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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

28:51

Episode 110 - Strategic Storytelling Creates Human...

The Digital Slice ·

2023/09/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world. Jeff Bartsch is a visionary storyteller, communication strategist, and founder at Story Greenlight. With over 20 years of experience in the entertainment industry and online business, Jeff has helped shape content for clients, including ABC, NBC, Universal,

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43:22

Episode 109 - Stop Marketing From A Textbook And...

The Digital Slice ·

2023/09/19

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Mark Donnigan chat about designing and executing marketing programs and go-to-market strategies for disruptive innovation startup companies. Mark Donnigan builds technology companies as a virtual CMO and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark

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23:37

Episode 108 - Message About Solving Problems Instead...

The Digital Slice ·

2023/09/12

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more. Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

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38:08

Episode 107 - Craft A Memorable Customer Experience...

The Digital Slice ·

2023/09/05

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience. Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker. Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about

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33:08

Episode 106 - Turning Your Thoughts Into Revenue...

The Digital Slice ·

2023/08/29

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms. Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a

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33:22

Episode 105 - The Secret Sauce To Success In A...

The Digital Slice ·

2023/08/22

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and John Gumas as they chat about how your small business can stand out and compete with larger businesses in the same space. John Gumas is a veteran of the branding, advertising, and interactive marketing industry. John founded Gumas Advertising in 1984. Today, the award-winning firm is consistently named one of the top branding and interactive marketing firms by the California Business Times

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29:54

Episode 104 - Uncovering The Secrets Of Feng Shui -...

The Digital Slice ·

2023/08/08

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Danijela Saponjic discuss the importance of harnessing our own energy, as well as the energy in our spaces, to be successful and live a fulfilling life. Danijela is an esteemed Feng Shui & Space Healing Master renowned for her unique approach that seamlessly merges the best practices of both modalities. With over 20 years of experience, she has

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27:25

Episode 103 - Applying The 80/20 Rule To Dominate SEO...

The Digital Slice ·

2023/08/01

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Roy as they chat about the importance of doing SEO the right way to boost your ranking in search results and grow your profits. Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and

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34:55

Episode 102 - Building A Website That Converts

The Digital Slice ·

2023/07/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Gaurav Sharma as they chat about building a website that converts. Whether you are in a service industry or e-commerce, Gaurav has some tips to help your website convert. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a Google Analytics and Google Ads certified professional. He has scaled an agency from 5-figure to 7-figure income in just two

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56:27

Episode 101 - Using AI Tools To Generate Marketing...

The Digital Slice ·

2023/06/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Dustin Stout as they chat about harnessing the power of Artificial Intelligence by just talking to it like we would our own personal assistant. They also talk about Dustin's new tool, Magai, which pulls together the most powerful AI tools into one interface. Dustin W. Stout is an entrepreneur, digital marketing consultant, speaker, and social media enthusiast. He is passionate about helping

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10:40

Episode 100 - "They" Said I'd Never Make It To 100!

The Digital Slice ·

2023/06/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman as he reminisces about the past 99 episodes of The Digital Slice Podcast, and talks a bit about the future of the podcast. "They" said we'd never make it to 100! "They" said we'd burn out, be unable to find guests, and run out of things to talk about. "They" under estimated Brad and his tenaciousness. "They" underestimated those guests who were battling for even one more new listener that could

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32:43

Episode 99 - Attract Your Ideal Client Like A Magnet

The Digital Slice ·

2023/06/13

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Wendy Barr talk about branding, creating your ideal client avatar, training your AI assistant and more. Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses

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33:11

Episode 98 - Using Digital Marketing To Inspire...

The Digital Slice ·

2023/06/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Bryce Henson as they chat about the skills needed to be the CEO of a fitness franchise and the importance of using digital marketing to inspire fitness and change lives. Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having nearly 20 years of Fitness Business experience and owning his own Fit Body location, his passion is spreading fitness

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35:21

Episode 97 - Leveraging Virtual Assistants To Take...

The Digital Slice ·

2023/05/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Barbara Turley, Founder & CEO of The Virtual Hub, talk about growing your business with the help of virtual assistants, clever automations and processes for growing businesses. Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that

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29:14

Episode 96 - How To Transform Your Business Into a...

The Digital Slice ·

2023/05/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business. Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in

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26:45

Episode 95 - Proven Strategies to Shatterproof Your...

The Digital Slice ·

2023/05/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Scott Reib as they chat about the importance of business owners surrounding themselves with a team of experts you can rely on to make up for the expertise you don't have. As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners,

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43:03

Episode 94 - Building A Company That Believes Garbage...

The Digital Slice ·

2023/05/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling. Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a

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27:58

Episode 93 - Craft Your Story To Attract Customers...

The Digital Slice ·

2023/05/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and David Saltzman, CEO at The Saltzman Group, discuss the importance of crafting your story to attract customers and win business. David Saltzman is a 20-year nationally-published monthly columnist, an accomplished stage and keynote speaker, and a seasoned marketer. For the past 15 years, David has focused on helping others create story-based marketing that

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39:25

Episode 92 - Customer-Centric Marketing: Address...

The Digital Slice ·

2023/04/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer. Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their

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36:37

Episode 91 - Disrupting The Status Quo: Mastering...

The Digital Slice ·

2023/04/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kevin Maney as they chat about Category Design and a book Kevin wrote that created a movement. Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, an award-winning columnist and a TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture

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210 results

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