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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

27:28

EP304: Combatting Brain Trash and Getting Your Music...

Creative Juice ·

2024/01/09

Make no mistake...creating and sharing social media content for your music isn't easy and for artists getting started, burnout can set in fast. So, how do you avoid it? In this episode of Creative Juice, Jack and Circa discuss content creation and how music is discovered today and how artists can reframe their thinking and habits on social media growth! Learn how to approach your audience growth online, avoid social exhaustion, and make content creation and social media "social" and fun, like

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28:15

EP303: Looking Beyond Fan Acquisition

Creative Juice ·

2024/01/02

Spend more than two minutes scrolling your social feeds as an artist and you'll be drowned in content about "getting more fans". When does fan base growth become a buzzphrase that doesn't serve your music career? In this episode of Creative Juice, Jack and Circa explore why fan growth is just one leg of your music marketing strategy and why it's crucial to look beyond fan acquisition! Learn why artists often get stuck in the fan growth phase and fall for scams or ineffective strategies, and when

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37:16

EP302: Music Business and Marketing Predictions for 2024

Creative Juice ·

2023/12/26

As 2023 comes to a thrilling conclusion, let's shift our focus to the year ahead and what it holds for music marketing and the music industry as a whole! In this special episode of Creative Juice, Jack and Circa dive into our music business and music marketing predictions for 2024! We'll explore the exciting future of independent music, AI and music production, the commoditization of distribution services, online privacy challenges, music NFTs, and the rising trend of catalog buying. If you're

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41:41

EP301: What Selling Drugs Taught Me about The Music...

Creative Juice ·

2023/12/19

The music industry gets compared to a lot of other industries...but have you ever heard it compared to the illicit drug market? In this episode of Creative Juice, Jack and Circa twist the narrative of music business economics and draw surprising and hilarious parallels between the music industry, drugs, and black markets! Learn about the economics of the music industry and the supply and demand dynamics of both music and drugs, why artists got the short end of the stick in the Wild West of the

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52:04

EP300: Lessons Learned From Over 7 Years of Music...

Creative Juice ·

2023/12/12

We're celebrating 300 episodes of Creative Juice and sharing our personal lessons learned from 7 years of music marketing! In this episode of Creative Juice, Jack and Circa share stories and lessons learned from over 7 years of Creative Juice episodes and from our agency IndieX, our coaching program IndieFounder, and the IndiePRO community. Learn from our experiences on selling high ticket offers in your music career, profitable album launches, the changing dynamics of social media over the last 7

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23:24

EP299: Separating From The Sleeping Music Industry...

Creative Juice ·

2023/12/05

Apart from releasing holiday themed music, we often get asked what can artists and bands do while the music industry hits the snooze button this holiday season. Turns out, you can do a lot... In this episode of Creative Juice, Jack and Circa talk shop about why the music industry tends to slow down in December and how artists can seize this opportunity to shine! Dive into the philosophy of B2C vs B2B in the music industry, the pros and cons of releasing music during the holidays, sales offers you

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27:11

EP298: How to Grow Any Artist Business

Creative Juice ·

2023/11/28

If you have revenue coming into your music business, there are a few processes that you should add to your operations and use frequently to take your business to the next level... In this episode of Creative Juice, join Jack and Circa as they break down the tried-and-true steps we use at our marketing agency, IndieX, to grow any artist business. Learn how to comb through a meticulous audit of your ecosystem and marketing efforts to identify and capitalize on areas of opportunity, craft compelling

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44:14

EP297: How to Kick Start a Fanbase with Content

Creative Juice ·

2023/11/21

Creating videos that catch an audience's attention and engage them to stop their scrolling is the quickest path to growing a fan base for your music. But many artists don't know where to even start and content makes them cringe... In this episode of Creative Juice, Jack and Circa unravel the secrets of leveraging your best content on social media to grow your fan base from scratch. Learn a step-by-step approach to content research and modeling on TikTok and Instagram Reels, offering invaluable

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42:44

EP296: Results, Metrics, and How To Avoid Wasting...

Creative Juice ·

2023/11/14

When running ads on social media for their music, many artists struggle with knowing when to make changes and then freak out about day-to-day results. Without a process in place for media buying, running ads for your music will feel like a rollercoaster of panic and success... So in this episode of Creative Juice, we break down the science of running successful ad campaigns for your music and the mindset needed to make the right decisions in your media buying! Learn why so many artists struggle

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51:21

EP295: Seeing the Future The Next 10 Years in the...

Creative Juice ·

2023/11/07

The most successful businesses are often led by forward-thinkers and innovators who capitalize on trends before they become mainstream. The most successful artists and musicians of the future will do the same... In this episode of Creative Juice, Jack and Circa step into the future and discuss what the next decade holds for the music industry based on trends from marketing, tech, finance, and beyond. Learn about the disruptive potential of AI, the future of music and intellectual property rights,

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57:41

EP294: 5 Music Business Blind Spots and How to Spot Them

Creative Juice ·

2023/10/31

In order to actually grow a music career, artists must go beyond the vague concept of "getting more fans" and take a critical look at their marketing. Many artists have blind spots that don't even realize... In this episode of Creative Juice, Jack and Circa take you through 5 music business blind spots that we analyze with artists at our agency IndieX to help them grow. Learn how the key to growth lies not only in expanding your fan base but also in enhancing the quality of your relationships with

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38:26

EP293: How to Sell More Music and Merch at Black...

Creative Juice ·

2023/10/24

Black Friday sales are not exclusive to big retailers - they're crucial for businesses of ALL kinds, including artists and bands! Tapping into it could allow you to unlock the power of the season that represents 30% of annual retail sales... In this episode, Jack and Circa present playbooks and strategies tailored for running a successful Black Friday 2023 promotion in your music career! Learn how to build audiences ahead of your promotion, create offers for customer creation and ascension, and

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49:58

EP292: The Keys to Successful Crowdfunding for Musicians

Creative Juice ·

2023/10/17

Crowdfunding can be a game-changer for musicians, but misconceptions often deter artists from leveraging its full potential. Is crowdfunding as an artist distinctively different from campaigns in other industries? In this episode of Creative Juice, Jack and Circa welcome our special guest, music business development consultant, Kyle Kraft to the show to discuss the keys to successful crowdfunding for musicians. Learn the misconceptions around crowdfunding that stop artists from doing it, how to

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30:49

EP291: Bullying The Music Industry About Email Marketing

Creative Juice ·

2023/10/10

Email marketing is a powerful tool for talking to your fans, but it's easy to get sucked into bad practices. But not if you know how to spot them... In this episode of Creative Juice, we're diving deep into our email inbox, examining emails from major artists like Ariana Grande, Nicki Minaj, Taylor Swift, and more to bring you the best (and worst) practices in the industry! Learn from the good, the bad, and the downright scary so that you can use these real-world examples to refine your own email

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36:57

EP290: Why Spotify Trigger Cities Make Growth Impossible

Creative Juice ·

2023/10/03

The concept of Spotify trigger cities has been circulating for years, promising artists a magic formula for exponential growth. But where did this theory originate and does it hold any scientific merit? We delve into these questions, scrutinizing the theory's lack of a solid scientific foundation. In this episode of Creative Juice, we discuss the Spotify Recommendation Engine and the scientifically bankrupt concept of Spotify trigger cities and why many artists have found themselves stuck in a

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42:21

2 Marketing Truths and 1 Lie

Creative Juice ·

2023/09/26

In a world of gurus and YouTube experts, the world of music marketing is filled with filled with truths, half-truths, and outright myths. But what if you could discern fact from fiction? In this episode of Creative Juice, we unpack 2 hard truths and one lie about music marketing, learned from our 7-year stint running our artist-focused digital marketing agency, IndieX. Learn about the critical shift for artists from audience growth to revenue-generating marketing, the undervalued role of

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45:31

EP288: How Black Eyed Peas Collaborated to Find New...

Creative Juice ·

2023/09/19

In the mainstream music industry, music collabs are common, but often a hit-or-miss marketing strategy...It's rare to hear about the inner workings of a successful collaboration straight from the source. That's not the case for Black Eyed Peas... In this special episode of Creative Juice, we're joined by Rachel Strassberger from Black Eyed Peas management team who gives us the inside scoop on their collaborations with other massive artists like Shakira and David Guetta when rolling out the group's

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57:15

EP287: The Complete Guide to Music Marketing in 2023

Creative Juice ·

2023/09/12

Navigating the dynamic world of music marketing can be a challenge for artists, with new tools, strategies, and tactics being pushed on you every single day... So in this episode of Creative Juice, Jack and Circa unveil a roadmap of what's working now when it comes to music marketing strategy for artists across the spectrum! Discover where your focus should be depending on your current stage, artist-friendly content creation strategies, organic and paid social media strategy, and campaigns

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41:50

EP286: Dollars, Percentages, and Why Artists Stay Poor

Creative Juice ·

2023/09/05

Musicians face a stark reality...most music industry deals and partnerships are structured in ways that don't favor artist success... In this episode of Creative Juice, Jack and Circa discuss the complex world of music industry financial models and the discrepancies they present compared to other industries. Explore the stark differences in percentage-based deals between the music business and the rest of the business world, the key factors to consider when building a team, and the dynamics of

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50:03

EP285: The Subtle Art of Charging More

Creative Juice ·

2023/08/29

What's one make-or-break factor between profitable artists and struggling businesses? Pricing. Even thinking about price and the concept of sales makes some artists cringe, but it doesn't have to... In this episode of Creative Juice, Jack and Circa dive deep into the realm of pricing strategies for artists and why raising the prices of your merch can be beneficial for you and your fans. Discover the profound connection between price and perceived value, as we draw valuable lessons from successful

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