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PODCAST

Serve Scale Soar®

Serve Scale Soar is the podcast for women building a 1:1 service-based business whether you’re starting a side hustle, replacing your full-time income, or scaling to consistent $10K+ months without burning out or building an agency.Hosted by Brandi Mowles, a multi-million-dollar service business owner and strategist, this show breaks down what actually works now to attract premium clients, price your services confidently, and build a business that supports your life not the other way around.Each

business marketing

All Episodes

48:39

Black Friday Marketing Strategy for Service...

Serve Scale Soar® ·

2026/10/06

If your Black Friday plan starts on November 1st, you're already behind. And so are your clients.Every year I watch it happen. Clients wait until November, everything gets rushed, and things aren't done well because nobody planned for it. Or worse, they skip it entirely because they think Black Friday is only for e-commerce. That couldn't be further from the truth.So I brought on Andy Franco, one of our Strategist Society members, who has been in digital marketing for 23-plus years

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35:46

The 10 Most Downloaded Episodes of All Time (and the...

Serve Scale Soar® ·

2026/09/29

Out of 300 episodes of this podcast, the number-one most downloaded episode of all time has nothing to do with running ads. It has nothing to do with landing clients. And honestly, y’all, when I pulled the numbers, it surprised me a little.This is episode 300. Holy bananas. Seven years, 300 episodes, and I’m a little emotional about it. So to celebrate, Janessa pulled the 10 most downloaded episodes of all time, and I’m counting them down from 10 to 1 with the biggest lessons from each one in about

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20:50

What to Charge as a New Ad Manager: The Real Numbers...

Serve Scale Soar® ·

2026/09/15

Someone popped into Brandi’s inbox this morning and asked, “What’s the biggest mistake beginners make when they’re trying to get their first client?”The answer: working for free or undercharging, because you think a low price is what finally gets somebody to say yes.It isn’t. It’s the exact thing keeping you from getting hired. In this episode, Brandi gives you real numbers, no guessing, no “whatever you think she’ll say yes to.”In this episode, you’ll learn:Why two students pitched $500 to $750 for

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34:41

From Social Media Manager to Ads Manager: How Katie...

Serve Scale Soar® ·

2026/09/08

Katie's best month ever as a social media manager was $10,000. It took 40 hours a week, posting six days a week at specific times for each client, and it almost never happened twice.Then her clients started cutting costs, and she started getting let go. "It's nothing you did." If that sentence has ever landed in your inbox, y'all, this episode is your sign.Six months into Strategist Society, Katie has eight ad clients, works about 15 hours a week, and is on track for over

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13:40

How Much Time Does It Take to Run a Freelance Ad...

Serve Scale Soar® ·

2026/09/01

Have you ever wondered how long it actually takes to run a freelance ad management business?Maybe you already have one and you are working your little booty off, opening your bank account thinking, “Holy bananas, I am not making enough money for how much I am working.” Maybe you are making good money and feel weird because you are not working enough, so you start inventing work. Or maybe you have not started yet and you are trying to figure out if you even have the hours.In this episode, Brandi

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36:07

She Made $65K in 2 Hours a Day (With a Full-Time Job)...

Serve Scale Soar® ·

2026/08/18

Michael made $65,000 last year working 15 to 20 hours a week, after she clocked out of her full-time job.She is not quitting that job. The benefits are good, she loves the work, and I have never once told her she should leave. What she built is a full-time income on part-time hours, and she did it with an ugly proposal and five marketing minutes a day.In this Student Spotlight, Michael walks through the whole thing: the "expensive jobby" she was running before she learned ads, the exact

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17:35

The Only 3 Things You Need to Focus On to Scale a...

Serve Scale Soar® ·

2026/08/04

You are not doing too little. You’re doing too little of the right things.I work one-on-one with 60 people a week inside Strategist Society, I’ve got over 1,000 people in Conversions For Clients, and across seven years I’ve worked with more than 3,000 freelancers. Same thread every single time: the to-do list is a mile long and most of it doesn’t matter.The online space is loud. Post daily, be on LinkedIn, no wait, Threads, no wait, Facebook Groups are dead, no wait, they’re not. Holy bananas, is it

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28:17

My 2026 Tech Stack: The Tools I Use to Run a 7-Figure...

Serve Scale Soar® ·

2026/07/28

Ever wanted to snoop behind the scenes of a seven-figure business and see exactly what tools keep the whole thing running? Same. Brandi is nosy like that too.In this episode, she's pulling back the curtain on her full 2026 tech stack, every piece of software she uses to run Serve Scale Soar and all seven of its revenue streams. But here's the honest part: you do not need all of it.Brandi walks through what she recommends for service providers, what she'd do differently if she could go

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33:26

Services Are the Fastest Path to Cash (Samantha’s...

Serve Scale Soar® ·

2026/07/21

Let me say it loud for the people in the back. Services are the fastest path to cash, and they always will be. I will die on that hill.In this episode, I sit down with Samantha Fine, a longtime student and Strategist Society member who has been through every phase of business. She started during the pandemic, shut it down for a dream job at Coca-Cola, got discriminated against for being a mom, had her second baby, and relaunched with one goal: pick her son up from kindergarten every single day.She

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30:48

8 YEARS, 8 LESSONS: WHAT I'D TELL YOU IF YOU WERE...

Serve Scale Soar® ·

2026/07/07

Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers.That was rock bottom. It was also the decision that changed my entire life.This week is my eight-year business anniversary, and instead of a "look how far I've come" celebration post, I'm doing something different. I'm pulling you up a chair like we're sitting

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28:13

How a Homeschool Mom Built a Six-Figure Ad Business...

Serve Scale Soar® ·

2026/06/30

Y'all, this one is going to light a fire under you.Brittney Roberts spent over a decade as a jack-of-all-trades freelancer, strictly hourly, wearing every hat, and after childcare she was making almost nothing. One year she looked at her taxes and saw $18,000. That was the wake-up call.In this student spotlight, Brittney shares the exact pivot that took her from $18K a year to over six figures as a freelance ad manager, all while moving across the country, homeschooling three energetic boys,

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23:03

Halfway Through the Year and Not Hitting Your Goals?...

Serve Scale Soar® ·

2026/06/23

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your

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34:46

£0 to £7,125 in 4 Months: After Lauren Started A...

Serve Scale Soar® ·

2026/06/16

Y'all, this spotlight episode hit different.Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources.No fancy website. No massive audience. No "wait until I'm ready" energy. Just decision, deadline, and doing the dang thing.In this episode, Lauren

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27:21

How to Work From Home With Kids Home All Summer...

Serve Scale Soar® ·

2026/06/09

If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you.You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bathroom at 11pm while your kids are asleep.There is a way to actually do this. I've coached hundreds of

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24:03

From 30+ Hourly Clients to ONE $12K Retainer: Mandy's...

Serve Scale Soar® ·

2026/06/02

Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job. If that is your current reality, this episode is the mirror you need. This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite kinds of transformations. She went from $10K hourly months (and full-on burnout) to one $12,000/m...

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17:32

The Hidden Page That's Killing Your Discovery Call...

Serve Scale Soar® ·

2026/05/26

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your

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20:57

From Pinterest Management to Ad Management: How...

Serve Scale Soar® ·

2026/05/19

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back?In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775 to $997 a month and couldn't even see clear results from her efforts.Then she joined Conversions for

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23:02

5 Ways Ad Managers Should Be Using AI (But Aren't)

Serve Scale Soar® ·

2026/05/12

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money. These aren't your typical "AI tips for marketers." These are practical strategies you can implement this week without being tech-savvy or knowing how to code. In this episode, you'll learn: How to create voice guides and cu...

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28:52

From $2,400 Social Media Manager to $9,800 Ad...

Serve Scale Soar® ·

2026/04/21

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND.Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. She was maxed out at $2,400 a month with zero room to grow.Fast forward one year, and Laura just hit $9,800

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21:59

Why Your Client Attraction Strategy Isn't Working...

Serve Scale Soar® ·

2026/04/14

How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads.In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, conversion, retention), plus the 4C Client Attraction System that maps out your entire client pipeline.In

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301 results

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