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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

25:53

Episode 132 - Crafting Effective Marketing Strategies...

The Digital Slice ·

2024/04/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between. Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She’s a

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21:13

Episode 131 - Engage Your Audience With Personalized...

The Digital Slice ·

2024/03/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more. With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. She is a trusted advisor to senior leadership, providing strategic insights to gain a competitive edge

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32:44

Episode 130 - Unlocking Podcasting Success:...

The Digital Slice ·

2024/03/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Naresh Vissa as they chat about podcasting, why it’s important for your business and some tips to get listeners and generate revenue. Naresh Vissa is the Founder & CEO of Krish Media & Marketing, a full service e-commerce, technology, development, online, and digital media and marketing agency and solutions provider. He has worked with CNN Radio, Clear Channel Communications, J.P. Morgan Chase,

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22:36

Episode 129 - Mastering Video Marketing To Engage,...

The Digital Slice ·

2024/03/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024. Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. To date, Mike has produced over 4,000 video ads for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and

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30:38

Episode 128 - The Power of Retention Marketing:...

The Digital Slice ·

2024/03/05

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Josh Tay discuss how email and SMS marketing fit into your retention marketing plans. Josh Tay took his first steps toward making marketing his career with his role as a content strategist in the fitness, health and wellness space. A few months in, he joined one of Singapore’s most prestigious beauty and grooming brands as an email marketer. There, he

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44:18

Episode 127 - Unlocking The Secrets Of Collaborative...

The Digital Slice ·

2024/02/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information. Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice. As a former rock 'n' roll

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26:05

Episode 126 - The Power Of SEO For Small Businesses

The Digital Slice ·

2024/01/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Sam Torres talk about using SEO and scraping data from the internet to grow your business. Samantha Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is

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37:21

Episode 125 - How To Get Your Clients Raving About...

The Digital Slice ·

2024/01/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Chris Kiefer discuss the importance of Google Reviews for local small businesses like residential and commercial painting companies. Chris is an engineer, entrepreneur, and thought leader. In 2013, he founded SkEye Media, a top medical marketing and branding agency, followed by the launch of Boolean Review, the highest converting Google review software in the market, and in 2022

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24:43

Episode 124 - Reaching A Global Audience: Cultural...

The Digital Slice ·

2024/01/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more. Max’s professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His

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30:49

Episode 123 - Want To Build A Profitable Business?...

The Digital Slice ·

2024/01/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Howard Chang talk about marketing, entrepreneurship, and the key to turning your great idea into a successful business. Howard is a serial entrepreneur and visionary leader who founded theturnlab, a Toronto-based marketing and tech firm. With a storied career spanning over two decades, he transitioned from a renowned ad agency CEO to create a

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28:17

Episode 122 - Crushing It With Email And SMS

The Digital Slice ·

2023/12/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales. Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as the agency side working with clients

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32:21

Episode 121 - Building Trust and Revenue Through...

The Digital Slice ·

2023/12/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Jacob Longoria, Director Of Digital Marketing at Aesthetic Management Partners, is a marketing strategist and an expert in digital marketing. With over a decade of hands-on experience, Jacob has honed his expertise in marketing, leadership, and strategic planning, making him a visionary and creative storyteller in the field. His track record includes spearheading marketing initiatives that have generated over $20

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33:19

Episode 120 - Holistic Branding Strategies For Small...

The Digital Slice ·

2023/12/05

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Deevo Tindall talk about a holistic approach to branding that captures hearts and minds. As the visionary Founder of Fusion Creative, Deevo has carved his path by offering tailored branding and digital solutions that empower businesses to excel and stand out. Deevo's impressive portfolio boasts the launch of multiple successful brands, each underscored by

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34:09

Episode 119 - Unlocking The Power Of Livestreaming...

The Digital Slice ·

2023/11/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Ross Brand as they discuss the importance of livestreaming and the many ways business owners can use it to help generate revenue. Ross Brand is a live streaming video strategist, podcaster, author, speaker and the founder of Livestream Universe. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling

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26:01

Episode 118 - Data Empowers Decision Making In Business

The Digital Slice ·

2023/11/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and JJ Reynolds as they chat about the importance of business owners gathering the right data, so they can make informed decisions about growing their business. JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and

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33:12

Episode 117 - Turning Clicks Into Cash With Google...

The Digital Slice ·

2023/11/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business. Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich

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31:42

Episode 116 - Playing It Safe Sucks: A Bold Approach...

The Digital Slice ·

2023/11/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership. John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They

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25:03

Episode 115 - Credibility And Clarity: The Secret...

The Digital Slice ·

2023/10/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us needs to succeed in business and life. Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches. As an Executive

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30:19

Episode 114 - Revolutionizing Brand Integrity With...

The Digital Slice ·

2023/10/24

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help. Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table. His latest venture, Nova,

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26:30

Episode 113 - It's Q4! Are You Taking Full Advantage...

The Digital Slice ·

2023/10/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform. Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to

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232 results

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