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PODCAST

Power Hour Optometry

The Power Practice

Join us for the latest ideas and innovations in the optometric industry. Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

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All Episodes

01:06:01

Beating "I'll Think About It". Retail Science & the...

Power Hour Optometry ·

2026/01/09

If your optical felt different in 2025, you weren't imagining it. Across the country, practices saw capture rates slip, exam-onlys rise, and patients walk out the door with a fresh refraction, buying absolutely nothing. We know this isn't temporary, so the Power Hour is not waiting it out, we're getting proactive. This week, Eugeneand Kayla Ashlee, CEO of Spexy, collaborate againbecause she is obsessed (in all the best ways) with the real levers that move optical revenue. Unlike most

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59:27

New Season, Proven Strategy - Gary Gerber and Eugene...

Power Hour Optometry ·

2026/01/02

In this episode of Power Hour, Eugene Shatsman sits down with Gary Gerber to explore why growth stalls when practices run on autopilot — and how revisiting the basics can unlock revenue, efficiency, and sustainability without adding complexity.

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55:05

Why Diagnostic Tools Go Unused — and How to Make Them...

Power Hour Optometry ·

2025/12/19

operationally, and financially—is where most practices struggle. A Problem Most Practices Recognize Many practices invest in advanced technology with good intentions—better care, differentiation, growth. Yet months later, the equipment is used inconsistently, reserved for rare cases, or quietly avoided because it disrupts flow. Dr. Brujic explains why this happens so often: Doctors buy equipment to be "cutting edge" without first identifying a real gap in care or existing patient demand.

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56:06

Closing the 95% Myopia Gap: The Consult, the Close,...

Power Hour Optometry ·

2025/12/11

When close rates stall around 30–40%, most teams blame price. What if the real issue is what happens after the appointment? Myopia management is no longer "up-and-coming." It's here, and it's big. In this episode of Power Hour, Eugene sits down with Matt Oerding, CEO & Founder of Treehouse Eyes, to unpack a market Matt describes as a untapped opportunity, and the uncomfortable reality behind it: even though a large share of optometrists say they offer myopia management, only ~4–5% of eligible kids

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55:00

How I Increased My Profit By 30% While Cutting Down...

Power Hour Optometry ·

2025/12/03

What if cutting your staff dramatically could increase your profit margins by up to 30% with capture rates being at 78%? This week on Power Hour, Eugene sits down with Dr. Lauretta Justin, Founder of Optometry Divas and creator of The CEO of You, to unpack a transformation that starts with burnout and ends with clarity, profit, and purpose. After running a full-scope practice with a team of ten, Lauretta hit a point many ODs know too well: she was successful on paper… and exhausted in

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52:44

Joy as a Leadership Strategy: Allegra Cohen on...

Power Hour Optometry ·

2025/11/20

What if the biggest shift in your practice this year doesn't come from a new piece of equipment, a new hire, or a new plan — but from the way you train your brain to notice joy? In this episode of Power Hour, host Eugene Shatsman is joined by Allegra Cohen (TEDx speaker, author, and Chief Joy Officer of BRAVE LIFE) for a conversation that blends neuroscience, leadership, and everyday happiness in a way that's deeply relevant to optometrists and practice leaders. Eugene first encountered

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58:20

How I Built It: $4,000 Per Visit in a Specialty...

Power Hour Optometry ·

2025/11/12

Every optometrist dreams of running a practice that truly reflects their passion. Few ever rebuild one from scratch to make it happen. That's exactly what Dr. Stephanie Woo did. After years of running three full-scope practices, she sold them all to pursue a vision that challenged everything she'd known about optometry — a specialty-only clinic built entirely around custom contact lenses, concierge-level care, and life-changing patient outcomes.

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59:24

Performance Drivers of Top Practices and KPIs with...

Power Hour Optometry ·

2025/11/07

What separates the practices that are growing in 2025 from those falling behind? This week on Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake, General Manager of PERC and Opti-Port, for another data-driven conversation every practice owner should hear. As one of optometry's top data experts, Dr. Lake manages one of the largest private-practice datasets in the industry, giving him a unique perspective on what's really happening behind the numbers. And this quarter, the data tells a

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56:02

Building AI for Optometry: A Live Walkthrough of...

Power Hour Optometry ·

2025/10/31

Most optometry practices think AI is complicated, expensive, or years away from being practical. This episode proves otherwise. In this first-ever live build on the Power Hour, host Eugene Shatsman and AI consultant Abhi Bhattacharya (Amazon Alexa, Athenahealth, VSP Vision) create a working AI voice agent — from scratch — that calls and confirms patient appointments in real time. No long timelines. No big budgets. Just practical tools you can actually use. If you've ever wondered "Where would I

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58:28

The Nerdy Optometrist: Technology, Curiosity, and the...

Power Hour Optometry ·

2025/10/24

Description What can optometry learn from today’s entrepreneurs and innovators? In this episode of The Power Hour, Eugene sits down with Ukti Vora (The Nerdy Optometrist) to explore how innovation, technology, and mindset are shaping the future of the optometry. Ukti shares her journey from India to the U.S., offering a global perspective on how optometry is evolving — from independent practices and patient communication to the growing role of AI and wearable tech. They discuss: ◼️ The rise of

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36:43

Behind the Scenes at the Heart of America Eye Care...

Power Hour Optometry ·

2025/10/16

What makes a conference more than just a meeting? For over six decades, the Heart of America Eye Care Congress has been one of optometry’s most enduring traditions — bringing together thousands of professionals, students, and industry partners for education, innovation, and community. In this episode of Power Hour, recorded live in Kansas City, host Eugene Shatsman sits down with Dr. Susan Lake, Optometrist at Eyecare Specialties, and Dr. Jeffry Gerson, Director of Education at PERC, to take

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01:00:35

Managing Managed Care, Capture Rates and the Missing...

Power Hour Optometry ·

2025/10/09

Navigating managed vision care can be complex. Between reimbursements, benefits, and patient expectations, finding the balance between patient satisfaction and profitability is no small feat. But what if the key isn’t fighting the system, but understanding lesser-known opportunities that exist within managed care? In this episode of Power Hour, host Eugene Shatsman sits down with Todd Lassone, Senior Manager for Strategic Partners at EssilorLuxottica, to unpack how practices can optimize

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01:00:48

Vegas Innovator Series Part II: Tech to Grow Revenue,...

Power Hour Optometry ·

2025/10/02

What happens when you bring together some of the sharpest minds shaping the future of optometry and optical retail? You get an unfiltered conversation that uncovers where innovation meets patient care, where business decisions meet real-world practice, and where industry leadership is steering the next decade of eye care.

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47:04

Vegas Innovator Series: Who are the Vision Innovation...

Power Hour Optometry ·

2025/09/25

In this special edition of Power Hour recorded live at Vision Expo West, host Eugene Shatsman takes you behind the scenes of the VSP Vision Innovation Challenge, co-hosted by VSP Vision Global Innovation Center, The Vision Council, and MATTER, and first time involvement for the Power Hour. From 50+ groundbreaking submissions to 6 stage finalists and 3 transformative winners, this episode captures the ideas, momentum, and leaders shaping the next chapter of vision care. This episode is

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53:49

$1,200 Revenue Per Patient in a Single-OD Practice &...

Power Hour Optometry ·

2025/09/18

Ten Patients. $1.2K Each. How Dr. Evie Lawson Rebuilt the Exam and the Business What if your next growth leap didn’t come from seeing more patients, but from redesigning the visit itself?

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50:31

The Future of Eyecare Media: Anne M. Cooper on...

Power Hour Optometry ·

2025/09/10

What stories are shaping the future of optometry, and how do we know where the industry is headed? To answer that, we turned to someone with perhaps the broadest view in eyecare today: Anne M. Cooper, Editorial Director of Vision Monday and 20/20 Magazine.

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57:22

The Hidden Financial Compression Squeezing Optometry...

Power Hour Optometry ·

2025/09/03

In this eye-opening episode of The Power Hour, host Eugene Shatsman welcomes back Adam Cmejla, Certified Financial Planner, Founder and Owner of Integrated Planning & Wealth Management, and Host of 20/20 Money Podcast — to pull back the curtain on the relentless “compression” squeezing optometry practices right now.

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01:01:07

12 Month Case Study to Scale Smarter: Growing Revenue...

Power Hour Optometry ·

2025/08/27

Scaling a practice is never easy, especially when new growth often brings growing pains. But what if you could expand your practice, add associates, and increase profitability without losing momentum — or yourself — in the process?

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56:26

ODs on Facebook: The Online Community Shaping the...

Power Hour Optometry ·

2025/08/20

If you’re in optometry, chances are you’ve heard of — or are already part of — ODs on Facebook. With over 47,000 members, millions of annual comments, and hundreds of ODs engaging daily, it’s the largest and most influential optometry community online.

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55:50

AOA Leaders Take on Vision Benefit Managers:...

Power Hour Optometry ·

2025/08/13

In this rare behind-the-scenes episode of Power Hour, host Eugene Shatsman is joined by an all-star panel from the American Optometric Association — Dr. Thomas A. Lucas, Jr. (Director of Advocacy, Texas Optometric Association), Dr. Jacqueline M. Bowen (President, AOA), and Dr. Jon F. Pederson (Trustee, AOA). Together, they pull back the curtain on the legislation, advocacy strategies, and state-level victories that are beginning to rebalance the power dynamic in eye care.

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