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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

46:35

Ep 446 - How Staying Busy Risks Your Studio's Future...

Indie Game Movement - The podcast about the business... ·

2026/03/24

Indie studio founders often get pulled into the day-to-day activities. Building the game, managing teams, and solving constant problems, leaving little time to think about the bigger picture. So today, we're going to explore why that happens, how it limits long-term growth, and what changes when founders make space... to just think. From discussing how deliberate "thinking time" and keeping an open mind to using practical tools, we'll share how studio leaders can move from reacting to actively

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53:50

Ep 445 - When Self-Publishing Makes More Sense with...

Indie Game Movement - The podcast about the business... ·

2026/03/17

Self-publishing has never been more accessible, but it's also never been more demanding. For many developers, the real challenge isn't releasing a game without a publisher, it's knowing how to build momentum, make smart decisions with limited resources, and navigate an industry that still feels uncertain. So today, we'll explore when self-publishing actually makes sense and where it can quietly introduce new risks. We discuss what it really takes to support your own launch, how teams can take more

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54:37

Ep 444 - Is Your Game Concept Worth Building with...

Indie Game Movement - The podcast about the business... ·

2026/03/10

A strong idea and genuine passion aren't enough to carry a game forward. Regardless of your objective, your concept has to stand up to different forms of validation, from player response to strategic alignment. So today, we'll explore what actually makes a game concept worth building by breaking down the signals that matter, how different objectives shape evaluation, and which principles and habits help validate ideas early. We'll focus on building durable proof that holds across perspectives so

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01:04:55

Ep 443 - Immersion Over Monetization – Designing...

Indie Game Movement - The podcast about the business... ·

2026/03/03

Most games compete for attention but very few earn emotional ownership. Why do some worlds become places people live in, not just visit? This episode explores how immersive environments create identity, shared presence, and long-term community investment. But also, how design builds deeper trust with players and ...even ourselves, allowing us to rethink norms and rules in more meaningful and fulfilling ways. Episode Shownotes Link: https://rengenmarketing.com/443

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58:34

Ep 442 - Killing Games Early with Neil Edwards

Indie Game Movement - The podcast about the business... ·

2026/02/24

Marketing can amplify a game, but it can't fix an unproven concept. Still, many developers push forward hoping things will turn around, when the smarter move may be to kill the project. In this episode, we examine why killing a game early is often a more strategic decision than continuing out of hope, habit, or sunk cost. We explore the beliefs that keep weak projects alive and how to read early signals with clarity, separating meaningful validation from noise before committing years of time and

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41:00

Ep 441 - Turning Layoffs into Leverage with Yiyi Zhang

Indie Game Movement - The podcast about the business... ·

2026/02/17

Being laid off can feel like losing momentum overnight. But for many people in the industry, it becomes the moment they reassess their direction and values. So today, we move beyond headlines and fear to explore how layoffs can create inflection points, opening new paths, healthier boundaries, and stronger alignment with the work people actually want to do, ultimately turning a layoff into leverage. Episode Shownotes Link: https://rengenmarketing.com/441

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01:00:53

Ep 440 - Building Communities That Match Your Game...

Indie Game Movement - The podcast about the business... ·

2026/02/10

We've all heard the advice: build a following and usually, that turns into building a community. More often than not, that community defaults to a Discord server, regardless of the game or the audience it's meant to serve. The problem is, what works for one game doesn't automatically work for another. Today, we're digging into how community needs, interests, and expectations change depending on the intended audience, and how teams can build more engaging and sustainable communities without forcing

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58:33

Ep 439 - Using Market Analysis Without Killing...

Indie Game Movement - The podcast about the business... ·

2026/02/03

Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional. Today, we're going to explore how to approach market analysis without killing creativity. We'll break down the difference between quantitative trends and qualitative player insight, why each falls short on its own, and how indie teams can

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01:21:56

Ep 438 - Rethinking Game Marketing from Concept to...

Indie Game Movement - The podcast about the business... ·

2026/01/27

Many indie games struggle not because they lack quality, but because teams never get clear on who they're building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch. We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn't about hacks or hype — it's about clarity, intention, and building games that last. Episode Shownotes Link:

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57:21

Ep 437 - Why Indie Games Are Driving the Industry...

Indie Game Movement - The podcast about the business... ·

2026/01/20

For years, indie games were treated as alternatives to the mainstream. But more recently, that narrative started to fall apart. The games shaping player expectations and influencing industry direction aren't just succeeding, they're forcing the rest of the market to respond. In this episode, we explore why indie games are driving the industry forward. We reflect on what made 2025 a turning point, how player expectations around scope and ambition have shifted, and how publishing models are evolving

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56:12

Ep 436 - Why Games Are the Best Teachers with Matt Dalio

Indie Game Movement - The podcast about the business... ·

2026/01/13

Game development is usually focused on execution, building systems, solving problems, and moving forward. But without stepping back to examine what the process itself teaches us, teams can miss why projects succeed, where collaboration falters, or why feedback loops lose momentum. This episode explores how creating games naturally develops strategic thinking, teamwork, feedback cycles, and storytelling instincts, skills that extend far beyond any engine or genre. By viewing game development as a

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01:06:53

Ep 435 - Crafting Authentic Brands in an Overcrowded...

Indie Game Movement - The podcast about the business... ·

2026/01/06

Everyone talks about how oversaturated the games market is, but the real issue is that you're also competing with creators, platforms, and every other demand on players' time and trust. Under that pressure, teams rush decisions: defaulting to what feels "safe," or treating creators and communities like distribution channels instead of partners. So today, we unpack how those shortcuts quietly erode long-term trust, and what studios building strong brands do differently. We'll dig into the early

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01:11:37

Ep 434 - Finding Clarity and Moving Forward in...

Indie Game Movement - The podcast about the business... ·

2025/12/30

Today, we're taking time to reflect on the past year by revisiting some of our most-listened-to conversations. But not just for the moments themselves, but for the themes that kept surfacing again and again throughout the year. I won't sugarcoat it: 2025 was tough for a lot of us. Uncertainty was the backdrop, and honestly, it just sucked for many of us. But even in the worst of times, there's always a silver lining. It's just a matter of perspective. So think of this episode as a shared journey,

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48:46

Ep 433 - Crafting Store Pages that Stand out with...

Indie Game Movement - The podcast about the business... ·

2025/12/23

Making a great game isn't enough if players don't understand why they should care in the first place. To today, we're going to explore some of the many things that are commonly overlooked when setting up Steam store pages. : how to communicate your game's value quickly, visually, and honestly. We break down common store page mistakes, discuss how players scan pages instead of reading them, and examine how developers can better showcase their game's experience without relying on buzzwords or hype

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46:25

Ep 432 - The Impact of QA on Player Experience with...

Indie Game Movement - The podcast about the business... ·

2025/12/16

Games succeed or fail based on the experience players walk away with, and few disciplines shape that experience more than QA. In this episode, we look beyond bug reports and test plans to uncover one of QA's most underrated strengths: communication and empathy. From UX and design discussions to player-focused problem solving, QA isn't just about finding issues — it's about connecting across teams to ensure the experience feels right for players where it matters most. Episode Shownotes Link:

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01:08:01

Ep 431 - Empathy-Driven Marketing: How to Understand...

Indie Game Movement - The podcast about the business... ·

2025/12/09

This week, we're doing something a little different. Andrew recently joined Mike on the Freaking Cool Indies podcast for a conversation that struck right at the heart of what Indie Game Movement is all about: empathy, perspective, and understanding the people behind the player data. In this shared episode, Andrew opens up about why empathy isn't just a marketing strategy—it's the foundation of how he approaches problem-solving, community building, and even this very podcast. Together, Mike and

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49:03

Ep 430 - Scaling the Next Generation of Game Studios...

Indie Game Movement - The podcast about the business... ·

2025/12/02

The intersection of imagination and machine intelligence is giving rise to a new kind of game design, one where players and AI co-create experiences together. But with this innovation comes new challenges: ethical design, scaling responsibly, and keeping the human spirit of storytelling alive. In this episode, we discuss what's next for AI in gaming and how indie studios can innovate sustainably while staying creative. Episode Shownotes Link: https://rengenmarketing.com/430

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51:20

Ep 429 - Navigating Game Contracts Like a Pro with...

Indie Game Movement - The podcast about the business... ·

2025/11/25

Publishing deals and working agreements can do everything from launch a game or sink a studio. But too often, devs and studios sign first without realizing they gave up too much. So today, we're going to go over what every developer should understand about publishing agreements, licensing and work-for-hire arrangements. From negotiation red flags to protecting your IP, you'll know how to navigate legal decisions now to help you avoid financial and creative headaches tomorrow. Episode Shownotes Link:

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56:49

Ep 428 - How Collaboration Shapes Stronger Game...

Indie Game Movement - The podcast about the business... ·

2025/11/18

Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreements, you'll hear how aligned teams turn campaigns into momentum-builders, and how misaligned ones fall short. Episode Shownotes Link:

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58:38

Ep 427 - Lessons in Turning Creativity into a...

Indie Game Movement - The podcast about the business... ·

2025/11/11

Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tough questions about money, and what success really looks like. In this episode, we unpack what it truly takes to move from developer to entrepreneur—how to navigate hidden costs, reshape your mindset, and balance creative freedom with sustainability. Episode Shownotes Link: https://rengenmarketing.com/427

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