Power Hour Optometry

42:08

Eyecare B.O.S.S. Live: The $117K Optical Opportunity...

Power Hour Optometry ·

2026/10/05

What if your next big optical growth opportunity has nothing to do with bringing more patients through the door? What if it is already sitting on your frame board? This week's Power Hour was recorded live on stage at Eyecare B.O.S.S. Live, where Eugene Shatsman sat down with Kayla Ashlee, CEO & Founder of SPEXY, to dig into what hundreds of independent opticals are revealing about inventory, capture, pricing, merchandising, and patient buying behavior. And some of what Kayla is seeing should make

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52:04

Surprising Data From The Vision Council: What 7+...

Power Hour Optometry ·

2026/09/11

Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising. But then the latest industry data shows something much more interesting: When certain patients do come in, and when they decide to buy, they appear willing to spend considerably more. In this week's episode of Power Hour, host Eugene Shatsman sits down with Kris Stevens, Vice President of Research at The Vision Council, to unpack some of the

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01:10:38

10,000 Practices. Nearly 2 Million Frames Per Year....

Power Hour Optometry ·

2026/08/28

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop? That question sits at the center of this week's Power Hour. In this week's episode, host Eugene Shatsman sits down with David Friedfeld, President and Co-Owner of ClearVision Optical, a 78-year-old family-owned frame distributor serving roughly 10,000 customers and shipping between 1.5 and 2 million frames

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01:23:47

200 Patients' Vision Maintained, 22 Treatments,...

Power Hour Optometry ·

2026/08/25

For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about how to maintain and improve it. In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Dalton Brothers, Owner and Founder of Brothers Vision Consulting and OD at Brothers, Bezold & Associates, and Dr. Chris White, OD at San Juans Vision Source, to

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01:01:21

60% Convert at $4,500/pt: Are You Doing Virtual...

Power Hour Optometry ·

2026/08/17

What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and one part of her process immediately caught Eugene's attention. When Dr. Daluyin identifies a child who needs myopia management, most of the deeper conversations with the family happen virtually. And roughly 60-65% of those virtual consultations result in enrollment in a $4,500,

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01:02:28

Great Ideas. Zero Follow-Through. The Missing System...

Power Hour Optometry ·

2026/08/07

How many good ideas have disappeared inside your practice? You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change. Everyone agreed. But then, a few weeks later, you realized nobody was really doing it anymore. That is not an idea problem. It is an execution problem. This week on Power Hour, host Eugene Shatsman sits down with Co-Creator of The Eyecare B.O.S.S., Jamie Rosin, to break down the exact framework they use to turn practice

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01:02:41

The OD's Guide on How to Build a $1 Million...

Power Hour Optometry ·

2026/07/31

Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls. The devices are there. Patients show some interest. But aesthetics never becomes a real business. This week on Power Hour, host Eugene Shatsman sits down with Dr. Amanda Barker, Co-Founder and Owner of Advanced Family Eye Care, to examine what it actually

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01:06:40

Three Practices Reveal Where Your Optical Is Leaking...

Power Hour Optometry ·

2026/07/23

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of Rosato Family Eyecare LLC) and Dr. Brian Abert (Founder of Vista Eye Care and Member of the AOA & COA), to discuss what happened when each of their practices took a deeper look at their optical performance. Their practices are

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55:08

STOP Saying "How Are You?": How We Waste Our Best...

Power Hour Optometry ·

2026/07/17

How are you? Most people answer that question without thinking. "Good. Fine. Okay." Then the conversation moves on, and nothing meaningful is learned. But what if that question is one of the reasons so many conversations stay stuck at the surface? In this week's episode of Power Hour, host Eugene Shatsman sits down with Bart Foster, Founder and CEO of BusinessOutside, to discuss how better questions create stronger connection, how connection builds trust, and how trust can change the way leaders,

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01:10:35

Warning! Q2 Numbers Need Your Attention. Make Your...

Power Hour Optometry ·

2026/07/10

Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2026 has been much tougher than expected. In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port, to examine real-time independent practice performance data and discuss what owners can do now to protect revenue, improve capture, and prepare for demand to return.

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01:01:15

The Big Optical Playbook: The Strategy Behind Patient...

Power Hour Optometry ·

2026/07/03

You did the exam. You built the relationship. You made the recommendation. And then the patient walked out and bought their eyewear somewhere else. That moment is one of the most frustrating leaks in an independent practice. But it is also one of the most strategic opportunities. In this week's episode of Power Hour, host Eugene Shatsman sits down with Megan Molony, Vice-President of the Optical Women's Association and CEO of Europa Eyewear, to discuss what independent practices can learn from big

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01:01:29

From Doctor-Owner to Practice CEO: Building a...

Power Hour Optometry ·

2026/06/26

What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more training. Patients still expect the owner's touch. And suddenly, the thing that once felt like a successful business starts feeling like a very well-paying job. That is what makes this episode of Power Hour with Dr. Nick Lillie so valuable. In this week's episode of

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57:00

$800–$1,100+ Revenue Per Patient Across Associate...

Power Hour Optometry ·

2026/06/19

There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with the machine. It has to do with whether the patient understands what the doctor sees, why it matters, and what happens if they do nothing. That's where this week's Power Hour with Dr. Todd Cohan, Owner of Midwest Dry Eye Center and Forsight Vision, LTD, gets especially practical. Todd has built a medically focused practice where dry

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08:21

For the Next 48 Hours, The Eyecare B.O.S.S. Book Is...

Power Hour Optometry ·

2026/06/12

By overwhelming request, we've decided to do something special for our Power Hour listeners. As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S. book completely free, only for the next 48 hours. If you've listened to our recent Power Hour episodes introducing The Eyecare B.O.S.S., you know this isn't just another business book. It's the complete operating system Eugene Shatsman and Jamie Rosin created to help independent eye

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01:01:38

From Legacy to Leadership: Building the Next Chapter...

Power Hour Optometry ·

2026/06/05

Some practices are built from scratch; others are inherited. While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made it successful while finding the courage to evolve it for the future. In this episode of Power Hour, Eugene sits down with Dr. Luke Small, a third-generation optometrist and Owner of Armstrong & Small Eye Care Centre, one of the oldest optometry practices in Canada, with a history spanning more than 110 years. Luke's grandfather

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01:00:48

Private Equity, AI & Recruiting: The Conversations...

Power Hour Optometry ·

2026/05/29

For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes. Not on stages. Not in public Facebook groups. But inside private discussions where doctors could speak openly with each other about what was really happening inside the profession. That eventually became ODwire. In this episode of Power Hour, Eugene sits down with Dr. Adam Farkas, Founder and Chief Technologist of ODwire and CEwire, to unpack the story behind one of the most

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01:00:56

The Eyecare BOSS Guide to Building High-Performance...

Power Hour Optometry ·

2026/05/22

EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/ When practice owners are asked about their biggest challenge, the answer is usually the same: People. Because when your team is aligned, accountable, and operating at a high level, growth feels possible. New ideas get implemented. Patients have a better experience. The business moves forward. But when the team is burned out, inconsistent, or resistant to change, even

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01:00:54

The $1,000 Revenue Per Patient Model: Building a...

Power Hour Optometry ·

2026/05/15

More revenue per patient. It's one of the most talked-about goals in private practice right now. But in this episode of Power Hour, Dr. Patricia Poma makes something very clear: You do not get there by chasing every new machine, trend, or specialty that shows up on the market. You get there by building intentionally. That is exactly why the shift toward a specialty-driven practice is starting to get serious attention. Dr. Patricia Poma has built a model that achieves over $1,000 in revenue per

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56:54

The $30,000 Recurring Revenue Strategy Every Doctor...

Power Hour Optometry ·

2026/05/08

Membership plans are starting to move from an interesting idea to something practices genuinely need to understand. In this episode of Power Hour, host Eugene Shatsman sits down with Cody Tomasik, Founder and CEO of DirectOD, a platform built within real optometry practices to solve the frustrations of vision plans, low reimbursements, and cash-pay patient retention. What makes this conversation critical is the shift it represents: moving away from third-party entities that dictate your revenue flow

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54:33

The AI-Driven Patient Journey Every Practice Needs:...

Power Hour Optometry ·

2026/04/30

364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity. In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has written for Forbes since 2014. They dive deep into why the patient journey needs to move from "informed"

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