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PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:52:40

The Obsession That Built Apple & Hilton | Sharon Oddy...

Remarkable Content with Ian Faison ·

2026/02/24

It’s easy for B2B marketing to sound interchangeable.That’s why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world’s most iconic brands with the help of our special guest Sharon Oddy, VP of Marketing & Communications at TNS. Together, we explore what B2B

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00:41:56

How Snoop Dogg Built a Brand That Transcends Time |...

Remarkable Content with Ian Faison ·

2026/02/17

Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and completely forgettable.That’s why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop’s B2B marketing lessons with the help of our special guest Shay Thieberg, CMO & Co-Founder at MAIA Digital.Together, we explore

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00:48:29

What Mad Men Reveals About Persuasion in B2B...

Remarkable Content with Ian Faison ·

2026/02/10

Most B2B marketing fails for one simple reason: it forgets how persuasion actually works.That’s why Mad Men still hits. Beneath the suits, pitches, and personal drama, it’s a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our special guest Fahad Muhammad, Former VP of Marketing at TealBook.Together, we explore why fundamentals matter more than tactics, why emotion drives demand, and how originality is the only real advantage

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00:46:26

Dune: B2B Marketing Lessons on Finding Value in...

Remarkable Content with Ian Faison ·

2026/02/03

Some of the most powerful ideas in marketing don’t come from marketing at all. They come from stories that refuse to play it safe.That’s the lesson of Dune, the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane.Together, we explore what B2B marketers can learn from world-building, pattern interruptions, and betting

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00:52:23

MrBeast: B2B Marketing Lessons on Building Repeatable...

Remarkable Content with Ian Faison ·

2026/01/27

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession.That’s the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketing at QuillBot.Together, we break down what B2B marketers can learn from engineering audience retention,

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00:49:14

Summer House: B2B Marketing Lessons on Making Your...

Remarkable Content with Ian Faison ·

2026/01/20

Reality TV isn’t just weekend entertainment. It’s a blueprint for brand building.That’s the lesson of Summer House, Bravo’s long-running hit that turns everyday interactions into year-round engagement. In this episode, we break down its marketing lessons with the help of our special guest Kelly Cheng, Chief Marketing Officer at Goldcast.Together, we explore what B2B marketers can learn from playing the long game with their audience, making marketing more human by building in public, and creating a

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00:51:25

Oura Ring’s ‘Give Us a Finger’ Campaign: B2B...

Remarkable Content with Ian Faison ·

2026/01/13

Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say something people actually feel.That’s the lesson of Oura Ring’s ‘Give Us a Finger,’ a campaign that nailed cultural timing, sharp copy, and product-specific boldness without losing its soul. In this episode, we explore its B2B marketing takeaways with the help of our special guest Sylvia LePoidevin, CMO & Creator of The Zero to

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00:39:38

BONUS: The New Marketing Role You Should Be Hiring For

Remarkable Content with Ian Faison ·

2026/01/08

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily’s concept of the “gen marketer”, and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big

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00:44:43

KPop Demon Hunters: B2B Marketing Lessons on How to...

Remarkable Content with Ian Faison ·

2026/01/06

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real.That’s the unexpected lesson of KPop Demon Hunters, a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break down his marketing lessons with the help of our special guest Ray Lin, Fractional Head of

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00:51:23

Massimo Bottura: B2B Marketing Lessons on Turning...

Remarkable Content with Ian Faison ·

2025/12/16

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura.The three-Michelin-star chef behind some of the world’s most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfeld, VP of Marketing at Riverside.Together, we explore what B2B marketers can learn from transforming

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00:47:39

The Restoration of a French Farmhouse: B2B Marketing...

Remarkable Content with Ian Faison ·

2025/12/09

Restoring a 250-year-old farmhouse isn’t just a renovation project. It’s a blueprint for modern marketing.That’s the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who’s spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey.Together, we explore what B2B marketers can learn from blending heritage with innovation, finding creativity in

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00:52:26

Andor: B2B Marketing Lessons on When to Rewrite the...

Remarkable Content with Ian Faison ·

2025/12/02

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat.That’s the lesson of Andor, the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital. Together, we break down what B2B marketers can learn from spotting product fatigue early, tailoring stories for evolving

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00:50:17

Dr. Peter Attia: B2B Marketing Lessons on How to...

Remarkable Content with Ian Faison ·

2025/11/18

Real strength isn’t flashy. It’s earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That’s the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind

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00:41:22

The Flywheel: B2B Marketing Lessons on Keeping Your...

Remarkable Content with Ian Faison ·

2025/11/12

A great marketing engine doesn’t run in a straight line. It spins, gathers speed, and builds momentum with every turn.That’s the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi.Together, we unpack what B2B marketers can learn from building circular strategies that connect brand to demand, removing friction where

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00:49:45

Squid Game: B2B Marketing Lessons on Winning the...

Remarkable Content with Ian Faison ·

2025/11/04

Survival isn’t just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas.That’s the lesson of Squid Game, the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Officer at Aviatrix.Together, we uncover what B2B marketers can learn from gamifying campaigns to pull audiences

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00:41:08

The New York Times: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2025/10/28

The New York Times isn’t just a newspaper; it’s a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That’s why in this episode, we’re taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while

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00:40:22

Penn State Football: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2025/10/21

Penn State Football isn’t just a sport; it’s a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That’s why in this episode, we’re taking lessons from Penn State’s legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive

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00:44:44

Picasso’s Guernica: B2B Marketing Lessons on Finding...

Remarkable Content with Ian Faison ·

2025/10/14

A masterpiece doesn’t have to be simple. Sometimes the most powerful stories emerge from complexity, cohesion, and staying power.That’s the lesson of Picasso’s Guernica, a chaotic painting that, when viewed as a whole, tells a timeless story. In this episode, we explore its marketing lessons with the help of our special guest Jerome Stewart, Chief Marketing Officer at Conviva.Together, we uncover what B2B marketers can learn from building campaigns with a unifying story, turning complexity into an

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00:52:58

The Gilded Age: B2B Marketing Lessons on Turning...

Remarkable Content with Ian Faison ·

2025/10/07

Big budgets and star power don’t guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That’s the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when

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00:42:14

Clue: B2B Marketing Lessons on Creating a Cult...

Remarkable Content with Ian Faison ·

2025/09/30

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That’s why we’re turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand,

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192 results

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