x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

49:03

Ep 430 - Scaling the Next Generation of Game Studios...

Indie Game Movement - The podcast about the business... ·

2025/12/02

The intersection of imagination and machine intelligence is giving rise to a new kind of game design, one where players and AI co-create experiences together. But with this innovation comes new challenges: ethical design, scaling responsibly, and keeping the human spirit of storytelling alive. In this episode, we discuss what's next for AI in gaming and how indie studios can innovate sustainably while staying creative. Episode Shownotes Link: https://rengenmarketing.com/430

en

51:20

Ep 429 - Navigating Game Contracts Like a Pro with...

Indie Game Movement - The podcast about the business... ·

2025/11/25

Publishing deals and working agreements can do everything from launch a game or sink a studio. But too often, devs and studios sign first without realizing they gave up too much. So today, we're going to go over what every developer should understand about publishing agreements, licensing and work-for-hire arrangements. From negotiation red flags to protecting your IP, you'll know how to navigate legal decisions now to help you avoid financial and creative headaches tomorrow. Episode Shownotes Link:

en

56:49

Ep 428 - How Collaboration Shapes Stronger Game...

Indie Game Movement - The podcast about the business... ·

2025/11/18

Many studios treat collaboration as a checkbox, handing off assets, approving plans, and expecting results. But the truth is, campaigns thrive or fail on the strength of the relationships behind them. In this episode, we unpack the real mechanics of effective partnerships in game marketing. From trust and transparency to managing creative disagreements, you'll hear how aligned teams turn campaigns into momentum-builders, and how misaligned ones fall short. Episode Shownotes Link:

en

58:38

Ep 427 - Lessons in Turning Creativity into a...

Indie Game Movement - The podcast about the business... ·

2025/11/11

Many developers dream of going indie, but few talk about the business reality behind it. Turning creativity into a sustainable studio means facing tough questions about money, and what success really looks like. In this episode, we unpack what it truly takes to move from developer to entrepreneur—how to navigate hidden costs, reshape your mindset, and balance creative freedom with sustainability. Episode Shownotes Link: https://rengenmarketing.com/427

en

01:02:25

Ep 426 - From Mic to Mechanics, Lessons Building an...

Indie Game Movement - The podcast about the business... ·

2025/11/04

Turning a creative idea into a successful studio is an adventure full of insight, experimentation, and tough lessons. In this episode, we catch up with Mustapha Price—former Indie Game Movement producer turned studio founder—who shares what he's learned about balancing creativity with business operations and the realities of building a sustainable game studio from the ground up. Episode Shownotes Link: https://rengenmarketing.com/426

en

38:46

Ep 425 - Bootstrapping Something Sweet by Design with...

Indie Game Movement - The podcast about the business... ·

2025/10/28

In a time when resources are scarce and the industry feels uncertain, building a studio from the ground up can seem impossible. Yet, what if inclusive leadership and adaptive design could become your strongest assets? In this episode, we're going to discuss how leading with empathy and crafting meaningful experiences can make all the difference in what "purpose-driven games" can mean for both players and teams. Episode Shownotes Link: https://rengenmarketing.com/425

en

55:30

Ep 424 - Building Communities that Drive Discovery...

Indie Game Movement - The podcast about the business... ·

2025/10/21

Many great indie games never find their audience, not because they lack quality, but because players have a hard time discovering them. In a crowded market filled with platforms, storefronts, and showcases, standing out can feel impossible. In this episode, we explore how studios can lay the groundwork for success long before launch. From taking early steps that boost discoverability to building authentic communities that last well beyond release, we'll uncover what it takes to create visibility,

en

46:09

Ep 423 - Building Momentum Without Burning Out with...

Indie Game Movement - The podcast about the business... ·

2025/10/14

Thousands of games launch every month, and building momentum can often feel like an impossible task. But momentum that matters doesn’t come from massive budgets, it comes from focus. So today, we're going to break down how indie teams can develop repeatable marketing strategies, that turns engagement into lasting relationships, setting the foundation to keep their games moving forward. Episode Shownotes Link:

en

39:34

Ep 422 - Aligning Your Marketing to the Players'...

Indie Game Movement - The podcast about the business... ·

2025/10/07

For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams. In this episode, we’re going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television and indie games. From navigating rights to finding creative opportunities, you’ll hear candid insights and practical strategies to help studios approach

en

43:15

Ep 421 - Turning Puzzles Into Player Retention Tools...

Indie Game Movement - The podcast about the business... ·

2025/09/30

Puzzles aren’t just a design choice — they’re a powerful driver of player retention. When done well, they keep players engaged, build trust, and create momentum. When done poorly, they frustrate players and cut your game’s lifespan short. In this episode, we dig into how puzzle design shapes retention through interesting narrative adventures and experimental exploration that turns puzzles into assets that serve your players in meaningful ways. Episode Shownotes Link:

en

01:08:58

Ep 420 - What to Know About Tomorrow’s Audience with...

Indie Game Movement - The podcast about the business... ·

2025/09/23

The next wave of gamers is already here. Students, from middle to high school don’t just view games only as entertainment but also as spaces for community, creativity, and leadership. But how do their unique motivations and playstyles translate into the future of game audiences? In today’s episode, we’re going to dive into insights from years of working with student gaming clubs and esports programs, uncovering lessons that every game developer and studio should consider. Episode Shownotes

en

45:43

Ep 419 - The Hidden Purpose of Your Steam Page with...

Indie Game Movement - The podcast about the business... ·

2025/09/16

Most developers see their Steam page as a way to describe their game. And while that’s true, its real purpose goes deeper: capturing a player’s limited attention and showing them, in seconds, that your game is for them. In this episode, I share lessons from my own posts and conversations on why the purpose of your Steam page goes beyond text, features, or trailers. We’ll explore how every element — from messaging to visuals to community — needs to align. Because your Steam page isn’t just a page

en

01:04:09

Ep 418 - Why You’re Not Attracting the Right...

Indie Game Movement - The podcast about the business... ·

2025/09/09

Finding the right teammates isn’t about checking boxes or broadcasting open roles. It’s about creating the kind of opportunity people want to be part of. Today, we’re digging into what actually draws people to a project by looking at how we communicate it, which is often in subtle ways we don’t even notice. We’ll explore how aligning your message with your mission can shape the future of your team. Whether you’re bringing on your first collaborator or growing a small team, you’ll walk away ready to

en

55:40

Ep 417 - Should Indies Care About Web3? with Jyro Blade

Indie Game Movement - The podcast about the business... ·

2025/09/02

Web3 in games is loud, controversial, and often feels far removed from indie realities or vision, but is it possible that there are lessons from this space worth paying attention to? So today, we're going to explore what Web3 really means for indie developers: how accessible (or inaccessible) the tech actually is, the unique player dynamics it introduces, and what indies can learn from both the successes and missteps in the space. Even if you never touch blockchain, you're still going to get

en

53:11

Ep 416 - The Secrets to Seamless Game Localization...

Indie Game Movement - The podcast about the business... ·

2025/08/26

Global success in games requires more than just translating text. It demands building localization into the DNA of development. But too often, devs wait until the last minute, only to find that the process is more involved than they anticipated. So in this episode, we’ll explore effective strategies for planning localization early, how to avoid common traps that can limit reach and secrets to keeping things budget friendly so your localization efforts work for you, not against you. Episode

en

01:04:12

Ep 415 - Why Marketing Is Your First Funding Strategy...

Indie Game Movement - The podcast about the business... ·

2025/08/19

You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they're building traction with their marketing. In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum that makes funding more attainable. From signaling traction to reducing risk for investors, we’ll break down how visibility equals viability when it comes

en

54:39

Ep 414 - The Secret to Supercharging Indie Teams with...

Indie Game Movement - The podcast about the business... ·

2025/08/12

Indie studios face tight budgets, small teams, and pressure to deliver big ideas with limited resources. Meanwhile, AI in game development sparks fears of job loss and soulless design. How can small teams stay human-centered while competing at scale? In this episode, we’ll explore how generative AI can be an ally instead of a threat by discussing practical ways to speed up preproduction, validate concepts and even reduce burnout, all while staying creative, human-centered, and true to their vision

en

50:30

Ep 413 - Bridging the Gap Between Developers and...

Indie Game Movement - The podcast about the business... ·

2025/08/05

Bringing a game to life means more than writing great code or creating stunning art, it requires harmony between both. But technical collaboration between developers and artists often hits snags, from miscommunication to mismatched expectations. In this episode our guest explores how to build workflows that support both sides of the pipeline, drawing from their own experience as a Unity developer and project coordinator for creative and educational game projects. Episode Shownotes Link:

en

54:20

Ep 412 - How to Keep Players Coming Back with Sergei...

Indie Game Movement - The podcast about the business... ·

2025/07/29

If you ever had issues or concerns about why your players leave, well... it's not because your game is bad, they leave because you stop giving them reasons to stay. So today, we tackle how effective Live Ops strategy builds real player loyalty, exploring event design, personalization, and content cadence that turn casual players into regulars. The amazing thing is, this doesn't just apply to Live Ops either. Learn how to balance monetization with trust, avoid common retention pitfalls, and create a

en

01:04:40

Ep 411 - The Overlooked Key to Game Dev Productivity...

Indie Game Movement - The podcast about the business... ·

2025/07/22

Indie devs juggle tons of different task and responsibilites, and in that chaos do everything they can to maintain productivity. However, regardless of their effort to stay efficient and on task, most don't realize they're ignoring one of the most powerful tools for clarity, creativity, and decision-making: sleep. That’s why today we’re going to go deep into valuable insights on how healthy sleep habits not only protect your mental health but also amplify your creative output, maintain efficiency

en

175 results

Similar Podcasts

Expres Ráno

Expres FM

詭哭郎嚎

郎祖筠 & FMTaiwan製作團隊

Ron en Erik Podcast

Ron en Erik

Poor Man"s Pinball Podcast

Poor Men Ian and Drew

WeAreChange on Odysee

WeAreChange