x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

business marketing

All Episodes

38:16

AI, Dry Eye, and Tik-Tok? Today’s Eye Care...

Power Hour Optometry ·

2023/08/23

What do AI and Dry Eye have in common? Find out when you Join Bethany and Dr. Jovi Boparai, ophthalmologist, entrepreneur, and co-founder of CorneaCare as they discuss Dr. Boparai’s journey towards building an innovative AI-based solution for treating ocular surface disease. Learn about what the future holds for these rapidly emerging technologies, what it takes to “move fast, fail fast, iterate faster,” and what it means to build a “generational brand” in today’s world of social media. Dr

en

32:38

From Crisis to Continuity: COVID's Hidden Effects on...

Power Hour Optometry ·

2023/08/16

Although the pandemic's intensity has waned, do the effects on optometry practices, staff, and business strategy remain? In this episode, join Bethany as she reflects on the lingering impacts of COVID-19 on the optometric industry. Bethany delves into how the adaptations required to operate during COVID continue to affect practices to this day, often in ways that aren’t always obvious. From positive adaptations like shifting staff dynamics and enhanced safety measures to the challenges of decision

en

45:43

The Art and Science of a Successful Trunk Show

Power Hour Optometry ·

2023/08/09

What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs to your practice for your patients to browse and shop — and how they can benefit your practice in both the short- and long-term. Should you see patients? Should you offer discounts? How do you support your team? What’s the key to getting maximum RSVPs? What

en

41:37

Mind Matters: Nurturing Mental Health in an...

Power Hour Optometry ·

2023/08/02

Do you know how mental health is affecting you, your practice, and your staff? In this episode of The Power Hour, Bethany speaks with Dr. Dennis Pardo, an optometrist, social worker, psychotherapist, and founder of Tranquil Wave Psychotherapy, to discuss the impact of mental health issues on optometric practice owners and their staff. Together they explore how mental health concerns affect things like productivity, absenteeism, and retention within the workplace as well as the growing awareness and

en

44:41

Fact or Fiction: Emerging Trends in Optometry Schools

Power Hour Optometry ·

2023/07/26

What’s driving today’s OD shortage? Are fewer optometry students passing their national board examinations or it just an issue of perception? The answer may fall somewhere in between. In this episode of the Power Hour Podcast, Bethany has an in-depth discussion with Howard Purcell, OD, FAAO, President of the New England College of Optometry, about emerging trends in board exam passing rates and whether or not there’s a reason for concern. In their pursuit to uncover the facts, Bethany and Howard

en

42:21

The Psychology of Motivation: A Leader’s Guide to...

Power Hour Optometry ·

2023/07/19

What gets you out of bed in the morning? What drives your team? In this episode of the Power Hour Podcast, Bethany sits down with Gavin Rebello, an optometrist and renowned expert on leadership and management from the National Health System in the United Kingdom. Together, Gavin and Bethany discuss 7 key psychological factors that drive motivation and how success as a business leader requires creating and cultivating an environment where all members of the team feel empowered to work towards common

en

52:00

From Dream to Reality: Fast Track Your Specialty...

Power Hour Optometry ·

2023/07/12

Is there a formula for successfully building a specialty practice? In this episode of the Power Hour, Bethany sits down with Thanh Mai, O.D., who shares his inspiring story of building a “super-specialty” practice focused on myopia management, scleral lenses & vision therapy. Dr. Mai is the founder of Insight Vision Center Optometry and has been involved with Treehouse Eyes scaling their myopia management business. He shares insights about building a specialty practice from scratch, and provides

en

30:45

Finding Continuous Professional Growth and...

Power Hour Optometry ·

2023/06/28

How do you build a successful practice? Are you ever done growing as a business leader? Join Bethany and Dr. Nick Despotidis, founder and partner of Eye Care Professionals, for a discussion on practice leadership and the role of consulting services leveraging customized solutions for support navigating the constantly shifting landscape of practice ownership. When Dr. Nick Despotidis, founder of Eye Care Professionals, realized that he needed a new kind of support, it led to a conversation with

en

35:06

Why Overcoming Negativity Bias Could be Critical for...

Power Hour Optometry ·

2023/06/21

Is Negativity Bias draining profits from your practice? Join Bethany and Bill Belanger, founder of Integrated Mind Training, in a discussion about negativity bias — the subconscious tendency of individuals to focus more on negative emotions and experiences rather than positive ones — and how it might be damaging to your practice. Of course, it’s not possible to keep everyone happy (including yourself!) but focusing on negative feedback from your patients and the stressful parts of your day may

en

42:09

The Science of Persuasion in Your Optical: Using...

Power Hour Optometry ·

2023/06/14

If you’re looking for an edge in your optical, consider the words your opticians use every day. In this episode, Bethany interviews Mark Hinton, an optician and founder of eYeFacilitate, a consulting group focused on growing optical sales. Together, they explore the impact of language and communication on optical sales discussions and outcomes. They discuss the importance of carefully choosing words to avoiding negative or money-focused terms that may discourage patients. Mark shows us how to lead

en

35:19

Words that Sell: How to Maximize Your Marketing Impact

Power Hour Optometry ·

2023/06/07

How much do the exact words we choose matter? In this episode, Eugene Shatsman from National Strategic Group joins us to show us how saying the same thing in two different ways can make a huge difference in your results. Which words pre-program patients to buy? What is the psychology behind some of the highest performing marketing wins? We discuss Eugene’s insights around split-testing and how his team has helped drive double-digit increases from marketing by simply adjusting the words used. By

en

31:32

From Friends to Business Partners Dr. Charlene Henderson

Power Hour Optometry ·

2023/05/31

Dr. Charlene Henderson joins Bethany on the podcast to talk about her experience owning a practice with a partner.

en

36:41

Optometry's Class of 2023! Who are they, and what...

Power Hour Optometry ·

2023/05/24

Becca Starks joins Bethany to talk about who today's graduating ODs are and what they're looking for in their careers. If you're looking for a new associate, this is a can't-miss!

en

39:00

Things to do TODAY to get patients in your chair...

Power Hour Optometry ·

2023/05/17

Bethany talks about simple marketing strategies to attract new patients to your practice.

en

59:21

Bethany's Guest Appearance on 20/20 Money Podcast:...

Power Hour Optometry ·

2023/05/12

Discover how stepping outside conventional boundaries can transform your practice into a thriving hub of engaged patients. Bethany joins Adam Cmejla on the 20/20 Money to talk about how making tiny improvements in your practice can lead to remarkable financial results.

en

30:31

The Power of Nature: Business Outside

Power Hour Optometry ·

2023/04/26

Join Dr. Bethany with Bart Foster, Founder of BusinessOutside and Managing Director of Sanitas Advisor. Bart is also the author of BusinessOutside: Discover Your Path Forward, a book that offers a science-inspired philosophy that reimagines corporate culture by bringing business outdoors. In this episode, Bart will share how leaders can leverage the power of nature to build stronger teams and transform their company culture. BusinessOutside: https://www.businessoutside.com/ BusinessOutside: Discover

en

33:51

The Great Game of Business and its Impact on...

Power Hour Optometry ·

2023/04/19

Welcome to Today's episode where we discuss the Great Game of Business and how it can impact an optometry practice. With Dr. Danny Clarke, Owner of Clark Eye Care Center in Wichita Falls, Texas, and Co-Founder of Modus Practice in Motion. We'll talk about a game-changing approach that can help businesses achieve their goals and increase transparency. So, if you're an optometry practice owner looking to improve your business, the Great Game of Business might be worth exploring.

en

43:01

A 5 Day Staff Meeting... in Kenya?

Power Hour Optometry ·

2023/04/12

As a team, it's essential to prioritize team building and developing a strong culture. One of the best ways to do this is by going on a trip together. Not only does it provide a fun and exciting opportunity to get away from the office and experience something new, but it also helps to build stronger relationships and foster a sense of teamwork and collaboration. Join Dr. Bethany with Dr. Andrew Peter and the Team of Homer Eyecare as they share the benefits of going on a trip with your team and how

en

53:50

The Review Revolution: Unleashing the Power of Online...

Power Hour Optometry ·

2023/04/05

In this episode, we explore the Power of Online Reviews and how they have revolutionized the way businesses operate. From Google to Yelp and Facebook Reviews, we discuss the impact of these platforms on consumer behavior and how businesses can leverage this powerful tool to improve their bottom line. Our guest expert, Eugene Shatsman, Managing Partner & Business Growth Strategist for National Strategic Group, shares insights on how businesses can effectively manage their online reviews and turn them

en

34:54

Revolutionizing Wages: How this Method Allows You to...

Power Hour Optometry ·

2023/03/29

Dr. Bethany shares an innovative approach that can help optometrists revolutionize wages and pay their staff more. This method creates a win-win situation for both the practice and the staff members and has been shown to increase staff motivation, productivity, and revenue.

en

592 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...