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PODCAST

The Lash Business Lounge

Welcome to The Lash Business Lounge, the ultimate podcast for beauty business owners who want to scale, streamline, and succeed! Hosted by salon owner, industry educator, and beauty business coach Lauren Lappin, this podcast delivers no-fluff, straight-to-the-point strategies to help you build a profitable and sustainable beauty business. Whether you’re a solo lash artist ready to take the next step or a salon owner looking to grow your team and maximize your profits, Lauren shares her expert

business fashion & beauty

All Episodes

17:51

Ep. 64: How Much Should I Be Paying Myself?

The Lash Business Lounge ·

2023/07/06

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses one of trickiest questions in Small Business: as the Owner, how much should I be paying myself?•"It's important that you reward yourself for the effort you're putting in". ~ Lauren Lappin.•"Watching your Business grow is massively rewarding, but you also need to be financially rewarded". ~ Lauren Lappin.•"Have a conversation with your Trusted Financial Advisor (TFA) about how much you could and should be paying yourself"

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19:47

Ep. 63: Should You Give Refunds?

The Lash Business Lounge ·

2023/06/29

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses one of the most difficult topics in service-based small business: Should You Give Refunds? Lauren shares a story from her own Salon that revolves around a Client that was aggressively seeking a refund for a service. Lauren (as the business owner) explains how she handled the situation at the time, in 2015, and how she might handle it differently now, in 2023. The Big Question for this Episode: Is it even worth fighting to

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14:01

Ep. 62: How to Increase Your Salon Revenue with Retail

The Lash Business Lounge ·

2023/06/22

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the ways a great Retail Range (and Strategy) can boost your Salon Revenue. •"If you're running a more niche Beauty Business, there's nothing wrong with having a small Retail Range". ~ Lauren Lappin.•"Only stock what you know and love". ~ Lauren Lappin.•"If your Team don't know how different products you stock work, or they don't believe in them, they're not going to feel confident in talking to their Clients about them"

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27:43

Ep. 61: What Policies Do I Need in My Beauty Business?

The Lash Business Lounge ·

2023/06/16

https://www.instagram.com/laurenlappin_In this week's episode Lauren shares an overview of the Essential Policies you need in your Beauty Business (for both Clients and Staff). Client-Facing Policies.Booking Policy.Late Cancellation Policy.Deposit / Booking Fees. No-Show Policy.Guarantees / Make-Goods.Late-Arrivals Policy.Children in the Salon / No-Children in the Salon Policy.Staff-Facing Policies.Personal Leave / Annual Leave Requests.Staff Purchases.Treatments.Discounts.Sickness and Sick Days.Use

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20:29

Ep. 60: 3 Things You Need to Consider Before Hiring...

The Lash Business Lounge ·

2023/06/08

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the 3 Things You Need to Consider Before Hiring Staff.Are you booked out? Is your Client Retention Rate at or around 75% ?(08:00) Can you work more hours? Are you maximising the resources you already have?(13:05) Can you afford it? Can you afford to hire somebody else?"Good hiring decisions never come from a place of desperation" . ~ Lauren Lappin.Allure's Instagram:

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25:31

Ep. 59: How to Get Your Clients to Rebook

The Lash Business Lounge ·

2023/06/01

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the importance of getting your Clients to rebook, and what to focus on so this happens at the highest level.Client focussed communication, cleanliness and comfort is the key to the Client Experience and the foundation of getting your Clients to rebook. "Your Team needs to be able to nail every touchpoint with the Client to keep your rebooking rate high". ~ Lauren Lappin. Good vs Bad Customer Service - how many people

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36:50

Ep. 58: Social Media Hacks for Salon Owners

The Lash Business Lounge ·

2023/05/25

https://www.instagram.com/laurenlappin_In this week's episode Lauren shares 10 Proven Social Media Hacks for Salon Owners.(06:35) Reels & Carousel Posts are performing the best at the moment (as at mid-2023).(10:45) Hit One of the 4 Content Pillars - Education, Marketing, Personal or Connection, Entertaining and Inspiring. (17:10) If your content piece doesn't hit one of the 4 Pillars, Don't Post It. (19:20) You need to create content for the right people, Your Ideal Client.(21:55) Engage with

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21:23

Ep. 57: Q&A #2 - Booking Out New Staff | Staff...

The Lash Business Lounge ·

2023/05/18

https://www.instagram.com/laurenlappin_In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #2. How do I move Clients to another/new staff member? How (as an employer) do I get my staff to follow instructions and do what I'm asking them to do? (for example: taking pictures of their

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21:09

Ep. 56: Q&A #1 - Oversaturated Markets | Rent vs...

The Lash Business Lounge ·

2023/05/11

https://www.instagram.com/laurenlappin_In this week's episode Lauren answers Listener Questions taken from her @laurelappin_ Instagram account. If you want to be in-the-mix for getting your question(s) answered in the future, keep an eye out for Questions Boxes on Lauren's Instagram account. Listener Q&A #1. How do I compete in an Oversaturated Market? What is the ideal Rent-to-Revenue Ratio?What's your take on Employing Family and Friends? (In particular when you need to move them on, or have

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17:34

Ep. 55: 5 Non-Negotiables That Helped Me Build a...

The Lash Business Lounge ·

2023/05/04

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses essential self-care for Entrepreneurs and Business Owners. 5 Non-Negotiables That Helped Lauren Build a 7-Figure Business. Move your body every day. "If you feel like rubbish, go for a walk". Schedule Breaks! And take them. "I used to purposely NOT drink water, so I didn't have to go to the toilet during work hours". Don't respond to messages (or texts) outside of business hours. "People just assume that everyone is

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22:24

Ep. 54: What to do When Someone Copies Your Social...

The Lash Business Lounge ·

2023/04/27

https://www.instagram.com/laurenlappin_Having your social media content stolen can lead to reduced revenue and make you feel pretty crappy, but should you do anything about it?You can reach out to them - Politely yet Firmly. (Consider sending audio messages. Your intent will be easier to understand if you send your words in audio, and not just text). You can Report the post to the platform that the post is on.You can just move on (although this is emotionally hard to do). You can double-down on

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10:57

Ep. 53: After Hours Surcharges - Should You Be...

The Lash Business Lounge ·

2023/04/20

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses her feelings around Salons and Home-based Beauty Businesses charging After-hours and Weekend Surcharges. Allure's Instagram: https://www.instagram.com/allure_lashbeautybarEverything Lauren Lappin: https://www.laurenlappin.com.au....This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com....This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube

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18:18

Ep. 52: How to Handle Last-Minute Cancellations and...

The Lash Business Lounge ·

2023/04/13

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses How to Handle Last-Minute Cancellations and Appointment Changes in your Salon Business. Lauren shares two great stories in this Podcast episode. One story around when to be lenient with Clients (it pays to remember, we're all humans and sometimes unexpected things happen), and a second story around dealing with a difficult Client experience that turned into a positive learning experience. Allure's Instagram:

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15:27

Ep. 51: Would Your Business Survive If You Didn't?

The Lash Business Lounge ·

2023/04/06

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses the very important topic of building a business that's able to operate without you. If for whatever reason you can't continue to work in your business day-to-day, would your business not only survive, but thrive, without your physical presence? Allure's Instagram: https://www.instagram.com/allure_lashbeautybarEverything Lauren Lappin: https://www.laurenlappin.com.au....This Episode was Recorded and Produced by Josh Liston

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26:06

Ep. 50: Stop Trying to be The Best.

The Lash Business Lounge ·

2023/03/30

https://www.instagram.com/laurenlappin_In Episode #50 of The Lash Business Lounge, Lauren discusses why if you want your business (and freedom) to grow, you need to Stop Trying to be The Best."Always trying to be the best, will keep you stuck on the tools". ~ Lauren Lappin. Investing in expensive and time-consuming skills-trainings (for yourself) may end up being a drain on the resources you could be investing in your Team's skills. Always wanting to be The Best, is purely Ego-driven.How do you move

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21:38

Ep. 49: What to do when a Team Member Resigns

The Lash Business Lounge ·

2023/03/23

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses what to do when a Team Member resigns. When it comes to employees resigning: "It's happened before, and it will happen again" . Even though it may really hurt at the time, try not to take it personally. People move on.Be as transparent as possible with your Team. Keeping morale high is particularly important when someone resigns.Be transparent with your Clients. You need to plan for the transition. Put pen to paper and

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20:19

Ep. 48: Stop People Pleasing!

The Lash Business Lounge ·

2023/03/15

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses why you need to Stop People Pleasing if you want to be both more successful, and happier in your Beauty Business."You are giving too much of yourself away, if you're saying Yes all the time"~ Lauren Lappin3 Tips for Setting Boundaries in Your Business.Make sure your booking system or physical bookings book can't be seen by your Clients.Celebrate when you do say No. Share with a trusted-confidant about how you successfully

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18:41

Ep. 47: 5 Signs You Need to be More Consistent with...

The Lash Business Lounge ·

2023/03/09

https://www.instagram.com/laurenlappin_In this week's episode Lauren discusses 5 signs that you need to be more consistent with your Salon's Social Media Marketing.The 5 Signs. You are only posting one to two times per week, and when you do post, you're Panic-Posting.You have no idea what your audience wants to see and hear from you. (Lauren's Secret Weapon = go to your DM's and look for questions that regularly come up and make content to answer those questions). You too often pick content to post

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26:32

Ep. 46: How to Make $1 Million a Year in Your Beauty...

The Lash Business Lounge ·

2023/03/02

In this week's episode Lauren discusses How to Make $1 Million a Year in Your Beauty Business.You Need to be focussing on making at least $84,000 per month to turnover $1 Million per year in your Beauty Business. To achieve this figure you will need 6 full-time Employees working full-time hours 5 days per week.You need to have a strong Retail Focus in your Salon.You need a dedicated Customer Service Specialist in your business to drive positive Customer Experiences, and to optimise your Bookings and

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37:19

Ep. 45: Ten Ways You're Sabotaging Your Business

The Lash Business Lounge ·

2023/02/23

https://www.instagram.com/laurenlappin_In this week's episode Lauren shares # ways that you could be sabotaging your business, and your Salon's success.You're not using an Online Booking System.You don't have a website, or you don't have an effective website.You don't have a proper domain name for your website - a .com.au if you're based in Australia.You need a work email address with your domain name. So something like yourname@yoursalonname.com.au (not a gmail, hotmail, outlook or Yahoo email

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164 results

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