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PODCAST

The Number

Wendy Brookhouse

The Number is a business podcast about the numbers that actually run your business. Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness. Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner. Some episodes feature guests. Some are honest conversations. Some are solo deep dives. If you

business entrepreneurship

All Episodes

33:45

Episode 158 - What 2025 Taught Us About Business...

The Number ·

2025/12/30

This episode takes a turn. Wendy’s not in the host chair. I slide in to interview her and Kelsey as we wrap up 2025 and look straight into 2026.We cover what surprised them about business owners this year, where owners are getting stuck, why so many people are tired, and why resilience and action suddenly matter more than ever.We dig into the myths that refuse to die, the habits that make a business sellable, and the blind spots that can wipe out value overnight.We also talk about life

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35:32

Episode 157 - Cybersecurity First, AI Second, Always

The Number ·

2025/12/18

AI is showing up everywhere in business.And a lot of owners are turning it on without realizing what they just gave access to.In this episode, Wendy sits down with Darryl Cresswell, CEO and founder of myDWARE, to talk about why cybersecurity has to come before any AI rollout.They dig into real world examples entrepreneurs can actually relate to.AI agents running under owner level access.Sensitive data leaking through email, CRM systems, and shadow AI tools.And why flashy automation without

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40:27

Episode 156 - The Wildest Founder Origin Story I’ve...

The Number ·

2025/11/25

I invited Graham Barlow onto The Real Bottom Line because his founder journey is one of the wildest I’ve ever heard. He started out as a teenager selling virtual game items on eBay, scaled that “hobby” into almost six figures a month, and eventually went on to build and exit multiple companies.In our conversation, Graham and I dig intoHow he and a group of friends used bots to farm virtual currency long before in-app purchases were normal Why cash flow, projections, and financial discipline

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38:31

From Boardroom to Rockstar, Leading the Next Stage

The Number ·

2025/11/12

FinTech leader Carrie Forbes, CEO of Rockstar Advisory, joins Wendy to unpack the shift from startup energy to running energy, the corporate habits worth keeping, and how to make AI projects succeed with tiny, low risk wins. Human skills remain the moat... and that’s the optimistic bottom line.Join The Freedom FilesTired of money advice that feels complicated or out of touch?Discover Freedom Files from Black Star Wealth — a bi-weekly dose of smart financial insights and real stories about

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38:18

Episode 154 - Revisioning Retirement: Identity,...

The Number ·

2025/10/30

Wendy talks with Dr. Susan Reid, revisioning specialist, author, and keynote speaker, about designing life after work. They explore identity beyond titles, why meaning matters in retirement, and how a simple “being vision” guides the next chapter. Susan shares research, lived lessons from building and selling businesses, and practical tools like journaling push/pull factors and building a “retirement team” of strong and weak ties.Show Notes (light timestamps)0:00 — Intro and Susan’s path:

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31:38

How Employee Ownership Trusts Are Changing Business...

The Number ·

2025/10/14

Episode: The Real Bottom Line with Wendy Brookhouse Guest: Jennifer Williams, Founder of Firefly InsightsIn this episode, I sit down with Jennifer Williams, founder and partial owner of Firefly Insights, to unpack one of the most exciting developments for Canadian entrepreneurs — Employee Ownership Trusts (EOTs).If you’re a business owner starting to think about succession, exit planning, or legacy, this episode will open your eyes to a whole new way to transition your business — one that

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35:01

Episode 152 - Done Beats Perfect: Ray Samuels on...

The Number ·

2025/10/01

Guest: Ray Samuels, Growth Advisor and Founder, Cer CapitalEpisode in a sentence: Ray shares how “done beats perfect,” why relationships are the real currency, and how a simple idea plus disciplined iteration can create momentum, funding, and valuation growth.What we coverFrom high-school dances to London Telecom to Direct Energy: Ray’s entrepreneurial through-lineThe 65% rule: ship, listen, iterate“Clarity beats complexity,” and getting “pedestrian” with customers to gather real

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27:12

Episode 151 - Escaping the Owner's Trap: Building a...

The Number ·

2025/09/15

In this episode, I'm joined by the incredibly insightful Lissa Daub, founder of Strong Impact Academy. We met online through a couple of mutual groups, and it was a meeting that just felt like kismet. Lissa hails from Edmonton, Alberta, and she’s a force to be reckoned with.Lissa and I dive into some of the most critical topics for business owners, from the mindset shifts of moving from corporate to entrepreneurship, to the surprising truth about owning a restaurant (it's not always sexy!)

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11:52

Episode 150 - The Compound Effect of Entrepreneurship

The Number ·

2025/09/09

150 episodes. Honestly, when I started this podcast, I wasn’t thinking about milestones. I just wanted to have conversations with entrepreneurs and share the lessons hidden inside their journeys. And yet here we are....150 episodes later.In this solo episode, I step back from the usual interviews to reflect on what I’ve learned along the way, about business, freedom, resilience, and legacy.Here’s what I dig into:Why I believe mistakes are just lessons in disguise.How freedom from and

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35:48

Episode 149 - Build, Sold, and Keep Connecting

The Number ·

2025/08/14

Some entrepreneurs build one business and call it a day. Dalene Allen has built — and sold — more than one… and kept right on making powerful connections.In this episode of The Real Bottom Line, I sit down with Dalene to unpack her journey from direct sales leader earning pink Cadillacs, to running and selling the largest business referral network in Atlantic Canada, to launching her own networking company.Dalene opens up about how she navigated each exit, why she believes human connection

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33:58

Episode 148 - Forget the Algorithm: The Power of Real...

The Number ·

2025/08/05

In a world obsessed with algorithms, trends, and going viral, what if the true key to social media success was simpler and more human? This week's guest, Ingrid Deon, founder of the organic social media agency Word-Craft, makes a powerful case for ditching the algorithm-chasing and focusing on what truly matters: authentic conversations.Ingrid shares her inspiring and unconventional path to entrepreneurship—from her roots in journalism to becoming a single mom working three jobs, to a pay

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32:15

Episode 147 - How to Sell a Business Without Selling...

The Number ·

2025/07/07

In this episode, I chat with Gord Stevens, former owner of Uncommon Grounds, Rum Runners, Sugar, and more. Now the COO at Halifax Partnership, Gord shares what it was like to build multiple businesses with heart — and how he eventually transitioned out of ownership without losing what made those businesses meaningful.We cover:Gord’s journey from finance to food and retailWhy creativity and storytelling are business superpowersThe personal challenges of selling a business you loveKey steps

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30:12

Episode 146 - Your Baby’s Ugly – Why Business Owners...

The Number ·

2025/05/07

On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.We talk about:Why grit isn’t enough – and what you need insteadThe three types of

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28:48

Episode 145 - Stop the Social Media Overload

The Number ·

2025/03/17

Guest: M. Shannon Hernandez, Messaging & Marketing Strategist and Founder of Joyful Business Revolution™Episode Summary: Feeling drained by social media? Struggling to see real business results from all your posts? You’re not alone. In this episode, I sit down with M. Shannon Hernandez to talk about a more sustainable, joyful approach to marketing—one that doesn’t leave you glued to an algorithm.Shannon is the Founder of Joyful Business Revolution™, where she helps business owners

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34:17

Episode 144 - How to Build a Brand Story That Sells

The Number ·

2025/02/07

Your business has a story—are you telling it in a way that connects, engages, and drives sales?In this episode of The Real Bottom Line, Wendy Brookhouse sits down with Andrea Sampson, storytelling expert and CEO of Talk Boutique, to break down the art and science of storytelling in business. Whether you're pitching investors, marketing to customers, or leading a team, a compelling story can make all the difference.Andrea shares insights from her career in advertising, branding, and coaching

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31:19

Episode 143 - Maximizing Time, Energy, and Confidence...

The Number ·

2025/01/23

Welcome to The Real Bottom Line with Wendy Brookhouse. In this episode, Wendy sits down with April Roberts, a high-performance coach for female entrepreneurs, to explore her incredible journey from practising law to building and selling a successful financial planning business.What You’ll Learn:How April transitioned careers and built her financial planning firm from the ground up.Insights into selling a business while maintaining client and team trust.The power of intentional planning and

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42:31

Episode 142 - Why Humanity and Emotion Are the New...

The Number ·

2025/01/13

What makes a story truly unforgettable? It’s the humanity and emotions behind it. In this episode of The Real Bottom Line, I chat with Crystal Adair-Benning, a prolific ghostwriter and storytelling expert, about why the most impactful content comes from real, human experiences.Crystal opens up about her journey, from ghostwriting her first New York Times bestseller at just 14 to redefining her career during COVID. We dive into:Why human-written stories resonate more deeply than AI-generated

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34:43

Episode 141 - Building a Business that Lasts:...

The Number ·

2024/12/09

In this episode of The Real Bottom Line, I sit down with Christine Tolton, CEO of Red Cat Marketing, as she celebrates 20 years in business. Christine shares her journey from corporate to entrepreneurship, the lessons she’s learned, and her top marketing insights for 2025. Discover how to adapt to changing trends, harness creativity, and build a business that thrives.

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35:18

Episode 140 - Success is Rarely a Straight Line

The Number ·

2024/11/20

Success is rarely a straight line—it’s more like a bowl of spaghetti! In this episode of The Real Bottom Line, I chat with Jackie Dinsmore, a lawyer-turned-serial entrepreneur and investor, about her unconventional journey. Jackie shares how she built two successful businesses, navigated high-stakes exits, and disrupted the legal industry with her innovative approach at Caravel Law.We dive into the highs, the challenges, and the lessons learned, covering everything from cash flow struggles

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30:20

Turning Tides in Entrepreneurship: Navigating...

The Number ·

2024/10/07

In this special edition of The Real Bottom Line, we’re diving deep into the world of live events and how they’ve evolved since the pandemic. Wendy sits down with three incredible guests—Menna Riley, founder of Leading Ladies Networking, Tyler Hayden, a renowned keynote speaker and author, and Ravi Tangri, a facilitator and expert in soul engineering—to explore how live events can boost your business, the shifts in event structuring, and why connection remains key in the post-pandemic

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