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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

19:30

632: Ten Traits of Overbearing Leaders

Beyond The Technique Podcast ·

2025/10/30

In this episode, Kati breaks down the ten traits of overbearing leaders, from micromanaging and excessive control to guilt-tripping and lack of empathy. She shares personal stories of struggling with one of the overbearing traits and highlights how these behaviors can stifle creativity, trust, and growth in a salon setting. Kati emphasizes the importance of balancing constructive feedback with encouragement, respecting boundaries, and letting go of the need to always be right. Listen and share

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32:02

631: What to Look For When Hiring Stylists

Beyond The Technique Podcast ·

2025/10/27

In this episode, Kati Whitledge welcomes Danielle Anderson, a seasoned salon leader and hiring expert, to share her journey and insights from managing teams in the beauty industry. Danielle opens up about her rapid career growth, the challenges she faced post-COVID, and the leadership strategies that helped her build thriving salon cultures. She highlights the importance of hiring for values and cultural fit, using innovative approaches to foster strong teams and successful new salon launches

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15:10

630: The Power of Suggestion

Beyond The Technique Podcast ·

2025/10/23

This episode explores the psychology of suggestion in marketing and its impact on consumer behavior. Kati shares how strategies like priming, social proof, and sensory cues influence clients to book, buy, and return. She highlights the importance of building trust through reviews, visuals, and in-person recommendations, while creating memorable luxury experiences through ambiance. Listeners will also learn why a single, consistent marketing message repeated across platforms increases impact—and

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27:36

629: The Myth About Work-Life Balance

Beyond The Technique Podcast ·

2025/10/20

In today’s episode, Kati welcomes Morgan Thomas, who you may know as Jade Beauty Co., to share her journey through the hairdressing and fashion industries. Together, they unpack the myth of work-life balance, highlighting Morgan’s shift toward integration and how she built a thriving career without experiencing burnout. Morgan also offers insights on the evolving landscape of hair education, the value of servant leadership, and why community and mentorship matter more than ever. Share this with

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23:30

628: Overcoming Offense

Beyond The Technique Podcast ·

2025/10/16

In this episode, Kati explores the inevitability of offense in the creative industry and why learning to manage it is essential for personal and professional growth. She unpacks the value of constructive feedback, active listening, and assuming positive intent when receiving correction. With real examples and leadership insights, Kati highlights how humility, empathy, and trust create a culture where feedback becomes a tool for development rather than a source of conflict. Tune in to discover how

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34:02

627: Elevate Your Employee Experience

Beyond The Technique Podcast ·

2025/10/13

The salon industry is shifting fast, with more stylists choosing self-employment and traditional salons struggling to compete. In this episode, Kati welcomes back business coach Nikki Le to share how owners can elevate the employee experience to retain top talent and thrive in this new market. From customized training to career ladders, Nikki breaks down practical strategies to create a workplace where stylists feel valued, supported, and inspired to stay. If you want to future-proof your salon

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21:37

626: Eliminate Distractions, with Kati Whitledge

Beyond The Technique Podcast ·

2025/10/09

Distractions don’t just steal your time, they drain your energy, creativity, and focus. In this episode, Kati shares her personal journey with ADHD, biohacking, and the power of reducing decision fatigue to stay in flow. You’ll discover practical strategies to automate routines, set boundaries, and manage technology so you can protect your energy and productivity. Whether you’re a salon owner or creative professional, this conversation will help you eliminate overwhelm and master focus for lasting

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34:43

625: Your Income Won’t Save You

Beyond The Technique Podcast ·

2025/10/06

In this episode, Kati welcomes industry coach and mentor, Misty Jane to share her bold perspective on money in the beauty industry. Misty reveals how she paid off $48,000 of debt in just two years, opening the door to a debt-free salon career and her current passion for coaching stylists. Together, they explore the deeper psychological roots of financial struggles, why income alone won’t save you, and how giving money a purpose leads to true freedom. Listen today for fresh insights, real

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16:44

624: Fixing A Financial Problem, with Kati Whitledge

Beyond The Technique Podcast ·

2025/10/02

In this episode, Kati shares how working with Brad Sugars and his ActionCoach franchise helped her achieve an 878% profit increase and a million-dollar revenue in a very small salon space. She dives into practical strategies to fix financial challenges, from boosting revenue through pre-selling gift cards, packages, and memberships to cutting unnecessary expenses without hurting the guest experience. You’ll also learn how tools like mya’s matchmaking software and dashboard can improve client

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36:19

623: Hair Extensions in A Hybrid Salon

Beyond The Technique Podcast ·

2025/09/29

What does it take to build a beauty brand that truly empowers stylists? In this episode, Kati sits down with Tiffany Loe, founder of Christian Michael Hair Extensions, to talk about her journey from starving actress to single mom, to now thriving salon owner leading a multi-method hair extension company. Tiffany shares how she bridged the gap between luxury extensions and full-circle education, helping thousands of stylists gain confidence and new opportunities. Together, they explore salon

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18:53

622: Signs A Stylist is Leaving, with Kati Whitledge

Beyond The Technique Podcast ·

2025/09/25

In this episode, Kati uncovers the warning signs that a stylist may be leaving your salon and why addressing issues head-on is essential for a healthy team. She shares insights on managing growth as salons expand, including how shifting mindsets can affect culture. Kati also opens up about balancing directness with kindness in difficult conversations, offering practical ways to lead with courage and compassion. Listeners will walk away with strategies to strengthen team dynamics, honor

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34:50

621: Money Talks!

Beyond The Technique Podcast ·

2025/09/22

This episode is a must-listen for Salon Owners who want to take control of their financial future. Guest expert Kristin Stutz, a former Stylist and Salon Owner turned certified financial planner, shares how she helps owners connect the dots between business and personal finances. You’ll discover strategies for overcoming financial fears, building wealth with intention, and planning for both growth and eventual exit. Packed with real stories and actionable tips, this conversation will empower you

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18:41

620: The Most Important Meeting is Not the Meeting

Beyond The Technique Podcast ·

2025/09/18

The meeting after the meeting is the most important piece of the puzzle. In this episode, Kati pulls back the curtain on how her companies plan meetings and the meeting after the meeting. She shares her salon’s meeting structure—from daily GM check-ins to monthly gatherings that mix in professional development and celebration. You’ll hear smart strategies for debriefs, team collaboration, and even how to handle sensitive topics with ease. Plus, she shares fun anniversary promotions and simple

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43:36

619: What Gen Z Stylists Need for Future Success!

Beyond The Technique Podcast ·

2025/09/15

This week on Beyond The Technique, Kati sits down with industry legend and Paul Mitchell Artistic Director, Stephen Moody, to explore what Gen Z stylists truly need to thrive. From shifting trends in hairdressing to the timeless power of consultation and communication, Stephen shares insights gained from a career shaped by Sassoon and fueled by a passion for education. You’ll hear why Gen Z clients crave authenticity, how stylists can balance creativity with financial success, and why the human

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19:39

618: Nothing Is as Good or As Bad as It Seems

Beyond The Technique Podcast ·

2025/09/11

In this episode, we explore the powerful truth that nothing is ever as good—or as bad—as it seems, especially when we’re viewing someone else’s life or success from the outside. We dive into how to shift your mindset, stop living in emotional extremes, and break free from the trap of comparison. You’ll learn how to self-evaluate with wisdom, stay grounded in truth, and focus on thoughts that fuel your growth. If you're ready to stop chasing perfection and start building a life that’s authentically

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35:25

617: Master Your Craft with Ryan Weeden!

Beyond The Technique Podcast ·

2025/09/08

From aspiring actor to Founder of Masters of Balayage, Ryan Weeden’s journey proves that passion and persistence can transform your career. In this episode, Ryan and Kati dive into the evolution of the hair industry—from fast-tracking behind the chair to building an education empire that now fills retreats and workshops nationwide. You’ll hear how Ryan carved out his niche, why mastering your craft matters more than titles, and what today’s salon owners must know to thrive beyond the influencer

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21:26

616: Stop Settling

Beyond The Technique Podcast ·

2025/09/04

Are you settling for less than you’re capable of in your health, relationships, or business? In this episode, Kati shares a powerful and personal journey of waking up to the areas of life where she had been settling—and how faith sparked the shift toward lasting transformation. From surrounding yourself with better influences to taking 100% ownership of your life, this conversation will challenge and encourage you to step into the life you truly desire. If you’re ready to stop playing small, this

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26:16

615: Your Real Competition is Not In This Industry

Beyond The Technique Podcast ·

2025/09/01

What if your salon’s biggest competition isn’t another salon—but luxury experiences like concerts, festivals, and designer brands? In this episode Beauty Industry Expert, Tim Fisk joins us to unpack why salon owners must compete digitally for clients' attention and dollars. Tim dives into how important building trust with younger guests and mastering email and lead nurturing strategies is, so you can get and keep the next generation of consumers who spend the most on luxury hair services. He also

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19:27

614: Be A Girl’s Girl

Beyond The Technique Podcast ·

2025/08/28

Kati Whitledge opens up about the leadership lessons she learned as a fiercely loyal teen—and how those early experiences shaped the way she empowers women today. From standing up for her friends to navigating the complexities of female friendships, Kati shares how sisterhood, not competition, is the foundation of strong salon teams. She reflects on how sports, style, and spiritual growth have all influenced her approach to leading with love, grace, and conviction. If you believe in building a

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39:24

613: Rise of The Fiercely Committed!

Beyond The Technique Podcast ·

2025/08/25

Today we sit down with celebrity stylist and industry mentor, Danielle Keasling to explore the Rise of the Fiercely Committed—a journey marked by bold pivots, personal growth, and unapologetic authenticity. Danielle shares how she transitioned from marine biology to mastering the art of hairstyling, building a career that spans high fashion, education, and now coaching. You’ll hear how she broke through gatekeeping in the beauty world, developed her own artistic voice, and now helps others do the

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203 results

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