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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

28:23

EP415: Finding Your Winning Ads and One Mistake To Avoid

Creative Juice ·

2026/02/24

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling! If you're thinking about hitting refresh on your

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38:50

EP414: Artist Growth and Artist Management with Will...

Creative Juice ·

2026/02/17

Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art! Whether you're

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19:10

EP413: Talking Music Marketing and Monetization Math

Creative Juice ·

2026/02/10

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans

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24:59

EP412: A New Way To Plan Your Calendar For Music...

Creative Juice ·

2026/02/03

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you're ready to make your marketing efforts

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24:59

EP412: A New Way To Plan Your Calendar For Music...

Creative Juice ·

2026/02/03

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you're ready to make your marketing efforts

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26:30

EP411: This Mistake Is Killing Your Marketing As An...

Creative Juice ·

2026/01/27

If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns! Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch,

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22:22

EP410: Artists Managers, Marketing, and Lessons To...

Creative Juice ·

2026/01/20

Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive! Whether you're an artist who wants to take control of your career or a

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30:31

EP409: The One Music Marketing Lesson Learned We're...

Creative Juice ·

2026/01/13

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales! Whether you want your next release to hit harder than ever or need a revenue

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22:55

EP408: Your 2026 Music Marketing Domination Plan

Creative Juice ·

2026/01/06

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing,

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25:53

EP407: What 2026 Holds For Indies and The Music Industry

Creative Juice ·

2025/12/30

Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry! Whether you're just curious about AI in music or worried about its impact on your career,

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21:39

EP406: 2026 Music Marketing Predictions

Creative Juice ·

2025/12/23

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career! Whether you're plotting your 2026 game plan or simply curious about

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32:28

EP405: Ask Me Anything: Music Marketing Q&A For...

Creative Juice ·

2025/12/16

Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth! This Q&A episode is your go-to guide for pushing forward! DISCOVER: When To Use DSP Ads In Your Marketing How To Convince Your Band It's Time

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18:08

EP404: Holiday Marketing For Artists To Kick Start...

Creative Juice ·

2025/12/10

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season! If you're ready to tap into

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59:21

BONUS EPISODE: Marketing, Email, and AI with Jack...

Creative Juice ·

2025/12/05

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners

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43:38

EP403: Evolving Thoughts On AI and The Music Industry

Creative Juice ·

2025/12/02

With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads around... In this episode of Creative Juice, Jack and Circa discuss our evolving thoughts on the role of AI in music creation! Learn about the convergence of AI and art, the democratization of music production, and how learning about these tools might affect your journey as an artist! If you're curious about where AI

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30:05

EP402: 4 Ways To Beat 99% of Artists

Creative Juice ·

2025/11/25

Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics to help you dominate in your music career by focusing on what most artists aren't willing to do! Learn about creating daily, viewing your fanbase as a customer base, advertising continuously, and utilizing AI tools to stay sharp and creative! Whether you're looking to elevate your music career or just want practical

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36:03

EP401: What Meta's Andromeda Update Means For Musicians

Creative Juice ·

2025/11/18

Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every musician needs to know! Learn about the new Meta Andromeda system that's changing how ads are served on Facebook and Instagram, the effects of AI-generated content, and what these shifts mean for your music marketing strategies moving forward! If you want your

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31:36

EP400: How To Get Out Of A Content Creation Slump

Creative Juice ·

2025/11/11

Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you get on track when creative the well runs dry! Learn strategies that can help you out of a rut and start creating with passion again, whether you're crafting songs or cranking out social media content! Whether you're feeling stuck or just need a new approach to

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23:28

EP399: Building Simplicity into Your Music Career

Creative Juice ·

2025/11/04

Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strategies! Learn about how complexity can become a roadblock and why stripping ideas down to their core is a game-changer with insights from programming, business, and real artist stories! If you find yourself stuck in the weeds in your music career and want to get

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33:25

EP398: My Music Career Isn't Growing, What I Do Fix?

Creative Juice ·

2025/10/28

Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you might be stuck and how to identify what's causing the bottleneck! Learn about the Buddy System, how to assess where your fanbase growth is stalling, and where to prioritize your efforts for growth! Whether you're trying to get more eyes on your music, get your

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324 results

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