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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

12:49

EP | 688 - The Peptide Masterclass [Part 1 of 3]:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/03

I recently gave a peptide presentation to our team at our retreat and I went HAM on gathering information and presenting this and it was too good not to share with you too. You might be wondering though why you should care. I'll explain that, what peptides are, where they come from, and what sets them apart in this Part 1 of a 3 part series. Time Stamps: (0:27) Everything Peptides (2:10) What We'll Cover In This Series (3:07) What Are Peptides? (4:54) What Makes Peptides Different? (6:08) Viral

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22:00

EP | 687 - From 40K to 200K Months: The Funnel vs....

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/30

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54)

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13:57

EP | 686 - How to Go Viral by Pissing People Off In...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/27

I recently had a post go WILD and it was a pretty controversial parenting take. It was kind of douchy to be honest but this was an experiment and I want to explain why I did it, why context is important, and how you can use this in your coaching business to get the right eyes on you and your content. Time Stamps: (0:00) Viral Rage Bait Post (1:10) The Post (2:40) What I Did After It Went Viral (4:45) IFCA Client Example (6:25) How To Apply This In Your Business (8:25) Haters and Raving Fans

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15:41

EP | 685 - 2025 Buyers Are Built Different — Here’s...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/23

If you want to sell in this new market, you're gonna want to listen to this episode and take notes. I'm going to explain why buyers are different in 2025, how to handle some common objections using emphatic and compassionate techniques that work now, and why you need to shift with a shifting industry. Time Stamps: (0:16) Why Buyers Are Different in 2025 (1:43) Our Shifting Industry (4:30) “I Can’t Afford It” (6:55) Spousal Objection (9:15) “I Need To Think About It” (14:12) DM Me “Sales” For

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09:16

EP | 684 - The 3 Phases Every Fitness Business Must...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/20

Very tactical episode today all around the 3 phases you'll go through if you intend to scale your online fitness coaching business. There are no skipping steps here and I'll explain why and what to do at each phase. Time Stamps: (0:23) If You’re New Here (1:03) The Stages (1:20) The Starter Phase (5:53) The Growth Phase (7:15) The Scaling Phase ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact system

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16:44

EP | 683 - Why Ad Performance Feels Weird Right Now —...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/16

If your ads aren't performing like they used to, it's not you. Things are feeling weird right now and this episode will hopefully turn the tide for you in both strategy and mindset. We'll cover some quick checklist items for your ads, why client testimonial ads crush and what to ask, why you should go after better prospects, and more. Time Stamps: (0:50) Ad Performance Stalling? (3:26) Quick Checklist (5:00) Client Testimonial Ads (6:25) Hiring A Closer Question (7:50) Closing % Down and DM

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20:28

EP | 682 - If Your Leads “Can’t Afford It”… Try This...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/13

Nothing kills a coach's confidence and spirit more than getting on calls with a bunch of broke ass bitches am I right? Somewhat joking aside, if this is you, there is a way out and this episode is the exact blueprint to do that. We'll talk about why you have broke, weak, or no show leads filling up your calendar, how to qualify them earlier and better, how to re-offer the right way, how ads play into all of this, and more! Time Stamps: (0:45) Reality Check On Your Systems (2:35) Broke, No Shows,

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19:15

EP | 681 - My Uncensored 4-Week Cut Protocol:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/09

Look, I’ll be honest with you… I started this competition prep for one reason, and it’s probably not what you think. Yeah, I’m going to look shredded, and yes, I’m revealing my full protocol today — including the macros, meals, peptides, PEDs, training, everything…. But the real reason? I felt like I was getting soft…. And doing too much shit that was seeking comfort… Drinking, staying up too late, doom scrolling… In the book ‘The Comfort Crisis’ … Michael Ester says… “We’re living sheltered,

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14:15

EP | 680 - The Real Reason You Can't Raise Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/06

This might be the episode that finally convinces you to raise your prices. I want to share a short clip from our State of The Union address we have for all our our IFCA clients and what I like to call the Intrinsic Worth law. We will breakdown each component so you'll understand what you need to work on and why you're holding back from reaching your ultimate potential. Time Stamps: (1:10) Miami Mansion Story (4:40) The Intrinsic Worth Law (6:57) Money Mindset (9:10) Ruthless Conviction and

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18:28

EP | 679 - When to Cut an Ad vs. Let It Ride: The...

The Fitness Business Podcast with Erin Dimond and... ·

2025/10/02

When should you let your ad ride and when should you cut the cord and shut it down? If you are running ads or are just starting to run ads, this is a common question we get a lot inside of IFCA and instead of giving you theory, I want to give you actual student examples and what we suggested for them to do. I'll cover everything from ad performance, tech issues, what funnels are working best right now, when to build out a VSL for your offer, and much more! Time Stamps: (2:24) What Happened On A

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12:50

EP | 678 - Why Low Ticket is Actually Harder Than...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/29

Everyone thinks low-ticket is the easy entry point to online coaching. The $39 program, the $97 challenge, or the $120/month membership. But I’m here to tell you… it’s actually SO much harder to build a business that way. And I know because I’ve lived it. In today's episode, I want to save you a lot of time and money and convince you why you should pursue the high ticket route when it comes to your coaching business. We'll go over the math, why sales are easier, the importance of human connection

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08:41

EP | 677 - Don’t Run Ads or Post Content (Do This...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/25

When it comes to advertising about your business it's not either content or ads, it's both. In this episode, I'll explain the why and how plus what's been working for our students in IFCA. The more aware you are of today's concept, the better off you'll be in the future! Time Stamps: (0:28) Using Both Content and Ads (2:50) The 3 Main Buckets You Need In Business (3:40) What Is A Network? (6:50) The Math with Leads (7:48) The Fuel and Fire ---------- 🔥 Want us to help you get your first or next

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07:14

EP | 676 - New Instagram Feature That Can 2x the...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/22

Instagram just launched a new feature that will be a game changer for anyone selling a high ticket service like you. You can now use Instagram like a mini-sales funnel, linking back to a pinned post that sells your coaching. I'll break it all down in this episode along with how to structure that pinned post to maximize applications and show up rates. Time Stamps: (0:10) Views Don’t Equal Clients (1:28) Party Vibe (1:44) IFCA’s Offer (2:02) Instagram’s New Feature (2:30) The Process (3:50)

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20:47

EP | 675 - How To Get Out Of A Business Slump With...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/18

We all have slumps but in our lives and in our businesses and Jordan and I are no different. At least once a quarter I am in tears wanting to burn it all down. But, what I keep going back to during hard times is today's topic: facts. Data is what we as business owners should always go back to rather than relying on our feelings. DM me for the tracker I mention in today's episode and I promise the hard times pass. Time Stamps: (1:05) Real Time Coaching (6:20) Data Constraints Tracker (12:00) The

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07:53

EP | 674 - What Lube and a Vibrator in a Hotel...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/15

How well do you know your ideal customers? Is this something you put the necessary time and attention into? A recent visit at Virgin Hotels in Nashville reminded me just how important this is and how far you can go to surprise and delight as I found lube and a vibrator at the bottom of their nightstand. We'll talk through how this applies to your business, retention and referrals, and why we should be friends if you feel the same way. Time Stamps: (0:10) The Backstory (2:30) Knowing Your

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17:15

EP | 673 - Delegation That Actually Works: Start With...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/11

Before you make your next hire, listen to this episode. The first step to successful delegation is understanding first where your time is going. Much like counting macros, time is no different when it comes to achieving your business goals. I want to share what we have our IFCA students do to assess their time, what order of operations looks like with delegation, what to delegate first as a coach, and more! Time Stamps: (0:09) Delegating In A Way That Works (1:50) DM Me “Time” For The Resources

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07:19

EP | 672 - Content Makeover Series | Watch Me Fix...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/08

Welcome back to another Content Makeover Series where I destroy and rebuild someone's Instagram and help them standout amongst the rest. Today's willing victim is our good friend David and I'll take his rather generic positioning and elevate it to badass. Time Stamps: (0:36) Fixing David’s Instagram (1:29) Vagueness (2:31) Tying Together With Content ---------- 🔥 Want us to help you get your first or next 5 clients in 5 days — for just $5? Join the $5 Client-Getting Challenge and get the exact

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11:51

EP | 671 - How to Down-Sell (Without Hurting your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/04

Not everyone will be ready for your core offer and that's why, if you want to be a smart business owner, you'll have a VIP tier that anchors your core offer's price and value but more importantly, have a down-sell offer to build your ascension pipeline. I'll breakdown when a down-sell makes sense, what it looks like and how to offer it after objection handling the core offer, positioning it as a re-offer to previous unsigned clients, and more! Time Stamps: (1:17) 2% Rule and VIP Tier (2:45) When

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16:35

EP | 670 - Why Hormozi’s Book Launch Was Genius — But...

The Fitness Business Podcast with Erin Dimond and... ·

2025/09/02

Alex Hormozi recently broke a Guinness World Record for most non-fiction books sold in 24 hours and rose the charts of all time releases leaving only JK Rowling at the top. This was no accident and mutinously planned. So much so he recorded a Youtube episode before the launch calling his shot of selling 3 million plus books. How does this apply to you as a coach? There are key takeaways we must talk about both on what to do and why this wouldn't work for most coaches. I'll break all of this down in

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14:08

EP | 669 - GLP-1 Lawsuit: What It Means for Online...

The Fitness Business Podcast with Erin Dimond and... ·

2025/08/28

If Ozempic and GLP-1's have felt like direct competition and an easy solution compared to your online fitness coaching service, what is happening right now might turn the tables. The manufactures of this drug are currently being sued for over 2 billion dollars and this opens up some marketing for you as a coach. There's a right way to go about this and a wrong and I'll talk about both in this episode. Time Stamps: (0:40) This Is One You Should Be In The Know About (2:15) What Are GLP-1’s? (3:05)

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