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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

33:45

Exporting Brand Israel w/ Josh Greenstein, IWPA

XChateau Wine Podcast ·

2026/03/17

Even though it has been making wine for nearly 5 millenia, Israel is a wine region still finding its way in modern times. Josh Greenstein, Director of the Israeli Wine Producers Association (“IWPA”), is on a mission to promote “Brand Israel,” which is all about new discoveries. From winemaker stories to creating new grape varieties to mimic the descriptions in The Bible, Israel is making its mark on the global wine scene.Detailed Show Notes:Josh’s background: 5th generation in the wine business,

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1:02:43

Finding shared vision & passion w/ Erni Loosen,...

XChateau Wine Podcast ·

2026/03/03

Driven by passion, Erni Loosen, Managing Director of Loosen Bros, has spun up countless joint ventures in his career. All with no business plan or goal of making money, but a greater purpose of driving a Renaissance for Riesling and out of passion for Riesling and Pinot Noir. Erni goes into the qualities that make for good partnerships and some pitfalls to avoid.Detailed Show Notes:Erni’s background: Managing Director Loosen Bros, Dr Loosen Estate in Mosel; took over in 1987Loosen Bros overview

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44:40

Texture and Complexity for Asian Food & Wine w/ Sunny...

XChateau Wine Podcast ·

2026/02/17

If as many Asians drank wine as the average American, we’d have ~100,000 more wine drinkers.And if Asian restaurants had wine lists at the average rate, we’d have ~5,000 more restaurants with wine lists.This is one of the foundations of the Asian Wine Association of America (“AWAA”), whose mission includes bringing wine to Asian cultures, of which food is central.Part of bridging this divide is exploring Asian food and wine pairing.One of AWAA’s board members, Sunny Liao, Co-founder and CEO, and

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38:36

Modernizing Wine Collecting Productivity w/ Eric...

XChateau Wine Podcast ·

2026/02/03

With ~1M registered users, CellarTracker (“CT”) is one of the core consumer apps for wine lovers. When Eric LeVine, Founder & CEO of CT, was last on XChateau in late 2021, they had just taken on investment to expand the business. Eric gives us a rundown of what has happened since, like launching a new mobile app and adding AI features, as well as what is coming down the pipe.Detailed Show Notes:CT now at 1M registered users, with monthly active users +40-50% since 2021Team has grown from ~10

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54:39

Leading with Vision w/ Arnaud Weyrich & Xavier...

XChateau Wine Podcast ·

2026/01/20

After 40 years, Roederer Estate, the Californian arm of Champagne Louis Roederer has really started to hit its stride. Arnaud Weyrich, SVP and Winemaker of Roederer Estate and Xavier Barlier, CMO of MMD USA, discuss its history, trajectory, and how Roederer Estate continues to create more reasons to believe in the brand and the wines. This belief is grounded in a vision to make wines that look and taste like Champagne, but with Californian roots.Detailed Show Notes:Arnaud’s background: interned at

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54:02

Managing Allocated Offerings w/ Peter Yeung & Byron...

XChateau Wine Podcast ·

2026/01/06

Guest hosts and a host as the guest in this episode. Byron Hoffman and Tyson Caly, co-CEOs of Offset, a leading e-commerce platform for allocated offerings, interview host Peter Yeung about his new course, Allocated Wine Offerings: Best Practices. They get into the content of the course and also a wide range of topics related to allocated offerings.Detailed Show Notes:Co-hosts: Byron Hoffman, Tyson Caly, Co-CEOs of Offset, a wine e-commerce platform and brand studioPeter’s background: helped managed

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35:18

US Wholesale Masterclass w/ Pete Przybylinski, The...

XChateau Wine Podcast ·

2025/12/23

Having helped grow Duckhorn from $5M to $500M in revenue and the sales team from 1 to >100 people, Pete Przbylinksi, former Chief Sales Officer of The Duckhorn Portfolio for nearly 30 years, has a deep understanding of managing US wholesale markets. In part two, Pete discusses selling into on- and off-premise chains, pricing, marketing, and more.Detailed Show Notes:Selling on-premise takes more time, need to present the wine, sell 1 case at a time, but more marketing valueROI skews towards

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42:49

US Wholesale Masterclass w/ Pete Przybylinski, The...

XChateau Wine Podcast ·

2025/12/10

Having helped grow Duckhorn from $5M to $500M in revenue and the sales team from 1 to >100 people, Pete Przbylinksi, former Chief Sales Officer of The Duckhorn Portfolio for nearly 30 years, has a deep understanding of managing US wholesale markets. In this two-part episode, Pete dives into every aspect of managing a wholesale sales team, including incentive structures and collaborating with distributors.Detailed Show Notes:Duckhorn went from 50k cases / ~$5M in revenue / 14-15 employees (1995)

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42:35

Believing in your wine w/ Luisa Amorim, Mirabilis

XChateau Wine Podcast ·

2025/11/25

Building a new wine category is not something that is easy to plan. It often is more like a startup, where belief in the product and market is just as critical as a defined strategy. That's how Luisa Amorim, CEO of Amorim Family Estates, launched Mirabilis into being an iconic still white wine of the Douro Valley. She outlines priority markets, views on scores and social media, and her belief in word of mouth marketing.Detailed Show Notes:Luisa’s background: hospitality, marketing; started in the

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53:20

The Long View to a Global Icon w/ Lamberto...

XChateau Wine Podcast ·

2025/11/12

With 30 generations in the wine business, the Frescobaldis have a long-term view of the wine business. This mindset has enabled Ornellaia to become a global icon. Lamberto Frescobaldi, President of Frescobaldi, discusses how Ornellaia established and maintained its status as a global icon.Detailed Show Notes:Background: grew up in the Italian countryside, studied at UC Davis, learned the wines of the world working at Corti Bros in SacramentoFrescobaldi family30 generations in wineNow in Tuscany,

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52:01

The Blocking & Tackling of Building a Global Icon w/...

XChateau Wine Podcast ·

2025/11/05

With over 40 years of managing some of the top names in wine (Opus One, Mondavi, Baron Philippe de Rothschild), David Pearson, President of Joseph Phelps, has developed a distinct point of view on how to build a globally iconic brand. Ultimately, it comes down to relationships and the effort required to maintain them.From focus and prioritization to spending upwards of 65% of time on the road, David hopes more wineries will follow in his footsteps to build the category of Napa and American wines

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47:23

Flexibility, not Sobriety w/ Maggie & Rodolphe...

XChateau Wine Podcast ·

2025/10/18

Pairing their need for a complex substitute for wine, for both pregnancy and professional network, Maggie Frerejean-Taittinger and friend Constance Jablonski enlisted Maggie’s husband, Champagne and Cognac winemaker Rodolphe to found French Bloom. With four years of R&D prior to launch and constant refinement since, French Bloom aims to redefine the alcohol free premium sparkling wine space. Maggie & Rodolphe delve into the creation of French Bloom, exploring its core markets, target

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35:27

The Tip of the Spear, Global Wine Auctions w/ Adam...

XChateau Wine Podcast ·

2025/10/03

Selling the very rare, collectible wines of the world, Adam Bilbey, SVP, Global Head of Wine & Spirits for Christie’s, has a unique view into the state of the wine collector.Adam maps the thought processes and changes in attitude of buyers and sellers of rare wine globally, and he is seeing “green shoots” in the market by mid-2025.Detailed Show Notes:Adam’s background - started w/ Berry Bros out of high school (2000) at Heathrow Airport shop, moved to Hong Kong in 2010 w/ Berry Bros, Sotheby’s

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38:07

Breaking down the cost of sparkling wine w/ Weston...

XChateau Wine Podcast ·

2025/09/20

Making wine is capital-intensive. Making traditional method sparkling wine is even more so.From less juice from the grapes to double fermentation to more expensive bottles and taxes, Weston Eidson of recently launched Westborn Wine describes the differences in sparkling production.Detailed Show Notes:Weston’s background: >10 years winemaking in Napa (Silver Ghost), family are wine collectors, interned w/ Jason Moore at Modus Operandi (2012), and acquired extra Chardonnay from Steve

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54:30

The Plight of the US Farmworker w/ Elaine Chukan Brown

XChateau Wine Podcast ·

2025/09/08

It’s a cycle that has been happening since the late 1800s. The need for agricultural labor in California is a cycle of bringing in labor and then deporting them when they become too visible.Elaine Chukan Brown, wine writer and author of recently published The Wines of California, describes the history, current situation with new regulations and deportation, and the tension put on vineyard workers’ wages in California and their impacts on the labor market and vineyard workers.Detailed Show Notes:The

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56:20

Giving California a Seat at the Global Table w/...

XChateau Wine Podcast ·

2025/08/26

With a large domestic market for wine, US producers often don’t focus a lot on exports.Honore Comfort, VP of International Marketing for Wine Institute, lays out the benefits and challenges of exporting wines globally. She covers the top markets for US wine globally, the role Wine Institute plays in helping US exports, and the potential impacts of the current trade war.Detailed Show Notes:Wine Institute overviewMembers are CA wineries (>1,000)Public policy organization focused on legislation

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52:01

Bringing innovation back to value wine w/ Dom Engels,...

XChateau Wine Podcast ·

2025/08/12

As one of the major players in value wine, owning Charles Shaw (aka “Two Buck Chuck”),Bronco Wine Co.’snew CEO, Dom Engels, believes that the wine industry needs more innovation and focus on creating new entry points for younger consumers. From packaging to labels, Dom discusses how he’s navigating Bronco through the turbulence of a shrinking market for value wine from both the cost and innovation side.Detailed Show Notes:Bronco - Top 15 winery, owner of Charles Shaw (aka “Two Buck Chuck”)Has its

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1:00:31

Unpacking the cost of growing grapes w/ Natalie...

XChateau Wine Podcast ·

2025/07/23

In an oversupplied market with rising costs, being a winegrape grower is probably the hardest it has ever been. Natalie Collins, President of the California Association of Winegrape Growers, breaks down the cost of winegrape growing in CA, the challenges in the marketplace, and the policy dynamics in the US, CA, and EU that continue to exacerbate the challenges for CA’s winegrape growers.Detailed Show Notes:CA Winegrape Growers - based in Sacramento, lobbies at the state and federal levelCA has

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54:21

Replicating the Farmer’s Eye w/ Kia Behnia & Mason...

XChateau Wine Podcast ·

2025/07/11

Having met at the UC Davis Wine Executive Program, Kia Behnia, CEO, and Mason Earles, CTO, founded Scout to replicate the best sensor in the vineyard, “the farmer’s eye.”Leveraging off-the-shelf hardware, Scout uses AI to process images taken from a tractor to automate vineyard mapping, vine counting, yield forecasting, virus identification, and more.From managing vineyard assets to implementing precision agriculture to improve quality, Scout is harnessing the power of AI to optimize vineyard

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45:25

Efficiency, then Sustainability with Praveen...

XChateau Wine Podcast ·

2025/06/27

From 200 mph electric cars to 20 mph electric tractors, Praveen Penmetsa, CEO of Monarch Tractor, leveraged his passion and expertise in vehicles, robotics, and batteries to develop the first smart, electric tractor. Making farmers more profitable and efficient first, and then sustainable, are the core tenets that drive Monarch’s business. Praveen discusses the core benefits of using an electric tractor and how it works with farmers to take advantage of government incentives, making farming more

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214 results

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