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PODCAST

Serve Scale Soar®

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will

business marketing

All Episodes

16:42

The Dark Side of AI in Digital Marketing: What No...

Serve Scale Soar® ·

2025/09/16

AI isn’t just your assistant anymore; it’s becoming a voice in the room. But what happens when that voice is confidently wrong?In this second episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, Brandi Mowles breaks down the hidden dangers of AI tools for freelancers, ad strategists, and digital marketers. From confidently incorrect ChatGPT advice to Meta’s AI-generated ad hype, we’re peeling back the curtain and exposing where real strategists still shine.If your clients are

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20:03

How Smart Ad Managers Are Already Using AI (Without...

Serve Scale Soar® ·

2025/09/09

AI isn’t your enemy. But the strategist who knows how to use it better than you? That’s who you should be watching out for.AI is everywhere right now. From fear-mongering headlines to overhyped promises of million-dollar prompts, it’s easy to feel like you’re already behind.But here’s the truth:AI won’t replace you—unless you ignore it.In this episode of The Strategic Ad Manager’s Guide to AI and Staying in Demand, I’m breaking down exactly how smart freelancers and ad managers are already using AI

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12:42

You Don’t Need A Different Service. You Need Better...

Serve Scale Soar® ·

2025/08/05

Are you stuck at an income plateau and wondering if the only way to grow is to completely switch services?In this episode of the Serve Scale Soar® podcast, we’re busting one of the biggest myths service providers fall into… Thinking you need to become an ad manager, funnel builder, or offer something totally different to hit your next income level.Inside The Strategist Society™, I see it all the time. Women come in ready to burn their business down because they think their current service isn’t

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19:05

The Anti-Agency Approach: How to Grow Without Hiring...

Serve Scale Soar® ·

2025/07/29

If you’re a freelancer or service provider who doesn’t want to manage people, build an agency, or work 40+ hours a week, this episode is your permission slip to scale smarter—without adding chaos or headcount.For the last seven years, I’ve made multiple six figures every single year with 1:1 services—and zero support on the delivery side. No junior team. No agency. Just smart systems, strategic packaging, and simple offers that convert.In this episode, I’m walking you through the exact framework I

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15:45

What to Do When You’ve Outgrown Your Clients (But...

Serve Scale Soar® ·

2025/07/22

What happens when your clients are no longer aligned with the business you’ve built, but you feel too guilty to let them go?This episode of the Serve Scale Soar® podcast is your guide to navigating that uncomfortable, emotional space of outgrowing your clients (even the ones who were with you from day one). Whether you’re charging more, offering different services, or simply evolving as a business owner, there comes a point when holding onto the wrong clients is hurting you and them.Today, I’ll walk

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18:01

Why You’re Procrastinating (and How to Break the...

Serve Scale Soar® ·

2025/07/15

In this episode, I break down the real reasons freelancers and service providers procrastinate and how to finally get back into action mode without shame, burnout, or hustle.Whether you're avoiding proposals, pushing off content creation, or just staring at your to-do list wondering where to start, this episode will help you identify what’s actually holding you back, and give you a four-step plan to break the cycle today.Topics Covered In This Episode:Use What’s Already Working: Start with your

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9:34

Stuck in a Creative Rut? Here’s Where I Actually Go...

Serve Scale Soar® ·

2025/07/08

We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel.I’m sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck

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30:18

7 Lessons In 7 Years Building a Multi-Seven-Figure...

Serve Scale Soar® ·

2025/07/01

After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life.In this episode, I’m sharing the seven biggest lessons I’ve learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else’s).Whether you’re just getting started or wondering if

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10:30

So Your Client Wants to Pause… Here’s What to Do

Serve Scale Soar® ·

2025/06/24

So Your Client Wants to Pause… Here’s What to Do How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner.Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, and contract strategies. You’ll learn how to stay calm, use your contract to protect boundaries, and reframe pauses as opportunities to reflect, reset, and rise.Topics

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20:32

First Impressions That Land Clients: 3 Mistakes...

Serve Scale Soar® ·

2025/06/17

Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine. You’ll learn how to grab and keep your prospect’s attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”Topics Covered In This Episode:Capture Full

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15:31

The Truth About Book-a-Call Funnels (No One Talks...

Serve Scale Soar® ·

2025/06/10

Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work for, and when you’re better off focusing elsewhere. In this episode, I walk you through the hidden fees (both in money and time), how pricing plays a crucial role, and three alternatives to consider if you’re not quite ready for a full-on automated discovery-call machine.Topics Covered In This Episode:Book-a-Call

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15:45

How to Structure a $5,000 VIP Day: Step-by-Step Guide...

Serve Scale Soar® ·

2025/06/03

Freelancers and digital strategists are always looking for smarter ways to serve clients, raise their rates, and avoid burnout from endless “done-for-you” work. If you’ve ever imagined charging $5,000 (or more) for just one day of high-impact strategy, this episode could be your guide.This week, I’m sharing how I transformed my freelance business by creating profitable VIP Days that highlight my strategic thinking—no more endless to-do lists. Just four focused hours working closely with clients and

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39:37

The Ultimate Bounce Back: Aligning My Business, Body,...

Serve Scale Soar® ·

2025/04/29

Running a business isn’t always smooth sailing—setbacks happen, and they can hit hard. Yet the stories we’re often told—about the “hockey stick” growth, seamless comebacks, and bounce backs that look easy—are lies that society tells us. This week, I’m laying bare the realities behind my two-year journey from major business and life changes to a place of greater alignment and purpose.Whether you’re facing a dip in business, struggling with life transitions, or just wondering if it’s possible to truly

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38:46

How to Simplify Your Business with the 4 Pillars of...

Serve Scale Soar® ·

2025/04/22

Running a business today can feel like you’re trying to keep up with a hundred things at once—files are everywhere, your internet browser is packed with tabs, and your to-do list keeps growing. It’s easy to feel overwhelmed and disorganized. That’s where Shawn Lemon comes in. He’s the founder of The Digital Organizer, and he’s here to share his simple system—the four pillars of organization—to help you clean up the chaos and run your business more smoothly.Topics Covered In This Episode:The

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15:11

Mastering Your Message: How to Communicate Your Value...

Serve Scale Soar® ·

2025/04/15

Good communication is the key to any successful business. But let’s be honest—it can feel really hard to figure out what to say to attract the right clients. This week, I’m sharing how to create a clear message that connects with the kind of clients you really want to work with. I call them “champagne clients”—they’re the ones who truly value what you offer and help your business grow, without needing you to post nonstop, cut your prices, or completely change your brand.Topics Covered In This

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15:22

The One Thing Your Discovery Calls Are Missing...

Serve Scale Soar® ·

2025/04/08

When it comes to sales, conversion rates, and how long it takes to turn prospects into paying clients, it can make a big difference in your business. Many freelancers and business owners struggle with potential clients getting stuck in indecision. If that sounds familiar, you’re not alone! This week, I’m sharing a simple yet powerful strategy that completely changed my sales calls and boosted my client conversion rate. I truly believe this small tweak to your discovery calls can make a big impact

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24:36

How to Invest in the Right Course (and Avoid Wasting...

Serve Scale Soar® ·

2025/03/18

The world of online courses is bigger than ever, and it’s easy to feel overwhelmed when trying to pick the right one. Many people have spent tons of money on courses that didn’t live up to the hype, making them extra careful about what they buy next. Today, we’ll go over how to find the best programs for you so you can feel confident about where you’re spending your time and money and ensure they align with your specific goals.Topics Covered In This Episode:Set Proper Expectations: Define what you

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22:21

Raising Your Rates With Your Current Clients Without...

Serve Scale Soar® ·

2025/03/11

As a service-based business owner, setting the right price for your expertise might seem like an impossible task. While many freelancers might undervalue their services, it's important to periodically assess and adjust pricing to align with your growing expertise and business goals. Let’s explore how you can strategically raise your rates with existing clients without losing them, ensuring that your business not only survives but thrives.Topics Covered In This Episode:Raising rates can align

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19:21

Core Setup & Blocked Events

Serve Scale Soar® ·

2025/03/04

As an online business owner, keeping up with the latest changes and updates is essential to staying ahead. For certified ad managers and those working toward certification, maintaining sharp skills and up-to-date knowledge is crucial. Recently, the ad management landscape has evolved, particularly within Meta. In this post, we’ll break down the latest updates—focusing on core setup and blocked events—and offer actionable insights for ad managers working with clients in health, religion, and

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24:36

Consistent Client Flow with Social Selling: Your...

Serve Scale Soar® ·

2025/02/18

In a world where digital interactions and social media are here to stay, social selling has come out as a key strategy for building lasting client relationships. Instagram, previously known solely as a visual platform, has now transformed into a focal point for meaningful business connections. The skill of starting conversations in direct messages (DMs) can result in booked calls and business growth. Let's dive into the steps to mastering social selling on Instagram.Topics Covered In This

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