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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

education

All Episodes

00:05:38

Designing A Website for Business Success

Two Minute Marketing Tips ·

2020/07/03

An interactive, easy-to-use website is critical for business success. If you’re trying to grow your company, you want your website to entice users and increase brand awareness. So, what differentiates an effective website from an ineffective one? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses key components f0r building an effective business website including: • A clear explanation of your business • Strong calls to action • Marketing your

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00:04:39

How To Find Inspiration For Social Media In Your...

Two Minute Marketing Tips ·

2020/06/30

America’s favorite medium, television, can teach you a lot about social media and provide powerful inspiration for your social media strategy. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses how television can inspire your social media content through Netflix Original Series: Grace and Frankie, and rerun episodes of your favorite shows. You’ll learn: • How to be relatable • How to use what you have • The benefits of collaboration • And

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00:05:44

7 Ways To Create Effective Organic Social Media

Two Minute Marketing Tips ·

2020/06/27

Is organic or unpaid social media still worth the time and resources a business needs to invest? The answer is a resounding yes. The next question is: how do you create effective organic social media for your business? In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, explains 7 cost-effective ways you can build your brand and develop your company’s online presence, which will lead to more followers, more views and ultimately drive sales! You will learn

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00:06:37

8 Fearless Public Relations Tips From The Ladies Of...

Two Minute Marketing Tips ·

2020/06/23

In the TV show “The Bold Type,” front and center are three young women with big dreams and the willpower to make them happen, even when things look bleak. It’s refreshing to see empowering relationships between leaders and employees on the TV screen, and it’s one of the reasons this show is one of our favorites here at Three Girls! Find out how the brave ladies at Scarlet Magazine can inspire you to think bigger with your public relations efforts. In this episode of Two Minute Marketing Tips,

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00:04:12

Is It Possible To Avoid A Social Media Crisis?

Two Minute Marketing Tips ·

2020/06/20

The key to combating a social media crisis is already having a plan of action in place. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the steps you should take to properly implement a successful crisis communication plan. Want more Two Minute Marketing Tips? Get terrific insight into maintaining successful social media pages by listening on iTunes, Spotify or SoundCloud: Hiring a Marketing or PR Agency Part 1: 6 Things To Know When Hiring

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00:06:53

10 Questions to Ask Before You Hire a Social Media...

Two Minute Marketing Tips ·

2020/06/16

Hiring an agency or consultant to handle your business’ social media is a big decision. Outsourcing marketing is a wise choice when your business is too busy to handle consistently, and effectively marketing on social media; however, it is crucial that you make an informed decision. After all, the company you hire will be helping you represent your brand online to the public. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 10 questions to

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00:05:34

10 Ways Graphic Design Can Better Your Small Business

Two Minute Marketing Tips ·

2020/06/12

Hiring a graphic designer might seem like an unnecessary expense, but it truly is an investment for your brand! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 10 ways graphic design can better your brand In this episode you’ll learn: ● How great graphic design can save time and money ● Why excellent design can persuade your customers to take action ● How trust and credibility are built by terrific graphic design ● And much more! Want more

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00:02:44

Non-Profits: 4 Ways To Promote Your Food Drive On...

Two Minute Marketing Tips ·

2020/06/08

Food drives are a wonderful, common charitable event that can reach a large crowd if properly advertised on social media. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 4 creative ways to promote your food drive event online including: ● Custom Hashtags ● Facebook Events ● Doing An Event Countdown ● Holding A Contest Want more Two Minute Marketing Tips? Get some terrific insight into social media marketing right now by listening on iTunes,

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00:03:41

4 Reasons Why Your Business Should Be On Facebook

Two Minute Marketing Tips ·

2020/06/05

Facebook is an excellent resource for spreading awareness about your business and building brand recognition. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 4 ways Facebook can help your company. In this episode learn about how Facebook can help you: ● Reach billions of potential customers ● Lower your marketing expenses ● Choose a target audience ● Gain insight into your audience Want more Two Minute Marketing Tips? Get some terrific

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00:06:42

Social Media Trends for Every Weekday

Two Minute Marketing Tips ·

2020/06/01

Social media trends get lots of users talking. Inserting yourself into the conversation using popular hashtags is a great way to drive new traffic to your site, build brand awareness and gain followers. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses social media trends for every weekday. In this episode you’ll learn about: Why it is so important for your business to capitalize on social media trends What the best days to post are What the

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00:02:55

3 Tips For Working With Reporters In Media...

Two Minute Marketing Tips ·

2020/05/29

No matter how many press pitches you send out, reporters will always have the final say on running your content. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, provides three tips for successfully working with reporters: • Be accessible • Be flexible • Honor the relationship rule Listen to this podcast now on iTunes, Spotify or SoundCloud: For more media communications tips and tricks check out Two Minute Marketing Tips podcasts on Erika’s

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00:04:42

5 Niche Social Networks for Marketing in Specific...

Two Minute Marketing Tips ·

2020/05/25

Niche social media networks are a valuable way to expand your industry knowledge, connect with other industry professionals to grow your network and to market your brand. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reviews five industry-specific niche social media platforms to consider joining: • ActiveRain for Real Estate Pros • Gust Launch for Business Start-Ups • Behance for Creative Artists • Stack Overflow for IT Experts • Sermo for Medical

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00:04:23

Social Media Do’s and Don’ts From Video Games

Two Minute Marketing Tips ·

2020/05/25

Seeking inspiration for your brand's social media can sometimes be challenging. Branch outside of your industry and turn to one you’ll enjoy researching - the video game sector. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses social media do’s and don’t you can learn from the leading video game companies. Want more Two Minute Marketing Tips? Get some terrific insight into social media right now by listening on iTunes, Spotify or

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00:05:16

The Who, What, Where, When and Why of Marketing

Two Minute Marketing Tips ·

2020/05/19

By considering the who, what, where, when and why of marketing your business, you can reach a bigger audience, communicate your vision and help market your services or products. All these things will help your business grow and become influential in your industry. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses the 5 W’s of marketing. In this episode you’ll learn about: ● Who to include in your target audience ● How to stand out from your

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00:03:14

6 Ways to Make Social Media Video Mobile-Friendly

Two Minute Marketing Tips ·

2020/05/15

Social media video is an incredibly effective tool to captivate and engage your audience. With over half of your viewers on mobile devices, it is essential to know how to optimize your video for a small screen. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses 6 ways to optimize social media video for mobile viewing. In this episode you’ll learn about: Posting social media video at peak times Creating native content Using the best formatting

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00:04:30

6 Things To Know When Hiring A Public Relations Agency

Two Minute Marketing Tips ·

2020/05/11

There are many factors to consider when hiring a public relations firm for your business. You want to be sure that you are getting your money and time’s worth with any company you hire. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses how to find a great public relations firm by looking for these top six qualities; Reputation Relations Creativity Metrics for success Great communication Relevant experience Want more Two Minute Marketing Tips

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00:03:09

Quick Social Media Marketing Tips for The 5 Top...

Two Minute Marketing Tips ·

2019/11/08

The top 5 social media platforms vary drastically from one another, and knowing how to use them properly can be tricky. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, outlines: • How to optimize your content for Facebook • How to increase engagement on Twitter. Pinterest and Instagram • How to use LinkedIn to connect with professionals in your field Want more Two Minute Marketing Tips? Gain valuable insight right now by listening on iTunes, Spotify or

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00:03:58

How to Boost Brand Awareness with Social Media Marketing

Two Minute Marketing Tips ·

2019/11/04

You might think your company needs to be on every major social media platform out there. However, you actually just need to focus on the platforms that your audience use. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, reveals why: • Instagram is the best platform to reach millennials • Facebook is still the largest social media platform for GenX and Baby boomers • Twitter has a more tech-savvy audience • Pinterest is perfect for women • LinkedIn is

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00:03:16

8 Tips for Creating a Great Marketing Video

Two Minute Marketing Tips ·

2019/11/01

Content creation is always changing, and right now the most popular content is in video form. In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, delves into 8 tips for creating a great marketing video content. For example, in this episode you can learn about: • Keeping your videos short and concise • Optimizing your videos for different platforms • Giving your audience content they want Want more Two Minute Marketing Tips? Gain valuable insight right now

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00:03:10

LinkedIn Ad Prices & Budgeting for Your Campaign

Two Minute Marketing Tips ·

2019/10/28

Budgeting is crucial to the success of any advertising campaign. As the most expensive social media platform to advertise on, it is especially pertinent that you plan your budget for LinkedIn ads. In this Two Minute Marketing Tips installment, Erika Taylor Montgomery, CEO of Three Girls Media, will reveal everything you need to know about LinkedIn ad pricing, including: • The auction-style ad pricing • The different pricing options for different ad types • How your “ad relevance score” impacts your

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