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PODCAST

Work Less, Earn More

Gillian Perkins

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that"s not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with

business entrepreneurship

All Episodes

19:10

Ep 316: Get ChatGPT to Suggest Your Videos? (here's how)

Work Less, Earn More ·

2026/02/10

In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm

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43:18

Ep 315: How to Start a SIDE-HUSTLE... and Turn It...

Work Less, Earn More ·

2026/02/03

In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.I outline five essential mindset shifts, such as starting small, focusing on

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37:45

Ep 314: How to Stop Being the Bottleneck: Build a...

Work Less, Earn More ·

2026/01/27

In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.Key Takeaways:Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.Bottlenecks: Identify key growth impediments such as cash flow

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46:31

Ep 313: How to Find "Good People" & Build a Powerful...

Work Less, Earn More ·

2026/01/20

In this episode, I explore the transformative journey of assembling a powerful team that can elevate your business to new heights. I share crucial insights on the paradigm shift required for effective hiring, advocating for an approach that not only seeks potential employees but fosters an environment that attracts skilled individuals aligned with your mission.I reflect on my own hiring struggles, providing you with actionable strategies to identify and engage the best talent. I introduce

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36:51

Ep 312: Beyond "Time Management" - Creating a...

Work Less, Earn More ·

2026/01/13

In this episode, I speak with Lissa Figgins, a scaling strategist who helps entrepreneurs reclaim their time and combat burnout.Lissa shares her transformative journey from being overwhelmed by hustle culture to embracing heart-centered time management, emphasizing a shift from managing time to multiplying it. Together, we explore the profound impact of mindset on productivity and well-being.Key Takeaways:Heart-Centered Time Management: Lissa discusses the misconception that busyness

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39:18

Ep 311: The Biggest LEGAL MISTAKES New Business...

Work Less, Earn More ·

2026/01/06

In this episode, I talk to Sam Vander Wielen, a lawyer turned entrepreneur and best-selling author, about legal essentials for new business owners.We delve into the often-overlooked legal frameworks necessary for safeguarding entrepreneurial ventures and share actionable advice to help you avoid costly mistakes.Key Takeaways:Foundational Legal Protections: Sam outlines three critical components: registering your business as an LLC, drafting robust contracts, and obtaining necessary business

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59:53

Ep 310: Scaling 101 – What It Really Means to Scale +...

Work Less, Earn More ·

2025/12/30

In this episode, I redefine the concept of scaling in entrepreneurship and dive into how to expand your businesses efficiently while maintaining your personal well-being. I challenge the misconception that scaling equates to simply increasing employee headcount or ad spend, instead emphasizing a smarter approach focused on leveraging resources for greater output without disproportionate input.I draw a clear distinction between scaling and traditional growth and outline a strategic pathway

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55:04

Ep 309: This NEW Instagram Launch Strategy Is...

Work Less, Earn More ·

2025/12/23

In this episode, I interview Brittany Roberts, the mastermind behind the Instagram Launch Lab, about her innovative product launch methods that emphasize simplicity and creativity.Brittany helps online coaches and creatives build launches that everyone wants a piece of — by turning Instagram into their hottest launch asset.She's an award-winning Social Media Manager and the creator of Instagram Launch Lab, where she teaches a show-stopping, scroll-stopping strategy that transforms casual

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25:15

Ep 308: How to Find a Profitable Product Idea

Work Less, Earn More ·

2025/12/16

In this episode, I explore the vital first step in entrepreneurship: identifying a profitable product idea, which is crucial for building a successful online business. I emphasize the iterative nature of product development and the importance of tapping into market needs through personal frustrations and community insights.Listeners will learn how to harness everyday challenges to uncover authentic product ideas with built-in validation. I also share valuable strategies for exploring what’s

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44:42

Ep 307: How to SIMPLIFY YOUR MARKETING Without Losing...

Work Less, Earn More ·

2025/12/09

In this episode, I tackle the critical need to simplify marketing strategies for online business success. Amidst an overwhelming array of marketing options, complexity can sabotage your efforts. I'm here to show you how to take a streamlined approach instead.I begin by addressing the most common pitfalls that lead entrepreneurs to over-complicate their marketing in pursuit of better results. I share six key insights on common areas of unnecessary complexity, starting with the number of

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23:11

Ep 306: Plan Out Your Content for the ENTIRE YEAR (in...

Work Less, Earn More ·

2025/12/02

In this episode, I get into the importance of efficiency in entrepreneurship, which is critical for me as a business owner managing multiple ventures while raising five children. With only 20 hours a week dedicated to my four businesses, I have developed practical strategies to enhance productivity without compromising family time and personal fulfillment.I challenge common misconceptions about efficiency and emphasize focusing on impactful output over mere busywork. Listen to learn the

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55:30

Ep 305: Why EVERYONE should start a YouTube Channel

Work Less, Earn More ·

2025/11/25

In this episode, I chat with Brittany Roberts of the Social Britify about my journey from running a local music school to becoming a successful YouTuber and marketing strategist.Key highlights include:- Overcoming Challenges: I reflect on my initial YouTube struggles and the turning points that reshaped my approach to content.- Learning from Experience: I discuss the importance of quality content and strategic planning in overcoming early setbacks.- Shifting to Education: Discover how my

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20:26

Ep 304: The FAST TRACK FUNNEL: Why We Switched All...

Work Less, Earn More ·

2025/11/18

In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.While there has never been higher content saturation than now, there

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11:46

Ep 303: The "boring" side hustle making millennials...

Work Less, Earn More ·

2025/11/11

In this episode, I challenge the glamorous myths surrounding the "laptop lifestyle" and reveal a more attainable truth about making money online. I want to reassure you that success doesn't require advanced coding skills or influencer charm but can still be quite lucrative without high barriers to entry.With the increasing demand for online business support today, anyone with basic computer skills and a desire to learn can thrive in the growing field of tech virtual assistance. Specializing

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56:15

Ep 302: The Team Growth Formula (with Sarah Noked)

Work Less, Earn More ·

2025/11/04

In this episode, I chat with Sarah Noked, CEO of OBM School, about expanding teams in the digital business realm. Sarah shares her journey from OBM (Online Business Manager) to academy leader, highlighting key moments for hiring support.Key highlights include:When to Hire: Signs that indicate readiness for an OBM or virtual assistant, focusing on achieving consistent revenue around $10,000 a monthCharacteristics of Ideal Clients: Essential traits businesses should possess before hiring an

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20:16

Ep 301: What Should Your MEMBERSHIP Include? Content...

Work Less, Earn More ·

2025/10/28

In this episode, I'm diving deep into an essential question for aspiring entrepreneurs: What should your membership program actually include? Inspired by questions from dedicated listener and Startup Society member Cheryl Kosner, I'm providing valuable insights for those considering launching or enhancing their own membership offerings.I start with my own journey of creating a successful membership program, discussing the struggle that comes with deciding how much content is necessary

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42:55

Ep 300: Scaling to SEVEN FIGURES on a 4-Day Workweek...

Work Less, Earn More ·

2025/10/20

In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.Key highlights include:Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivityLead Generation Strategies: their successful

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29:29

Ep 299: Don't miss this FREE online business...

Work Less, Earn More ·

2025/10/14

In this episode, I'm joined by success coach Gabe Cox to talk about the upcoming Start-Scale-Succeed virtual conference, scheduled for October 21-23, 2025. Designed for entrepreneurs aiming to break the $100,000 revenue milestone, the conference promises actionable strategies for a sustainable work-life balance.Gabe shares insights into the diverse agenda featuring 18 expert speakers focused on the critical stages of business: starting, scaling, and succeeding. Each day is dedicated to

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22:34

Ep 298: How to Decide What YouTube Channel to Start

Work Less, Earn More ·

2025/10/07

In today's episode, I'm tackling a common challenge for aspiring YouTubers: choosing the right channel type. This decision can often feel overwhelming, but I'm breaking it down into four distinct methods tailored to different personalities and thinking styles, empowering you to begin your channel with confidence.First, we explore the **Intersection Method**, a visual approach using a Venn diagram to find alignment between your passions, skills, and trending topics on YouTube. By combining

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45:45

Ep 297: How to Keep Making Sales in a Tough Market...

Work Less, Earn More ·

2025/09/30

In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.Prerna shares key strategies for creating engaging "Nurtured for Sales" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.Key takeaways

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