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PODCAST

Creative Juice

Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it"s like to treat your "dream" like your "fallback". We also take you inside whats working now at the cutting edge of music marketing. You"ll learn exactly how to gain control, clarity, and confidence in your music career.

music marketing

All Episodes

25:10

EP421: Are Artists Just Traveling T-Shirt Salesmen?

Creative Juice ·

2026/04/07

Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of your music career by examining if you're truly in the business of creating music or something else entirely and understand how different artist business types have different focuses! If you're trying to understand where your efforts should be going for

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30:39

EP420: This One Skill Will Change The Course Of Your...

Creative Juice ·

2026/03/31

Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to lean into success, how waving goodbye to fan engagement assets damages careers, and why recognizing the value in the long game keeps artists moving forward. If you're sick of stalling the potential of your music marketing plans, this episode will help you

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26:21

EP419: Early Music Marketing Lessons And Why They...

Creative Juice ·

2026/03/24

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the

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25:44

EP418: Balancing Strategy and Fast Execution in Music...

Creative Juice ·

2026/03/17

If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just getting things done! Learn about decision paralysis, setting realistic goals, and why chasing the "perfect" strategy might be keeping you away from your potential fans. If you've ever hesitated on a release or marketing plan because you weren't sure it was the

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21:27

EP417: Simplify How You Advertise Your Music Today

Creative Juice ·

2026/03/10

There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex... In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX about paid ad strategy for your music marketing and what you need to focus on today. Learn real world examples of ad account clutter, how to streamline your campaigns, and when to make changes that actually make your marketing better! If you're tired of chasing

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47:58

EP416: Entrepreneurship, Independence, and Artist...

Creative Juice ·

2026/03/03

Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Kota the Friend, to discuss the realities of artist management, staying independent, and building a self-sustaining music career! Learn about the ins and outs of navigating contracts, exploring independent revenue streams, where they're focusing attention for

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28:23

EP415: Finding Your Winning Ads and One Mistake To Avoid

Creative Juice ·

2026/02/24

This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kill their winning ads and how you can avoid it! Learn about the risks associated with altering winning ad campaigns, the hidden costs of resets, and the what's required to keep your successful campaigns rolling! If you're thinking about hitting refresh on your

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38:50

EP414: Artist Growth and Artist Management with Will...

Creative Juice ·

2026/02/17

Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musician and producer to manager and stories from the trenches on driving artist growth! Learn about Will's approach to direct fan engagement with Nothing More, his approach to artist management, and the importance of staying true to your art! Whether you're

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19:10

EP413: Talking Music Marketing and Monetization Math

Creative Juice ·

2026/02/10

People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and Circa break down the music marketing math that turns confusing revenue streams into simple equations! Learn how to compare your revenue sources, how to apply this to your merch strategy, and what it takes to create direct and active revenue streams from your fans

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24:59

EP412: A New Way To Plan Your Calendar For Music...

Creative Juice ·

2026/02/03

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you're ready to make your marketing efforts

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24:59

EP412: A New Way To Plan Your Calendar For Music...

Creative Juice ·

2026/02/03

4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music marketing with a simple calendar framework! Learn how to drive sales throughout the year, align with your releases, and reduce the obstacles to selling to your fans, even if you're working with just one product! If you're ready to make your marketing efforts

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26:30

EP411: This Mistake Is Killing Your Marketing As An...

Creative Juice ·

2026/01/27

If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-baked plan! Learn about negotiating deadlines, identifying choke points, and the common pitfalls that sabotage even the best-prepared campaigns! Whether you're tired of launches stressing you out or want to ensure your next release goes off without a hitch,

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22:22

EP410: Artists Managers, Marketing, and Lessons To...

Creative Juice ·

2026/01/20

Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with business strategy! Learn about the mindsets of successful managers, how they view marketing, and the dynamics between artists and managers, so you can make your artist's project thrive! Whether you're an artist who wants to take control of your career or a

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30:31

EP409: The One Music Marketing Lesson Learned We're...

Creative Juice ·

2026/01/13

In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artists in 2025 that will shape the year ahead! Learn about the importance of an omni-channel marketing approach and how ignoring one critical channel can cripple your impact and sales! Whether you want your next release to hit harder than ever or need a revenue

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22:55

EP408: Your 2026 Music Marketing Domination Plan

Creative Juice ·

2026/01/06

Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice, Jack and Circa provide a planning framework to help you dominate your music marketing in 2026. Learn about auditing your past year, setting realistic and achievable goals, and aligning your activities with long-term success. Discover how to harness your best habits and navigate your path with a clear approach to growing,

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25:53

EP407: What 2026 Holds For Indies and The Music Industry

Creative Juice ·

2025/12/30

Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music industry! Learn about the implications of AI development on copyrights, how artists can leverage these tools, and why the so-called "AI Wars" are coming to the industry! Whether you're just curious about AI in music or worried about its impact on your career,

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21:39

EP406: 2026 Music Marketing Predictions

Creative Juice ·

2025/12/23

The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights into the future of music marketing, industry trends, and beyond! Learn about how the future role of AI, changes in advertising strategies, and direct-to-fan trends can impact your music career! Whether you're plotting your 2026 game plan or simply curious about

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32:28

EP405: Ask Me Anything: Music Marketing Q&A For...

Creative Juice ·

2025/12/16

Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actually make sense, how to get your band on board with e-commerce, and tactics for leveraging live streams for growth! This Q&A episode is your go-to guide for pushing forward! DISCOVER: When To Use DSP Ads In Your Marketing How To Convince Your Band It's Time

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18:08

EP404: Holiday Marketing For Artists To Kick Start...

Creative Juice ·

2025/12/10

As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career thriving while the rest of the industry takes a break. Learn about creative holiday offers, sales promotions, and strategies that can keep your online store active even when the music industry is snoozing through the holiday season! If you're ready to tap into

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59:21

BONUS EPISODE: Marketing, Email, and AI with Jack...

Creative Juice ·

2025/12/05

On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners

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330 results

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