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PODCAST

The Number

Wendy Brookhouse

The Number is a business podcast about the numbers that actually run your business. Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness. Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner. Some episodes feature guests. Some are honest conversations. Some are solo deep dives. If you

business entrepreneurship

All Episodes

39:14

Episode 57: Delegation, Allocation & How To Grow...

The Number ·

2022/06/07

Once I got over my fangirling, I settled in to talk to Ross about his aspirations and his goal of a 150-million-dollar company. I love the ambition, and he is doing it all virtually! We dig into the business and distribution of content, and how content distribution as an investment can produce revenue for years to come. Ross breaks down his KPIs and the lessons he learned from his grandmother, as well as the importance of curiosity, and communication trust when it comes to remote work

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7:18

Episode 56: Expectations, Age, Hustle, Grind, and Sting

The Number ·

2022/05/31

Let’s talk about expectations, age, hustle, grind, and what are the numbers that we really need to know. I want to talk a bit about the fact I went to see Sting in concert, he was so full of life and vibrant, he delivered an amazing performance. He was a master, and he held the audience in the palm of his hands. And yet, he was so chill, he was just so zen-like he was living his best life. Now, if we were to dig into the numbers around Sting we will find the following, He is 70 years

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30:11

Episode 55: Cybersecurity - Why You Should Have...

The Number ·

2022/05/24

IT and technology are becoming more and more important to the efficient separation and scaling of business. In this episode, Gay Hamilton of 'Go Innovation' and I talk about when and how to hire IT personnel vs. contractors. We'll outline the IT resources required as you add staff, as well as the reality of cyber crimes and how it has been whitewashed. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are

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40:34

Episode 54: How To Monetize Your Knowledge with...

The Number ·

2022/05/17

Samantha Dean is a former accountant from Australia who now helps other experts monetize their knowledge. In this episode, Sam provides invaluable advice on how to work through your 'shoulds' and the importance of setting up boundaries. She'll also share her thoughts on how to set up good collaborations, and what she believes are the most important key performance indicators. There's lots to learn in this episode! Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed

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30:17

Episode 53: Navigating ADHD & Business with Andre...

The Number ·

2022/05/10

André Brisson has ADHD. He has also built two successful companies, and is now working on his third! When he received his ADHD diagnosis a few years ago, it explained EVERYTHING. Since then, he's learned all he can about ADHD and used his knowledge and first-hand experience to build a coaching program to help high-achieving entrepreneurs. On this episode, we'll define what exactly ADHD means, the reason why so many entrepreneurs have ADHD, and the differences between ADHD and other mental

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42:30

Episode 52: The Powers Of Personal Branding

The Number ·

2022/05/03

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal brandingWho needs itOnline presenceHow authentic to be onlineRetreats as a business strategy.How to put yourself into a high energy state You will love this advice delivered with panache. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who

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42:11

Episode 51: How does the carbon market work with...

The Number ·

2022/04/26

What do you get when you marry energy efficiency, net zero, and block chain? You get Megan McCarthy's Rocarbon Labs! A start-up that helps business owners and their facilities reach net zero, with a faster return of investment thanks to the improvement in carbon offsets sold on the carbon market. How does the carbon market work? How can you develop more income streams for your facilities? What is data collection and the block chain? Listen and find out! Join us for the Bottleneck to

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29:40

Episode 50: Big, Game Changing Ideas with Andrea...

The Number ·

2022/04/19

Big ideas, game changers and transformative focus. Real life and business can get in the way of developing and implementing big ideas, but Andrea Ivanka and I talk about how to get them and stay focused! Listen to this episode to learn where big ideas can come from, how to re-engage with ideas you had in the past, the difference between alignment and systems and why they are both SO important. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious

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37:33

Episode 49: Jobs to be Done with Katelyn Bourgoin

The Number ·

2022/04/12

Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers. Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity

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8:57

Episode 48: I'm Profitable, now what with Wendy...

The Number ·

2022/04/05

Profit is a beautiful thing, and opens the door to all sorts of new questions: Where do I stash it? What do I do with it? Should I spend it or save it? Wherever you are in your entrepreneurial journey, it’s time to plan now what to do with that profit. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who are feeling overwhelmed and hitting revenue plateaus. In just 60 minutes a day, over the course of 5 days,

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36:44

Episode 47: Leadership with Lisa Haydon

The Number ·

2022/03/29

In this episode we are going to really define that super nebulous term - leadership. How to get work done through others and the different hats of managing, leading, and coaching. Lisa Haydon has just passed the 5-year anniversary mark of her business, Pivotal Growth. Prior to her own pivotal growth, Lisa worked in finance and banking for large enterprise companies. She helps companies assess and diagnose their people performance with diagnostic, consulting, and implementation

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42:26

Episode 46: How to Screen Your Opportunities with...

The Number ·

2022/03/22

How about this boundary? Only pursuing opportunities that offer the potential of adding 7 figures to the top line. Eleanor Beaton is the Founder and CEO of Safi Media. She is on a mission to double the number of 7-figure women business owners by 2030 through business coaching, entrepreneurship education and story telling. We talk about the filters that Eleanor uses when evaluating opportunities, and dig down into niching – how to know when it is time to narrow your focus, and the bliss and

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43:20

Episode 45: How to Turn Leads into Buyers with...

The Number ·

2022/03/15

A communication expert and Founder/CEO of Orisha Creative, Tamika is a specialist at turning leads into buyers. Join us for this fascinating conversation where you will learn the difference between a launch and an active enrolment campaign, and how Lead Generation is just another vanity metric. We'll break down the buyer's journey vs. the customer journey vs. funnels, redefine personal development, and share a unique definition of community. Join us for the Bottleneck to Breakthrough 5-Day

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36:06

Episode 44: How to Scale a Company to 50 with Saeed...

The Number ·

2022/03/08

Did you ever wonder what it takes to scale a company to 50 employees? What you have to do in the business as a Founder in the beginning and how that role evolves over time. Saeed El Darahali is the CEO of SimplyCast and has been an entrepreneur since his teens and he has many lessons to share. In this episode we discuss How to avoid micromanagingThe two tasks he always wants to participate inThe second question he always asks in an interviewThe evolution of communicationThe triangle of

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47:38

Episode 43: Get Inspired with Tareq Hadhad

The Number ·

2022/03/01

This is a must-listen episode for all Entrepreneurs who want inspiration. Tareq came to Canada in 2015 with nothing. He is now a sought-after speaker, running a major chocolate factory and a couple of retail stores. The story of Peace By Chocolate is now available in a book and a soon-to-be-released feature film. This interview is an inspiration and reminds us that we can overcome almost everything and that hope is important. In this episode, we talk about The importance of Building a

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33:36

Episode 42: The Different Types of Phone Calls with...

The Number ·

2022/02/22

Mary Jane Copps aka The Phone Lady is on a mission to make people less anxious and more masterful in their use of the telephone. In an era of texts, DMs, emails and a bijillion social platforms, a lot of people have lost their love of the phone or maybe didn’t ever love it. As an expert in all things phone, Mary Jane shares some great insights into: Why Customer Service calls are totally different nowHow to make Sales calls more effectiveHow often to follow up and what to do to get

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8:47

Episode 41: Is Your Brain Making You Richer or Poorer?

The Number ·

2022/02/15

On this episode, we dig into this question. The brain is a powerful tool that may not always lead us in the right direction. If we think of our brain like a computer, our subconscious is the operating system. And there are programs running and influencing our decisions all the time. Join us as we talk about Bringing these programs to the conscious level Reprogramming our mind to The shortcuts your brain takes when making decisions Join us for the Bottleneck to Breakthrough 5-Day

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42:30

Episode 40: How to Be Authentic Online with Monique...

The Number ·

2022/02/08

Personal Branding expert Monique Bryan has a massive background in global business, fashion, and marketing. She brings the energy and strategies around What is personal brandingWho needs itOnline presenceHow authentic to be onlineRetreats as a business strategy.How to put yourself into a high energy state You will love this advice delivered with panache. Join us for the Bottleneck to Breakthrough 5-Day Challenge, designed specifically for ambitious and growth-oriented business owners who

en

53:27

Episode 39: How to Network Your Way to Success with...

The Number ·

2022/02/01

Justin Breen was an entrepreneur trapped in a job until 5 years ago. A journalist by trade, he started BREpic as his salaried work was going away. I love hearing about people’s journeys to Entrepreneurship – they are all so different and inspiring in different ways – and Justin’s is one of perseverance. His conversion rate was pretty low at the beginning – 1 in 1000. To get his first 5 clients he talked to 5000. I think most of us would have called it way before that! Join us to hear that

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48:31

Episode 38: Goodbye To 2021 - What Did We Learn?

The Number ·

2022/01/25

For our last recorded episode of 2021, we wanted to go out with a bang, so we have not one, but THREE guests! Neil Stephen, Shelagh Cummins, and John Swain join us to share their expertise in Marketing, Coaching, and Accounting and they serve up some amazing insights and tips! We discuss the changes we’ve seen in business throughout the pandemic, and which of those changes we believe to be permanent. We will also break down our top 3 pointers for business owners in 2022, and what our

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