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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

33:12

Episode 117 - Turning Clicks Into Cash With Google...

The Digital Slice ·

2023/11/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Dmitri Smirnov discuss how to use Google and YouTube ads to generate huge amounts of revenue for your business. Dmitri Smirnov is a Google & YouTube ads marketing expert who combines math and creativity to create impact and profit for his clients at Big Life Marketing agency. He’s worked with Brooke Castillo from the Life Coach School, the Wolf of Wall Street Jordan Belfort, and Rich

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31:42

Episode 116 - Playing It Safe Sucks: A Bold Approach...

The Digital Slice ·

2023/11/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and John Miller as they chat about a bold new approach to B2B content marketing, demand generation and thought leadership. John is the founder of Scribewise, a content marketing agency that helps B2B firms grow through demand generation and thought leadership. With a dedicated team of talented writers, designers, and strategists, John’s mission is to humanize complex business conversations. They

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25:03

Episode 115 - Credibility And Clarity: The Secret...

The Digital Slice ·

2023/10/31

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mitchell Levy as they chat about credibility and clarity. Two things every one of us needs to succeed in business and life. Global Credibility Expert Mitchell Levy is a 2x TEDx speaker (including the 28th most popular in 2021), an international bestselling author of over 60 books, a Certified Stakeholder Centered Coach, and an executive coach at Marshall Goldsmith’s 100 Coaches. As an Executive

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30:19

Episode 114 - Revolutionizing Brand Integrity With...

The Digital Slice ·

2023/10/24

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help. Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table. His latest venture, Nova,

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26:30

Episode 113 - It's Q4! Are You Taking Full Advantage...

The Digital Slice ·

2023/10/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Mike Begg as they take a close look at what it takes to successfully sell your product on the Amazon platform. Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to

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26:39

Episode 112 - SPECIAL EPISODE: TERRORIST ATTACK IN...

The Digital Slice ·

2023/10/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. This week's SPECIAL EPISODE is an open and honest conversation with Christopher Lochhead about this past weekend's terrorist attack in Israel. Christopher is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, and former public tech company CMO who is best known as a “godfather” of Category Design. My hope today is that you listen to the conversation we

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37:04

Episode 111 - The Ultimate Guide To Sending Email And...

The Digital Slice ·

2023/10/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Josh Kropkof dive deep into the use of email marketing to grow your business. Josh and his brother Ben founded The Email Agency in 2018 after their first business selling digital products failed. Josh started his online business journey while a Law Student at the University of Miami (Florida). Known as "the quiet kid" growing up, Josh found his voice as a

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28:51

Episode 110 - Strategic Storytelling Creates Human...

The Digital Slice ·

2023/09/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world. Jeff Bartsch is a visionary storyteller, communication strategist, and founder at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients, including ABC, NBC, Universal,

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43:22

Episode 109 - Stop Marketing From A Textbook And...

The Digital Slice ·

2023/09/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Mark Donnigan chat about designing and executing marketing programs and go-to-market strategies for disruptive innovation startup companies. Mark Donnigan builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark

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23:37

Episode 108 - Message About Solving Problems Instead...

The Digital Slice ·

2023/09/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more. Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

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38:08

Episode 107 - Craft A Memorable Customer Experience...

The Digital Slice ·

2023/09/05

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience. Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker. Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about

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33:08

Episode 106 - Turning Your Thoughts Into Revenue...

The Digital Slice ·

2023/08/29

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms. Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a

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33:22

Episode 105 - The Secret Sauce To Success In A...

The Digital Slice ·

2023/08/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space. John Gumas is a veteran of the branding, advertising, and interactive marketing industry. John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times

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29:54

Episode 104 - Uncovering The Secrets Of Feng Shui -...

The Digital Slice ·

2023/08/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Danijela Saponjic discuss the importance of harnessing our own energy, as well as the energy in our spaces, to be successful and live a fulfilling life. Danijela is an esteemed Feng Shui & Space Healing Master renowned for her unique approach that seamlessly merges the best practices of both modalities. With over 20 years of experience, she has

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27:25

Episode 103 - Applying The 80/20 Rule To Dominate SEO...

The Digital Slice ·

2023/08/01

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits. Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and

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34:55

Episode 102 - Building A Website That Converts

The Digital Slice ·

2023/07/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional. He has scaled an agency from 5-figure to 7-figure income in just two

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56:27

Episode 101 - Using AI Tools To Generate Marketing...

The Digital Slice ·

2023/06/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Dustin Stout as they chat about harnessing the power of Artificial Intelligence by just talking to it like we would our own personal assistant. They also talk about Dustin's new tool, Magai, which pulls together the most powerful AI tools into one interface. Dustin W. Stout is an entrepreneur, digital marketing consultant, speaker, and social media enthusiast. He is passionate about helping

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10:40

Episode 100 - "They" Said I'd Never Make It To 100!

The Digital Slice ·

2023/06/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman as he reminisces about the past 99 episodes of The Digital Slice Podcast, and talks a bit about the future of the podcast. "They" said we'd never make it to 100! "They" said we'd burn out, be unable to find guests, and run out of things to talk about. "They" under estimated Brad and his tenaciousness. "They" underestimated those guests who were battling for even one more new listener that could

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32:43

Episode 99 - Attract Your Ideal Client Like A Magnet

The Digital Slice ·

2023/06/13

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Wendy Barr talk about branding, creating your ideal client avatar, training your AI assistant and more. Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses

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33:11

Episode 98 - Using Digital Marketing To Inspire...

The Digital Slice ·

2023/06/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Bryce Henson as they chat about the skills needed to be the CEO of a fitness franchise and the importance of using digital marketing to inspire fitness and change lives. Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having nearly 20 years of Fitness Business experience and owning his own Fit Body location, his passion is spreading fitness

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