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PODCAST

Serve Scale Soar®

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will

business marketing

All Episodes

25:57

VIP Days Vs. Intensives: How To Know Which One Is...

Serve Scale Soar® ·

2022/11/08

Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions! In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business. In my business, I consider intensives to be paid discovery calls. They are quick and offer my clients a ton of strategy and value. Alternatively, VIP Days are more of a VIP

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19:19

How To Plan For The Expected In Your Business and...

Serve Scale Soar® ·

2022/11/01

In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected. For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it at all. Whether it’s your kids coming home for summer break, vacations, or pregnancy like me, these are

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30:20

$500 Months to 5-Figure Months as a Single Mom with...

Serve Scale Soar® ·

2022/10/25

Are you looking for some serious inspiration? In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom. Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start working online to be able to spend more time with her daughter and also earn enough to support them both

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34:49

The Best Tools For Simplifying Your Business

Serve Scale Soar® ·

2022/10/18

If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity. In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can automate our business, the more time we can get back and the less of a team we need. My business grew

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38:34

How To Start Offering A Premium Service with...

Serve Scale Soar® ·

2022/10/11

Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route?Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade. In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is, why it’s a premium service, and how to know if it’s right for you. Even if you’re not a copywriter,

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45:33

It’s Easier Than You Think: How to Use Digital...

Serve Scale Soar® ·

2022/10/04

Have you ever wondered about adding a Shopify store to your website to increase your income? In this episode of Serve Scale Soar®, I sat down with Monica Froese to talk about how to easily increase your income with a Shopify store. If you have no interest in creating a course or membership or anything like that, stay with us! I truly believe this is a great way to add a few extra hundred or thousand dollars to your account every month without having to actually create anything new. Monica is a

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31:56

Increasing Your Visibility and Authority with Lisa...

Serve Scale Soar® ·

2022/09/27

How visible is your business? In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen

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18:18

Don’t Send Another Contract Without These 4 Things

Serve Scale Soar® ·

2022/09/20

“What does your contract say?” If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract. In this episode of Serve Scale Soar®, I’m diving into the four things you need to have in your contract to protect yourself and your business. So many people forget these crucial pieces, but

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51:50

A 3-Year Anniversary Celebration: Building Strong...

Serve Scale Soar® ·

2022/09/13

This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary! To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so much more. This podcast episode isn’t just for podcast managers! It has useful tips and information for any service provider. Stephanie has so much knowledge to share, so I am so

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18:42

Hourly vs. Package Pricing: What Do Clients Really Want?

Serve Scale Soar® ·

2022/09/06

“Don’t clients want hourly, and not cookie cutter packages?”This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here. Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet. It’s really up to you how you price your services, however, there are differences in the way most clients see you based

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20:45

Scale with Simplicity™: The Foundation of Scaling...

Serve Scale Soar® ·

2022/08/30

Are you ready to scale your business? As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with or without a team. In today’s episode of Serve Scale Soar®, I am talking all about how to scale with simplicity in your service-based business. This is one of my favorite topics and today I’m sharing my four-part framework on how to make

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20:28

How to Attract High-Paying Clients On LinkedIn: A Fan...

Serve Scale Soar® ·

2022/08/23

Is your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest?In this episode, we are bringing back a fan favorite and we’re chatting all about LinkedIn and the magical clients that you can find on it. I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you should have your picture (not your logo!) on your profile, how to use keywords to search on Linkedin to find

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30:50

Finding Success In A Micro-Niche and Multiple Streams...

Serve Scale Soar® ·

2022/08/16

Are you wondering if you can have a successful business with a super niche market? I have heard from so many people that they can’t niche down because they will lose out on so many clients, but that’s really not the case at all. You can actually grow your business so much more if you do niche down. In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie students, Jenna Quentin, to talk about how she is rocking it with a super niche market. She also shares how she uses

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48:28

32 Lessons in 32 Years: A Special Birthday Episode

Serve Scale Soar® ·

2022/08/09

It’s my birthday! And to celebrate, I created this special episode of the podcast for you where I’m sharing 32 lessons that I have learned in 32 years. Most of them are business related, but I am sharing some personal lessons too. I am a firm believer that birthdays are so important and they should be celebrated! So this is my way of doing that. I have learned a lot over the years and I have grown so much both personally and in business. These tips are a culmination of what I have learned and want

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17:57

How to Handle Tough Situations with Clients and...

Serve Scale Soar® ·

2022/08/02

What do you do when a client is unhappy with the services you provided or when a client is coming to you after being unhappy with another service provider? This episode of Serve Scale Soar® is all about client struggles. We all have them, but what do you do? When we have clients that want something specific, it’s really important that we set clear expectations for them right away. It takes open and honest communication, realistic expectations, and boundaries to ensure a great client relationship. It

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24:18

How to Offer Consulting as a Premium Service in Your...

Serve Scale Soar® ·

2022/07/26

Have you ever wanted to become a consultant? Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways to scale and one of the ways we talk about is to offer a premium service. Consulting actually never even crossed my mind until recently, so in today’s episode of Serve Scale Soar®, I’m chatting

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30:02

The Four Paths To Scaling Your Business: How to...

Serve Scale Soar® ·

2022/07/19

What is your scaling path? As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you? In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of each one so that you can decide which one is best for you. By the end of this episode, you’ll have a

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26:30

Niching Down, Charging Premium to Start, and Dreaming...

Serve Scale Soar® ·

2022/07/12

Are you scared of niching down in your business? In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster. In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie members, Merel Pyhala, to talk

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22:24

How to Have A 15-Minute Discovery Call That Converts...

Serve Scale Soar® ·

2022/07/05

Have you ever wanted to just nail a discovery call? Discovery calls are an important part of being a service provider. It’s how we meet with our potential clients and find out if we are a good fit for their needs and vice versa. When we have discovery calls, we all want to land the client, but how can you ensure that happens most of the time? In this week's episode of Serve Scale Soar®, I am breaking down the 10 step formula to holding not only a successful discovery call but a 15-minute

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47:35

Messaging Matters: Why You Need To Focus On Your...

Serve Scale Soar® ·

2022/06/28

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