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PODCAST

HUNGRY.

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.

business entrepreneurship

All Episodes

5:47

Espresso: James Watt, BrewDog: Why Price Laddering Is...

HUNGRY. ·

2024/12/19

James Watt shares why price laddering is the ultimate growth hack most brands ignore. From £1.25 basics to £10 ultra-premium brews, discover how BrewDog uses this strategy to attract everyone—from first-time buyers to hardcore fans. We break down how offering different price points boosts accessibility, creates perceived value, and drives trade-ups to more profitable products.ON THE MENU:What Price Laddering Actually Means (Hint: It’s Not Just About Money)How BrewDog Converts Lager Lovers wit...

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51:52

Ex-PepsiCo Sales Director: 7 Easy Ways Unlock Tesco,...

HUNGRY. ·

2024/12/16

Book a North Star Demo - by emailing the legend here kieran@northstarbc.co.uk Wanna land Tesco Sainsbury's CoOp or Waitrose & Partners in 2025?Well, my friend, good newslisten up. Delighted to welcome Kieran South founder of North Star on to the poddy We chat all tingz Category managementCategory Management is THE secret weapon you didn’t know you needed The thread from founder vision <> buyer goals <> retail success = build mahoosive brands. Yes, North Star are...

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11:42

Espresso: Why Michelin Stars Make F&CK ALL ££ -...

HUNGRY. ·

2024/12/12

Ever wondered what it takes to run a top-rated gastropub? Brendan from The Unruly Pig breaks down why Michelin-starred restaurants often struggle to make money, dealing with sky-high costs for fancy ingredients and skilled chefs⁠. What's super interesting is how they've cracked the code at The Unruly Pig. While fancy Michelin spots might serve 45-60 people on a Saturday night, they're pumping out 100-120 covers⁠. But here's the clever bit - they've actually simplified their menu over time, fo...

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141:43

Gary Lavin, VITHIT - “I was Bankrupt and SKINT…” from...

HUNGRY. ·

2024/12/09

Recently, I’ve had to really really DIG IN.Grind. Grind. Chew glass.Wade in. Full send. Gary delivers a Masterclass in Grit & Sales Our conversation really helped me.I know it’ll help you, too. ON THE MENU: 1. Why going bankrupt is a death by a thousand paper cuts - but it’s the best day of your life too2. Sell. Sell. Sell. Why too many brands skip Challenger Brand “Leg Day” - you HAVE to get good at sales3. Why “Denial” is both very good and bad in business + how to use the power correct...

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7:31

Espresso: How Tarquin’s Gin Turned £50k into a Dream...

HUNGRY. ·

2024/12/05

Tarquin's Cornish Gin is a perfect example of how passion, creativity, and strategic spending can transform limited resources into a successful food and drink brand.Driven by obsession and love for the craft, Tarquin Leadbetter refused to outsource, instead mastering the distillation process himself. His approach combined resourcefulness—like affordable local branding and budget-friendly equipment from Portugal—with a commitment to quality and authenticity. Key Takeaways:Leveraged a tig...

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114:11

James Watt, BrewDog Founder - 17 Years of Billion...

HUNGRY. ·

2024/12/02

In 2016, I read Business For Punks.One of the greatest business books of all time. And, a huge inspiration to start HUNGRY. Total honour to sit down with James Watt, BrewDog founderThis is a F*CKING BANGER!!!!!!Deffo watch on Youtube if you can, first time we’ve recorded in 4K cinematic a.k.a grown up cameras. ON THE MENU: 1. The Swimming with Sharks Gratitude Rule: “there’s a 100 billion to 1 chance of you being here so GO FOR IT” 2. Why Good founders solve problems, but Great...

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17:36

Espresso: Alex Smith, No Bullshit Strategy: The...

HUNGRY. ·

2024/11/28

https://podcasts.apple.com/gb/podcast/alex-smith-the-strategy-expert-and-no-bullshit/id1537239469?i=1000659223965Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of mo...

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130:01

9 Bonkers Ways The Unruly Pig Became The UK’s No.1...

HUNGRY. ·

2024/11/25

The Unruly Pig is The UK’s Best Pub🐷 Number 1 & Winner – UK Top 50 Gastropubs Awards 2024🍺 National Restaurant Awards 2024 Top 100 -#56🐷 GQ Magazine Food & Drinks Awards 2023 – “Best Pub”🍺 Taste of East of England Awards 2023 – Winner & Gold Award🐷 The Sunday Times-Best Sunday Roasts in the UK 2024🍺 The Good Food Guide 2024 – “Britain’s 50 Cosiest Pubs”The food is slap-bang, full-sha-bang STONKINGLY delish.Brendan Padfield, Unruly founder, is a wonderful human.Garrulous

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7:53

Espresso: How the 'Doom Bar Effect' Took Tarquin’s...

HUNGRY. ·

2024/11/21

Tarquin Leadbetter dives into his absolutely genius strategy of focusing on local brand building in Cornwall, capturing the seasonal tourist market, and gradually expanding nationally. He describes how he used a regional focus to market cost-effectively across the UK—a concept he calls the "Doom Bar effect" - based on the small brewery born on the North Cornish coast that scaled to become the UK's best selling cask and bottled ale.Key Takeaways: you can market to a national audience on a...

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139:59

How School of Wok Bounced Back from Tesco,...

HUNGRY. ·

2024/11/18

In 2018, Jeremy Pang built a HUGE cookery school, School of Wok in Covent GardenSo huge, so forward thinking Tesco , Sainsbury's , Waitrose & Partners come knocking.Suddenly, School of Wok launches into 1200 storesHappy days? Right? Well, that’s when it started to go wrong (all revealed in our conversation) Thankfully,Jeremy Pang is a total legend. Relentlessly resourceful. Go getter-grafter. Deal maker. Grit-graft, twist-turn, plot-pivot, Jez,...

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9:21

Espresso: YumBug Founder's Life Changing Hack to...

HUNGRY. ·

2024/11/14

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. T...

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152:30

Tarquins Gin Founder: The Unconventional Brand...

HUNGRY. ·

2024/11/11

🎄🎄🎄 LAST 10 Remaining Tickets to Christmas Doo here Tarquins are a brand I adore. A brand who followed no “rules”.Tarquin turned beautifully constrained budgets from headwind to tailwindThey’ve built a WHOPPAAA business, by not focusing on London.Distribution Density> Distribution BreadthBrand Depth > Brand AwarenessDie Hard Fans> Meek FansLOVED this episode. ON THE MENU:The Prudent Path to Profitability: Why Founders must OBSESS with the path to profitability “Giles Brook you d...

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7:31

Espresso: "Your Brand is NOTHING Without These"...

HUNGRY. ·

2024/11/07

Imme, the branding expert and co-founder of Botivo, outlines how to tell your brand story and build long term resonance with your customers with these four key tensions found in your market, throughout broader society, and your customer. Tensions which are then woven into the company’s brand strategyEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm softwa...

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111:15

How Black Bear Burger Use Behavioural Economics to...

HUNGRY. ·

2024/11/04

I remember the day with marble-polished clarity. The day I sodomised my first Black Bear BurgerBrixton. 2020. In the strangled-mangled shackles lockdown, at my mates on Efra road.A celestial chubby steaming parcel of joy arrived. Lip-smackingly, soul-spankingly, face-melting YUM.My fave Burgus in London, and Stew is an absolute GON THE MENU:Packvertising Genius: How Black Bear Burger turned their Deliveroo packaging into a Storytelling MachineSurviving Crispy Chips Crisis: How BBB solve...

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8:44

Espresso: Will Storr, The Status Game Author: Why...

HUNGRY. ·

2024/10/30

FULL EPISODE:YoutubeEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest ...

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57:19

Seth Godin: All His Food & Drink Strategy Secrets in...

HUNGRY. ·

2024/10/28

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony’s Chocolonely vs. Cadbury’sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike...

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3:52

Espresso: Unveiling The Hidden Marketing Genius of...

HUNGRY. ·

2024/10/24

Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. T...

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5:40

Espresso: Seth Godin Heinz Ketchup's One Marketing...

HUNGRY. ·

2024/10/24

Seth Godin's take on Status, Affiliations, and Freedom from Fear, How Heinz Ketchup Lives Rent Free Inside Your Childhood Memories, The Circle of Us vs. The Circle of Now, & Union Square Cafe and Danny Meyer's Restaurant Strategy. Listen to the full episode hereEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It'...

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112:37

BOTIVO’s 12 Unusually Lavish Brand Building...

HUNGRY. ·

2024/10/21

a brand building master class like you've NEVER head before Botivo Drinks | B corp are one of my fave brands The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZYYou're in for an ABSOLUTE TREAT ON THE MENU:1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation3. Make something your CONS...

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16:15

Espresso: How To Wipe Out Aperol Spritz This Winter...

HUNGRY. ·

2024/10/17

FULL EPISODE:AppleSpotifyYoutubeEspresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2. Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. ...

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