Beyond The Technique Podcast

28:06

0730: Stop Discounting Your Services

Beyond The Technique Podcast ·

2026/10/05

Why do so many salon and spa owners discount their services, avoid raising prices, or hesitate to recommend what their clients truly need? Master coach Brigette Sobus returns to reveal how fear, guilt, people-pleasing, and limiting beliefs can quietly sabotage even the strongest business systems. She shares powerful examples of beauty professionals who increased revenue by addressing the emotional barriers preventing them from confidently selling, leading, and making necessary changes. Tune in to

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24:16

0729: 3 Bad Habits to Eliminate

Beyond The Technique Podcast ·

2026/10/01

What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every problem and start encouraging team members to bring forward their own proposed solutions. You'll learn how this leadership habit builds confidence, autonomy, trust, and ownership throughout your organization. When you empower your people to run the show, you create stronger leaders—and finally give yourself room to lead. WATCH ON

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31:49

0728: The Vitality Project, with Elizabeth Faye

Beyond The Technique Podcast ·

2026/09/28

Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she approaches success, leadership, and life. She introduces the Vitality Project, a workplace wellness platform designed to help beauty professionals strengthen their mental, physical, emotional, and spiritual well-being. Discover how salon owners can use education, coaching, personalized insights, and gamified challenges to build healthier

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13:33

0727: You're Not Special Enough

Beyond The Technique Podcast ·

2026/09/24

In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners now compete not only with established businesses, but also with savvy independent professionals using AI and modern marketing to attract clients. In this episode, Kati Whitledge reveals three essential elements that strengthen your unique selling proposition and make your business truly memorable. Discover why visibility matters,

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33:49

0726: Back From a Financial Fallout

Beyond The Technique Podcast ·

2026/09/21

What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major expansion, rising overhead, and unsustainable staffing costs erased her profits—even while annual revenue remained at $2.6 million. Discover how she used AI-powered financial analysis to restructure compensation, optimize schedules, improve retention, and give her team the accountability they genuinely needed. Anna's remarkable

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19:00

0725: The Salon I'd Choose If I Were Starting Over

Beyond The Technique Podcast ·

2026/09/17

If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would prioritize, including commission-based earning potential, ongoing education, an inspiring service menu, quality products, a clean environment, and exceptional communication. She explains why these elements help beauty professionals grow their careers while feeling seen, supported, and connected to their salon's culture. Whether you're

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39:26

0724: Winning at Adaptation, with Rachel Gower

Beyond The Technique Podcast ·

2026/09/14

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winning salon The Upper Hand, shares how consistent recruiting, a strong apprenticeship program, and strategic marketing have fueled decades of success. She reveals why salon owners must continually evaluate what's working, release what isn't, and create systems that keep the business moving forward when employees or circumstances change

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28:27

0723: It's Never Too Late to Change Your Standards...

Beyond The Technique Podcast ·

2026/09/10

You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of well-being—financial, career, family, social, physical, intellectual, and spiritual—and explains how to determine which deserve your greatest focus in this season. Drawing from her personal transformation, she shares why lasting change requires burning the ships, establishing nonnegotiable routines, eliminating distractions, and

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26:34

0722: Creating Space to Be Sugared and Bronzed

Beyond The Technique Podcast ·

2026/09/07

What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-founder and president Courtney Claghorn shares how an unwavering focus on client comfort, strategic locations, intentional hiring, and disciplined spending helped turn a simple solution into a scalable business. She also reveals what salon and spa owners should consider before expanding, from market demographics and operational capacity

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29:34

0721: What Stylists Need to Do When they Start...

Beyond The Technique Podcast ·

2026/09/03

Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati shares why new stylists and service providers should embrace model calls, volunteer opportunities, advanced education, networking, and consistent social media marketing. You'll learn how repetition strengthens your craft, relationships create unexpected opportunities, and early effort can lead to greater freedom later in your career

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29:03

0720: Manage Your Team More Efficiently

Beyond The Technique Podcast ·

2026/08/31

Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio Stanley to share how his all-in-one platform brings team communication, training, events, goals, tasks, resources, onboarding, and more into one organized space. Discover how leading salon brands are using technology to strengthen communication, simplify operations, improve recruiting, and keep everyone on the same page as they grow

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43:42

0719: Pressure Is A Privilege Until It Isn't

Beyond The Technique Podcast ·

2026/08/27

Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership. In this episode, Kati shares lessons from her own transition out of salon ownership while exploring how anxiety, stress, fear, overwhelm, and pressure affect salon and spa leaders. You'll learn why pressure paired with adequate resources creates a healthy challenge, while pressure without enough preparation, recovery, support, or

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35:56

0718: Get this Conversation Right

Beyond The Technique Podcast ·

2026/08/24

AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversation designer Jyoti Iyer introduces Brook, a virtual assistant that manages calls, texts, website chats, appointment bookings, and client requests—even after hours. Discover how the right AI can eliminate voicemail, prevent missed opportunities, reduce booking friction, and provide measurable insight into your return on investment

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17:00

0717: Your Weaknesses are Strengths Abused

Beyond The Technique Podcast ·

2026/08/20

Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualities like communication, confidence, loyalty, optimism, decisiveness, and adaptability can create powerful results but also damage trust and relationships when left unchecked. You'll learn a practical four-step process to name, notice, neutralize, and redirect these behaviors with greater self-awareness and emotional intelligence

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29:55

0716: Stay Humble, Thirsty, and Strong!

Beyond The Technique Podcast ·

2026/08/17

In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in the beauty industry. Kelley shares why salon owners must remain humble, stay present with their teams, and recognize the talent and fresh perspectives emerging from today's newest hairstylists. She also encourages beauty professionals to pursue education, overcome imposter syndrome, embrace opportunities, and remember that success

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25:25

0715: Focus on What's Right

Beyond The Technique Podcast ·

2026/08/13

Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this episode, Kati explores the difference between pessimism, blind optimism, and realistic optimism—and shares how effective leaders face the facts, focus on what they can control, and believe improvement is possible. You'll learn how to interrupt negative thought patterns, recognize harmful "absolute language," celebrate meaningful wins,

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32:56

0714: Which Enneagram Are You?

Beyond The Technique Podcast ·

2026/08/10

What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals how the Enneagram goes beyond surface-level behaviors to uncover the motivations, strengths, fears, and patterns driving each of us. Discover how greater self-awareness can help salon and spa owners navigate conflict, appreciate different personalities, and recognize when their greatest strengths become leadership blind spots. You'll

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22:15

0713: Be The Hero's Guide

Beyond The Technique Podcast ·

2026/08/06

The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitledge explains how owners can empower their leaders, leaders can develop their teams, and service providers can help clients become the heroes of their own stories. Discover why empathy and authority are essential to effective guidance—and how micromanaging, rescuing, and seeking recognition can limit both your people and your

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23:54

712: The Ultimate Business Upgrade

Beyond The Technique Podcast ·

2026/08/03

What if the ultimate business upgrade is already hiding in an unused room? AGLOW founder and CEO Kara Holden shares how a skin cancer scare, a $7,000 investment, and one tiny studio grew into a nationally recognized clean sunless tanning brand with four locations, nationwide distribution, franchising, and in-house manufacturing. Discover how beauty professionals can add sunless tanning to an existing salon, spa, med spa, or mobile business to elevate the client experience and generate additional

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30:22

711: Change Your Identity to Change Your Life

Beyond The Technique Podcast ·

2026/07/30

If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati shares how changing her identity helped her overcome lifelong struggles, lose more than 100 pounds, and transform the way she leads and lives. Salon owners and leaders will learn how to replace limiting labels with empowering "I am" statements, trade "I should" for "I must," and take full ownership of their results. Tune in for an

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