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PODCAST

The Business of Apparel

Rachel Erickson

Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you"ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel"s big emphasis on proper techniques, sustainable practices and business clarity will be sure

arts fashion & beauty

All Episodes

13:48

The Business of Apparel Podcast Series: The...

The Business of Apparel ·

2023/12/29

The Business of Apparel Podcast Series: The Importance of Brand Standards In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we’ve identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this

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17:05

The Business of Apparel Podcast Series: Your Target...

The Business of Apparel ·

2023/12/22

The Business of Apparel Podcast Series: Your Target Customer In this episode of the series, Rachel unlocks the secret to thriving in the apparel industry as she walks us through the crucial role of identifying and understanding your target customer. She shares a memorable fitting experience that triggered a profound question - who exactly is our target customer? Recollecting this insightful moment, we spotlight how successful billion-dollar brands consistently keep their target customer in the heart

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17:16

Introduction to the New Business of Apparel Podcast...

The Business of Apparel ·

2023/12/15

Introduction to the New Business of Apparel Podcast Series! Exciting news! We are launching a brand-new podcast series where we unlock the secrets of the billion-dollar apparel industry! Rachel Erickson, owner and CEO of Unmarked Street and seasoned industry expert, is eager to share her 17 years of experience with you, and reveal how understanding your target customer can immensely impact your decision-making processes. We'll also explore the dynamics of brand standards and discuss trends versus

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24:23

Streamlining the Future of Fashion with Apparelmark...

The Business of Apparel ·

2023/12/08

Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 2 In the final part of this discussion, Rachel continues the conversation with entrepreneur Andrew Drigola, co-founder of Apparelmark and throw the spotlight on the critical aspect of running a successful apparel brand: the courage to hire experts to guide your journey, and avoid the pitfall of trying to go solo. We're talking about strategic hiring, forecasting inventory, and adhering to timelines - all vital in

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26:05

Streamlining the Future of Fashion with Apparelmark...

The Business of Apparel ·

2023/12/01

Streamlining the Future of Fashion with Apparelmark Co-founder, Andrew Drigola, Part 1 In part one of this discussion, Rachel sits down with entrepreneur Andrew Drigola, co-founder of Apparelmark, and journey through his unconventional entry into the world of fashion entrepreneurship and his mission to deconstruct the industry's barriers. Andrew's unique perspective, fuelled by a passion sparked by his partner Cara, a former Lululemon associate, uncovers the behind-the-scenes challenges, secrets,

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28:11

What I Would’ve Done Differently, A Journey of...

The Business of Apparel ·

2023/11/24

What I Would’ve Done Differently, A Journey of Gratitude and Growth In this episode, Rachel tells us about a time when she found herself stretched thinly between her growing business, Unmarked Street, and her ambitions in the real estate industry. It was a chaotic period of juggling responsibilities, but it was also a time of tremendous growth and learning. This episode unpacks that journey, exploring the trials and triumphs, the mistakes and the lessons that have shaped Rachel as an entrepreneur

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26:17

Harnessing the Power of Mindset with Mentor and...

The Business of Apparel ·

2023/11/17

Harnessing the Power of Mindset with Mentor and Coach, Brigette Sobus In this episode, Rachel engages in a transformative conversation with the dynamic Brigette Sobus, owner of the Power & Joy Coaching Academy. Brigette shares her enthralling journey from hair colorist to flourishing entrepreneur, underlining the vital role of mindset in both personal and professional realms. As we probe into the overlooked significance of mindset in corporate America, it becomes increasingly clear how mastering it

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34:57

All About Tech Packs: The Ultimate Guide

The Business of Apparel ·

2023/11/10

All About Tech Packs, The Ultimate Guide In this episode, Rachel is geeking out and spilling the secrets of creating a professional tech pack that successfully communicates your apparel design vision. With a tech pack, you can ensure your product meets the quality and production standards that you and your customers demand. Throughout the episode, Rachel offers insights into what details are critical to include in a tech pack, the essential tools for creating one, and the importance of specificity.

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22:41

Mastering Supply Chain Management with Industry...

The Business of Apparel ·

2023/11/03

Mastering Supply Chain Management with Industry Expert, Brittney Tupa In this episode, Rachel sits down with the extraordinary Brittney Tupa, a seasoned supply chain expert in the apparel industry. Her diverse career, spanning from the sparkling world of jewelry to the intricate world of product development, quality assurance, and supply chain management, is a fascinating narrative that demands attention. We delve deep into the importance of relationships in the business world, the various roles

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15:23

Elevating Your Apparel Brand with Evergreen Products

The Business of Apparel ·

2023/10/27

Elevating Your Apparel Brand with Evergreen Products In this episode, Rachel is flying solo to talk about evergreen products for your apparel brand. We’ll dive into how evergreen apparel product lines can boost your brand’s market relevance, customer loyalty, and steady revenue. Our discussion unveils the secrets of keeping your products vibrant with new colors each season and the significant role of core brand colors in maintaining product novelty. We explore the art of cultivating brand loyalty

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29:00

The Power of Perseverance with Lume Six Founder,...

The Business of Apparel ·

2023/10/20

The Power of Perseverance with Lume Six Founder, Margaux Elliott In this episode, Rachel goes on an adventure with Margaux Elliott, a powerhouse in the apparel industry and the visionary behind the innovative brand, Lume Six. A story that begins in the hallways of the Fashion Institute of Technology and meanders through the thrilling realms of snow, cycling, and skate industries, Margot's journey is as inspiring as it is enlightening. From climbing a million feet on a mountain bike within a year to

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14:13

Blueprint For Successful Apparel Product Development

The Business of Apparel ·

2023/10/13

Blueprint For Successful Apparel Product Development In this episode, Rachel shares the details of a unique blueprint for creating a successful apparel brand, which is now being offered as a free gift! Rachel’s special approach emphasizes the importance of understanding your numbers before diving into the creative process. That's a game-changer! She will be guiding you through the ins and outs of financial planning for your line and explain why launching with one or two products can be a wise

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20:59

Tailoring a Greener Future with Contingenci by Good...

The Business of Apparel ·

2023/10/06

Tailoring a Greener Future with Contingenci by Good Human Founder, Linda Tang In this episode, Rachel chats with Contingenci by Good Human founder, Linda Tang about her mission regarding sustainability in the apparel industry. Linda recalls her family's generational practice of sustainability and how it greatly influenced her life ethos. She gracefully navigated the apparel industry, working with a renowned brand like The North Face and eventually launching her own line using discarded fabric

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20:43

From Student to Scaling with StartUp FASHION Founder,...

The Business of Apparel ·

2023/09/29

From Student to Scaling with StartUp FASHION Founder, Nicole Giordano In this episode, Rachel welcomes Nicole Giordano, the mastermind behind Startup Fashion, to the podcast! Nicole's impressive journey from a textile design student to a successful entrepreneur in the apparel industry is nothing short of inspiring. We dive into a variety of subjects, from the nitty-gritty of business operations and fabric sourcing to the art of content creation and marketing, all aimed at helping you navigate the

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13:32

Mentorship vs. Management: Mastering the Dynamics

The Business of Apparel ·

2023/09/22

Mentorship vs. Management: Mastering the Dynamics In this episode, Rachel unlocks the secrets of personal and professional growth through a unique exploration of mentorship and management in the corporate world. Rachel shares valuable insights from her two-decade-long corporate journey and recent consulting experiences. We will be delving into the distinctive roles of a manager and a mentor, and how each one can influence your career trajectory significantly. This episode is brimming with personal

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20:24

Shifting From Corporate to Independent with Developer...

The Business of Apparel ·

2023/09/15

Shifting From Corporate to Independent with Developer and Designer, Jessica Kuczek In this episode, Rachel chats with seasoned pro, Jessica Kuczek, who has navigated the fashion industry through various corporate roles, and now is thriving as an independent contractor. She shares her unique journey, from her earlier roles in sports-licensed apparel to her transformative role at Isaco International. Buckle up, as we unravel the varied roles of the fashion industry and how they can differ greatly

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17:58

Negotiating Your Way to Success in the Apparel Business

The Business of Apparel ·

2023/09/08

Negotiating Your Way to Success in the Apparel Business In this episode, Rachel steps into the fascinating world of apparel costing and negotiation in the apparel business. Get ready to gain valuable insights and practical strategies to navigate the complex apparel industry successfully. We will guide you through the essentials of apparel costing, revealing the hidden elements that constitute the cost of a garment - from materials and trims to production time - to ensure you never find yourself in

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29:51

Mastering Love and Fear While Building a Brand: Simon...

The Business of Apparel ·

2023/09/01

Mastering Love and Fear While Building a Brand with Headspace Design Lab Founder, Simon Fisher In this episode, Rachel wanders through the intriguing maze of brand creation and scaling with her past mentor, the seasoned Simon Fisher. The voyage unveils Simon's trials with corporate restructuring, illuminating the pivotal decisions that sculpted his journey. We explore his unique New Year's resolution and how this philosophy propelled him to face daunting tasks for his exciting new venture, Headspace

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20:28

Behind The Scenes On Apparel Industry Work Travel

The Business of Apparel ·

2023/08/25

Behind The Scenes On Apparel Industry Work Travel In this episode, Rachel takes us on an enlightening journey, from Istanbul's bustling bazaars, through Northern Italy's serene landscapes, to Southeast Asia's vibrant streets, all while navigating the world of apparel. Hear Rachel’s firsthand account of working with international manufacturers to create the perfect Abercrombie and Fitch leather jackets and the amazing cultural discoveries along the way. That's not all. As we traverse across

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03:10

Unearthing Sustainability and Innovation in the...

The Business of Apparel ·

2023/08/18

Unearthing Sustainability and Innovation in the Apparel Industry In this episode, Rachel unearths the hidden facets of sustainability in the apparel industry with us! She reveals the unsaid truth about the sample process and you'll be surprised to learn how much these samples contribute to landfill waste! We're going to dissect the potential of repair systems and their ability to reduce discarded garments significantly. We'll weigh its merits and demerits, and discuss the potential for recycling

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144 results

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