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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

20:46

Episode 225 - Your Ads Are Wasted Without These Email...

The Digital Slice ·

2026/03/05

Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back. Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and

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22:00

Episode 224 - Why 90% Of Marketing Reports Are...

The Digital Slice ·

2026/03/03

Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics. Carlos Corredor is a seasoned digital marketing executive with over 20 years of

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25:56

Episode 223 - Helping Older Business Owners Embrace...

The Digital Slice ·

2026/02/24

If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them. Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help

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20:20

Episode 222 - Don't Buy A CRM Until You Know This 1...

The Digital Slice ·

2026/02/17

You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers. Unafraid to

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33:33

Episode 221 - How To Turn A Niche Audience Into A...

The Digital Slice ·

2026/02/10

Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and

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21:59

Episode 220 - The Truth About AI-Generated Content:...

The Digital Slice ·

2026/02/03

Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology

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25:35

Episode 219 - Your Financial Advisor Will Be Better...

The Digital Slice ·

2026/01/27

In this episode of The Digital Slice Podcast, Brad Friedman and Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico and Bill Rice Strategy Group, he's produced over 500,000 leads per year for clients, creating and exiting multiple successful companies along the way, while producing more than 9 figures for clients. But Bill's not your average marketing specialist. His transition

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28:49

Episode 218 - How To Create Visuals Bots Can't Replicate

The Digital Slice ·

2026/01/20

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue. Stewart Cohen leads a boutique production company dedicated to delivering

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20:44

Episode 217 - How To Escape The Groundhog Day Routine...

The Digital Slice ·

2026/01/13

Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do? Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast. Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology

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22:09

Episode 216 - From The Google Gravy Train To AI Search

The Digital Slice ·

2026/01/06

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching. Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology

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31:51

Episode 215 - The #1 Mistake Killing Your Conversions...

The Digital Slice ·

2025/12/30

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which

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20:41

Episode 214 - How To Double Your eCommerce Sales...

The Digital Slice ·

2025/12/23

Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic. Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew is the Managing Partner of

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30:00

Episode 213 - The Biggest Email Marketing Mistakes...

The Digital Slice ·

2025/12/16

Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results! Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn't work in the emails we send. Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327

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25:46

Episode 212 - Build Trust And Credibility And Grow...

The Digital Slice ·

2025/12/09

Have you always wanted to use public speaking to grow your business, attract clients, and add to your marketing toolbox? Join Brad Friedman and Leisa Reid as they chat about just that, and much more! Leisa Reid is the Founder of Get Speaking Gigs Now and CEO of the International Speaker Network. With a mission to transform public speaking into a soul-filling business growth strategy, she's the go-to "Talk Doula," helping entrepreneurs create signature talks and secure bookings for a lifetime. Having

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32:01

Episode 211 - Surviving The AI Tsunami: Strategies...

The Digital Slice ·

2025/12/02

Are you missing the biggest opportunity in history? Don't sleep on this AI revolution. Discover what happens when AI becomes your Co-CEO. Join Brad Friedman and Michael Tchong as they chat about the AI revolution, the truth about the AI disruption and the 45 million jobs that are going to disappear. Michael Tchong is a serial entrepreneur, high-energy futurist and innovation expert known for his ability to decode the trends reshaping society. Throughout a pioneering career that spans advertising,

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27:37

Episode 210 - Take Control Of Your Online Reputation...

The Digital Slice ·

2025/11/26

What if one misstep could jeopardize everything you've built as a CEO? Safeguarding your reputation and brand must be top of mind. In this episode of The Digital Slice Podcast, Brad Friedman and Ran Blayer dive deep into the world of corporate and reputation challenges, and the efforts it takes to amplify your message and put these challenges behind you. Since 2005, Ran has been advising top CEOs, business leaders, and brands on how to navigate through corporate and reputation challenges. He's

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29:24

Episode 209 - The Secret To Boosting Sales With Smart...

The Digital Slice ·

2025/11/14

Join Brad and Scott Cate as they chat about Time-of-Day Marketing and figuring out the best time of the day to get the right message to customers. Scott Cate is a SaaS innovator with more than three decades of experience. Since 1991, Scott has navigated the evolution of software—from the days of floppy disks to the cutting-edge, cloud-native solutions we rely on today. He's seen hundreds of startup failures, made several successful exits, and served in key engineering roles at industry giants like

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26:17

Episode 208 - How To Obliterate Your Competition With...

The Digital Slice ·

2025/11/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Brandon Willington as they chat about Brandon's transition from viral DJ to top ad agency founder, and the secrets to marketing and growth. Brandon Willington is a lead generation expert who helps small service-based businesses escape the trap of word-of-mouth marketing and inconsistent sales. From nightclub DJ to founder of a five-location DJ school, Brandon built his marketing chops in the real

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25:30

Episode 207 - Embrace Disruption Or Get Disrupted:...

The Digital Slice ·

2025/10/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Bieniek as they chat about leadership, good peopling, and the importance of focusing on building relationships. Elizabeth Bieniek is an author, speaker, and consultant focused on "good peopling" as the secret to exceptional execution. As a founder and Fortune 100 innovation and engineering leadership veteran, her expertise lies in challenging assumptions, embracing diverse

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26:17

Episode 206 - Using Brain Science To Boost Your...

The Digital Slice ·

2025/10/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad and Nicole Powell discuss neuroscience-backed tactics to simplify your message, reduce friction, and turn browsers into buyers. Nicole, a certified brand strategist and neuromarketer, is the founder of HALCON Marketing Solutions, an agency known for crafting compelling brands. She has over 16 years of experience at media giants like Disney, ESPN, and Fox Networks. Born in Manila and raised in the Bronx, Nicole

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