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PODCAST

The PricePlow Podcast

Supplement Industry Thought Leaders

The PricePlow Podcast is the premiere supplement industry podcast, co-hosted by Mike and Ben. We interview various sports nutrition professionals, athletes, and researchers, and entrepeneurs to advance knowledge in active and sports nutrition. As a supplement-centric platform, most of our episodes revolve around sports nutrition supplements and performance enhancement, but we won’t limit our guests to that! Videos, write-ups, and citations can be found at the accompanying blog posts on

health & fitness nutrition

All Episodes

1:05:43

#190: One Innovation Labs: LiposoMax® Industry...

The PricePlow Podcast ·

2025/11/12

On Episode #190 of the PricePlow Podcast, Mike and Ben host a special round-robin format from SupplySide Global 2025, recorded live at the ONE Innovation Labs booth. This episode showcases the collaborative power of the supplement industry, featuring conversations with Dr. Pedro Perez and Anthony Armas (ONE Innovation Labs), Katie Emerson and Karen Todd (Kyowa Hakko), Dan Force (Prinova), Zain Saiyed (Lonza), Dr. Benjamin Weeks (Adelphi University), and Nathan McWherter (Sports Research).The

en-US

33:42

#189: CREATEA Panel at SupplySide Global 2025 with...

The PricePlow Podcast ·

2025/11/07

On Episode #189 of the PricePlow Podcast, we bring you a special panel discussion from SupplySide Global 2025 featuring the brilliant minds behind CREATEA Mighty Mango, the groundbreaking collaborative concept beverage that's redefining what's possible in functional drink formulation. Building on the viral success of last year's XPO NRG, CREATEA takes beverage innovation to the next level by focusing on commercial viability, natural ingredients, and solving one of the industry's biggest challenges:

en-US

44:24

#188: Edwin Gonzalez & Michael Alfaro - Redefining...

The PricePlow Podcast ·

2025/11/05

For Episode #188 of the PricePlow Podcast, we welcome Edwin Gonzalez, Functional Health Sales Manager at Health Tech Bio Actives (HTBA), alongside Michael Alfaro from Master Foods Lab. This episode marks a milestone collaboration: putting cutting-edge vitamin B12 science into functional foods that consumers can actually feel working.Edwin introduces MecobalActive, HTBA's ultra-pure, optimized methylcobalamin ingredient that's redefining what B12 supplementation can do. Traditionally, the industry

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1:41:05

#187: Strom Sports & PLT Health - UK vs US Supplement...

The PricePlow Podcast ·

2025/10/28

On Episode #187 of the PricePlow Podcast, we welcome Richard Foster (founder of Strom Sports UK) and Dean Harris (president of Strom Sports US) for an in-depth discussion filmed at PLT Health Solutions headquarters in Morristown, New Jersey. Joined by PLT's Steve Fink (who first joined us in Episode #146), this marks the podcast's first deep dive into the UK supplement market and the transatlantic differences in formulation philosophy, regulatory frameworks, and consumer expectations.Richard brings

en-US

56:29

#186: Marc Lobliner - Why goBHB Will Be Bigger Than...

The PricePlow Podcast ·

2025/10/22

For Episode #186 of the PricePlow Podcast, we welcome back Marc Lobliner, who returns with major news: he's now President of Ketone Labs. Marc brings his signature energy and bold predictions to discuss why he believes goBHB will become bigger than creatine in the supplement industry. Since we last formally spoke with Marc on the podcast in October 2021 (Episode #053), he's not just launching products like the Outright Bar, but is taking the helm at Ketone Labs. This isn't just another business

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1:23:06

#185: Jonathan Baner & James Stone: Making...

The PricePlow Podcast ·

2025/10/15

On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revolution, revealing how advanced extrusion processing is solving the longstanding challenge of

en-US

58:16

#184: Ed Dosz #2 - NutriScience ButyraGen's Direct...

The PricePlow Podcast ·

2025/10/08

In Episode #184 of the PricePlow Podcast, Mike and Ben welcome back Ed Dosz, VP of Science Innovation at NutriScience Innovations, for a comprehensive exploration of ButyraGen, a revolutionary ingredient that generates butyrate directly in the small intestine. With butyrate serving as the primary fuel for colon cells while playing crucial roles in gut barrier function, immune modulation, and the gut-brain axis, Ed explains why this short-chain fatty acid has become one of the most important yet

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1:28:13

#183: Raza Bashir - MuscleTech's Quality Control...

The PricePlow Podcast ·

2025/10/02

On Episode #183 of the PricePlow Podcast, Mike and Ben sit down with Raza Bashir, Chief Innovation Officer at MuscleTech and Iovate, for an in-depth conversation about supplement quality control, manufacturing excellence, and the exciting innovation pipeline that has him more energized than ever in his nearly 20-year career. Broadcasting from MuscleTech's laboratory facility, Raza provides unprecedented transparency into the rigorous processes that ensure every product meets the highest standards

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1:17:07

#182: Brew Shockalaka - Max Fairchild, Chuck...

The PricePlow Podcast ·

2025/09/24

On Episode #182 of the PricePlow Podcast, Mike and Ben welcome back Max Fairchild alongside industry legend Chuck Letchman and marketing strategist Dan Pierce to explore the launch of Brew Shockalaka, a revolutionary zero-sugar coffee beverage that's redefining what functional drinks can be. This isn't your typical RTD coffee or energy drink - it's a complete reimagining of the category that combines dessert-inspired flavors with a powerful 1000mg nootropic matrix, all while maintaining zero sugar

en-US

1:19:23

#181: Ryan and Jeff Gardner - Bucked Up's...

The PricePlow Podcast ·

2025/09/18

On Episode #181 of the PricePlow Podcast, we sit down with twin brothers Ryan Gardner (CEO) and Jeff Gardner (CMO) of Bucked Up at their Salt Lake City headquarters. This conversation reveals the remarkable journey from internet marketing pioneers to building a billion dollar million supplement empire, complete with helicopter rides over Utah's mountains and an inside look at their massive manufacturing facility.The Gardner brothers share their incredible origin story that began with exact match

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57:07

#180: Dan DeMarino & Anthony Clark - Helaina's...

The PricePlow Podcast ·

2025/09/08

On Episode #180 of the PricePlow Podcast, Mike and Ben venture into the heart of Manhattan to visit Helaina, where they sit down with Dan DeMarino, Business Development Director, and Anthony Clark, Chief Technology Officer, for an in-depth exploration of precision fermentation technology and efferaâ¢ human-equivalent lactoferrin. This conversation provides a fascinating behind-the-scenes look at the science and engineering that makes efferaâ¢ possible, from Anthony's revolutionary 5-week

en-US

1:19:13

#179: Tyrus Sciarra: The Flavor Dominator on...

The PricePlow Podcast ·

2025/08/29

On Episode #179 of the PricePlow Podcast, Mike and Ben sit down with Tyrus Sciarra, the high-energy sales dynamo from Sensapure Flavors, at IFT First 2025 in Chicago. Broadcasting from Sensapure's booth (the same location where we recorded our Episode #175 with Solar Foods), this conversation dives deep into the evolving world of flavor science, industry trends, and the passionate career journey of one of the supplement industry's most enthusiastic flavor advocates.From Natural to Even More Natural

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1:15:27

#178: Veritacor Supplement Manufacturing: GMP...

The PricePlow Podcast ·

2025/08/22

On Episode #178 of the PricePlow Podcast, Ben and guest co-host Joey Savage take listeners inside Veritacor Manufacturing in Luling, Texas, for an exclusive facility tour and in-depth conversation with founders Frank Santos and Derek Curtiss. This episode provides a rare behind-the-scenes look at what it takes to build and operate an NSF-certified, GMP-compliant supplement manufacturing facility from the ground up.From their humble beginnings with a single encapsulator to their current 32,500

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56:22

#177: GNC Franchisees Laura Dalton, Eric Miller,...

The PricePlow Podcast ·

2025/08/15

In the grand finale of our 2025 GNC Global Conference coverage, Mike and Ben deliver a comprehensive three-part episode that captures the full spectrum of the supplement retail ecosystem. From seasoned franchisees with decades of frontline experience to cutting-edge product innovation from MuscleTech, this conversation showcases why the supplement industry thrives on authentic relationships and genuine innovation.Part 1 features powerhouse franchisees Eric Miller (33 years, Philadelphia market),

en-US

1:22:21

#176: Arun Kanth & Tyshawn Bryant - The Gremin...

The PricePlow Podcast ·

2025/08/06

In this two-part Episode #176 of the PricePlow Podcast, we explore Gremin, the breakthrough dual polyphenolic ingredient from Zeus Hygia that's revolutionizing sports nutrition recovery. First, we sit down with Dr. Arun Kanth, founder of Zeus Hygia, to dive deep into the science behind this patent-pending combination of curcumin and green coffee extract. Then, we hear from Tyshawn Bryant, founder of Green Regimen, who shares his personal experience testing Gremin and how it led to his company's

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1:09:31

#175: Protein "Out of Thin Air" with Solar Foods...

The PricePlow Podcast ·

2025/08/01

On Episode #175 of the PricePlow Podcast, we sit down with Juan BenÃtez-GarcÃa, Chief Sales Officer, and Sini MÃ¶ttÃ¶nen, Senior Application Scientist from Solar Foods at IFT First 2025 in Chicago. Broadcasting from the Sensapure Flavors booth, we explore the revolutionary SoleinÂ® protein that's literally made "out of thin air". This isn't your typical alternative protein story. Solar Foods has achieved what seemed impossible: creating complete, high-quality protein without farms, animals, or

en-US

1:17:12

#174: Glanbia Nutritionals Strength Platform:...

The PricePlow Podcast ·

2025/07/24

On Episode #174 of the PricePlow Podcast, Mike and Ben sit down with Rachel Schreck (Product Strategic Manager) and Brent Petersen (Vice President of Research) from Glanbia Nutritionals to explore the revolutionary Glanbia Nutritionals Strength Platform that's transforming how we think about performance ingredients, especially in beverage applications. This powerhouse team brings decades of expertise to discuss four groundbreaking ingredients that finally solve the stability challenges that have

en-US

59:53

#173: Creapure - The Standard in Creatine with...

The PricePlow Podcast ·

2025/07/11

On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world's most researched supplement with Mirko HolzmÃ¼ller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the expanding research showing creatine's benefits far beyond athletic performance.As creatine experiences a renaissance with growing

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34:03

#172: Eric Morato & Jack Sehgal - Selling Supplements...

The PricePlow Podcast ·

2025/07/09

On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider's look at one of the most promising yet challenging international markets for supplement brands. Eric, with over 15 years of experience in Latin American distribution, shares the realities of expanding

en-US

1:15:35

#171: The Shoden Revolution: How Arjuna Naturals Made...

The PricePlow Podcast ·

2025/06/30

In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95

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