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PODCAST

Shopify Masters

Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.

business entrepreneurship

All Episodes

00:31:40

This Founder's Mission Is to Empower Indigenous Youth

Shopify Masters ·

2024/12/12

Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists.Watch the video interview with Amy on the Shopify Masters YouTube channel.

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00:01:37

Build Native, A Shopify Miniseries

Shopify Masters ·

2024/12/10

In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift one’s community, and gain recognition from international media outlets.Tune in Thursdays on our YouTube channel or your favorite podcast platform to

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00:37:03

Shopify CEO Tobi Lütke Shares His Secrets to...

Shopify Masters ·

2024/12/05

Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his passport to Utah just to accept credit card payments.Inspired by these challenges, Tobi decided to make starting a business easier for everyone. In this

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00:35:39

Differentiation Strategies Every Founder Needs to Hear

Shopify Masters ·

2024/12/03

Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding.For more on Ceremonia and show notes click here.

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00:29:30

How This Sports Company Found a Competitive Advantage

Shopify Masters ·

2024/11/28

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories.To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleballSubscribe to the Shopify Masters YouTube channel:

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00:36:39

How to Turn Passion Into Profit

Shopify Masters ·

2024/11/26

From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.

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00:27:38

The Inspiring Story Behind a Business to Help the...

Shopify Masters ·

2024/11/21

Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased.Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0Subscribe to the Shopify Masters YouTube channel for more video interviews: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_gFor more on Sackcloth & Ashes and for show notes:

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00:38:41

Why Hiding Your Company’s Mistakes Could Be Costing...

Shopify Masters ·

2024/11/19

Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive.For more on Elavi and show notes click here.

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00:33:42

How to Build Community Through Events

Shopify Masters ·

2024/11/14

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMgSubscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_gLearn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

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00:28:56

This Owner Acquires DTC Brands. Here's His Outlook on...

Shopify Masters ·

2024/11/12

Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce.Subscribe to the Shopify Masters YouTube channel for video interviews.

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00:26:40

How To Go Viral on TikTok And Build A Successful...

Shopify Masters ·

2024/11/07

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand.Watch the full video interview on YouTube HERE.

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00:33:38

The Feedback That Made This Brand Olympic Material

Shopify Masters ·

2024/11/05

Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the Olympics.To learn more about Left on Friday and for show notes: https://www.shopify.com/blog/left-on-friday-feedbackSubscribe to the Shopify Masters

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00:31:27

How "The DTC Guy" Makes Marketing Simple

Shopify Masters ·

2024/10/31

Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising.To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe.To read more about Nik Sharma: https://www.shopify.com/blog/nik-sharma-marketing

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00:33:13

Building a Statement Brand in a Saturated Market

Shopify Masters ·

2024/10/29

Stylist Rima Vaidila and model Eddy Vaidila wanted to make swimwear that spoke to them, so they created Goldie Swimwear — a company that lives by its bold, statement pieces. The sisters share how they found their design aesthetic, learned to manage inventory, and collaborated with TikTok star Victoria Paris.To learn more about Goldie Swimwear, check out the blog post: https://www.shopify.com/blog/goldie-swimwear-designSubscribe to Shopify Masters on YouTube for video interviews.

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00:28:15

Grow Your Family Business Into a Global Luxury Brand

Shopify Masters ·

2024/10/24

Jonathan Grahm transformed Compartés Chocolate from a family-owned shop into a luxury brand. Discover how he blends LA-inspired flavors with fashion-forward packaging and ecommerce innovation.Click here to watch the video episode on YouTube.

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00:39:51

How To Set Trends and Build Brand Loyalty With NUDESTIX

Shopify Masters ·

2024/10/22

NUDESTIX cofounder Taylor Frankel has been responsible for keeping the brand relevant and ahead of the trends since its inception 10 years ago. Learn how to build authentic communities, leverage trends, and scale thoughtfully.For more on NUDESTIX and show notes click here.

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00:35:36

How to Create New Product and Sell Out During Launch

Shopify Masters ·

2024/10/17

People are dying to get their hands on Ghost Town Oats, a special milk blend created by baristas. Find out how to gain community support, and create social change through entrepreneurship.Watch the full video episode on YouTube. For more on Ghost Town Oats and show notes click here.

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00:01:35

The Business Owners with Big L.A. Dreams, A Shopify...

Shopify Masters ·

2024/10/16

Shopify on Location is back with another miniseries from our studio in Los Angeles, showcasing some of the most notable founders in the city:Michael Washington, Usal ProjectJonathan Grahm, Compartes ChocolatierMichelle Johnson and Ezra Baker, Ghost Town OatsSubscribe to Shopify Masters on YouTube to watch these in-person video interviews. New episodes on Thursdays.

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00:31:12

The Key to Finding Your Next Customer

Shopify Masters ·

2024/10/15

Moment, a camera gear company is 10 years old. Founder Marc Barros shares why connecting at the heart-level is key to finding the next customer, and how he used this principle to expand into a marketplace for creatives. Moment now sells everything from lenses and bags to digital courses and photography presets.

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00:27:09

How To Use Social Media To Create A Viral Brand

Shopify Masters ·

2024/10/10

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Tune in to discover her formula for standing out on social media and creating community with your marketing machine. Watch the video episode on YouTube.

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