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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:12

Which Word Is Better for Your Legal Ads

The Law Firm Marketing Minute ·

2025/07/15

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you’re trying to build credibility, this one’s for you. 📌 Key Takeaways “Proven” suggests evidence—“trusted” just makes a claim.Consumers often don’t trust lawyers by default.Word choice shapes your

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1:20

Stop Saying 'Fight'; Use This Word Instead

The Law Firm Marketing Minute ·

2025/07/14

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm’s branding. If you’re tired of sounding like every other lawyer out there, this one word swap could make all the difference. 📌 Key Takeaways “Protect” offers a more thoughtful, lasting tone than “fight.”Word choice shapes how potential clients emotionally

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19:11

Choosing the Right #%$@!# Words To Say - PT 1

The Law Firm Marketing Minute ·

2025/07/11

Did you like this episode? Dislike it? You’re not writing for your lawyer buddies—you’re writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don’t care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately. 📌 Key Takeaways Speak to client pain points, not your peers.Ditch features and

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1:49

This Switch Will Make a Big Difference

The Law Firm Marketing Minute ·

2025/07/10

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts. 📌 Key Takeaways Most clients care about results, not credentials.Leading with benefits makes your content more

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2:16

Clarity Beats Cleverness Every Time

The Law Firm Marketing Minute ·

2025/07/09

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they’re often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise. 📌 Key Takeaways Clever slogans often attract the wrong types of cases.Clear messaging filters out unqualified leads.Saying exactly what you do makes

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2:06

Repel Bad Leads With Smarter Content

The Law Firm Marketing Minute ·

2025/07/08

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice. 📌 Key Takeaways Great content attracts ideal cases and filters out the rest.You don’t have to

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2:15

Nail the Message With Copy That Converts

The Law Firm Marketing Minute ·

2025/07/07

Did you like this episode? Dislike it? 🔥 Writing copy isn’t about sounding smart—it’s about sounding right. In this episode, John and Mike dig into why so many law firms are missing the mark with bloated content that talks at people instead of connecting with them. You’ll learn why clarity crushes cleverness, how to focus your messaging on clients (not colleagues), and what actually makes someone take action when they read your stuff. 📌 Key Takeaways Shorter, sharper copy often leads to

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26:28

Facebook Ads, Email Marketing & Everything Between -...

The Law Firm Marketing Minute ·

2025/07/04

Did you like this episode? Dislike it? In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing system that works while you work. From retargeting pixels and ad targeting to drip campaigns and monthly newsletters, this episode is packed with systems you can use to attract and convert leads—automatically. 📌 Key Takeaways Why retargeting ads are essential to staying top of mind.How to nurture leads with automated emails and regular

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1:58

Effective Legal Ads Start with the Right Budget

The Law Firm Marketing Minute ·

2025/07/03

Did you like this episode? Dislike it? 💰 Throwing money at ads without a plan won’t cut it. In this episode, Danny Decker breaks down exactly how much law firms should be spending on Facebook, Instagram, Google, and LinkedIn—and what kind of leads you can expect at each level. If you're wondering whether $750 or $2,000 is enough, this episode gives you the real numbers. 📌 Key Takeaways Understand the cost per lead for both low- and high-urgency campaigns.Learn the minimum recommended

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1:16

Digital Ads That Attract Urgent Clients

The Law Firm Marketing Minute ·

2025/07/02

Did you like this episode? Dislike it? 📞 When urgency is high, your ad strategy needs to change. In this episode, Danny Decker breaks down “Call Me Now” campaigns—ads designed to connect immediately with clients in crisis. Learn how to spot high-intent moments and build simple, pain-point-driven ads that drive instant action. 📌 Key Takeaways Why urgency changes how your ads should communicate.How to craft direct, empathetic messaging for high-stakes moments.Examples of “Call Me Now”

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1:58

How to Lower the Entry Barrier with Smarter Ads

The Law Firm Marketing Minute ·

2025/07/01

Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion.How to use landing pages to focus attention and collect leads.The

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3:30

How to Know When Your Audience Is Ready to Buy

The Law Firm Marketing Minute ·

2025/06/30

Did you like this episode? Dislike it? Not all prospects are ready to buy right now—and if your marketing doesn’t match their mindset, you’re losing clients. In this episode, Danny Decker reveals the psychology behind the buyer urgency spectrum and explains how to craft content that moves people from curious to committed. Learn when to educate, when to invite, and when to say “Call me now.” 📌 Key Takeaways Understand the three phases of client urgency and how to identify them.Match your

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28:20

Facebook Ads, Email Marketing & Everything Between -...

The Law Firm Marketing Minute ·

2025/06/27

Did you like this episode? Dislike it? 💰 Too many law firms throw money at marketing without a real plan. In this episode, Danny Decker lays out the essential first steps—from setting growth goals to defining your ideal client and creating emotional, SEO-smart content. Whether you’re brand new or refining your funnel, this is your starting line. 📌 Key Takeaways Learn how your growth goals should drive your marketing strategy.Discover why understanding client emotions is the key to better

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1:41

How to Identify Ideal Clients Across Multiple...

The Law Firm Marketing Minute ·

2025/06/26

Did you like this episode? Dislike it? 💡 If your firm serves more than one type of client, you can't afford one-size-fits-all messaging. In this episode, Danny Decker breaks down exactly how to create specific client avatars for each practice area—and why this clarity is the key to stronger, more effective marketing. Whether you’ve got three services or thirty, this episode simplifies the strategy. 📌 Key Takeaways Learn why each practice area needs its own client avatar.Discover how client

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2:36

How to Make Content Your Clients Actually Want

The Law Firm Marketing Minute ·

2025/06/25

Did you like this episode? Dislike it? ✨ Most lawyers think content is about showing off what they know—but that’s exactly why it doesn’t work. In this episode, Danny Decker flips the script and shares how to build content that hits your audience’s deepest concerns and questions. Learn how to make every post, blog, and video feel like you’re reading your client’s mind. 📌 Key Takeaways Discover why starting with your audience’s fears creates irresistible content.Learn how to identify the top

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2:12

Why Your Ideal Clients Buy

The Law Firm Marketing Minute ·

2025/06/24

Did you like this episode? Dislike it? 🔥 Every lawyer knows who they want to serve—but few truly understand why those ideal clients decide to take action. In this episode, Danny Decker unpacks the often-overlooked psychology behind legal buying behavior, revealing how demographics, values, and key life events trigger hiring decisions. If you’ve ever felt like your marketing was mistimed or missed the mark, this one’s for you. 📌 Key Takeaways Learn the difference between demographics and

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2:02

Marketing Without a Goal Is Useless

The Law Firm Marketing Minute ·

2025/06/23

Did you like this episode? Dislike it? 🚀 Most lawyers are wasting time and money on marketing that goes nowhere—because they skipped the first, most critical step: defining their growth goal. In this episode, Danny Decker breaks down why clarity on what you want is the only way to build a marketing plan that actually works. Whether you're chasing more clients, deeper relationships, or higher-value cases, this is the mindset shift your firm needs. 📌 Key Takeaways: Setting a clear growth goal

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24:16

Meta Andromeda Is Here—And Digital Ads Will Never Be...

The Law Firm Marketing Minute ·

2025/06/20

Did you like this episode? Dislike it? 🚀 Meta’s latest upgrade—Andromeda—is more than a new feature. It’s a seismic shift in how digital ads are delivered, moving from broad targeting to hyper-individualized precision. Daniel joins Mike and Eddie to unpack how this new system uses real-time signals, content behavior, and platform preferences to serve up perfectly placed ads—and why small law firms can’t afford to ignore it. 📌 Key Takeaways: Meta Andromeda delivers ads based on individual

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2:59

Meta Ads Are Getting a Whole Lot Smarter

The Law Firm Marketing Minute ·

2025/06/19

Did you like this episode? Dislike it? 🧠 Ever wonder why you and your neighbor see completely different ads—despite having nearly identical lives? Daniel, Eddie, and Mike break down how Meta’s ad technology has become eerily smart, using platform behavior, content signals, and even placement preferences to deliver laser-targeted ads. It’s personalization like you’ve never seen before—and your law firm needs to catch up. 📌 Key Takeaways: Meta ads adapt to user behavior and platform

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2:32

Netflix vs Cable: The New Generation of Advertising

The Law Firm Marketing Minute ·

2025/06/18

Did you like this episode? Dislike it? 📺 What do Netflix, Snapchat, and the Super Bowl have in common? They're all part of a much bigger conversation about how advertising has evolved—and what that means for law firms. Daniel, Eddie, and Mike break down why old-school broadcast strategies are losing relevance and how personalized, Netflix-style targeting is reshaping marketing for good. 📌 Key Takeaways: Mass marketing is dead; hyper-targeting is the new standard.Personalization delivers

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