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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

36:56

533: Effectively Managing People and Priorities

Beyond The Technique Podcast ·

2024/04/01

Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible. WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A JOIN mya! joinmya.com Better Than Before Book Asana: https://asana.com/

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38:07

532: Onboarding New Talent

Beyond The Technique Podcast ·

2024/03/25

Do you have an onboarding plan? Are you confident in your plan? Are your New Hires confident in your plan? Joining us today is first time guest, Antony Whitaker, who brings over 40 years of experience to the salons he coaches. He's identified a challenge many owners are facing with onboarding new talent and is passionate about guiding owners towards more successful business systems! WATCH ON YOUTUBE: https://youtu.be/o21QtypwrqU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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33:36

531: Grow Your List to Grow Your Revenue!

Beyond The Technique Podcast ·

2024/03/18

Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members! WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo JOIN

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30:49

530: How to Know When It’s Time to Rebrand

Beyond The Technique Podcast ·

2024/03/11

If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time. WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW SUGAR BRANDED Website: https://sugarbranded.com/ Instagram:

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32:58

529: Leading Through All the Wins and Adversities

Beyond The Technique Podcast ·

2024/03/04

We have first-time guest, Lindsey Haney here to share her incredibly moving story of her life as a young mom and how she pursued great things in the midst of many adversities. She’s celebrated many wins along the way as well! She has a motto that there will always be a big F-You before the big F-Yeah. Her victorious mindset is magnetic! You will leave this episode taking more risks and wanting to put yourself in the stretch zone of growth. WATCH ON YOUTUBE: https://youtu.be/0D00ThOi1u8 JOIN mya

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18:56

528: Characteristics of Six-Figure Earners

Beyond The Technique Podcast ·

2024/02/26

Are there characteristics or skills that six-figure earners have in common? The answer is, yes! Join us as we dive into those common threads and discover what it takes to earn six figures. WATCH ON YOUTUBE: https://youtu.be/tzu04IZHMQw JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/

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24:41

527: The Purpose-Driven Salon Owner!

Beyond The Technique Podcast ·

2024/02/19

Today you are hearing from first-time guest and award-winning salon owner, Shelby Bills! Her industry journey is incredible. She started out as a front desk team member and eventually bought out all four previous owners of her salon. Now, she's building out her new salon space in the building she's purchased and leading her more than thirty team members to live their best lives. You'll be so energized by today's conversation! WATCH ON YOUTUBE: https://youtu.be/8vqhL_NV1iU JOIN mya! joinmya.com

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33:00

526: Change Doesn’t Come Easy

Beyond The Technique Podcast ·

2024/02/12

Looking to change an area of your life? Learn why most change doesn't last and what you can do to make sure that as you work towards something new and better--it will work, and it will stick! WATCH ON YOUTUBE: https://youtu.be/mdtZQeyFnRA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/

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26:03

525: The Queen of Branding Her Salon!

Beyond The Technique Podcast ·

2024/02/05

Our first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator! WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ FOLLOW PINUP & CHRISTINA

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27:08

524: Scrub Your Financials

Beyond The Technique Podcast ·

2024/01/29

If you've not taken the time to review your annual spend from 2023, here are tips to help you scrub your spending habits to ensure you optimize your company profits! JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ PROFIT FIRST FOR SALONS: https://profitfirstsalons.com/ JOIN THE PBA: https://www.probeauty.org/join

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22:57

523: Recruiting Green Lights

Beyond The Technique Podcast ·

2024/01/22

Last week we discussed recruiting red flags to avoid hiring the wrong person. This week we are going to discuss the green lights on how to identify the right people for your team and what necessary steps you want to take to make sure they choose your salon as their new salon home. WATCH ON YOUTUBE: https://youtu.be/VUi6ctLvPfA JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ BUILD YOUR BEST

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26:35

522: Recruiting Red Flags

Beyond The Technique Podcast ·

2024/01/15

How do you really know if someone is going to be a great fit for your team and culture? Let's explore these red flags so we don't waste time or go through unnecessary pain when hiring the wrong person. WATCH ON YOUTUBE: https://youtu.be/kDbZkgXVAlo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ JOIN THE PBA: https://www.probeauty.org/join Keywords Salon business, salon

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32:42

521: New Compensation Structure for Commission Salons!

Beyond The Technique Podcast ·

2024/01/08

Do you wish your team members had higher retail performance? If selling retail is an area that you'd like to see your business do better, this episode is for you. Today, I will share our new 2024 compensation structure that is a win for our team and our company! WATCH ON YOUTUBE: https://youtu.be/ccYu7xfh0oY DOWNLOAD THE COMPENSATION STRUCTURE & PATH TO SIX-FIGURES: joinmya.com/compensation-structure-for-commission-salons JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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37:31

520: Five Things Every Owner Needs To Do This Year

Beyond The Technique Podcast ·

2024/01/01

If you become hyper-focused on these five areas this year, I guarantee your personal life will be the best it's ever been, your revenue will soar, and you will have the business and team you've always dreamed of. Join me today as we kick off the year and dive into our greatest potential! WATCH ON YOUTUBE: https://youtu.be/_jVhzgnQLCo JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram: https://www.instagram.com/join_mya/ EXTREME

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29:17

519: Driving Change, with Mandy Pulse!

Beyond The Technique Podcast ·

2023/12/25

This is a special conversation with someone whose life is about aligning her passion with her purpose. Our guest, Mandy Pulse, is here to share her story and how she helps owners and stylists in our industry find a way to align their passion and purpose--all while running a profitable salon business. Merry Christmas everyone and enjoy today's episode! WATCH ON YOUTUBE: https://youtu.be/ap10zZ9X430 JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram:

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37:55

518: The Power of Opposites!

Beyond The Technique Podcast ·

2023/12/18

Do you have a business partner, or have you thought about going into business with someone? Learn from longtime industry owners, Terry McKee and James Amato who share how unstoppable you can become once you've honored each other’s strengths. The path may not be easy, in fact, sometimes it can be excruciating, but if you share vision, integrity, work ethic, and values, you can do anything and you can do anything together. WATCH ON YOUTUBE: https://youtu.be/hbow7hjlDKE JOIN mya! joinmya.com

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27:56

517: Bigger Profits, with Kelly Cahen!

Beyond The Technique Podcast ·

2023/12/11

It's often shared that the average salon has an 8-10% profit margin. But when we look under the hood we find that most salons actually don't know their profit margin! If you really want to understand your profit opportunity, then join us today for a discussion with Kelly Cahen! Kelly is a seven-figure salon owner who coaches owners how to master leadership and master their financials. Enjoy! WATCH ON YOUTUBE: https://youtu.be/KrXOwrQu0NA JOIN mya! joinmya.com LET’S CONNECT! BTT

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48:25

516: Disrupting Beauty Culture, with Industry Giant,...

Beyond The Technique Podcast ·

2023/12/04

Industry Giant, Ray Civello is here for the first time to share his incredible journey with us! You will be so inspired by all that Ray has done to serve the industry and live out his creativity. He’s not even close to slowing down. On the contrary! Ray is working with industry experts to bring us the very best in hair color and skincare for our hair! You’ll learn all about it in today’s episode. Please share this with your industry friends! WATCH ON YOUTUBE: https://youtu.be/iwXOH6WY4v8 JOIN

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31:34

515: Making it Her Mission, with Myra Reddy!

Beyond The Technique Podcast ·

2023/11/27

Have you ever wondered who stands up on behalf of the beauty industry when it comes to government policy, regulation, and legislature? Meet, Myra Reddy! She's the Director of Government Affairs for the Professional Beauty Association (PBA). She's here to share how she actively works to protect and progress the beauty industry for the better. Please stay apprised and share this episode with your industry friends! WATCH ON YOUTUBE: https://youtu.be/Xmjwlz95tXk JOIN mya! joinmya.com LET’S

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37:12

514: Not Your Mama’s Perm, with Janine Jarmen

Beyond The Technique Podcast ·

2023/11/20

We have the celebrity hairstylist and founder of curl cult, Janine Jarmen, here to share her beauty industry journey and why developing a better, vegan, and modern perm is the tool you've been missing to optimize the way you serve your clients. This conversation was one of my favorites of the year. Listen today! WATCH ON YOUTUBE: https://youtu.be/QvCnZxp46eU JOIN mya! joinmya.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYA Instagram:

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205 results

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