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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

01:05:56

Ep 333 - Mastering Your TikTok Strategy and Flow with...

Indie Game Movement - The podcast about the business... ·

2023/12/12

Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one studio effectively executes their TikTok strategy using processes that promote flow, community growth and results, all while accommodating a part time

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01:04:35

Ep 332 - Adapting to Game Market Trends and Topics...

Indie Game Movement - The podcast about the business... ·

2023/12/12

Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig as deep as we can to reveal a ton of opportunities and how indie studios and developers can capitalize on them. Ep 332 Shownotes:

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58:16

Ep 331 - Maximizing Influencer Campaigns through...

Indie Game Movement - The podcast about the business... ·

2023/11/28

Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial

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44:33

Ep 330 - Strategic Team and Community Management with...

Indie Game Movement - The podcast about the business... ·

2023/11/21

Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to be strategic across multiple communities from a simple perspective, that not only caters to each community, but how that helps carry out objectives

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49:52

Ep 329 - Mastering Your Studio's Growth with Nicholas...

Indie Game Movement - The podcast about the business... ·

2023/11/14

Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how you establish relationship, discover opportunities, and even avoid some potential hazards along the way, keeping you on a path to mastering your studio’s

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46:54

Ep 328 - Leveling Up Your Game Studios Brand with...

Indie Game Movement - The podcast about the business... ·

2023/11/07

Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t only provide clarity for your studio, but how it can influence your culture, attract the right audiences and partners, and whole lot of other things that

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01:20:50

Ep 327 - Making Horror Games Scary with Justin Stoddard

Indie Game Movement - The podcast about the business... ·

2023/10/31

When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, unearthing and resurrecting creative ways to make horror games more immersive and frightening, while even sharing how some of these concepts can be

en

47:17

Ep 326 - Increasing Your Game’s Odds of Success with...

Indie Game Movement - The podcast about the business... ·

2023/10/24

If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to this universal problem. By sharing objective-based processes and other approaches, we’ll reveal valuable insights and opportunities that can be leveraged

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55:25

Ep 325 - Mastering Your Game's Key Art with William...

Indie Game Movement - The podcast about the business... ·

2023/10/17

We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from concept, design, and distribution so you can get closer to mastering your game’s key art. Ep 325 Shownotes:

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52:32

Ep 324 - Everything you do is Marketing with Ryan...

Indie Game Movement - The podcast about the business... ·

2023/10/09

Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going to uncover some of the general misconceptions people have about marketing, how positioning and representation are just as important as creating

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49:58

Ep 323 - Navigating Development in a Changing Market...

Indie Game Movement - The podcast about the business... ·

2023/10/03

Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how to adapt to market and other conditions, so your project and studio can sustain it’s course. Ep 323 Shownotes:

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01:12:58

Ep 322 - Finding Balance Between Passion and...

Indie Game Movement - The podcast about the business... ·

2023/09/26

If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible. So today we’re going to explore how one developer made some interesting revelations over the course of a couple of projects that allowed them to focus on their passion while taking a more pragmatic approach to the market,

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01:11:41

Ep 321 - Improving and Maximizing your Wishlist...

Indie Game Movement - The podcast about the business... ·

2023/09/19

Getting wishlists is probably one of the main goals, bottom-line result we strive to acquire when getting games ready for release, and understandably so. But often, we get so caught up in this key metric that we don’t stop to think about the importance quality plays in our wishlist acquisition, and just focus on hitting a total number before release. So today, we’re going to look at wishlists in general from the “bottom-up”, reviewing and thinking about the processes involved in acquiring

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50:59

Ep 320 - Creating Shareworthy Game Moments with Neil...

Indie Game Movement - The podcast about the business... ·

2023/09/12

If there is one thing most of us strive to do as game creators, it’s to stand out. And standing out doesn’t get much better when people talk about your game and share it with others. But understanding exactly what the reasons or moments are that compel players to share games with their community can be a mystery. So in today’s conversation, we’re going to explore what “share-worthy” really means and break that down into specific categories so you can better identify your games’ share-worthy moments

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57:27

Ep 319 - Mastering Your Game’s Market Positioning...

Indie Game Movement - The podcast about the business... ·

2023/09/05

Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal. In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate your game, and identify tips and tricks that will give your game an edge over the competition. Ep 319 Shownotes:

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49:25

Ep 318 - Unveiling the Benefits of Diversity in the...

Indie Game Movement - The podcast about the business... ·

2023/08/29

Diversity takes many shapes. In addition to differences in identity, diversity should encompass a difference in thought, background, experiences, skills. The games industry is experiencing a movement toward expanding and deepening our understanding of diversity and it’s an important conversation we need to have. In today’s episode, we’ll be discussing the value of diversity, how to avoid making mistakes with the best intentions, the benefits it has for all devs and studios, and how having an open

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31:53

Ep 317 - Unlocking Your Indie Studio Advantage over...

Indie Game Movement - The podcast about the business... ·

2023/08/22

This is Part 2 of the interview with Konstantin Suvorov. As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and processes,

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51:13

Ep 316 - Unlocking Your Indie Studio Advantage over...

Indie Game Movement - The podcast about the business... ·

2023/08/15

As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and processes, turning your studio into an indie game powerhouse. Ep 316

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46:00

Ep 315 - From Indie Dev Underdog to Prominent...

Indie Game Movement - The podcast about the business... ·

2023/08/08

The journey to success is different for all of us, regardless of our beginnings. Overcoming challenges, and learning how to pivot are all valuable experiences, but sometimes it’s the humble beginnings that can really pave the way to reaching your destination. In today’s episode, we’ll be discussing one company’s rise to prominence and how their evolution, resourcefulness, and the lessons they learned helped them go from an indie dev underdog to a prominent publisher. Ep 315 Shownotes:

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01:00:57

Ep 314 - Turbo Charge your Remote Studio's...

Indie Game Movement - The podcast about the business... ·

2023/08/01

Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams productive and healthy. In today’s episode, we discuss some of these challenges, interesting benefits that come from a remote setup and how the core solution to addressing growing pains of going-full remote is closer than you think. Ep 314 Shownotes:

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