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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

25:08

Episode 232 Your Ad Dashboard Is Lying To You! Here's...

The Digital Slice ·

2026/04/21

What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing

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32:54

Episode 231 - Is Your Website Shutting Out Customers...

The Digital Slice ·

2026/04/14

What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability,

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26:30

Episode 230 - Why Most B2B Content Fails (And...

The Digital Slice ·

2026/04/07

If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he

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30:36

Episode 229 - Replacing Your Team With AI? Here's Why...

The Digital Slice ·

2026/04/02

Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com. He's also a former professor at Harvard University

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27:12

Episode 228 - The Trust Recession: Why Prospects...

The Digital Slice ·

2026/03/26

Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth

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25:32

Episode 227 - Marketing An Innovative Tech Product

The Digital Slice ·

2026/03/17

Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University. Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting

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27:43

Episode 226 - Harvard Study: This 2-Minute Trick...

The Digital Slice ·

2026/03/10

Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and

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20:46

Episode 225 - Your Ads Are Wasted Without These Email...

The Digital Slice ·

2026/03/05

Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention. Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back. Jesse Kay is the CEO of Vyber Media, where he helps high-growth brands use email, SMS, and

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22:00

Episode 224 - Why 90% Of Marketing Reports Are...

The Digital Slice ·

2026/03/03

Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises? Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics. Carlos Corredor is a seasoned digital marketing executive with over 20 years of

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25:56

Episode 223 - Helping Older Business Owners Embrace...

The Digital Slice ·

2026/02/24

If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script. Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them. Steve and Melissa Fultz are the husband-and-wife team behind The Fultz Group and Biz Growth Matters, where they help

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20:20

Episode 222 - Don't Buy A CRM Until You Know This 1...

The Digital Slice ·

2026/02/17

You should NOT buy a CRM until you know this one thing... Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals. Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers. Unafraid to

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33:33

Episode 221 - How To Turn A Niche Audience Into A...

The Digital Slice ·

2026/02/10

Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community? Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships. Ondar Tarlow is a marketing strategist and brand partnerships leader with more than 20 years of experience helping small, medium, and

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21:59

Episode 220 - The Truth About AI-Generated Content:...

The Digital Slice ·

2026/02/03

Google is at war with AI spam. Is your website in the crossfire? Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more. Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world of Generative AI as well as specializing in AI detection technology

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25:35

Episode 219 - Your Financial Advisor Will Be Better...

The Digital Slice ·

2026/01/27

In this episode of The Digital Slice Podcast, Brad Friedman and Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico and Bill Rice Strategy Group, he's produced over 500,000 leads per year for clients, creating and exiting multiple successful companies along the way, while producing more than 9 figures for clients. But Bill's not your average marketing specialist. His transition

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28:49

Episode 218 - How To Create Visuals Bots Can't Replicate

The Digital Slice ·

2026/01/20

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed. Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue. Stewart Cohen leads a boutique production company dedicated to delivering

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20:44

Episode 217 - How To Escape The Groundhog Day Routine...

The Digital Slice ·

2026/01/13

Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do? Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast. Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-independent businesses. With over a decade of experience in technology

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22:09

Episode 216 - From The Google Gravy Train To AI Search

The Digital Slice ·

2026/01/06

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches? Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching. Andreas Voniatis is the founder of Artios, helping business leaders in ambitious B2B and technology

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31:51

Episode 215 - The #1 Mistake Killing Your Conversions...

The Digital Slice ·

2025/12/30

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions? Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions. Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which

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20:41

Episode 214 - How To Double Your eCommerce Sales...

The Digital Slice ·

2025/12/23

Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic. Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures. Matthew is the Managing Partner of

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30:00

Episode 213 - The Biggest Email Marketing Mistakes...

The Digital Slice ·

2025/12/16

Unlock the secrets to email marketing that actually work. Stop treating your list like an ATM and start building real results! Join Brad Friedman and Cole VanDee as they dive deep into your Inbox and decipher what works and what doesn't work in the emails we send. Cole is the Co-Founder of inboxingengine, a leading firm specializing in email marketing and consulting. Under Cole's leadership, InboxingEngine has generated over $106 million in found revenue for their clients. They have sent over 327

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232 results

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