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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

4:16

100th Episode Series Kickoff

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/16

100th Episode For the 100th episode the guys thought a week long series was a good idea. After 2(ish) years and 100 episodes they thought they would go "Old School". So when we say old school what do we mean? Generation 1 SEOs. Link builders that started before link building was even a thing. And other great people that we spend 30-50 minutes digging deep into how things have changed, stayed the same and what the future holds. 100th Episode Series Guests Monday - SEO With Greg Boser Tuesday -

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18:56

E99 – How to Sell Your Project to Leadership

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/06/02

How to Sell Your Project to Leadership No matter the size of the company you are at or if you are agency/in-house you likely have seen it happen or had it happen to you - projects just don't launch. Companies often have one or maybe a few goals but how they get there is in constant flux. Sometimes people and priorities change, sometimes budgets and resources get shifted and sometimes HR/Lawyers get wind of what you are doing and squash your project like a bug (that always hurts!). The entire

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18:01

E98 – Partnership Marketing For Good

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/05/26

Partnership Marketing For Good & Profit The guys dig into examples from REI, Patagonia, and of course the recent Pissed Meal from Burger King. So What is Partnership Marketing for Small Business? Partnership marketing is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives. A SOCIAL MEDIA BARK-OFF OF EPIC PURRPORTIONS – PAWS VS CLAWS Some years ago Matt's company did something

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21:56

E97 – Productivity Tools for Digital Marketers

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/05/19

Productivity Tools for Digital Marketers Dave talks about tools that in-house and solo consultants can use and Matt focuses on some growing agencies may want. Between the two they cover a whole number of tools and use cases to help you and your teams be more productive at your job. If you get nothing else from the show you should at least remember that: Mat loves Slack and Google Docs/Sheets/Etc. and Dave does all he can on the show to not curse about how much he dislikes them both! Project

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23:55

E96 – Do All Businesses and Influencers Need Websites?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/05/12

Its 2019, Do All Businesses and Influencers Need Websites? So you don't need a website eh? We imagine that you likely fall into one of these reasons why you think you don't need a website. I have a listing on Facebook so I don't need a website. I already claimed my Google My Business listing so I don't need a website. I already have a big following on Twitter/Instagram/Facebook/YouTube/Etc. so I don't need a website. I already have a store on Amazon/Etsy/Ebay so I don't need a website. I

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27:20

E95 – How to Respond to Negative Reviews With Andy Beal

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/05/05

How to Respond to Negative Reviews In the past we dug into How Your Brand Can Reduce the Risk of Reputation Nightmares but we didn't really cover what to do when something happens and you get a negative review. In this episode a guest stops by to help walk us and you through how to handle negative reviews and how to leverage them to improve your business. How Do You Know Something is Going to be Offensive? The internet is global, just because you think something will play well in a certain market it

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20:50

E94 – What are the Best Podcast & Site Hosting Options

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/04/28

Breaking Down Podcast & Site Hosting Options After almost two years of podcasting one of the more common question we get is around what we use for hosting our podcasts. As with most thing that answer is changing now in 2019 and likely in the future. So while our setup may or may not work for you we highly suggest you dig into the write up below and give a listen to the episode. Podcast Hosting Questions Things to ask when you are starting your podcast or looking to compare podcast hosting

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20:53

E93 – Educating Using Disinformation & Misinformation

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/04/21

How to Battle Misinformation in the Classroom Matt's Godaddy Rant is another name for this episode. There were actually others we either mentioned on the show or kicked around previously. The name we went with (well, Dave picked it honestly) is a play on us misspeaking and saying disinformation instead of misinformation but in some cases they may both be correct. Per dictionary.com we can breakdown both words: Disinformation: deliberately misleading or biased information; manipulated narrative

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19:38

E92 – Signs That it is Time to Refresh Your Campaigns

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/04/14

Signs That it is Time to Refresh Your Marketing Campaigns Every holiday and thus every month we all likely hear or see some advert that is promoting something from the past. It might be a concert that happened a few days ago, some sale that ended last weekend, an offer that was sent out last year and someone ran it again and didn't tell anyone. These things happen and so do accidents. The goal though is to try and limit the times you waste your ad budget or worse, you upset your customers and

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21:24

E91 – Business Decisions Based on Overreacting & How...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/04/07

Business Decisions Based on Overreacting & How to Avoid Doing It The initial idea for this episode was spurred by Lady Gaga and Bradley Cooper's Oscars Performance but it is much more than that. For businesses focusing on data, customer feedback, market research and more can still make decisions based on what a single person or small group of people think. Does your company work like this? CEO asks 2 people or one person, everything changes hours/days/weeks before a big launch. 5 people on

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19:01

E90 – Using Ad Targeting & Paid Audience Data For SEO

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/03/31

Ad Targeting & Paid Audience Data For SEO Personas So the title is a mess of things and hopefully covers really what we talked about, or is as close as we could get! Once a year or so we both are in the same place, have time, and record a few episodes together. This is one of those rare episodes! This episode was sponsored by MarTech® West (April 3-5) in San Jose, CA and MarTech® East (September 16-18) takes place in Boston, MA. To save 15% use MarTech® Conference promo code BIZPODCAST when you

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26:55

E89 – Customer First View and Content Balance

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/03/24

Customer First View and Content Balance - Getting the Share, Click, or Sale Kristy's tweet was caught by Dave (see the tweet below) that spurred an idea for this show. Often people create content to get the click, spur debate, encite some type of reaction or engagement but also think about who someone might WANT to share the content with. Your cutesy puns and cheeky illustrations might be fun to use in your thought leadership - but guess what? It means I probably won’t share it with my execs. Think

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26:32

E88 – Minding & Closing the Gap of Digital Marketing...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/03/17

Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to hire a PPC person but expect them to do Social Media, Content Writing, and SEO. You aren't going to find a single person that is awesome at everything thing and can do everything. Sure you can find them but they likely won't want to work for entry-level pay! Along those lines, Know Your Marketing

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22:11

E87 – SEO is Dead. X is Dead. Long live X!

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/03/10

Episode 87 - SEO is Dead. X is Dead. Long live X! Last year we talked about Link Building is NOT Dead and this episode is more about how you need to not just follow the hive mind thinking and best practices. Nothing dies, it just evolves as should your tactics and ways of using SEO, PPC, Email, Display, Landing Pages, Images, Infographics, Data, Metrics, etc... Here is a (mostly) verbatim account of Mat's original idea for this episode: Stop listening to people that say “X” is gonna die. New

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26:56

E86 – Competitive Research Beyond Just Keywords

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/03/03

Episode 86 - Competitive Research Beyond Just Keywords This episode the guys have guest Aaron Friedman of SimilarWeb joining the dig into Competitive Research. The goal of the episode was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day. By the end, we did circle back and prove Dave wrong and cover/includes keywords but overall the idea of themes, topics, personas, categories, audiences should be looking at and not just get bogged down in just

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20:42

E85 – How to Get Booked on Podcasts

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/02/24

How to be a Guest on a Podcast We get our fair share of people reaching out to be a guest and after a recent email thought it was time to dig into this topic. Getting booked as a guest on a podcast is just another form of PR and outreach. If your pitch is wrong, bad or doesn't convince the podcast owner that yes you would be the perfect guest, you likely are just wasting your (and their) time. What Podcast to Pitch While we think most people do this we also think many skip this step. Research the

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24:09

E84 – Tips for Getting PPC & SEO to Work Together Better

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/02/17

How to Work Together - Pay Per Click & Search Engine Optimization Do you have one person, team, agency or consultant that handles your SEO and another that handles your PPC? Maybe you do one and outsource just the other? Or maybe you have two internal people do it but they rarely talk and share what is working/not working (- if this is true we suggest listening to How to Grow a Digital Marketing Team). That all needs to change and this episode digs into some ways to make that happen (and why it

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19:29

E83 – Why (and How) You Need to Know What is in Your...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/02/10

Why (and How) You Need to Know What is in Your Marketing Stack In this episode, if you get nothing else from it - know what technology your company uses for as many things as you can. Don't rely on your IT consultant or your own IT Team, know your Marketing and Tech stack from top to bottom. Do you know the CRM you use? Do you know how it connects with your own internal backend? Do you know how a lead form submission flows through your internal systems and ends up in a list for email blasts? If

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28:49

E82 – What is Amazon SEO and Amazon Advertising?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/02/03

What is Amazon SEO and Amazon Advertising? With the help of guest Ginny Marvin, the episode digs into a number of ways that your company can leverage the many ways to advertise on Amazon. Just a few years ago Amazon was just a growing retailer but has quickly become a huge marketplace and growing ad platform as well. As always we cover a ton during the episode and this write up likely misses a good amount, but highlights much of the main topics and resources for you. This episode was sponsored by

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22:36

E81 – The Digital Marketing Checklist for 2019 & Beyond

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/01/27

The Digital Marketing Checklist: 48 Things You Should Be Doing But Probably Aren’t In this episode, we explore and highlight some of the 48 items on Ian Lurie's list that he created in late 2018. This list would have been a great list in 2017 and will likely be a great list even in 2021. So be sure to go see the full Digital Marketing Checklist that Ian put together. Basic Marketing Items #2 Is page speed a factor? Our answer - it doesn't really matter if it is or isn't. Every millisecond it

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