x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

arts food

All Episodes

42:35

Believing in your wine w/ Luisa Amorim, Mirabilis

XChateau Wine Podcast ·

2025/11/25

Building a new wine category is not something that is easy to plan. It often is more like a startup, where belief in the product and market is just as critical as a defined strategy. That's how Luisa Amorim, CEO of Amorim Family Estates, launched Mirabilis into being an iconic still white wine of the Douro Valley. She outlines priority markets, views on scores and social media, and her belief in word of mouth marketing.Detailed Show Notes:Luisa’s background: hospitality, marketing; started in the

en

53:20

The Long View to a Global Icon w/ Lamberto...

XChateau Wine Podcast ·

2025/11/12

With 30 generations in the wine business, the Frescobaldis have a long-term view of the wine business. This mindset has enabled Ornellaia to become a global icon. Lamberto Frescobaldi, President of Frescobaldi, discusses how Ornellaia established and maintained its status as a global icon.Detailed Show Notes:Background: grew up in the Italian countryside, studied at UC Davis, learned the wines of the world working at Corti Bros in SacramentoFrescobaldi family30 generations in wineNow in Tuscany,

en

52:01

The Blocking & Tackling of Building a Global Icon w/...

XChateau Wine Podcast ·

2025/11/05

With over 40 years of managing some of the top names in wine (Opus One, Mondavi, Baron Philippe de Rothschild), David Pearson, President of Joseph Phelps, has developed a distinct point of view on how to build a globally iconic brand. Ultimately, it comes down to relationships and the effort required to maintain them.From focus and prioritization to spending upwards of 65% of time on the road, David hopes more wineries will follow in his footsteps to build the category of Napa and American wines

en

47:23

Flexibility, not Sobriety w/ Maggie & Rodolphe...

XChateau Wine Podcast ·

2025/10/18

Pairing their need for a complex substitute for wine, for both pregnancy and professional network, Maggie Frerejean-Taittinger and friend Constance Jablonski enlisted Maggie’s husband, Champagne and Cognac winemaker Rodolphe to found French Bloom. With four years of R&D prior to launch and constant refinement since, French Bloom aims to redefine the alcohol free premium sparkling wine space. Maggie & Rodolphe delve into the creation of French Bloom, exploring its core markets, target

en

35:27

The Tip of the Spear, Global Wine Auctions w/ Adam...

XChateau Wine Podcast ·

2025/10/03

Selling the very rare, collectible wines of the world, Adam Bilbey, SVP, Global Head of Wine & Spirits for Christie’s, has a unique view into the state of the wine collector.Adam maps the thought processes and changes in attitude of buyers and sellers of rare wine globally, and he is seeing “green shoots” in the market by mid-2025.Detailed Show Notes:Adam’s background - started w/ Berry Bros out of high school (2000) at Heathrow Airport shop, moved to Hong Kong in 2010 w/ Berry Bros, Sotheby’s

en

38:07

Breaking down the cost of sparkling wine w/ Weston...

XChateau Wine Podcast ·

2025/09/20

Making wine is capital-intensive. Making traditional method sparkling wine is even more so.From less juice from the grapes to double fermentation to more expensive bottles and taxes, Weston Eidson of recently launched Westborn Wine describes the differences in sparkling production.Detailed Show Notes:Weston’s background: >10 years winemaking in Napa (Silver Ghost), family are wine collectors, interned w/ Jason Moore at Modus Operandi (2012), and acquired extra Chardonnay from Steve

en

54:30

The Plight of the US Farmworker w/ Elaine Chukan Brown

XChateau Wine Podcast ·

2025/09/08

It’s a cycle that has been happening since the late 1800s. The need for agricultural labor in California is a cycle of bringing in labor and then deporting them when they become too visible.Elaine Chukan Brown, wine writer and author of recently published The Wines of California, describes the history, current situation with new regulations and deportation, and the tension put on vineyard workers’ wages in California and their impacts on the labor market and vineyard workers.Detailed Show Notes:The

en

56:20

Giving California a Seat at the Global Table w/...

XChateau Wine Podcast ·

2025/08/26

With a large domestic market for wine, US producers often don’t focus a lot on exports.Honore Comfort, VP of International Marketing for Wine Institute, lays out the benefits and challenges of exporting wines globally. She covers the top markets for US wine globally, the role Wine Institute plays in helping US exports, and the potential impacts of the current trade war.Detailed Show Notes:Wine Institute overviewMembers are CA wineries (>1,000)Public policy organization focused on legislation

en

52:01

Bringing innovation back to value wine w/ Dom Engels,...

XChateau Wine Podcast ·

2025/08/12

As one of the major players in value wine, owning Charles Shaw (aka “Two Buck Chuck”),Bronco Wine Co.’snew CEO, Dom Engels, believes that the wine industry needs more innovation and focus on creating new entry points for younger consumers. From packaging to labels, Dom discusses how he’s navigating Bronco through the turbulence of a shrinking market for value wine from both the cost and innovation side.Detailed Show Notes:Bronco - Top 15 winery, owner of Charles Shaw (aka “Two Buck Chuck”)Has its

en

1:00:31

Unpacking the cost of growing grapes w/ Natalie...

XChateau Wine Podcast ·

2025/07/23

In an oversupplied market with rising costs, being a winegrape grower is probably the hardest it has ever been. Natalie Collins, President of the California Association of Winegrape Growers, breaks down the cost of winegrape growing in CA, the challenges in the marketplace, and the policy dynamics in the US, CA, and EU that continue to exacerbate the challenges for CA’s winegrape growers.Detailed Show Notes:CA Winegrape Growers - based in Sacramento, lobbies at the state and federal levelCA has

en

54:21

Replicating the Farmer’s Eye w/ Kia Behnia & Mason...

XChateau Wine Podcast ·

2025/07/11

Having met at the UC Davis Wine Executive Program, Kia Behnia, CEO, and Mason Earles, CTO, founded Scout to replicate the best sensor in the vineyard, “the farmer’s eye.”Leveraging off-the-shelf hardware, Scout uses AI to process images taken from a tractor to automate vineyard mapping, vine counting, yield forecasting, virus identification, and more.From managing vineyard assets to implementing precision agriculture to improve quality, Scout is harnessing the power of AI to optimize vineyard

en

45:25

Efficiency, then Sustainability with Praveen...

XChateau Wine Podcast ·

2025/06/27

From 200 mph electric cars to 20 mph electric tractors, Praveen Penmetsa, CEO of Monarch Tractor, leveraged his passion and expertise in vehicles, robotics, and batteries to develop the first smart, electric tractor. Making farmers more profitable and efficient first, and then sustainable, are the core tenets that drive Monarch’s business. Praveen discusses the core benefits of using an electric tractor and how it works with farmers to take advantage of government incentives, making farming more

en

49:41

Helping wineries run better businesses w/ Ashley...

XChateau Wine Podcast ·

2025/06/12

Drawing on her background in winemaking and Silicon Valley, Ashley Leonard, Founder and CEO of InnoVint, has developed a modern platform that tracks everything from the vineyard to the bottle.From getting granular with COGS to automating TTB compliance, InnoVint gets the winery out of spreadsheets and into a modern, cloud-based, mobile-centric system.This system is designed to accomplish InnoVint’s mission: Helping wineries run better businesses.Detailed Show Notes:InnoVint overview - mobile-driven

en

46:53

Exploring Wine Tech w/ Julien Fayard, Fayard Winemaking

XChateau Wine Podcast ·

2025/06/02

Making wine in California, France, and even Serbia, consulting winemaker Julien Fayard has a broad view of the winemaking world. His constant monitoring, evaluation, and investment in winemaking technology benefit both his own and his clients’ wineries. Julien offers insight into winemaking technology on both sides of the Atlantic, as well as some of the specific technologies he utilizes.Detailed Show Notes:Julien’s background: French, came to the US in 2006 and worked for Phillipe Melka, started

en

1:12:30

5 Years of XChateau w/ Amanda McCrossin & Charlie Fu

XChateau Wine Podcast ·

2025/05/20

Exactly five years ago, Robert and Peter published the first episode ofXChateau! To help us reflect on how the wine market has changed in the last five years, XChateau’s most frequent guests, Amanda McCrossin and Charlie Fu, return to discuss the changes in wine influencing and social media, the wine market upheaval occurring now, wine marketing done right, and wine drinking trends.Detailed Show Notes:Changes to being an influencerAM: did not think TikTok would be big for wine in 2020, built it up

en

43:36

More Data, Less Sprays w/ Sarah Placella, Root...

XChateau Wine Podcast ·

2025/05/02

Spraying for powdery mildew can be ~25% of the cost of farming a vineyard and be one of the key elements of a grower’s carbon footprint.Sarah Placella, Founder and CEO of Root Applied Sciences, has taken her deep research in microbes and created a data-driven solution to monitor the air for mildew and spray only when needed. Root can cut ~5 sprays per season, and growers have an average 5x ROI using the system.Detailed Show Notes:Root Applied Sciences (“Root”) - airborne pathogen monitoring for

en

33:23

The Deep Well of Kosher Wines w/ Gabe Geller, Royal Wine

XChateau Wine Podcast ·

2025/04/17

With over 1,000 kosher wines from across all major winegrowing regions, Royal Wine is the largest importer (and producer and distributor) of kosher wine in the world.Gabe Geller, Director of PR & Wine Education, discusses the market for kosher wine, how and where it is made, and how Orthodox Jews hear about them.Detailed Show Notes:Gabe’s background, at Royal Wine >9 years, wine industry for 16 years (retail, consulting, marketing)Royal Wine - world’s leading importer, producer, distributor of

en

48:50

Spreading Israeli Wine Globally w/ Victor Schoenfeld...

XChateau Wine Podcast ·

2025/04/02

Though one of the oldest wine-growing regions in the world, Israel is still exploring its potential after Muslim rule after World War I. Victor Schoenfeld, Head Winemaker, and Walter Whyte, VP of Sales for Yarden Imports, explain how Golan Heights Winery has set the bar for the quality of Israeli wine and spreads its wines globally, both within the Jewish community and beyond.Detailed Show Notes:Victor Schoenfeld - CA native, went to UC Davis, recruited to Golan Heights Winery in 1991Walter Whyte -

en

47:35

Dialing in the Vineyard w/ Cody Ashurst & Lex Palmer,...

XChateau Wine Podcast ·

2025/03/20

Tracking vine trunk movements down to the 0.5-micron level, Phytech is leveraging technology to optimize vine irrigation.Cody Ashurst, Director of Vineyards, and Lex Palmer, Marketing Manager, discuss how their solution optimizes and automates irrigation today and how it can be extended to optimize fertilization, harvest dates, and much more.Detailed Show Notes:Phytech - a global SaaS company that optimizes agricultural irrigationTechnology includes dendrometers, irrigation pressure switches, soil

en

1:02:04

A Medical Record for Each Vine w/ Shawn DeMartino,...

XChateau Wine Podcast ·

2025/03/05

After struggling with tracking vineyard data firsthand, Shawn DeMartino, CEO and Founder of Sentinel, decided to create a solution with his partner.Enabling vine by vine mapping and data collection that could stand the test of time enables vineyard managers to increase the lifespan of a vineyard, manage viruses, and effectively create a “medical record” for each individual vine.Detailed Show Notes:Shawn’s background - winemaking, viticulture, now general managementSentinel was a Covid project that

en

206 results

Similar Podcasts

Start The Breakthrough Full Audiobook Now, Thriller Fans!

thebookvoice.com

Get Hooked On The Life-Enhancing Full Audiobook Experience!

thebookvoice.com

西四五条

主播郑捕头

Podcast Patapoe

0d0a

On Mic Podcast

Jordan Rich