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PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

business marketing

All Episodes

37:29

Visionary Branding: Elevate your practice to optimize...

Power Hour Optometry ·

2023/10/11

Get all eyes from your community on you! Uncover unique strategies to build brand awareness and engage with your local target audiences as Bethany and Dr. Ryan Robison -- a partner at Southwest Vision in Saint George, Utah – discuss how he has elevated his practice to be a community asset. Learn from his tactics to see how you can grab share-of-voice in your local market for key services that drive great ROI – Why not protect your community’s sight while providing great protection for a solar

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45:03

The Power of Tough Decisions: Your Path to Success

Power Hour Optometry ·

2023/10/04

Moving your career in the direction you need to reach your goals starts with being decisive and deliberate with your actions. Uncover key actions that help build a thriving business with Bethany and Laurie Sorrenson -- OD, owner of Lakeline Vision Source, and professor of Practice Management at the University of Houston School of Optometry. Laurie has a unique perspective on risk that gives her courage to make big decisions -- looking at "what's the worst that can happen" and realizing it's not that

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56:29

A Candid Conversation: Navigating Race and Equity in...

Power Hour Optometry ·

2023/09/20

How can the field of optometry break down barriers and promote equity while addressing the complex issues of race and racism? Join Bethany and Dr. Adam Ramsey, optometrist and co-founder of Black Eyecare Perspectives, as they engage in a candid and enlightening discussion on the often challenging topic of race and racism within the optometry field, focusing on the experiences of minority optometrists. Dr. Ramsey emphasizes the importance of recognizing and embracing diversity while fostering safe

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43:22

How to Maximize the Value of Your Optometry Practice

Power Hour Optometry ·

2023/09/13

What steps can you take today to maximize your practice value in the future? For many of us, our business is our most valuable asset, and yet we often overlook important opportunities to realize its full potential. Join Bethany and Erik Ferjentsik, owner of Visionary Practice Group, as they dive deep into a discussion of practice valuation and why what your practice is worth goes far beyond the numbers on your P&L. Explore the role that tangible assets, online presence, and employee turnover have

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30:49

US vs UK: A Behind the Scenes Comparison of the...

Power Hour Optometry ·

2023/09/06

Ever wonder what optometry looks like across the world? Join Bethany and Hasnain Mamdani, an optometrist from the UK and host of the Optics Room Podcast in the first of a two-part special as they dive into a discussion comparing the life of an optometrist in the US and the UK to find out what we may be able to learn from each other. Discover why becoming an optometrist requires a unique journey on each side of the Atlantic, and how differing patient expectations and healthcare systems play a

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34:33

AI in Optometry: Give Your Practice an Edge by...

Power Hour Optometry ·

2023/08/30

AI is here and can help your practice. Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation. Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge

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38:16

AI, Dry Eye, and Tik-Tok? Today’s Eye Care...

Power Hour Optometry ·

2023/08/23

What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solution for treating ocular surface disease. Learn about what the future holds for these rapidly emerging technologies, what it takes to “move fast, fail fast, iterate faster,” and what it means to build a “generational brand” in today’s world of social media. Dr

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32:38

From Crisis to Continuity: COVID's Hidden Effects on...

Power Hour Optometry ·

2023/08/16

Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain? In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious. From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges of decision

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45:43

The Art and Science of a Successful Trunk Show

Power Hour Optometry ·

2023/08/09

What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs to your practice for your patients to browse and shop — and how they can benefit your practice in both the short- and long-term. Should you see patients? Should you offer discounts? How do you support your team? What’s the key to getting maximum RSVPs? What

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41:37

Mind Matters: Nurturing Mental Health in an...

Power Hour Optometry ·

2023/08/02

Do you know how mental health is affecting you, your practice, and your staff? In this episode of The Power Hour, Bethany speaks with Dr. Dennis Pardo, an optometrist, social worker, psychotherapist, and founder of Tranquil Wave Psychotherapy, to discuss the impact of mental health issues on optometric practice owners and their staff. Together they explore how mental health concerns affect things like productivity, absenteeism, and retention within the workplace as well as the growing awareness and

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44:41

Fact or Fiction: Emerging Trends in Optometry Schools

Power Hour Optometry ·

2023/07/26

What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception? The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany has an in-depth discussion with Howard Purcell, OD, FAAO, President of the New England College of Optometry, about emerging trends in board exam passing rates and whether or not there’s a reason for concern. In their pursuit to uncover the facts, Bethany and Howard

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42:21

The Psychology of Motivation: A Leader’s Guide to...

Power Hour Optometry ·

2023/07/19

What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health System in the United Kingdom. Together, Gavin and Bethany discuss 7 key psychological factors that drive motivation and how success as a business leader requires creating and cultivating an environment where all members of the team feel empowered to work towards common

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52:00

From Dream to Reality: Fast Track Your Specialty...

Power Hour Optometry ·

2023/07/12

Is there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia management, scleral lenses & vision therapy. Dr. Mai is the founder of Insight Vision Center Optometry and has been involved with Treehouse Eyes scaling their myopia management business. He shares insights about building a specialty practice from scratch, and provides

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30:45

Finding Continuous Professional Growth and...

Power Hour Optometry ·

2023/06/28

How do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulting services leveraging customized solutions for support navigating the constantly shifting landscape of practice ownership. When Dr. Nick Despotidis, founder of Eye Care Professionals, realized that he needed a new kind of support, it led to a conversation with

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35:06

Why Overcoming Negativity Bias Could be Critical for...

Power Hour Optometry ·

2023/06/21

Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day may

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42:09

The Science of Persuasion in Your Optical: Using...

Power Hour Optometry ·

2023/06/14

If you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sales. Together, they explore the impact of language and communication on optical sales discussions and outcomes. They discuss the importance of carefully choosing words to avoiding negative or money-focused terms that may discourage patients. Mark shows us how to lead

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35:19

Words that Sell: How to Maximize Your Marketing Impact

Power Hour Optometry ·

2023/06/07

How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By

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31:32

From Friends to Business Partners Dr. Charlene Henderson

Power Hour Optometry ·

2023/05/31

Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.

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36:41

Optometry's Class of 2023! Who are they, and what...

Power Hour Optometry ·

2023/05/24

Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!

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39:00

Things to do TODAY to get patients in your chair...

Power Hour Optometry ·

2023/05/17

Bethany talks about simple marketing strategies to attract new patients to your practice.

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