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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

34:31

Your MBA In Creative Negotiation: How Kim Kaupe Got A...

Cubicle to CEO ·

2024/09/09

This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore.We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered. If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour. Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem

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34:56

Bonus #55: How to Overcome The 5 Main Buyer Objections

Cubicle to CEO ·

2024/09/04

This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally

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47:35

This “Quiet Launch” Made $12K in 6 Days: How To Sell...

Cubicle to CEO ·

2024/09/02

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week,

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58:49

Suneera Madhani Sold A Billion Dollar Business & Is...

Cubicle to CEO ·

2024/08/26

When is the right time to exit your business?For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she wanted to return back to the building phase of business. Taking everything she knew about building a billion dollar business, Suneera’s set out to do it

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50:09

Scaling From $1M to $6M in 3 Years Without Spending...

Cubicle to CEO ·

2024/08/19

I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success.The client acquisition engine that grew her business from $1 to $6 million? A robust, mostly automated referral network. Vanessa Rissetto is the co-founder and CEO of Culina Health, a revolutionary

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52:34

Should You Ever Work For Free? How Strategic Pro Bono...

Cubicle to CEO ·

2024/08/12

Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service.Tracy Marlowe, founder of marketing agency Creative Noggin, has consistently taken on 1-2 pro bono projects a year. In today’s case study, Tracy details how she’s made MILLIONS of dollars in ROI over the years

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34:13

Bonus #54: How to Get Paid to Write for Major...

Cubicle to CEO ·

2024/08/07

This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Ericka makes six figures a year doing exactly this! Ericka gives us the insider scoop on how to pitch the right person, why it's important to have a strong

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60:27

Creating AI-Powered Viral Headlines Grew His Email...

Cubicle to CEO ·

2024/08/05

Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication.Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with over two decades of experience leveraging emerging technologies for competitive advantage, including AI. In today’s case study, Ben gives us his behind the

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38:40

[Q2 2024 Quarterly Review] Does Every Expense Need an...

Cubicle to CEO ·

2024/07/29

Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: https://otter.ai/u/OUJFnhtmBbrs2sbaBPXL6ZGQjOU?utm_source=copy_url Thank you to our sponsors! Learn

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46:26

The LinkedIn Content Strategy That Sold Out Her New...

Cubicle to CEO ·

2024/07/22

Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer.Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to build trust with a new audience of creative freelancers. Within 6 months, Amy had attracted 708 LinkedIn followers and added 414 people to her email list

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52:53

‘Best Of’ Hiring: 8 Top Tips On The Who, What, When,...

Cubicle to CEO ·

2024/07/15

We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.View the transcript for this episode at: Thank you to our sponsor! Try the

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54:16

Is Underspending Hurting Your Business Growth?...

Cubicle to CEO ·

2024/07/08

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?”But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals. In this case study, we dissect how Danielle is spending $113,223 on

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54:38

Transitioning a “One-On-One” Service to “One-To-Many”...

Cubicle to CEO ·

2024/07/01

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model?Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year! In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her

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64:19

Outsourcing: How To Find + Hire Your Dream Team

Cubicle to CEO ·

2024/06/24

When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team?To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, a program training women to become successful freelance marketing assistants and specialists every online business owner wants to

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55:48

How to Host Roundtable Events That Add $884K To Your...

Cubicle to CEO ·

2024/06/17

If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot button conversations and growing her email list by 2655 highly vetted subscribers in the process.The roundtables may be free to attend, but they have

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42:10

Warm Up Your Program Launch with A PAID Private...

Cubicle to CEO ·

2024/06/10

Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size.Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes.But she recently discovered that the best way to get intentional buyers for her $1500 program was to identify the people in her community who were serious about the transformation she offered AND had buying

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46:46

$330K Launch WITHOUT Ads, Social Content, or Email...

Cubicle to CEO ·

2024/06/03

You may be overcomplicating your launches…While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch.She didn’t use any of the traditional methods during her launch to promote her offer, like ads, webinars, social media posts, or email blasts. All of her new buyers were referred by her network of clients, peers, and mentors.Linda is a testament

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45:45

Winning Mrs. Oregon America 👑 (and Why I Decided To...

Cubicle to CEO ·

2024/05/27

I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further our mission of championing women entrepreneurs.View the transcript for this episode at:

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55:59

How Reflecting Her Ideal Client Doubled This...

Cubicle to CEO ·

2024/05/20

As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementing a simple reflection framework, Kiri studied the brand colors, imagery, copy, social media, and website of her ideal clients, and started reflecting

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66:32

Paying Off $70K Debt In 9 Months By Monetizing...

Cubicle to CEO ·

2024/05/13

Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage therapist, educator and consultant, Taylor didn’t feel like her finances were in a comfortable place. After taking a deep dive into her and her husband’s

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