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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:55:59

Dan Simmons: B2B Marketing Lessons from His Novel,...

Remarkable Content with Ian Faison ·

2024/04/23

Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense. We’re here to convince you to blend genres and create something new, unique and attention grabbing.We’re taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.About our guest, Micha HershmanMicha Hershman is CMO at JumpCloud, where he

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00:42:06

The Hobbit: B2B Marketing Lessons from Middle Earth...

Remarkable Content with Ian Faison ·

2024/04/18

If you don’t have a map, you’re lost. How do you know where you’re going or even what the next step is? This is true whether you’re navigating Middle Earth or content creation. We’re here to help you get oriented.In this episode, we’re taking marketing lessons from The Hobbit with the help of our special guest, CMO at ChurnZero, Hunter Montgomery.Together, we talk about drawing a map, finding a mentor who will push you out of your comfort zone, blocking and tackling, and getting your partners to

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00:53:44

Parks and Recreation: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/04/16

Leslie Knope once said, “We need to remember what’s important in life: friends, waffles, work. Or waffles, friends, work. Doesn’t matter, but work is third.”And we agree, waffles are important. But we’re here today to talk about friends. Because making marketing friends is key to supporting your growth and content production.That’s one of the lessons we’re taking away from Parks and Recreation with the help of our guest, Director of Content Marketing at Intellimize, Jen Lacey. Together, we talk

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00:49:56

Survivor: B2B Marketing Lessons from One of the...

Remarkable Content with Ian Faison ·

2024/04/11

There’s a very real shift in mindset between making a single piece of content and making a long-standing series. But that shift in mindset launches a content machine that can fill your calendar, grow a dedicated audience, and build a name for your brand.And in this episode, we’re learning from one of the biggest content machines in reality TV: Survivor. We’re looking at the show that’s been running for 46 seasons to date with the help of our guest, Founder of Distribution First, Justin

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00:53:31

TeamLab: B2B Marketing Lessons from the Japanese...

Remarkable Content with Ian Faison ·

2024/04/09

Making content that’s truly original is something all content marketers want to do.But then why does so much B2B content look and feel the same? Today, we’re giving you permission to express yourself in content like you might express yourself in art. In this episode, we’re taking lessons from the Japanese collective of ultra-technologists known as teamLab. Together, with the help of our guest, SVP of Marketing at Sigma Computing Erik Bower, we’re talking about defying convention, starting with the

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00:41:36

Portland Leather Goods: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2024/04/04

It’s every marketer’s dream to inspire a cult-like following, but that term is usually used for B2C brands. Until you use the tips from this episode in your marketing.We’re pulling inspiration from the leather bag brand that brought in $128M in sales last year, Portland Leather Goods. With the help of our guest, Head of Marketing Production at Boomi, Danalynne Menegus, we’re talking about building a community, creating a sense of exclusivity, and personalizing your marketing.About our guest,

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00:46:00

Christopher Nolan: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/04/02

Director Christopher Nolan once said:“You have to do something that really excites you. It’s the things that you can bring to what you’re doing that maybe not everyone else is doing. That’s what’s going to distinguish the thing.”That's the energy we’re taking into this episode of Remarkable. Guided by our guest this week, Jellyfish CMO Kyle Lacy, we’re taking marketing lessons from the Oscar-winning director, Christopher Nolan. Together, we talk about mastering each channel, building the day-to-day

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00:55:03

No Doubt: B2B Marketing Lessons from Band with a...

Remarkable Content with Ian Faison ·

2024/03/28

Marketing is really lovely underneath it all. Sometimes you just need a little inspiration.And this week, we’re bringing you marketing lessons from the Grammy-winning and diamond-certified album holders, No Doubt. Together, with the help of the Director of Product Marketing at GetResponse, we’re talking about going pop with your content, sharing the good with the bad, and so much more.About our guest, Abby HehemannAbby Hehemann is Director of Product Marketing at GetResponse, a comprehensive email

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00:54:15

The Godfather: B2B Marketing Lessons from Francis...

Remarkable Content with Ian Faison ·

2024/03/26

When do you put together a campaign and think, “This is my masterpiece”? You probably just need some inspiration. And today, that inspiration is coming from Francis Ford Coppola who created his masterpiece in 1972. So in this episode, we’re gonna make you an offer you can’t refuse.We’re bringing you marketing lessons from The Godfather with the help of our guest, Director of Content, Digital Marketing & PR at Nexthink, Thomas McGrath. Together, we talk about appealing to your internal audience

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00:48:43

Monty Python: B2B Marketing Lessons from the Holy...

Remarkable Content with Ian Faison ·

2024/03/21

You can control your content. But you can’t control who sees it.That’s why you need to write both for your niche audience and the general public.Though writing for both is tricky, in this episode, we’re learning from the masters.We’re talking about Monty Python and the Holy Grail with the help of our guest, Emmanuel “Manu” Cohen, VP of Marketing at Walnut.io.Together, we talk about making your weakness the cornerstone of your content, being down-to-earth and using self-deprecating humor, and writing

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00:53:35

Parts Unknown: B2B Marketing Lessons from Anthony...

Remarkable Content with Ian Faison ·

2024/03/19

What do you want your audience to understand about your brand? Ask this question with every piece of content you create. Because you want to drive home a specific message. If it’s not doing the job, you need to synthesize the information for your audience. Distill your message to show the value and benefits of your product. It’s how you cut through the noise and capture the attention of your audience. That’s what we’re talking about today with the help of Sproutloud’s Director of Demand Generation,

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00:41:55

Ghosts: B2B Marketing Lessons from the U.K. Series...

Remarkable Content with Ian Faison ·

2024/03/14

Your content should haunt your audience.Not in a spooky kind of way. But in a way where it sticks with them and they think about it later. So in this episode, we’re helping you revive your content strategy.We’re talking about Ghosts, the U.K. TV series, with the help of special guest, Director of Content Strategy at Acquia, Courtney Roe. Together, we talk about infusing your core values in your content, adapting to appeal to new audiences, and multiplying your content-creating power.About our guest,

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00:48:24

Harry Potter: B2B Marketing Lessons from the Insanely...

Remarkable Content with Ian Faison ·

2024/03/12

Marketing is like magic.It takes the right words in the right tone to cast a spell on your audience. That’s what we’re talking about today with the help of our special guest, Kendra Walters, Director of Content Strategy at SAP Concur. Together, we’re chatting about marketing lessons from Harry Potter, including having a ‘red thread’ tying your content to your storyline, creating a repeatable structure for your content, and creating a mystery worth solving.About our guest, Kendra WaltersKendra

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00:57:06

Michael Crichton: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/03/07

It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.Instead ask, "What problem is this solving for my customer?" And explain it in their language.That's one strategy inspired by Michael Crichton that we're exploring today with the CMO of Promo.com, Joel Horwitz. Together, we talk about writing in layman's terms, thoroughly researching the problem you're trying to solve, and learning something new about marketing every

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00:47:50

Traktor: B2B Marketing Lessons from the Swedish...

Remarkable Content with Ian Faison ·

2024/03/06

There’s one marketing tactic that can make people laugh, it can make people gasp. But either way it’ll make them remember your content for years. It’s shock factor. And people aren’t using it enough in B2B marketing. It’s eliciting this strong emotional response that grabs your audience’s attention, gets them talking about your brand, and makes your content rise above the noise. What’s not to love? So in this episode of Remarkable, we’re talking about a group of filmmakers who know about shock

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00:43:32

Matomo: B2B Marketing Lessons from the Googleheimer...

Remarkable Content with Ian Faison ·

2024/02/29

Suffering from marketer’s block? Try making a parody.Take what’s trending, spin it to reflect your brand, and your next campaign will get people sharing. That’s one of the things we’re talking about with MoEngage’s Head of Content & Organic Growth, Shana Haynie. Together, we chat about making a parody, capitalizing on industry trends, and following up with your audience after launching a new campaign.About our guest, Shana HaynieShana Haynie is Head of Content and Organic Growth at customer

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00:53:28

Real Housewives: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/02/27

Your content can go so much further than you even know.A single video or podcast can turn into blog and Instagram posts, tweets, clips, TikTok videos, newsletters, and more. But tackling all of that on a small marketing team can feel enormous. So this is where you divide and conquer across platforms and channels. That’s one of the things the Real Housewives do really well. And what we’re chatting about today with the help of special guest, Content Marketing Manager at Quora, Shelagh Dolan. Together,

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00:50:34

Stanley Quencher: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/02/22

Your product is a life hack. Or maybe it’s technically a work hack. Use that to your advantage.Because everyone wants work to be easier, to go more smoothly, to be more efficient. So if you can serve them up a shortcut that feels like a secret and looks pretty too, they’ll be easy to convert. That’s why we’re taking lessons from Stanley and how they unlocked a whole new audience with the release of their life hack: the Quencher. Together with Celigo’s Content Director, Leah Westfall, we chat about

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00:45:46

Diary of a Wimpy Kid: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/02/20

It doesn’t take magic to make content that resonates. You just have to be real. Show your audience that you “get” them by catering to their cares, frustrations, and the reality of their day-to-day lives.But to do this, you really have to know your audience and their lived experience. Just like how Jeff Kinney wrote a runaway hit inspired by his lived experience as a boy. The key is that though the main character, Greg, wasn’t a hero, he was believable…and maybe a bit wimpy at times.That’s right,

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00:37:00

Niche Sports Documentaries: B2B Marketing Lessons...

Remarkable Content with Ian Faison ·

2024/02/15

Don’t try to sell your product. Sell your story.Your audience mentally unsubscribes from you if you try too hard to just sell your product. Instead, tell a compelling story around the product that people will want to share with their friends.That’s what we’re talking about in this episode with the help of special guest, Director of Content & Thought Leadership at Clari, Devin Reed. Together, we talk about creating a piece of fiction, painting a “before” and “after” picture, and including a moment

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