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PODCAST

Ray Edwards Show

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

business management & marketing

All Episodes

05:22

Would AI Have a "Black Friday Sale"

Ray Edwards Show ·

2024/10/31

As you may know, I am quite the tech nerd. I enjoy checking out the latest AI gizmos, searching for things that are actually useful, productivity boosters (which I really need after wasting so much time playing with said gizmos). One of the more interesting tools I've found is Google's NotebookLM. You feed it a document and it generates a "podcast" about the contents using two artificial hosts. Since Black Friday is coming up, I decided I would test it using a blog post I wrote a couple of

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05:44

5 Keys To Your Business Miracle

Ray Edwards Show ·

2024/07/23

Some businesses seem to be stuck on the Struggle Bus. They putter along as far as they can go until...Poof. The ride is over. The business is no more. Why is this? How can it be so easy for some and seemingly impossible for others? I believe there are 5 things you must recognize and control if you want to ditch the struggle and enjoy success - And that's what I'm sharing with you on this week's episode. 5 Momentum Makers That Move Mountains Mindset - This is not some new-aged hooey. Your

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40:03

How to Have More Money, Margin, and Meaning in Your Life

Ray Edwards Show ·

2024/06/18

Who are you, and why are you here? That’s the question my podcast guest, Graham Cochrane, is helping us answer today. “Most of us,” Says Graham, “are living a life crafted by other people: family, social media, societal expectations, etc. We’ve conformed to the patterns of everyone around us without even meaning to.” Graham shows how to truly create YOUR life of freedom, joy, and meaning—on your terms, not someone else’s. During this conversation, he walks us through his simple five-part

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06:15

He Makes $1,500 per Hour Using A.I.

Ray Edwards Show ·

2024/05/21

Many technological advances come with a healthy dose of fear, and that has definitely been the case with AI - especially with writers and artists. "Why would someone pay me when they can just ask an AI to generate something for them at virtually no cost?" This week, I have an answer...one that gives me the right to gloat a bit. Since the beginning of the A.I. craze, I have maintained that A.I. is a tool...An extremely powerful tool that works best when wielded by a skilled artist. On this

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12:12

7 Moves to Make Now

Ray Edwards Show ·

2024/05/15

Economic "Tough Times" are here, but not yet fully here. What can you do to protect yourself and your business? I've got some wisdom to share from someone who's been through tough economic times before...Me. This week, I'll give you the 7 moves you should make right now to not just survive, but thrive in this economy. I make no claims to be a financial expert, and I'm not handing out any investment advice or the like. What I'm sharing today are 7 things that I'm doing to prepare for a tougher

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05:23

Writing as Sacred Work

Ray Edwards Show ·

2024/05/08

I want to talk to you about the incredible power of writing. The power of storytelling. And how it can help you connect with your divine purpose. Yes, even if the writing you do is marketing or sales copy. That’s the subject of this week’s podcast episode. In the podcast, I propose the idea that we writers are, in a sense, prophets. And as prophets, we are tasked with spreading a message of love, hope, and purpose to the world … through our work. I know it’s a little “out there” - but it’s

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17:25

Writing Gets You Everything You Want - Proof!

Ray Edwards Show ·

2024/03/21

On last week's episode, I boldly declared, "Writing gets you everything you want." This week, I'm giving you some proof of how that has been true in my life. You may already be thinking, "But Ray, you're a writer...of course writing has been important in your career." The thing is, the proof I'm offering today has nothing to do with writing jobs. I wasn't hired to be a writer, but my writing is what got me hired, kept me working, got me promotions, and many other opportunities I would not have

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17:32

Create for an Audience of One

Ray Edwards Show ·

2024/02/12

You create content to build an audience...not the other way around! This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works. There are only two ingredients to this recipe: Do content that you're passionate about. Show Up. It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both. Key Insights You don't need a big

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11:09

Is 58 Too Late?

Ray Edwards Show ·

2024/02/05

I very often get some form of this question: "Is 58 too late to ____?" The number is arbitrary, and this line of questioning can go on and on... Am I too old? Am I too fat? Am I too thin? Am I too shy? Am I too...whatever. This week, I'm giving you my best answer to all of those questions. Key Insights Many people are asking if it's "too late" What is your purpose? Purpose drives persistenceRaving fans beat satisfied customers Build your personal brand based on who you really are Not being

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05:14

Poverty Is Spiritual Warfare

Ray Edwards Show ·

2024/01/25

Many Christians are culturally programmed to feel guilty about wealth, but is poverty God's plan for us? No! Today I propose that God wants you to prosper in all things that are good, including business (and I have the verses to prove it). We are engaged in a spiritual battle Poverty is spiritual warfare Read I Thessalonian's chapter 4, beginning with verse 9 "Brotherly Love" is a core concept of our faith Relationships based on love and unity create an environment where poverty dissipates We can

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05:15

7 P's For Maximum Prosperity

Ray Edwards Show ·

2024/01/11

Uh oh...January 1 has come and gone. Is it too late to make plans for a better New Year? Of course not. Regardless of how far along Earth may be in its journey around the sun, you are free to implement these 7 P's that will make for a more prosperous future. Prepare - physically, mentally, emotionally for the things you know are coming up in your life and in your business. You know what needs to be prepared, just do it. Propose - The more offers you make, the more money you make Promote -

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05:24

Plan Your Year

Ray Edwards Show ·

2023/12/31

This week I'm giving you a simple, 5-step process to help make 2024 the best year your business has ever had. Of course, I said "simple"...not easy. The toughest pill for most business owners to swallow is this: You probably need to stop doing 20-50% of what you're doing right now. In other words, take a look at 2023 and figure out what things gave you the least ROI. What things took the most of your resources and returned anything less than "worth it". That's the prep work...Listen to get my

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03:46

The Magic Word That Will Change Your Life

Ray Edwards Show ·

2023/12/21

In this week's episode, I'm talking about a single, magic word that has the power to reduce your stress and give you more time to do the things that matter to you. What is this "Magic Word" ? "No" People seem to have no issue asking for our time, our attention, our money, etc. But for some reason, we often feel bad about saying no. It makes us feel like we're not doing our part, or being negative, or a bad person. "No" is just a response. It's neither good nor bad, but learning to use it can have

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06:48

Why People Don't Change

Ray Edwards Show ·

2023/12/14

It's almost that time of year... Time to declare big changes for 2024! And then abandon those declarations in a few short weeks. I'm not trying to be negative, but the reality is: It's hard to make significant changes in ourselves. Only 3% of people stick to their big resolutions. But why? That's what we'll take a look at in this week's episode. Change is possible...and it can be much easier than you think. Key Insights Change happens when the pain of not changing is greater than the

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15:09

PASTOR Masterclass

Ray Edwards Show ·

2023/12/10

The P.A.S.T.O.R. Framework® is the formula I use to craft every piece of sales copy I write. It is also the most "borrowed" piece of knowledge that I've ever taught. I've seen it shared in countless blog posts, videos, and forums around the net (often without proper attribution, but that's okay...I guess). The thing is, to really use this formula effectively, you need to learn a little more than just what each letter of the acronym stands for. This week, I'm diving deeper into each step of the

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08:00

Writer's Block!!??

Ray Edwards Show ·

2023/11/22

I have previously claimed that Writer's Block does not exist. That was true for me at least...until recently. What happened? How could my seemingly endless well of ideas and words suddenly run dry? This week I'm sharing the cause, and the cure. Key Insights Expressing my gratitude for you in this season of thanks Suddenly self-conscious Age is NOT a handicap in this arena. There is value in your wisdom Accept who you are and embrace your imperfections Be a source of positivity online and in

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14:32

Your Shadow Brand

Ray Edwards Show ·

2023/11/17

Building your business and your brand requires a particular set of skills. I want to talk about those skills (one in particular), but also issue a reminder about your other brand...the one built by others. Your shadow brand. What is it, and how do you manage it? Key Insights What's the best, must-have skill for creating cash flow and building wealth? AI has made it easier to build a business with less human help, but at a certain level you must start hiring people. The harder you work, the more

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39:43

Tiny List Brings MASSIVE Profit - with Nick Pollard

Ray Edwards Show ·

2023/11/06

"People Pleasing" is NOT the way to build a brand. You might build a BIG list that way, but you won't build a QUALITY one. Your list, your followers, your subscribers...They need to know the real you if you want to build a meaningful connection. (You know, the kind that brings in revenue for your business.) Your message must align with your brand. My guest this week is known as "the People Displeaser" (a.k.a. Nick Pollard), and he has done exactly that. Nick and I will discuss his journey, and how

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21:42

Be a Word-Nerd - The Psychology of Good Copywriting

Ray Edwards Show ·

2023/10/29

Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever. Molly's fascination with human behavior and psychology drives her

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28:44

From Part-Time Copywriter to Empire Builder

Ray Edwards Show ·

2023/10/18

Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, "I just don't know how you sell otherwise." Key Insights Thank God for teachers Understanding the importance of framing and

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