I'm excited to share with you the webinar strategy that has directly earned me multiple six figures. Let's face it, webinars often get a bad rap... I understand the struggle and I'm here to help. In this episode, I'll teach you how to craft webinars that are engaging, beneficial, and definitely not salesy. I'll break down my four-step framework: Introduce, Educate, Overcome Objections, and Close. By the end of our chat, you'll walk away with a clear action plan on how to

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34:13

Ep 222: breaking down my $100K funnel

Work Less, Earn More ·

2024/04/30

In this episode, I'll confess something—I really enjoy checking out how other businesses set up their sales funnels. It's like solving a mystery for business enthusiasts! I always say, don't copy, just observe. There's a lot to learn by watching others.Now, let's chat about these automated 100k sales funnels. They're like having a sales team that works round-the-clock without needing breaks. They guide people from browsing to buying, all on their own.Here's the deal: first, you catch

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52:18

Ep 221: Meet the Small Creator Getting Interviews...

Work Less, Earn More ·

2024/04/23

In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's

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36:09

Ep 220: Content Creation with KIDS at Home (with Lisa...

Work Less, Earn More ·

2024/04/16

In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and

en

23:14

Ep 219: CREATORS ARE QUITTING - What's happening to...

Work Less, Earn More ·

2024/04/09

In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life

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28:26

Ep 218: How I Made $10,211.00 in 8 days

Work Less, Earn More ·

2024/04/02

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches

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30:29

Ep 217: If I were starting a company in 2024, this is...

Work Less, Earn More ·

2024/03/26

In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business

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45:30

Ep 216: How to Raise Venture Capital as an...

Work Less, Earn More ·

2024/03/22

In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips

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65:19

Ep 215: Podcast Growth Strategy 2024 (with Kevin...

Work Less, Earn More ·

2024/03/21

In this episode, I had the opportunity to sit down with Kevin Chemidlin to chat about the nuances of expanding podcast audiences and the practical steps for enhancing sales strategies within this realm. We focused on tackling the unique challenges inherent in podcast growth, particularly the absence of an algorithm for audience building.Throughout our conversation, we explored various strategies, including guest podcasting, leveraging YouTube, and harnessing the power of viral social media

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33:53

Ep 214: How This Coffee Subscription EXPLODED...

Work Less, Earn More ·

2024/03/19

In this episode, I had the pleasure of chatting with Anu Menon, the brains behind DriftAway Coffee—a coffee subscription service loved by many. Anu shared her journey from digital marketing to starting her own coffee venture, fueled by her passion for coffee and a desire to create something real.Anu walked us through the challenges she faced and how she tested her business idea step by step. From getting feedback from friends and family to growing her customer base, she showed us the power

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58:15

Ep 213: 15 NO-Social-Media Marketing Strategies for...

Work Less, Earn More ·

2024/03/14

In today’s episode, I chat with Cheryl, a marketing expert with 30 years of experience. We talk about why relying only on social media for marketing might not be the best idea, and we explore 15 other ways to get the word out about your business.We cover everything from old-school methods like telling friends and going to events, to newer strategies like making sure your website shows up in Google searches and building an email list. Cheryl and I get into the nitty-gritty of referral

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13:32

Ep 212: How to Feel Happy with Where You Are Right Now

Work Less, Earn More ·

2024/03/12

In today's episode, I want to share my journey as a goal-oriented entrepreneur, drawing insights from 'The Gap and The Gain' by Dan Sullivan and Dr. Benjamin Hardy. Despite achieving milestones like starting a business and growing a YouTube channel, I've found that true happiness wasn't just about these accomplishments.I emphasize the common habit of comparing ourselves to an ever-changing future ideal. Instead, I suggest looking back, appreciating progress from where we started. The key

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16:51

Ep 211: My Top 4 EASY Lead Generation Strategies

Work Less, Earn More ·

2024/03/07

In today's episode, I'll be reflecting on my six-year journey to uncover effective lead generation strategies. Let's take a trip down memory lane together - do you remember how we first connected? Maybe it was through a podcast interview you stumbled upon or discovering my YouTube channel as you scrolled through your feed. I'm sharing with you how I transitioned from failed advertising attempts to focusing on four key methods: podcast interviews, YouTube, strategic partnerships for paid

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37:38

Ep 210: 5 Online Gigs that Pay REAL MONEY (no...

Work Less, Earn More ·

2024/03/05

In today's episode, I'm here to unveil five online gigs that pay real money—no surveys, affiliate marketing, courses, or the like. Join me as I dive deep into the realm of online entrepreneurship, revealing lucrative opportunities that can kickstart your earning journey swiftly and substantially. From the versatile virtual assistant to the creative realms of video editing and motion graphics, I'll guide you through each role, breaking down their income potential and the exciting paths to

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23:19

Ep 209: 5 Things that Will MAKE or BREAK Your Sales...

Work Less, Earn More ·

2024/02/27

Today, I'm unveiling the five crucial elements that can either MAKE or BREAK your sales funnel. Join me as we get into these game-changing strategies that could be the difference between skyrocketing success and stagnation in your business journey. In conclusion of my business strategy series, I want to introduce you to five techniques that are absolutely crucial for building an effective and profitable sales funnel.Firstly, let's talk about Incremental Validation. This technique is all

en

18:56

Ep 208: a system that SELLS your product for you...

Work Less, Earn More ·

2024/02/20

In this episode, I dive into how you can stop trading your time for money with a system that SELLS your products for you. I stress the critical role of having a solid sales system to turn an online venture profitable. I share practical strategies for discovering and crafting products that sell, as well as pinpointing the ideal audience to target. Breaking down the sales process into three essential steps—attraction, development, and closing—I offer actionable tips on mastering each phase

en

39:10

Ep 207: Email Deliverability is CHANGING | Here's how...

Work Less, Earn More ·

2024/02/15

Curious about the impending changes in email deliverability and their implications? Look no further! In today's episode, I speak with Alyssa Dulin, the head of Deliverability and Creator Growth at ConvertKit, regarding recent adjustments to email deliverability requirements by major providers like Gmail and Yahoo. Alyssa elaborates on the necessity of using sender domain authentication and the importance of maintaining a low spam complaint rate to prevent emails from being diverted to the

en

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