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PODCAST

Two Minute Marketing Tips

Erika Taylor Montgomery

Erika Taylor Montgomery is the founder and CEO of Three Girls Media Inc. a digital marketing and PR agency based in the greater Seattle area. Prior to launching Three Girls in 2005, Erika was a broadcaster and journalist in San Francisco for more than 20 years. She also hosts a micro-podcast, Two Minute Marketing Tips, available on all major podcasting platforms, and is the co-author of the Amazon bestselling book, “The Spirit of Silicon Valley,” as well as the forthcoming book, "Content Marketing

education

All Episodes

00:11:53

A Guide to Video Production for Social Media Marketing

Two Minute Marketing Tips ·

2021/10/25

It’s no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively.In this episode of Two Minute Marketing Tips, I cover: How to film a video Where to upload it effectively Video features on the top apps Want more Two Minute Marketing Tips? Get some outstanding insight into social media and

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00:10:05

How to Turn Your Lovable Pet into a Social Media Star

Two Minute Marketing Tips ·

2021/10/22

Celebrities aren’t the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account. Think

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00:04:07

3 Reasons Why You Should Link to Your Competitors

Two Minute Marketing Tips ·

2021/10/18

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation. In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order

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00:06:02

8 Tips For Staying Creative In Your Content Marketing

Two Minute Marketing Tips ·

2021/10/15

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn’t always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been

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00:02:58

Thank You Cards In Business And The Art of Saying Thanks

Two Minute Marketing Tips ·

2021/10/11

It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? In this episode of Two Minute Marketing Tips, we discuss we discuss why it’s important to say thank you when it comes to public relations and effective ways to do so. Topics include: When to say thanks Writing effective thank you cards Doing more than a thank you card Want more Two Minute Marketing Tips? Get some outstanding insight into social media and

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00:08:40

How To Start A Successful Etsy Marketing Strategy

Two Minute Marketing Tips ·

2021/10/08

You’ve started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing for Etsy. In this episode of Two Minute Marketing Tips, I review simple and actionable steps you can take to create a stellar Etsy marketing strategy. Topics include: ● Etsy quality scores ● Social media marketing ● Analytics ● And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing

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00:06:47

3 Ways To Improve Your Post-pandemic Marketing Strategy

Two Minute Marketing Tips ·

2021/10/04

Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. You can expect most companies to adjust several areas of their marketing strategy to better serve their customers, all who have had a very trying couple of years In this episode of Two Minute Marketing Tips, we review three pandemic take-aways that businesses can use to create a strong post-pandemic marketing strategy going forward. Topics include:

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00:09:06

How To Incorporate Video Content In Your Marketing...

Two Minute Marketing Tips ·

2021/10/01

Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about. In this episode of Two Minute Marketing Tips, I’ll dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them! Topics include: 10 types of video content Apps to create video

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00:06:37

Why Is It Important To Use Active Voice vs. Passive...

Two Minute Marketing Tips ·

2021/09/27

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers. In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active

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00:07:31

Social Media Trends For Every Day Of The Week

Two Minute Marketing Tips ·

2021/06/28

From Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers. There are many ways to connect with your audience online, with hashtags being one of the most common. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery goes through each day of the week’s best used hashtags and social media

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00:07:43

The Best Content Marketing Tips From “Friends”

Two Minute Marketing Tips ·

2021/06/25

The recent string of TV show reunions and revivals have got plenty of people fired up and soaking up the nostalgia. But, at least for me, there’s few shows that take me back quite like “Friends.” As one of the most popular shows of all time, it’s firmly entrenched in pop culture and will continue to inspire sitcom writers for years to come. In this episode of Two Minute Marketing Tips, I share the top eight content marketing lessons that you can take from the show. Topics include:

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00:09:04

How to Improve Your Content Creation - 15 Helpful...

Two Minute Marketing Tips ·

2021/06/21

Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors. Are your writing skills up to par? Are you doing all you can to successfully connect with your audience? In this episode of Two Minute Marketing Tips, I share 15 tips to make sure

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00:05:02

Using Meme Marketing In The Age Of The Internet

Two Minute Marketing Tips ·

2021/06/18

Memes have become an integral part of the internet. Even if you are not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands are recognizing the potential of using memes as a marketing tool. In this episode of Two Minute Marketing Tips, I’ll teach you about how meme marketing is a fun, spontaneous way to harness the power of social media. Topics include: What a meme

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00:08:23

Personal Branding - More Than An Elevator Speech

Two Minute Marketing Tips ·

2021/06/14

Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success In this episode of Two Minute Marketing Tips, we discuss the what, why and how of personal branding. Topics include: What branding is Why personal branding is important How to build your

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00:04:00

4 Ways To Promote Your Food Drive or Charity Event On...

Two Minute Marketing Tips ·

2021/06/11

As we all know, food drives are a common charitable event for nonprofit organizations and for businesses looking to give back. Many organizations use traditional tools such as flyers and word-of-mouth to spread the word. Although these tactics seem to work for close followers of small businesses, they are somewhat lacking in reaching beyond that particular group. In this episode of Two Minute Marketing Tips, I’ll teach you how small businesses can take advantage of the virtual grapevine by

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00:08:22

Inclusive Language For Content Marketing: 7 Areas to...

Two Minute Marketing Tips ·

2021/06/07

One component of editing that isn’t discussed as much, and one that I’d argue is equally as important as checking for spelling and grammar errors, is using a critical eye to determine if you’ve used inclusive language in your content marketing. In this episode of Two Minute Marketing Tips, I will highlight seven areas to look at critically when editing your content marketing for the use of inclusive language. Topics include: Writing about gender-neutral language Writing about ethnicity, race

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00:06:14

Effective Tips for Time Management

Two Minute Marketing Tips ·

2021/06/04

Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time to fold the clothes when they came out of the dryer, it would have taken less time than waiting until it piled up into an overwhelming amount of work that demanded my attention. It all comes down to time management. In this episode of Two Minute Marketing

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00:09:40

PR Lessons From The Bold Type

Two Minute Marketing Tips ·

2021/05/31

The Bold Type is a trilling drama about three leading women. Mixed in with the struggles of Jane, Kat and Sutton, there are some inspiring public relations tips worth listening to. In this episode of Two Minute Marketing Tips the following PR lessons are discussed: Don’t be afraid to leave your cards on the table Know when to post and when to stop Empower your employees Be fearless Be honest about what you want Be confident Work hard Looking for some more PR tips? Get some outstanding insight

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00:07:07

Use These 7 Persuasive Writing Tips In Your Content...

Two Minute Marketing Tips ·

2021/05/28

If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. In this episode of Two Minute Marketing Tips, I will cover seven crucial content creation tips for writing persuasive blog articles, social media posts and marketing emails. Topics include: Appealing to your audience’s

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00:04:18

Brand Awareness: 4 Reasons You NEED Public Relations Now

Two Minute Marketing Tips ·

2021/05/24

Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Erika Taylor Montgomery, CEO of Three Girls Media shares four reasons your business needs public relations now! You will learn: Why PR is important for businesses of all sizes How PR can help you grow your business How to

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