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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

10:21

E200 – Thank You

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/08/28

We would like to thank all of you have listened to one, 3, 30 or lots of our episodes. Hopefully we entertained for 20 minutes and taught you something along the way as well each week for the past 4 or so years.We would also like to thank the awesome 47 guests that we had and even those we tried to have on and just couldn't make schedules work. Again to all that shared our tweets, listened, told others about the show, or supported us in any way over the past four years: We Thank

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19:40

E199 – Podcasting Lessons

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/08/22

After 198 episodes over the past 4 years we thought we should do something of a roundup on what we have learned about having guests, sound, tools, format, style, and also a few things that we would have done differently. Past Podcasting Resource Episodes: E43 – Podcasting Best Practices & LessonsE85 – How to Get Booked on PodcastsE94 – What are the Best Podcast & Site Hosting OptionsE120 – What Goes Into Making a Podcast EpisodeE172 – What is the Best Transcription Service?E192 –

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18:53

E198 – Digital Marketers Need to Stop Ignoring These...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/08/15

In Episode 191 we talked Making Your Own Career With Duane Forrester and covered a ton. There was something that came out of the conversation that we wanted to dive a bit deeper into and thus this episode does just that. In our daily work lives we get focused on some project, report, deliverable, request, launch, product, and so on. Or something new comes out and suddenly everyone just cares about Schema, Canonical Tags, some new social media network, a new type of PPC ad type or maybe site

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18:27

E197 – Keeping Your House in Order

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/08/01

Oh sorry, we know Google has the wrong hours - so why not fix it? Oh sorry, that schedule/PDF on the site was from Spring Break and not Spring 2021 - then why is it still on the site and why wasn't the dates clear? Why are there no hours or photos (mini golf course on hotel's website) - hotels are awesome examples of doing this poorly. Dave found so many "bad" examples while on a recent trip. Outdated Info = Loss of Business You could be losing short and long term business based on how people

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43:25

E196 – Presenting Data With Annie Cushing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/07/18

If you are looking to up your reporting and dashboard game this is the episode for you. With Annie leading the charge we cover a large number of tools, chart types and ways that we digital marketers are not helping ourselves. We need to go beyond the same 3-4 chart types and do better and be better. So dig in with us as Annie drops knowledge for almost 45 minutes! Data Studio vs Excel vs Google Sheets vs Tableau Annie takes us down her path of finally out growing Excel, finding Google

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33:54

E195 – Maximizing Amazon SEO With Robyn Johnson

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/07/11

For a quick primer on some Amazon marketing (SEO and PPC) you can go check out the episode What is Amazon SEO and Amazon Advertising? which we did with Ginny Marvin in the past. There is also a video primer from Robyn that she did for SEMRush that can give you some quick bits too. Still with us? On to the show! Ways to Sell on Amazon Amazon Merch SellerAmazon Seller CentralAmazon Vendor CentralKindle Platform Amazon & Rules One of the big points that Robyn talks about is how

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24:25

E194 – 2021 Digital Marketing Job Trends

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/07/04

The following data you see is from 53 responses captured via a survey that we promoted the last week of June 2021. We had hoped to get 100 responses but a late start to getting it out there and the fact that lots of people were out of office or working towards the holiday weekend was just bad timing on our part. That said we DID get just above the minimum we required and we know the data is still interesting to see for us - and hopefully you as well. Please also note that when we recorded we

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16:51

E193 – Don’t Make these Google Analytics Mistakes

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/06/27

Dave has participated in panels on this topic and the guys have hinted or talked about data, analytics and even Google Analytics but never done something like this. So join them as they walk through 7 of the more often mistakes they see when it comes to Analytics and Google Analytics. Past Episodes About Analytics All our shows that have touched on the topic of Analytics aka Analytics Podcast which goes well beyond just Google AnalyticsWeb Analytics Basics For Every BusinessThe Digital

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19:26

E192 – Redundancy. Redundancy.

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/06/20

This episode was not planned but after a run-in on our own mission critical solution (online podcast recording solution) we thought it was a perfect time to dig into how companies need to think about having redundancy of skills and solutions that are mission critical to them. Tool Finding & Selection If you missed our episode with Kevin Mullett go listen to Tool Discovery and Selection Tips W/ Kevin Mullett as we really dig into how he goes about finding options for X online and keeps a

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52:19

E191 – Making Your Own Career With Duane Forrester

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/06/12

A special thanks to Duane for hopping on and talking with the guys and sharing his wisdom. The episode digs into the growth of digital marketing, carving out your path, avoiding getting stuck in your career and much more. What's Eating Duane Grape? The alternative title was coined by Duane and really is how this episode came to be. The guys had planned to cover this in the coming months but when Duane went on a FB messenger rant to Dave it was easy for the guys to think - WE ARE TALKING ABOUT

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19:28

E190 – Keyword Research 201

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/05/30

We have already done a number of shows on various Keyword Research topics so if you missed them or want to check them out again here they are: Unique Ways to Do Keyword ResearchCompetitive Research Beyond Just KeywordsKeyword Tools for Trends and Shopping101 Guide to Writing Blog Posts So if you want Keyword Research 101, tips on writing blog posts, help with your ecommerce keyword research or to dig into some competitive research beyond keywords - DO check out those past

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20:57

E189 – Data, F1 & Storytelling

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/04/25

It is April so it is time for #MDMC down in St. Louis to take place again. For the 4th year Dave is a speaker with this year being virtual again of course. While Dave's session is going to focus on data from Bing Webmaster Tools and Google Search Console there is a world of data that companies create. This can be true data from sales or from running a business or it could be video and other "data" that is produced by the company that is just waiting to be reused in some fashion. If you want

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16:51

E188 – Comparison Marketing

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/04/11

Here is the story that caught Dave's attention Wix Negative Ads Against WordPress Generate Backlash and without it honestly Dave likely (and Mat) wouldn't have even seen the video. Meanwhile if you too haven't watched and want to see what you missed, here it is: So now that the video and article that spurred this episode is out of the way, what about the rest of the episode? The guys focus more on the idea of going after your competitor and how to do it. Also if you create something

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19:32

E187 – Why Your Marketing Team Needs Documentation...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/03/28

Old habits are hard to break and new ones can be difficult to start. In the crunch of time at work and life we sometimes forget to do small things (or big things) in the heat of the moment. Crunched for time to get some code out? Maybe you forget to QA something.Tight deadline for that report? Maybe you forget to look up a data point or validate the dates for the data you pull. Writing something? Maybe you don't go over all of it as closely as you should have. Dave starts the episode off with

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19:10

E186 – Site Hack Stories and Prevention Tips

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/03/14

In the past 6-12 months it seems that hacked sites and similar type things have been on the rise or maybe Dave has just had the "luck" to come across more stories and instances. Some of the recent news stories you may want to catch up on include these: Hackers exploit websites to give them excellent SEO before deploying malwareWordPress Easy WP SMTP Plugin VulnerabilityGoogle’s John Mueller on Cleaning Up Hacked Pages“Gootloader” expands its payload delivery options Types of Hacks The guys

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19:46

E185 – Empathy in Frontline Workers

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/03/01

Dave starts the show by talking through a story of the heater in his house going out just days after Christmas. The guy that came out to fix it had recently had a bad day but he couldn't see past his bad Christmas day and not the fact that nearly 10 families were without heat on Christmas and had to call his company for help. Just the past few weeks hundreds of thousands of families in Texas and across the United States (and in some other countries) have recently run into heat, power and water

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38:28

E184 – NLP, BERT vs. SMITH and What it Means for...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/02/14

Recently Dave Davies wrote about Google's BERT vs SMITH and how they work & work together. With so much coming out in recent years around BERT, SMITH and just NLP in general we thought this was a great time to get Dave on to dig into these topics a bit more. To say he was happy to "geek" out over this topic was an understatement! Dave Davies covers a ton during the episode and rather than trying to surmise all of his points much of what you see in this write up are from some notes Dave

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16:20

E183 – 101 Guide to Writing Blog Posts

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/01/31

We do get some great ideas and eventually we get to them. Long ago Chuck sent a great idea to Mat and sadly it has just taken us awhile to get to it. Hopefully this episode and write up answer Chuck's question (if a year or two late!). Start With Outlines It sounds simple but so many just jump to trying to write everything with no clear direction or goal. When you go on a trip do you likely think about these things: Goal of the TripTrip BudgetWho is all going on the tripPossible

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31:22

E182 – Pros & Cons of Google Ads Recommendations W/...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2021/01/17

We are a podcast and we love podcasts so we are very happy to have one of the co-hosts of Marketing O'Clock - Greg Finn. Recently Marketing O'Clock and this very podcast were listed on SEJ's Top SEO Podcasts - so thanks to them for listing both of us along with some other great shows. The final straw for Greg and the where the guys started to dig in is with the following image and tweet: The 74% score bump that set Greg off was for Google Shopping. The discussion turned to the issues with

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20:21

E181 – 2020 in Review

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/12/13

The other title for this episode was going to be "What a Sh!t Show" but then most of us already know that about 2020. As Dave says at the start, this will be the last show and if you want to know why, just go give a listen to our show Patterns in Social Media Posting, Podcasting, and Content Scheduling as (for us) listening tends to just tank over the holidays. As a final show to a crazy year the topics and discussion was a bit all over the place including Dave giving some ideas on using

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