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PODCAST

Ray Edwards Show

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

business management & marketing

All Episodes

27:45

Your Sales Copy System

Ray Edwards Show ·

2022/02/07

See if this sounds like anyone you know… You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system. A system is, according to

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41:38

What Does It Take To Make $1M

Ray Edwards Show ·

2022/02/01

Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode. Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing

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16:18

Do The Hard Things

Ray Edwards Show ·

2022/01/28

I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff. This week, I'm challenging you to look at everything you do

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12:55

Don't Hire a Copywriter

Ray Edwards Show ·

2022/01/17

Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first. This week, I'm giving you 5 reasons why you should NOT hire a copywriter. 5 Reasons Why Every Business Owner Should Write Their Own Sales Copy [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywriter. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to

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16:24

A Single Page Can Change Your Life

Ray Edwards Show ·

2022/01/10

How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny. There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will. And while money is not the answer to every problem, it is the

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30:19

Be a Money Magnet

Ray Edwards Show ·

2022/01/04

Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset. We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for

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10:59

How to Think About Problems

Ray Edwards Show ·

2021/12/30

With only a few days left in 2021, I wanted to bring you a powerful message that's short, easy to digest, and could be extremely helpful with whatever problems you face in 2022. Of course, I don't know what those problems will be (for either of us), but I do know the way in which you view them, and ultimately deal with them, will affect your personal growth. This week, I want to challenge you to think of the problems you encounter as puzzles. Instead of having an anger fueled meltdown, or a

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21:59

Gen-X and Boomers - Hark Unto Me

Ray Edwards Show ·

2021/12/22

"OK Boomer..." - A popular comment on the internet meant to insult someone by implying the entire Boomer generation just "doesn't get it." I won't spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on the facts and figures...Boomers, and Gen-X'ers are raking in millions by marketing their knowledge

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09:09

This Is More Powerful Than Sales Copy

Ray Edwards Show ·

2021/12/14

For years, I've touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services and ideas, there is something much more powerful... Content. This week's episode discusses the power of Content Marketing. Tying every piece of your content into a worldview that is always in integrity with your company's

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The Writer's Secret

Ray Edwards Show ·

2021/12/06

This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year. This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live, interactive format, so I encourage you to attend if you're reading this before the event. I want

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12:25

The Writer's Secret

Ray Edwards Show ·

2021/12/06

This is an exciting week! On Thursday, 12/9/21, 5 p.m. Eastern, I'm offering a free Copywriter's Strategy class that will teach you everything you need to know to get a high profit, low overhead, writing business up and running for the new year. This week's episode gives you an overview of the deep dive we'll be taking on Thursday's class. The topics I want to cover are better presented in a live, interactive format, so I encourage you to attend if you're reading this before the event. I want

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24:28

Start Late, Finish Rich

Ray Edwards Show ·

2021/12/03

This week's episode is about America's next big crisis and how to prepare for it. I'm not an economist, but I do study many experts and most of them are saying that America is headed for a crisis...a perfect economic storm brought on by lack of retirement savings and an aging population whose ability to work is diminishing. "But Ray...aren't you usually the positive thinking, 'look on the bright side' kind of guy? What's with this fear talk?" I AM a positive thinker...But I am not one who

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45:30

The Creator Economy

Ray Edwards Show ·

2021/11/24

This week, there is much to discuss. Here in the US, Americans are getting set for Thanksgiving and the retail holiday that follows, Black Friday. For the first time, my company is participating in Black Friday. Tune in and I'll give you the reasons why we are (and why you should be, too...even if you are exclusively online). But that's just the tip of the proverbial iceberg. I also want to make a very clear point: You are a writer...Even if you don't think you are. I'll teach ways to improve

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15:06

Quitting On Your Goals? Don't!

Ray Edwards Show ·

2021/11/16

We're nearing the end of 2021, but we still have almost 7 weeks left. That's 13% of the year still to come. Way too much time to start coasting to the finish line. The last few weeks of the year, most people will disregard their goals and dismiss the rest of the year as though it's the last day of school. Not me. Yes, I will take time off from work and be with my family, but I’m also going to do things that lead me closer to my goals, not farther away from them. Look, you can author a new story

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19:11

Is This the Time for You to Launch

Ray Edwards Show ·

2021/11/08

Over the years, I have trained many professional copywriters, but the actual writing is only part of what I teach. In order for a student to be successful as a writer (or any entrepreneurial venture), they need to know how to launch, run and grow their business. This leads to me getting asked various forms of this question numerous times each week: "Should I start my business now, or wait until things are a little better?" Here's the short answer - Do it now! In this week's episode, I'll

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38:23

For the Christian Creative

Ray Edwards Show ·

2021/11/01

This week, I'm introducing you to someone who is helping to change lives - in particular, the lives of Christian entrepreneurs around the globe. David Lee Martin is not only a student of mine, but he has become a great friend and respected colleague. In our conversation, David and I discuss his early beginnings as a spiritually hungry adolescent, to his ministry, to his life as an entrepreneur. David has many lessons to share (enough to create his own successful academy) and I think you will find

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21:36

What Copywriting Really Is

Ray Edwards Show ·

2021/10/26

For this week's episode, I wanted to get back-to-basics and give you the nuts and bolts explanation of who I am and my philosophy of writing persuasive, direct-response copy. I had done this already for someone else's podcast back in 2018 as a guest host. That someone was the great Jeff Goins, and he gave me permission to use that audio for this week's episode. I have a ton of respect for Jeff and the work he puts out, so if you're not familiar with him, I recommend you check out his blog,

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22:13

Make More Money Than You've Made All Year

Ray Edwards Show ·

2021/10/19

We're a couple of weeks into 4th quarter 2010 (October-December), but it's not too late to make more money in this last quarter than you've made so far this year. No matter what your business, this week's podcast lays out a simple plan for you to CRUSH your goals for the year, rake in the revenue, and pile up profits. How great would it be to start 2022 with that amazing momentum? [00:45] Getting prepared for your 4th Quarter Miracle [01:12] Put the past in the past [02:39] Define your

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20:38

Copywriting Alone Is Not Enough

Ray Edwards Show ·

2021/10/11

This may blow a few minds, but I, Ray Edwards, direct response copywriting evangelist and educator, am telling you that Copywriting, alone...Is not enough. Today's sophisticated, high-paying client demands that you have more to offer. This week, I'll tell you what other skills you must possess to thrive, AND give you an actionable checklist that will simplify the process of getting you (and keeping you) in high-demand. [1:49] - The dirty little secret of the copywriting world (The title says it

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35:07

How to Create Products Out Of Thin Air (With a 99%...

Ray Edwards Show ·

2021/10/04

This week, I want to talk about writing as a business. Not just copywriting, but writing in general. From fiction, to how-to e-books, to blogging (yes, blogging is NOT dead - proof below), etc. There are so many myths and misconceptions about this topic, that many people don't realize: Yes, they can make a living as a writer. It's not even that difficult to do. Two bold claims...Can I back them up? Can I show you realistic ways this can be done? Tune into this week's exciting episode to

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