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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

1:28:53

#101: Meg Ligot - Supplement Manufacturing 101 with...

The PricePlow Podcast ·

2023/07/09

https://blog.priceplow.com/podcast/lief-labs-supplement-manufacturing-101 Over the years, PricePlow has continually become more interested in supplement manufacturing, as it is the cornerstone basis of the entire industry. Good manufacturing quality and testing leads to safe, high-quality products for end consumer. In Episode #068, we interviewed Matt Karich of Soul Performance Nutrition, who took us through his exhaustive process of finding a high-quality manufacturer that produce supplements that

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1:53:01

#100: Dan Fabricant - Why You Need to Show Up in...

The PricePlow Podcast ·

2023/06/26

https://blog.priceplow.com/podcast/dan-fabricant-npa-2023-washington-dc For Episode 100 of the PricePlow Podcast, Ben and Mike flew to Washington D.C. for the Natural Products Association’s annual DC Fly-In Day on June 7, 2023. Fly-in days, also known as “lobby days”, bring individuals together to advocate with legislators and other officials on behalf of their shared interests. So this was the day where members of the NPA could meet with their elected representatives on Capitol Hill to discuss

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22:10

#099: Ryan DeLuca - Exit Bodybuilding.com, Enter...

The PricePlow Podcast ·

2023/06/09

https://blog.priceplow.com/podcast/ryan-deluca-bodybuilding-black-box-vr-099 On Memorial Day of 2023, we had a fantastic podcast with Ryan DeLuca, the original founder and 17-year CEO of Bodybuilding.com… and current founder and CEO of Black Box VR, a virtual reality physical fitness company that’s bringing an immersive, gamified workout experience to franchise gym locations. Ryan DeLuca: Tech and fitness industry pioneer Ryan is someone who’s constantly been ahead of the curve — for example, he

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22:10

#098: Nate Frazier & Ken Huntly - Why GNC? Strategy...

The PricePlow Podcast ·

2023/06/05

https://blog.priceplow.com/podcast/nate-frazier-ken-huntly-gnc-2023-098 At the 2023 GNC Franchise Convention, Team PricePlow was a guest of Kaged’s, and Ben had a quick moment to talk with Nate Frazier (Chief Operating Officer) and Ken Huntly (VP of Sports Nutrition) to talk about GNC’s partnerships and strategies in 2023 and beyond. This is a continuation of Episode #097 with Kaged’s Aaron Heidebreicht, where the men explore why a premium brand like Kaged needs to partner with GNC. In this episode,

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40:11

#097: Aaron Heidebreicht & Darin Decker - Kaged at...

The PricePlow Podcast ·

2023/06/05

https://blog.priceplow.com/podcast/kaged-gnc-aaron-heidebreicht-darin-decker-097 In May of 2023, Kaged brought Team PricePlow to GNC’s annual Franchise Convention in Las Vegas, NV. This is a closed show (as in not consumer facing) that provides an incredible opportunity for brands to showcase their latest product offerings and sales to GNC Franchisees. At the show, Kaged — a brand with little official presence at GNC — made a massive splash, showcasing 27 new SKUs that are coming to the retailer

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1:45:06

#096: Konlan Paul & Landon Suggs - KJ Paul Joins...

The PricePlow Podcast ·

2023/06/03

https://blog.priceplow.com/podcast/konlan-paul-landon-suggs-inspired-nutraceuticals-096 Konlan James Paul of V1 Nutra and Landon Suggs of V1 Nutra) and Landon Suggs (Inspired Nutraceuticals join the PricePlow Podcast to talk about KJ Paul’s new role at Inspired! Listen below, watch it on YouTube, or find the PricePlow Podcast on the podcast app of your choice below: https://www.youtube.com/watch?v=RxpOWURZXSg Show Notes with Konlan Paul and Landon Suggs: Talking Inspired Nutraceuticals and V1

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1:37:01

#095: Brian Tweer & Brady Adamson - From Jersey Shore...

The PricePlow Podcast ·

2023/05/30

https://blog.priceplow.com/podcast/brian-tweer-brady-adamson-astroflav-095 In late May of 2023, we were thrilled to have Brian Tweer and Brady Adamson of AstroFlav on the PricePlow Podcast. Brian founded AstroFlav in 2019 after several years of running Jersey Shore Supplements, a local retail business that he founded. He eventually brought Brady on to AstroFlav, and things have been lights-out ever since, backed by their sleek new branding. In this episode, we talk about the founding of Jersey Shore

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1:56:18

#094: Ryan Bucki - Fit Butters is Crushing the Nut...

The PricePlow Podcast ·

2023/05/04

https://blog.priceplow.com/podcast/ryan-bucki-fitbutters-094 Ryan Bucki, founder of Fit Butters and Fitness Informant, jumps on PricePlow to talk Fit Butters explosive growth, and what will happen to FI next. Many of our followers are also longtime followers of Ryan’s, who, as a performing wrestler, serves as an incredible “Hype Man” in the sports nutrition industry. With his popular one-sip flavor reviews and long-running podcast, Ryan keeps the energy fun and high in the active nutrition and

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1:45:43

#093: Shawn Baier - HMB Supplements: Everything You...

The PricePlow Podcast ·

2023/04/28

https://blog.priceplow.com/podcast/shawn-baier-hmb-093 We’ve lately seen a lot of buzz about Î²-hydroxy Î²-methylbutyrate, otherwise known as HMB. After diving deep into the ingredient — which has been with us since the 1980s but wasn’t fully understood or marketed correctly in those early decades — we’re glad to see it making a comeback with supplement formulators who are using it correctly. In fact, we recently published our ultimate guide to HMB titled “HMB (Î²-hydroxy Î²-methylbutyrate):

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1:34:36

#092: Spencer Lynn Runs a 100 Mile Ultra-Marathon...

The PricePlow Podcast ·

2023/04/20

https://blog.priceplow.com/podcast/spencer-lynn-092 In mid-April of 2023, we hosted Spencer Lynn, the northeast regional manager at KOS, a popular supplement company in the natural foods community. In this episode, we discuss: Spencer’s transition from the military to working in the dietary supplement industry The state of nutrition in MREs given to the military when deployed Selling KOS supplements into retail stores Using LinkedIn as a networking tool The recent 100 mile ultra-marathon Spencer

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1:54:51

#091: Chris Waldrum #3 - Rebranding Nutrex Research...

The PricePlow Podcast ·

2023/04/15

https://blog.priceplow.com/podcast/chris-waldrum-nutrex-research-091 A lot has changed since we last talked to Chris Waldrum, who graced us with his presence in the legendary Episode #69 on the PricePlow Podcast. This time around, he’s recently begun managing the new direction of the brand at Nutrex Research (named the “Nutrex Rebirth“), so we brought him on to talk about the transition from his sale of Inspired Nutraceuticals and on to Nutrex’s rebrand coming this year. We’ve long had a great

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3:19:21

#090: Glaxon Energy, Cereal, and AI?! Michael...

The PricePlow Podcast ·

2023/04/06

https://blog.priceplow.com/podcast/glaxon-2023-michael-bischoff-joey-savage-090 Prepare yourselves for a doozy. A year and a half after the unforgettable Episode #057 on Glaxon Goon Day, Team PricePlow returned to Houston, TX to catch up with Michael Bischoff and Joey Savage of Glaxon for April Fools weekend. What’s Glaxon up to in 2023?! Glaxon put together an incredible event on April 1st to showcase some of their newest innovations, and it was no joke. We were able to two forthcoming products and

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1:23:02

#089: Dr. Sibyl Swift & Lance Blundell - cbdMD...

The PricePlow Podcast ·

2023/03/28

https://blog.priceplow.com/podcast/sibyl-swift-lance-blundell-cbdmd-089 On March 27, 2023 we hosted a tremendous conversation with Dr. Sibyl Swift and Lance Blundell of cbdMD, a premier hemp-based health solution company that sells CBD — and even THC — based supplements. In Lance’s words, they are a “hemp-extracted cannabinoid company”. Sibyl is cbdMD’s Chief Science Officer & VP of Regulatory Affairs, while Lance is the General Counsel at cbdMD. Together, they provide a powerhouse combination of

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1:16:08

#088: Dan Lourenço #4 - Ghost Lifestyle's Plans for 2023

The PricePlow Podcast ·

2023/03/20

https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-2023 After winning Brand of the Year for the third straight time during PricePlow’s 2022 Supplement Industry Awards, we invited Ghost Lifestyle’s Dan LourenÃ§o back onto the PricePlow Podcast for his fourth appearance on the show. We recapped 2022 with him, and then got Ghost’s 2023 plans underway. Inside, we talked about what a great year Ghost had, especially with Ghost Energy blowing up. But being in every major category, what’s the

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2:11:12

#087: Taylor Knox - NutraMedia Builds Brands and Labels

The PricePlow Podcast ·

2023/03/13

https://blog.priceplow.com/podcast/taylor-knox-nutramedia During the 2023 Arnold Sports Festival, we had the chance to sit down for a long conversation with Taylor Knox of NutraMedia, a premier branding firm that’s well known for their incredible label designs. Taylor came up through NutraBolt / Cellucor, worked on the first round of Glaxon labels, and is now running his own business with a team of artists who are building some of the best labels in the business at NutraMedia. This conversation was

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56:03

#086: Elan Sudberg - Alkemist Labs Tests Your Shrooms...

The PricePlow Podcast ·

2023/03/06

https://blog.priceplow.com/podcast/elan-sudberg-alkemist-labs In early March of 2023, we hosted Elan Sudberg of Alkemist Labs on the PricePlow Podcast. Alkemist Labs is the place you go to get testing done on botanicals and mushrooms — they are even federally licensed to test psychoactive substances. They can be considered “plant and fungus cops”. In this episode, Elan educates us on the importance and challenges of botanicals testing, covering technologies like HPTLC and DNA testing and how to

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59:04

#085: Todd Spear & Katie Emerson: Nutrition21 at...

The PricePlow Podcast ·

2023/03/01

https://blog.priceplow.com/podcast/todd-spear-katie-emerson-nutrition21-085 In February of 2023, NutraIngredients-USA held the Sports & Active Nutrition Summit USA in San Diego, CA. This three-day event features expert presentations, panel discussions, and networking opportunities for everyone in the active nutrition industry. Colloquially referred to as just “Summit” to industry insiders, this has become one of the most high-powered networking events in the industry. It’s filled with both business

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2:39:51

#084: The FDA vs NMN Situation Report (Feb 2023)

The PricePlow Podcast ·

2023/02/21

https://blog.priceplow.com/industry-news/nmn-fda Mike gives the situation report on the FDA vs. NMN, reading his long-form article titled NMN, FDA, and the Supplement Industry’s Fight for Its Life as it stands through February 20, 2023. This should get you up to speed on the situation the dietary supplement industry finds itself in, where the FDA has decided to pull a New Dietary Ingredient Notification (NDIN) for reasons unrelated to safety – something that is not granted in any law or

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1:05:07

#083: David Dodrill - Arms Race Nutrition Takes on 2023

The PricePlow Podcast ·

2023/02/13

https://blog.priceplow.com/podcast/david-dodrill-arms-race-nutrition If you’re active in the sports nutrition industry, then you’ve undoubtedly met — or at least heard of — David Dodrill of Arms Race Nutrition (ARN). He’s the man in the van, driving across the nation to retailers, gyms, and everything in between to spread the good word of the Arms Race. Arms Race Nutrition recently won the 2022 Breakout Brand of the Year in PricePlow’s 2022 Supplement Industry Awards. They had a phenomenal year with

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1:24:20

#082: Scott Dicker - Analyzing Supplement Trends at...

The PricePlow Podcast ·

2023/02/06

https://blog.priceplow.com/podcast/scott-dicker-spins In late January 2023, we sat down to speak with Scott Dicker of SPINS, a wellness-focused data technology company that provides retail consumer insights and analytics, with a focus in the natural, organic, and specialty products industries. Gathering Market Insights at SPINS Scott is their director of market insights, and has a special love for sports nutrition products, as he’s a long-time user in the category. We first met him at SupplySide

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