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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

54:08

#197: Laura Katz & Pamela Besada-Lombana - Helaina's...

The PricePlow Podcast ·

2025/12/23

Welcome back to Episode #197 of the PricePlow Podcast, where we take you inside Helaina’s Manhattan research and development facility for an in-depth conversation with CEO Laura Katz and Pamela Besada-Lombana (Pam), Director of Early R&D. After our initial online episode with Laura back in June, we traveled to New York to experience firsthand the groundbreaking precision fermentation work happening in the heart of Midtown Manhattan. This episode reveals the sophisticated science,

en-US

1:19:46

#196: Teresa Pellicer & Bernardo Gonzaga - The...

The PricePlow Podcast ·

2025/12/18

Vitamin B12 is essential for energy production, nervous system function, and overall metabolic health, but not all B12 forms deliver equal bioavailability or stability. In Episode #196 of the PricePlow Podcast, we welcome back HTBA (HealthTech BioActives) for a comprehensive deep dive into the science behind their MecobalActive methylcobalamin ingredient and the groundbreaking clinical study that validates its efficacy in athletes who are not deficient.Joining us are Teresa Pellicer, PhD,

en-US

48:16

#195: Konlan James & Lucas Kaelin - Pouches,...

The PricePlow Podcast ·

2025/12/11

Two of the supplement industry’s rising content creators join the PricePlow Podcast for Episode #195, recorded live from NNB Nutrition’s massive booth at SupplySide Global 2025. Lucas Kaelin (@WhatsUpWithLucas) and Konlan James (KJ from V1 Nutra) sit down with Mike and Ben to discuss the realities of building an audience in the supplement space, from navigating criticism to battling imposter syndrome.The conversation takes an unexpected turn into the regulatory gray area surrounding

en-US

49:45

#194: Katie McCammack - Build Beverages at LaCore...

The PricePlow Podcast ·

2025/12/04

Welcome back to Episode #194 of the PricePlow Podcast, where we tour LaCore Nutraceuticals in Van Alstyne, Texas with Kaitlyn McCammack, their Manager of Research and Development. Fresh off running the CREATEA Mighty Mango beverage — the collaborative innovation featured at SupplySide Global 2025 — we explore LaCore’s impressive manufacturing capabilities and discuss why creatine belongs in functional beverages.LaCore represents a rare breed in supplement manufacturing: a facility

en-US

1:14:22

#193: Trushield Certified - Test for 400+ Banned...

The PricePlow Podcast ·

2025/11/26

The supplement certification landscape is evolving, and Episode #193 of the PricePlow Podcast brings you to the forefront of this transformation. We sit down with Lori Bestervelt, Ph.D., and Thane Campbell from TruShieldâ¢ Certified, a new certification service that's challenging the status quo by focusing exclusively on comprehensive banned substance testing.With Lori's 22 years creating industry standards at NSF International (including the foundational NSF 173 standard) and Thane's expertise

en-US

55:33

#192: Shawn Wells and Dustin Elliott #2: NNB...

The PricePlow Podcast ·

2025/11/23

We're back at SupplySide Global 2025 as Shawn Wells and Dustin Elliott from NNB Nutrition return for Episode #192 of the PricePlow Podcast. Since Episode #152, NNB has undergone a dramatic transformation, fully committing to precision fermentation and launching their Pure Potent Precise campaign that's reshaping how the supplement industry thinks about ingredient quality, potency, and manufacturing.Filmed directly from NNB's stunning new booth at SupplySide Global, this conversation explores the

en-US

1:20:34

#191: Calocurb - Natural GLP-1 Activator (600%...

The PricePlow Podcast ·

2025/11/19

For Episode #191 of the PricePlow Podcast, we explore one of the most interesting and scientifically-rigorous appetite control stories we've encountered on the podcast yet. Mike sits down with Sarah Kennedy, founder and CEO of Calocurb, and Dr. Edward Walker, the lead scientist behind the development of AmarasateÂ®, the natural hop extract at the heart of Calocurb's formula. This isn't your typical supplement origin story. Instead of a garage startup or bodybuilding brand, Calocurb emerged from a

en-US

1:05:43

#190: One Innovation Labs: LiposoMax® Industry...

The PricePlow Podcast ·

2025/11/12

On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen Todd (Kyowa Hakko), Dan Force (Prinova), Zain Saiyed (Lonza), Dr. Benjamin Weeks (Adelphi University), and Nathan McWherter (Sports Research).The

en-US

33:42

#189: CREATEA Panel at SupplySide Global 2025 with...

The PricePlow Podcast ·

2025/11/07

On Episode #189 of the PricePlow Podcast, we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA Mighty Mango, the groundbreaking collaborative concept beverage that's redefining what's possible in functional drink formulation. Building on the viral success of last year's XPO NRG, CREATEA takes beverage innovation to the next level by focusing on commercial viability, natural ingredients, and solving one of the industry's biggest challenges:

en-US

44:24

#188: Edwin Gonzalez & Michael Alfaro - Redefining...

The PricePlow Podcast ·

2025/11/05

For Episode #188 of the PricePlow Podcast, we welcome Edwin Gonzalez, Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael Alfaro from Master Foods Lab. This episode marks a milestone collaboration: putting cutting-edge vitamin B12 science into functional foods that consumers can actually feel working.Edwin introduces MecobalActive, HTBA's ultra-pure, optimized methylcobalamin ingredient that's redefining what B12 supplementation can do. Traditionally, the industry

en-US

1:41:05

#187: Strom Sports & PLT Health - UK vs US Supplement...

The PricePlow Podcast ·

2025/10/28

On Episode #187 of the PricePlow Podcast, we welcome Richard Foster (founder of Strom Sports UK) and Dean Harris (president of Strom Sports US) for an in-depth discussion filmed at PLT Health Solutions headquarters in Morristown, New Jersey. Joined by PLT's Steve Fink (who first joined us in Episode #146), this marks the podcast's first deep dive into the UK supplement market and the transatlantic differences in formulation philosophy, regulatory frameworks, and consumer expectations.Richard brings

en-US

56:29

#186: Marc Lobliner - Why goBHB Will Be Bigger Than...

The PricePlow Podcast ·

2025/10/22

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry. Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he's not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn't just another business

en-US

1:23:06

#185: Jonathan Baner & James Stone: Making...

The PricePlow Podcast ·

2025/10/15

On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revolution, revealing how advanced extrusion processing is solving the longstanding challenge of

en-US

58:16

#184: Ed Dosz #2 - NutriScience ButyraGen's Direct...

The PricePlow Podcast ·

2025/10/08

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles in gut barrier function, immune modulation, and the gut-brain axis, Ed explains why this short-chain fatty acid has become one of the most important yet

en-US

1:28:13

#183: Raza Bashir - MuscleTech's Quality Control...

The PricePlow Podcast ·

2025/10/02

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's laboratory facility, Raza provides unprecedented transparency into the rigorous processes that ensure every product meets the highest standards

en-US

1:17:07

#182: Brew Shockalaka - Max Fairchild, Chuck...

The PricePlow Podcast ·

2025/09/24

On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - it's a complete reimagining of the category that combines dessert-inspired flavors with a powerful 1000mg nootropic matrix, all while maintaining zero sugar

en-US

1:19:23

#181: Ryan and Jeff Gardner - Bucked Up's...

The PricePlow Podcast ·

2025/09/18

On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains and an inside look at their massive manufacturing facility.The Gardner brothers share their incredible origin story that began with exact match

en-US

57:07

#180: Dan DeMarino & Anthony Clark - Helaina's...

The PricePlow Podcast ·

2025/09/08

On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and efferaâ¢ human-equivalent lactoferrin. This conversation provides a fascinating behind-the-scenes look at the science and engineering that makes efferaâ¢ possible, from Anthony's revolutionary 5-week

en-US

1:19:13

#179: Tyrus Sciarra: The Flavor Dominator on...

The PricePlow Podcast ·

2025/08/29

On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career journey of one of the supplement industry's most enthusiastic flavor advocates.From Natural to Even More Natural

en-US

1:15:27

#178: Veritacor Supplement Manufacturing: GMP...

The PricePlow Podcast ·

2025/08/22

On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, GMP-compliant supplement manufacturing facility from the ground up.From their humble beginnings with a single encapsulator to their current 32,500

en-US

199 results

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