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PODCAST

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

If you"re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own

health & fitness fitness

All Episodes

24:02

EP | 708 - This Is Hard: The CEO Mindset for Slow...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/12

If your show rate drops, your close rate dips, and your calendar starts looking like a ghost town, I need you to hear me. That does not automatically mean your business is broken. Sometimes your business is fine. Your nervous system is just screaming that it is not. And if you are a business owner responsible for other people's livelihoods, that pressure hits different. It is heavy. It can feel personal. It can feel like you are failing, even when you are not. So today, I want to talk about the CEO

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44:29

EP | 707 - The Entrepreneurial Mindset Talk That Will...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/08

This is one of those talks you'll want to come back to again and again when things get hard and they will as a business owner. It's what you signed up for and everyday you head says to quit but your heart keeps you in the game, you demonstrate that necessary courage that entrepreneurship demands. This is a special episode where Erin shared her State of The Union to our IFCA students and we wanted to share it with our community here! Time Stamps: (2:00) No One Understands The Entrepreneur But

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17:18

EP | 706 - The 5 Types of Content the Algorithm Is...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/05

You need to approach your content in a strategic way if you want results in 2026 and in today's episode, I'm going to breakdown the 5 types of content that are crushing right now. I'll explain each type, give you examples, and also explain how paid ads are the key to accelerating followers, engagement, and clients. Time Stamps: (0:30) Why Your Content Isn't Going Viral (2:10) Demonstration Reels (4:40) Negative Hooks (7:37) Credibility Hooks (8:50) Story Based Vulnerability (10:42) B Roll with

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10:40

EP | 705 - How to Transition From In-Person to Online...

The Fitness Business Podcast with Erin Dimond and... ·

2026/01/01

If 2026 is the year you want to go from fully in-person to either a hybrid model or fully online, you can't miss this episode. I want to share with you some advice I recently gave inside of IFCA to a trainer looking to go online but hesitant and some valid concerns. This episode will help you break your limiting beliefs and show you why going online is far more valuable for your clients and you. Time Stamps: (0:49) Recent Webinar Example (2:18) Your Clients Ultimately Want The Result (5:07) The

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17:10

EP | 704 - How I Built a 7-Figure Business Working 4...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/29

I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with

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49:33

EP | 703 - How a Stubborn Functional Health Coach...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/26

Alyica Israel AKA Be Your Own Daddy is back on the podcast and we are going to talk about a lot of her business journey but one part in particular when she started to run ads and everything changed. Well not everything but when you listen, you'll understand what changed. The marketing game has changed since 2019 and it's important to keep up with what's working and hearing it from someone who's crushing in our field today is exactly what we are bringing you! Time Stamps: (0:10) Be Your Own Daddy

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20:31

EP | 702 - How to Build Peptides, AI, and Testing...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/22

If I were to build a fitness coaching business from scratch in 2026 using everything I know about where the market is heading, this is exactly what I would do. We'll look at Alex Hormozi's value equation to frame this conversation, finding who would actually pay this much for this service, how to sell the vacation not the flight, and more! Time Stamps: (2:15) Team Off-Site and What I Learned (5:25) Alex Hormozi's Value Equation (7:29) Likelihood of Achievement And Doing It Yourself First (10:53)

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15:43

EP | 701 - The Certification Trap // How to Pick Your...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/18

If you aren't crystal clear about your niche and who your offer serves, you will be at a disadvantage going forward and we don't want that for you. In today's episode, I'll explain how to finally find your niche in 2025 going into 2026 that will attract the clients you want to work with. You'll be surprised how specific some of our IFCA students are with their niches and we hope this inspires you to go deeper with your offer. Time Stamps: (0:29) Finding Your Niche (1:01) IFCA Client Examples

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42:29

EP | 700 - Functional Health Coaches! THIS Is How You...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/15

The functional health world is exploding right now and if you have the skills or desire to have the to deliver in this field, 2026 could be your best year yet. Today, I have on a former student, success coach, and incredible entrepreneur Lacey Iskra on the show to talk about her business LifestyleU and how it has evolved from fat loss to root cause functional health coaching. We talk about marketing, content, and getting over your fear of putting yourself out there. Time Stamps: (0:10) THE Lacey

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10:08

EP | 699 - Why Passive Income Is Keeping You Broke...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/11

Pursing passive income sounds like a smart idea until you find out its bullshit especially in the beginning. We didn't start thinking about passive income until we were taking home 100k a month from our business and we were able to reach 100k take home months by investing in ourselves and increasing our active income streams. I'll explain why you shouldn't chase low tickets offers, what to do instead, and why your offer is your first step to success. Time Stamps: (0:17) Passive Income Is Mostly

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22:39

EP | 698 - Be a Fly On The Wall In An Open Office...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/08

Have you ever had a moment in your business where you think… Okay, everything is working… but also nothing is working… and also I'm exhausted… and also I need someone to just tell me what to do next"? Maybe you're a mom trying to grow your coaching business on three hours of sleep. Maybe you're getting sales calls where people say things like "I'm a 4 out of 10" and you're sitting there wondering if you should even give the price. Maybe you're leading a coach who's missing renewal KPIs and

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07:23

EP | 697 - How To Sell High-Ticket Coaching Without...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/04

We want you to finish the year strong in business and that comes down to sales. I want to share this quick episode on the mindset around sales that have helped our top students inside of IFCA and what has helped us reached over 40 million in sales. Time Stamps: (0:05) Why Sales Feels Gross To Most Coaches (1:10) Caring And Selling Are The Same (1:50) Rule #1: Always Do What's Best For The Prospect (2:40) #2: What's Best For The Prospect is Always Outside Their Comfort Zone (3:40) #3: Prospects

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11:29

EP | 696 - How To Turn Every Financial Objection Into...

The Fitness Business Podcast with Erin Dimond and... ·

2025/12/01

What I'm gonna share with you today is a live role-play from our Sales Director, AP, from a recent Black Friday webinar we did. We had one of our attendees, Caitlyn, ask a question about how to structure Black Friday offers when clients have payment objections. And rather than me just coaching on it, I was like, 'AP, do you just want to role-play this with her live?' And what you're about to hear is a masterclass on how to handle the situation when somebody says, 'I can't afford it.' Now, here's

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17:40

EP | 695 - 2026 Fitness Industry Forecast: 10 Trends...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/28

If the coaching space feels different right now — heavier, slower, more discerning — you're not imagining it. The market is shifting. And it's not shifting in the way most coaches think. It's not that people don't want coaching. It's not that the economy is bad. It's not that Instagram is "over-saturated." It's that people are no longer buying information. They're buying identity. And because of that — the strategies that worked in 2021, 2022, even early 2024… they simply don't hold the

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10:10

EP | 694 - How to Make a Cyber Monday Offer That...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/24

A lot of coaches make this grave mistake this time of year and I don't want you to be one of them. After the Black Friday dust settles, a lot of coaches rest on their laurels and miss a huge buying opportunity that people are still in. On today's episode, I'm going to breakdown how to create a Cyber Monday offer that crushes. Time Stamps: (0:37) Don't Fuck Up Cyber Monday (1:32) Episode 691 and Black Friday Strategy Replay (3:12) Who This Is For (3:42) What To Offer (7:27) The Sales Process

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14:52

EP | 693 - How We Scaled T4E Systems To $150k/mo +...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/20

We talk about our success with IFCA a lot but if you've been around awhile, you'll remember we started with a fitness coaching company called T4E systems. We do the exact same playbook for both companies and it's simple, repeatable, and hasn't burnt us out. I'll share how we were able to take T4E to 150k a month, sell it, and how we are doing the same thing with IFCA hitting 8 million a year for the past 3 years. Time Stamps: (0:40) Scaling and Selling T4E Systems (2:12) Please Subscribe and

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19:03

EP | 692 - The $10k Blind-Spot Most Coaches Obsess Over

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/17

My favorite type of episodes to create right now is getting off of calls from our IFCA students, assessing their constraints and situations, plugging them into ChatGPT, and sharing the relevant pieces to help you grow and scale and that's exactly what you can expect in today's episode. We'll be talking lead quality, ad creatives, setter expectations, and much more! Time Stamps: (0:55) Slide Into My DM's Please! (2:03) 4 IFCA Student Examples (3:25) Rachel's Dream Problem (5:48) Chris and His

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13:26

EP | 691 - The Anti-Discount Black Friday Strategy...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/13

We've been through the trenches the last 6 years figuring out how to best utilize Black Friday to both help grow our business and help those who need our help. Today's episode is bringing you the best of what we've succeeded in and helped thousands of online coaches do the same. We'll talk about why people buy more during Black Friday, how to add more value without discounting your coaching, and share an upcoming free masterclass with you where I break this down in even more detail. Time Stamps:

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24:11

EP | 690 - The Peptide Masterclass [Part 3 of 3]:...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/10

Wrapping up our Peptide Masterclass series, we are going to dive into 4 important topics: A complete 12-week starter protocol you can implement today Exact dosing guidelines for men and women A framework for stacking peptides safely and effectively Resources for where to source peptides and how to learn more We'll also talk about why this is important for you as a coach and how to separate yourself in the industry in 2026 and beyond. Time Stamps: (0:08) Parts 1 and 2 (1:40) The

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18:23

EP | 689 - The Peptide Masterclass [Part 2 of 3]: My...

The Fitness Business Podcast with Erin Dimond and... ·

2025/11/06

After spending thousands of dollars and hundreds of hours researching peptides, testing them on myself, and tracking every single result—I've narrowed it down to 5 compounds that I consider absolutely non-negotiable for performance, recovery, and longevity. These aren't the flashy ones that biohackers post about for clout. These are the ones that actually move the needle. The ones I use myself. The ones I'd recommend to my wife, my clients, my close friends. And today, I'm walking you through all of

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