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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

37:34

590. 23 Year Old Jack LaTorre’s $60k/mo Content...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/21

If you've ever been skeptical about truly niching down or want to learn just how powerful organic content marketing can be, don't miss this interview with IFCA student Jack LaTorre. He has one of the most unique offers solving a very specific problem and treats every single piece of content like a lead magnet. Listen in to find out how he grew to over 104k followers! Time Stamps: (0:25) Jack’s Story (3:23) Jack’s Specific Niche (6:18) Getting Help Early On (10:33) Jack’s Organic Strategy (13:36)

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11:20

589. 10 Health & Fitness Industry Trends That If You...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/18

Today's theme is adapt or die and while that might scare you, we want you to be successful long term in this industry. We've seen so many changes over the years and why our students continue to have massive success is because they adapt to new trends and technology. In today's episode, we're going to discuss the top 10 health and fitness trends we predict will be extremely important going into 2025 and how you can take advantage of them. Time Stamps: (0:23) The Ever Evolving Fitness Coaching

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15:42

588. From Chaos to Clarity: 4 Must-Have Systems to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/14

Systems will make or break you as the CEO and leader and your business and the less you have duck taped together, the better off you'll be long term. In this episode, we want to share an exciting opportunity for you that will allow you to get every single piece of your tech stack fully integrated for way less than you'd spend on all of it separately plus a BUNCH more inside of IFCA. Listen in as I talk about these systems, what you need, and how all of these tools benefit your business. Time

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10:32

587. The Secret To Handling EVERY Sales Call...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/11

Every Wednesday, I (Erin) host a sales specific coaching call within IFCA reviewing sales calls and giving feedback. I wanted to share one in particular recently that I think you'll also benefit from the advice I shared with this brave coach that has been in the industry awhile but just started taking sales calls and stepping into this new role. Remember, you will say the right things when you just care about the person. Time Stamps: (0:20) Brave Woman Sharing Her First Sales Call (3:00) The

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18:11

586. Do You Really Work LESS In Your 7 Figure...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/07

Today's topic is extremely important to me because when I was running a 6 figure and multiple 6 figure business, I had NO life. I traded corporate America for an even worse job where my boss was an asshole… me. I’m telling you… I didn’t take a SINGLE day off work for 4 years. Not a holiday. Not a birthday. Not my (first) wedding day. Nothing. I was able to achieve 30-40K months but at what cost? I was CONSTANTLY chasing clients and I was an organic hamster wheel of posting content to get

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08:57

585. How To Grow A $20k A Month Nutrition Coaching...

The Fitness Business Podcast with Erin Dimond and... ·

2024/11/04

We're getting nerdy in today's episode talking math, numbers, and money. If you have an aversion to this topic, even more reason to press play because revenue and money is the lifeblood of your business and your future as a coach. I'm going to breakdown how to build and grow a 20k a month nutrition business by only signing 5 clients a month using a front end and back end strategy that will not only give you predictable revenue in your business but give your clients the best result and transformation

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08:09

584. 5 Ways Smart People Fail in Online Coaching—and...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/31

Attention new online coaches! I recently had a conversation with a business owner that was just starting and while he had a lot figured out in terms of plans and deliverables, there was a big hole in his strategy. We don't have market demand yet and I see this with so many new coaches. What you think will happen and what actually happens might be the same but it might not and you'll never know until you launch, put a viable product out there, test it, and regroup to optimize. Listen to this episode

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35:01

583. From DEAD Broke To Making 93K in 7 Months: How...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/28

You are in for a rollercoaster of emotions once you hit play and hear Daryl's story today. Daryl spent 3 years trying to become an online coach before he joined IFCA, sold his horses for the payment, and from that decision broke through in this industry and has made 93k so far. He even got an IFCA tattoo (no joke) and it's just an incredible example of will and determination to never give up on your goals. Time Stamps: (1:25) Broke and Selling His Horses (2:50) Daryl’s Story (6:40) Money Mindset

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10:54

582. The Best Chat-GPT Prompt Of All Time

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/24

If you’re NOT learning how to use AI in your business… this will be your greatest regret of your lifetime… Ok, that might be extreme, but here me out…. I think the best way to explain the importance here is with a quote from the Harvard Business Review… “AI won't replace humans, but humans with AI will replace humans without AI." In this episode, we're going to talk about how to use Chat-GPT most effectively as your marketing assistant and help you come up with hooks, viral content ideas,

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13:29

581. Battle-Tested Black Friday Offers to Skyrocket...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/21

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. Time Stamps:

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28:24

580. Wait… Did Abby (a former nurse now full time...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/17

We can't wait for you to hear another one of our rockstar IFCA fitness coaches share their experience and success with you on today's episode! Abby Hammett helps burnt out nurses lose 10+lbs for good through her Strong Female Community and has grown a lot since joining IFCA and much of that is through ads, enjoying sales, and taking her business that was a hobby in her mind to a serious business. We also talk about her long term goals and advice to anyone ready to go all-in. Time Stamps: (2:35)

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22:33

579. The Ultimate Podcast Growth Blueprint + How to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/14

Wrapping up our Ultimate Podcast Growth Blueprint seres, I want to talk about some important logistical things such as organization, streaming software, how to create and structure episodes, using hooks and stories, naming your podcast, launch strategies, and a lot more! I know this is a lot especially if you're just starting out so definitely save this one and come back to it multiple times as needed! Time Stamps: (0:57) Last Week’s Episode (2:32) Organization and A Centralized Location (3:45)

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11:15

578. The Ultimate Podcast Growth Blueprint + How to...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/10

Have you been curious about starting a podcast for your coaching business? Not sure if your business is ready yet or what equipment to get? We've got you covered in this series! After 578 episodes, many studio setups, and being a consistent top 100 podcast in the fitness category, we've had a lot of trial and error and now have a fluid system we use to create not only 2 podcasts a week but 23 other pieces of content each week stemming from those episodes. We'll dive into how it all works in today's

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52:35

577. The Truth on Scaling, Investing, and Leadership...

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/07

Today's guest hated my guts initially which I couldn't help but ask about first but we're on great terms now, good friends, and there's a lesson to learn here with rumors especially in this business. Beyond that, we talk about your future both from a business and wealth perspective and some timeless lessons that Steve has learned that I think you'll find super valuable. Time Stamps: (1:14) Stephen Hated Jordan Initially (5:41) Stephen’s Background (12:26) Realizing What He Didn’t Want (14:21) 7

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07:41

576. 5 Painful Side-Effects of Starting a Business

The Fitness Business Podcast with Erin Dimond and... ·

2024/10/03

Quick episode today as I sit in our Airbnb on vacation right now but wanted to share this reality with you if you're just starting your business or if you're in the thick of it right now. There are plenty of positives that come along with building a business but not many people talk about the real negative ones. I want to cover those today and give you some examples from my life and know you aren't alone in this. Time Stamps: (0:37) Recording In The Airbnb Bedroom (1:05) You Might Lose Friends

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14:15

575. The 4 CEO Character Traits You Need To Succeed...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/30

After mentoring thousands of coaches and recognizing some of the best traits in the mentors we've hired, there are 4 that really stand out and in today's episode, I want to explain why I believe these 4 character traits matter most when it comes to running a successful company. We'll dive into humility, self-regulation, intrinsic motivation, and empathy and discuss how to improve these character traits. Time Stamps: (0:29) Our Legacy Program (1:39) Focusing On Character Traits (3:28) What Is

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31:50

574. How Gym Owner Amy Jo Palmquest Went From Working...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/26

Are you a gym owner that's considered making a full pivot or partial pivot into online coaching? Today's guest was in your exact position, took the plunge, and is now thriving with an online business she loves. Amy Jo Palmquest helps women over 35 lose 15+ lbs, get lean, strong, and confident without crazy cardio or extreme diet methods. She owned her gym for over 15 years so she built the trust and creditability which does contribute to her initial success but also how she attacked this new phase

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12:28

573. The Simple ‘Scaling Formula’ I Learned From...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/23

So much of your business comes down to math and when this finally clicks, it becomes a lot less nebulous and more fun. In today's episode, I will breakdown a simple scaling formula (might take 2-3 listens to fully absorb with audio or check out our Youtube for a visual) so you understand the key metrics of your business and which ones will help you scale. Time Stamps: (0:10) Growth and Avoid Getting Stuck (0:30) When We First Encountered This (2:00) Breaking Down The Math (4:18) Lifetime Value

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18:47

572. Are Your Beliefs Around MONEY Holding You Back...

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/19

You've built a coaching skillset that's allowed you to sign clients and get them results but… something feels in the way when you think about growth. It could very well be your money mindset and we all deal with it in some form or another. In today's episode, I'm going to share my money mindset origin story, how money stories unfold, how your money mindset might be showing up as guilt or fear, and more! Time Stamps: (0:37) The Other 66% (1:05) Beliefs Around Money (3:37) How Money Stories

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24:18

571. How to Handle EVERY Objection On A Sales Call

The Fitness Business Podcast with Erin Dimond and... ·

2024/09/16

You will want to come back to this episode multiple times and share it with anyone on your sales team because today, I'm going to share how to handle every single type of objection and do it in a way that empowers the prospect. We'll talk about the 3 types of objections, go over many examples, dive into my PAID framework around sales, and more! Time Stamps: (1:28) Why Objections Are Necessary (4:59) 3 Types of Objections (5:48) Objection vs Obstacle (7:38) Tangible vs Intangible Obstacles

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