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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

35:59

De-mystifying Wine in China w/ Ian Ford & Nichole...

XChateau Wine Podcast ·

2022/08/10

As one of the biggest alcohol markets in the world, China is slowly waking up to wine.Ian Ford, Founding Partner, and Nichole Mao, Partner of Nimbility Asia, walk through how the Chinese wine market has changed, what has led to success, and the current wine trends in the country.With significant growth potential, the Chinese market is a critical global wine market to grasp and understand.Support the show on Patreon!Detailed Show Notes:Nimbility AsiaIt doesn’t transact wines; not an importerActs like

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22:27

The Wine Monopoly w/ Trond Erling Pettersen,...

XChateau Wine Podcast ·

2022/08/04

Celebrating its 100th year in 2022, Vinmonopolet, the retail wine monopoly of Norway, is tasked with reducing overconsumption of alcohol while enabling a growing food and beverage culture in Norway.With over 32,000 selections, covering 95% of the population, and educating customers with podcasts and other programs, Trond Erling Pettersen, category manager, describes how the monopoly serves all segments of its customers and operates in a fair, transparent manner.Support the show on Patreon!Detailed

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29:49

The Norwegian Wine Consumer w/ Trond Erling...

XChateau Wine Podcast ·

2022/07/27

While traditionally a beer and spirits market, wine has now risen to equal footing in Norway.As a category manager for Vinmonopolet, the retail wine monopoly of Norway, Trond Erling Pettersen describes the wine culture in Norway, the four categories of wine consumers, and the major trends for wine consumption.Detailed Show Notes:Wine in NorwayWine is now equal to beer and spirits, traditionally was more beer & spiritsNorwegians into food and wine pairing, don’t have the traditions of Continental

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45:54

Crushing Custom Crush w/ Robert Morris, Grand Cru...

XChateau Wine Podcast ·

2022/07/20

Operating your own winery is expensive. The custom crush business model enables small wineries to solve this. Robert Morris, the founder of Grand Cru Custom Crush in Sonoma County, explains the benefits of the custom crush model, how it works, and how Grand Cru has changed the custom crush game.Support the show via Patreon!Detailed Show Notes:Robert’s backgroundA Mechanical engineer by training worked at HPBecame partner at Copain Custom Crush (renamed Punchdown Cellars)2016 - founded Grand Cru

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39:53

Navigating La Place w/ Rebekah Wineburg & Diego...

XChateau Wine Podcast ·

2022/07/13

Building a global brand takes a lot of effort and investment. Even with the network of >400 negociants on La Place de Bordeaux, wineries have to make significant investments in brand building and press. Rebekah Wineburg, Winemaker, and Diego Garay, Director of Exports for Quintessa in Napa Valley, discuss their journey towards selling in 50 countries in 3 years through the La Place system.Detailed Show Notes:Rebekah’s backgroundShe wanted to be a winemaker at 16Worked in Italy, New Zealand,

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35:01

Quality Driven Co-op w/ Roman Horvath MW, Domäne Wachau

XChateau Wine Podcast ·

2022/07/06

Co-operative wineries, popular throughout Europe, are generally associated with higher volume, lower quality wines.Not at Domäne Wachau, where Winery Director Roman Horvath MW has been leading the quality vision for its family growers to great success.Roman discusses how co-ops work, how they pay their growers to get to zero income, and how managing a co-op is different from other companies.Detailed Show Notes:Roman’s backgroundHe started in wine in his mid-20sWorked in restaurants, wine internships

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45:10

Gaining Perspective on Collaborations w/ Juan...

XChateau Wine Podcast ·

2022/06/29

A lot can be learned through collaborating. Even how to stay calm during a pandemic when your Italian partner is in the thick of it.Calm with the perspective of 26 generations of winemaking and having survived two World Wars.Juan Munoz-Oca, Head Winemaker for Ste Michelle Wine Estates, Washington State's leading wine company, describes what he's learned and the process of collaborating with other luminaries of the wine world, including the Antinori Family, Dr Loosen, and Michel Gassier from the

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50:01

Making Fine Wine Transparent, Efficient, & Safe w/...

XChateau Wine Podcast ·

2022/06/22

Seeing the opportunity of bringing solutions in the financial markets to fine wine, James Miles, CEO and Co-Founder of Liv-ex, launched the London International Vintners Exchange (“Liv-ex”).Through standard contracts, guaranteed trades, and a plethora of data, Liv-ex is making the fine wine market more transparent, efficient, and safe.Though the Liv-ex 100 and 1000 indices are what it may be best known for, it is an end-to-end trading platform. Listen to James explain it all as well as market trends

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32:59

Reflections on the Journey: 2 years & 100 episodes of...

XChateau Wine Podcast ·

2022/06/08

After two years and over 100 episodes of XChateau, Robert and Peter reflect on how the wine industry has changed, the major themes that have popped up in the show, and some of the lessons they have learned in the process.From the changes to social media, the spectrum of fine wine to everyday wines, and the importance of social issues, XChateau has covered a broad array of critical business topics for the wine industry.Supporters on Patreon get access to the entire library of content and

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39:03

Cork Consistency w/ Francois Margot, Diam Corks

XChateau Wine Podcast ·

2022/06/01

As the winemaker’s last choice before wines go in the bottle, cork has played an important role in wine ever since bottles could be made with consistent necks. The consistency of corks is another challenge that Diam is tackling. Francois Margot, Director of Sales, North America describes how Diam is creating corks with choices and consistency for aging, oxygen transfer, and initial oxygen release. Don’t forget to support the show on Patreon!Detailed Show Notes:Diam CorksCork was originally used for

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55:22

Library Release - The Global Cork Market w/ Carlos de...

XChateau Wine Podcast ·

2022/05/25

Interview with Carlos de Jesus, Director of Marketing and Communications for Amorim Corks in Portugal, the largest cork company in the world, which celebrated its 150th anniversary in 2020. We discussed the various uses of cork, the differences between corks and other closures, and how the business of cork has evolved over the decades.This episode originally aired in September of 2020. To access the rest of our library and support the show via Patreon!Detailed Show Notes:Amorim - 150-year history,

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25:18

Farming for the Next Generation w/ Jean-Baptiste...

XChateau Wine Podcast ·

2022/05/18

As a 7th generation family-owned and run company, being sustainable means building towards the future for the next generations. That’s the philosophy that has led Champagne Louis Roederer to move towards organic farming with biodynamic and permaculture principles since 2000. With 100% of its historic estate (50% of total vineyard holdings) certified organic, this process has had a significant impact on the quality of the fruit and wines as well as the bottom line. Jean-Baptiste Lecaillon, EVP and

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46:38

Exploring American Sparkling Wine w/ Michael Cruse,...

XChateau Wine Podcast ·

2022/05/11

Sparkling wine is trending at the moment and no brand best embodies the trend more than cult California sparkling wine producer Ultramarine. Michael Cruse, the founder of Ultramarine and Cruse Wine Co, explains how he developed a passion for sparkling wine that led to his accidental success. He covers how Ultramarine took off, techniques and production practices that have business implications he took from Champagne, pricing, and his view on sales channels.Detailed Show Notes:UltramarineStarted in

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38:50

From Non-Vintage to Multi-Vintage Collection w/...

XChateau Wine Podcast ·

2022/05/04

As the climate and resulting fruit quality change, winemakers must adapt to achieve the highest quality. That led the historic (246 years as of 2022) Champagne house of Louis Roederer to create Brut Premier in 1986 to overcome the challenges of underripe vintages, particularly in the 1970s. In 2022, another evolution has occurred, where the fruit is consistently ripe, and the main challenge is to preserve freshness. Thus, the launch of the Collection series, evolving the non-vintage Brut Premier

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48:45

Montepulciano vs. Montepulciano w/ Max de Zarobe,...

XChateau Wine Podcast ·

2022/04/27

Sharing a name causes confusion. Trademark and appellation laws are there to protect them. However, it can be harder to resolve when this confusion is within the same country. That’s the challenge Montepulciano (both the town and and the wine Vino Nobile di Montepulciano) faces against its bigger neighbor Montepulciano d’Abruzzo. Max de Zarobe of Avignonesi describes the history, challenges, and steps taken to clarify the names and the wines.If you’d like to support the show, please sign up on

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47:49

Low/No Alcohol Wines w/ BevZero's Debbie Novograd &...

XChateau Wine Podcast ·

2022/04/20

The low and no alcohol wine space is growing rapidly. Enough so that a company specializing in spinning cone technology to reduce alcohol, ConeTech, changed its name to BevZero.Debbie Novograd, CEO, and Kayla Winter, Director of Product Services & Winemaking, discuss the technology, the challenges of producing good no alcohol wine, and the market for low and no alcohol wines.Don’t forget to support the show on Patreon and get access to our backlog of great episodes and show notes!Detailed Show

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46:20

WineTok w/ Amanda McCrossin aka SommVivant

XChateau Wine Podcast ·

2022/04/13

With the rapidly changing social media landscape, TikTok has started (as of late 2021, early 2022) to arrive as a place for wine lovers.Wine influencer Amanda McCrossin (somm_vivant) has gained momentum in this “wild west” and now has over 100k followers.She shares her journey, best practices, and what makes TikTok special. Detailed Show Notes:Former sommelier and wine director at Press Napa Valley, full background on Episode 12Featured in SF Chronicle article about TikTok and wine (March 2022)2 of

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34:31

Boxing for the Environment w/ Jason Haas, Tablas...

XChateau Wine Podcast ·

2022/04/06

Constantly looking to improve its environmental impact, Jason Haas, Second Generation Proprietor of Tablas Creek Vineyard in Paso Robles, recently released a trial of 3L bag-in-box wines at $95/box.Though this is 15% lower than the normal bottle price, it still represented ~3x the highest boxed wine in the market.However, the potential to lower the total carbon footprint of the wine by 40% led to trialing and a terrific reaction to the 300 box trial, which sold out in 4 hours.Jason explains the

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51:11

Crafting a Brand for Millennials w/ Ben Matthews,...

XChateau Wine Podcast ·

2022/03/30

Combining a passion for wine with a background in marketing to Millennials from Proctor and Gamble, Ben Matthews launched Terratorium Wines.Building a brand for Millennials has led to creating target personas, packaging elements that lead to more transparency, and pricing to create a fine wine entry point.Hear about how Terratorium is creating brand alignment with its Millennial customers.Support the show on Patreon. Detailed Show Notes:Millennial purchase driversWant straightforward, more

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44:29

Regenerative, the Only Sustainable Farming w/ Jason...

XChateau Wine Podcast ·

2022/03/23

Taking over from his father, 2nd generation proprietor of Tablas Creek Vineyard, Jason Haas left a career in technology to dig into the soils of Paso Robles. Spearheading the conversion to Biodynamic farming and now the certification of Regenerative Organic farming, Tablas Creek has pioneered not just the Rhone movement in California, but of Regenerative farming, which looks to take into account the farm’s impact on the soil, community, and region. Jason believes that Regenerative farming is the

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211 results

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