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PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

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All Episodes

56:30

Four Locations. Three Cold Starts. Launching an...

Power Hour Optometry ·

2026/04/03

There's a point in every growing practice where things start to feel different. Not because the business isn't working, but rather it's working only because of you, and the moment you try to expand, that dependency gets exposed. You start to realize that growth isn't as simple as opening another location. It's about building something that can operate without you being everywhere at once, and that's exactly where this conversation begins. In this episode of Power Hour, Eugene sits down with Dr

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01:08:17

High-Touch vs High-Volume | Two Doctors. Two...

Power Hour Optometry ·

2026/03/27

Most practice owners think growth is about doing more. More patients, more staff, more lanes, and more locations. But the truth is, scaling a practice is about building the right structure underneath it. In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. David Moore, President of Moore Eye Center, and Dr. Julia Zyrina, Founder of Pine Vision Care, two doctors who are both building exceptional practices, but in fundamentally different ways. They meet for the first time on

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01:01:17

3 Game-Changing Optometry Innovations That Can 10X...

Power Hour Optometry ·

2026/03/20

Every year at Vision Expo, companies make massive promises about the "future of optometry." But as a practice owner, you don't need more hype; you need solutions that are real, scalable, and useful. In this special Innovators Edition of the Power Hour recorded live at Vision Expo, Eugene Shatsman sits down with three executives attacking the future of the profession from three completely different angles: surgical business models, patient-centric retail, and all-in-one operational technology. If

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01:06:43

$4.8M Stolen by a Trusted Employee | How Fraud Could...

Power Hour Optometry ·

2026/03/13

What would you do if you discovered someone inside your business had been stealing from you? Not hundreds. Not thousands. Millions. In this week's episode of Power Hour, Eugene Shatsman sits down with Mick Hall, President of Bard Optical (one of the most respected multi-location practices in the country) to hear a story that every practice owner needs to listen to. It started with something small… A financial number that didn't look quite right. That single moment of curiosity uncovered an

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01:01:21

Owner Burnout and Frustration? How to Reset, Rebuild...

Power Hour Optometry ·

2026/03/06

Burnout is more common than many leaders are willing to admit. It's rarely a sign that the practice itself is broken. More often, it's a signal that the systems supporting the business need to evolve. In this week's Power Hour, Eugene sits down with Allison Kraemer & Dr. Brian Spittle from The Power Practice to talk about something many practice owners experience but rarely discuss openly: Burnout in private practice.

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01:03:18

Evidence-Based Hiring in Optometry: How to Fix...

Power Hour Optometry ·

2026/02/27

How many times have you said, "We had such a great interview," only to be thinking 60 days later, "How did we get this so wrong?" Staffing is still the #1 issue in practices, but what if the sustainable fix isn't another job post? What if it's understanding who you're hiring (before you hire them) and knowing how to develop them once they're on your team? In this episode of Power Hour, Eugene Shatsman sits down with Kati Lechner, Senior Director of Learning at Wonderlic, who has spent 20 years in

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01:11:53

The Eyecare BOSS System: Build a Practice That Runs,...

Power Hour Optometry ·

2026/02/19

How do you transform your practice from something that depends on you for everything, into something that grows with clarity and control on its own? You've invested in equipment, hired good people, and are working hard; and yet, growth feels heavier than it should. In this episode of Power Hour, Eugene Shatsman sits down with Jamie Rosin to talk about a systematic approach to practice growth. The Eyecare BOSS System (Business, Optimization and Scalability System) is a structured operating framework

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47:13

AOA Leaders Summit 2026: The Battles, Wins, and...

Power Hour Optometry ·

2026/02/13

As the economics of practice ownership evolve, technology accelerates, and legislative conversations become more complex, who is shaping the future of optometry behind the scenes? And what decisions are being made right now that could impact your practice next year? In this episode of Power Hour, recorded live from the AOA Leaders Summit in St. Louis, Eugene Shatsman sits down with three of the American Optometric Association's elected leaders: Dr. Jacqueline M. Bowen (President), Dr. Teri K

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55:37

The Framework to Scale Optometry Across 4 States:...

Power Hour Optometry ·

2026/02/06

People, Technology, and Strategy. Three pillars that shaped how Dr. Solomon Gould built a scalable medical model, developed high-performing teams, and grew without sacrificing patient experience. In this week's episode of Power Hour, Eugene sits down with Dr. Solomon Gould, Sr. Director of Eye Care at EssilorLuxottica, and a leader whose career spans nearly every side of optometry: private practice ownership, consulting, corporate environments, and large-scale operational growth. He shares

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44:05

Vision Council 2025 Industry Data: Exam Volume...

Power Hour Optometry ·

2026/01/30

What if the biggest story in vision care right now isn't a new product, but a shift in patient behavior that could reshape 2026? Today's episode is a little different (in the best way) because we're recording live from The Vision Council's Executive Summit. This is a conference filled with CEOs, founders, and eye care industry leaders who are here to network, but more importantly, to answer one big question: What is actually happening in our industry right now, and what do we do next?

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55:36

Private Equity Pulled Back in 2025: How Buyers...

Power Hour Optometry ·

2026/01/23

2025 wasn't business as usual in optometry M&A. Fewer buyers, more deal scrutiny, softer multiples, and a growing number of practice owners asking the same question: "Is my practice worth what I think it's worth?" That's why this episode is perfectly timed for the start of 2026. Eugene is joined by Anne Kavanagh (Founder & Managing Director) and Jason Preator (Managing Partner) from Kavanagh Consulting, two people who have seen more optometry practice transactions than almost anyone in

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58:54

Multi-Location Optometry Growth: Systems, Leadership...

Power Hour Optometry ·

2026/01/16

Going from one location to two sounds exciting… until it's not. The truth is, scaling a practice brings on a completely different level of complexity than just more patients or an increase in revenue; it's new operational pressure points, and a whole new set of problems that don't show up until you're already in motion. In this listener-requested episode of Power Hour, host Eugene Shatsman speaks with two highly qualified professionals (Dr. Susan Lake, Optometrist at Eyecare Specialties, and

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01:06:01

Beating "I'll Think About It". Retail Science & the...

Power Hour Optometry ·

2026/01/09

If your optical felt different in 2025, you weren't imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn't temporary, so the Power Hour is not waiting it out, we're getting proactive. This week, Eugeneand Kayla Ashlee, CEO of Spexy, collaborate againbecause she is obsessed (in all the best ways) with the real levers that move optical revenue. Unlike most

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59:27

New Season, Proven Strategy - Gary Gerber and Eugene...

Power Hour Optometry ·

2026/01/02

In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.

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55:05

Why Diagnostic Tools Go Unused — and How to Make Them...

Power Hour Optometry ·

2025/12/19

operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow. Dr. Brujic explains why this happens so often: Doctors buy equipment to be "cutting edge" without first identifying a real gap in care or existing patient demand.

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56:06

Closing the 95% Myopia Gap: The Consult, the Close,...

Power Hour Optometry ·

2025/12/11

When close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment? Myopia management is no longer "up-and-coming." It's here, and it's big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as a untapped opportunity, and the uncomfortable reality behind it: even though a large share of optometrists say they offer myopia management, only ~4–5% of eligible kids

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55:00

How I Increased My Profit By 30% While Cutting Down...

Power Hour Optometry ·

2025/12/03

What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose. After running a full-scope practice with a team of ten, Lauretta hit a point many ODs know too well: she was successful on paper… and exhausted in

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52:44

Joy as a Leadership Strategy: Allegra Cohen on...

Power Hour Optometry ·

2025/11/20

What if the biggest shift in your practice this year doesn't come from a new piece of equipment, a new hire, or a new plan — but from the way you train your brain to notice joy? In this episode of Power Hour, host Eugene Shatsman is joined by Allegra Cohen (TEDx speaker, author, and Chief Joy Officer of BRAVE LIFE) for a conversation that blends neuroscience, leadership, and everyday happiness in a way that's deeply relevant to optometrists and practice leaders. Eugene first encountered

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58:20

How I Built It: $4,000 Per Visit in a Specialty...

Power Hour Optometry ·

2025/11/12

Every optometrist dreams of running a practice that truly reflects their passion. Few ever rebuild one from scratch to make it happen. That's exactly what Dr. Stephanie Woo did. After years of running three full-scope practices, she sold them all to pursue a vision that challenged everything she'd known about optometry — a specialty-only clinic built entirely around custom contact lenses, concierge-level care, and life-changing patient outcomes.

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59:24

Performance Drivers of Top Practices and KPIs with...

Power Hour Optometry ·

2025/11/07

What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear. As one of optometry's top data experts, Dr. Lake manages one of the largest private-practice datasets in the industry, giving him a unique perspective on what's really happening behind the numbers. And this quarter, the data tells a

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609 results

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