x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Law Firm Marketing Minute

Spotlight Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

3:23

Are You Making This Common Marketing Budget Mistake?

The Law Firm Marketing Minute ·

2025/10/03

Did you like this episode? Dislike it? 📊 Most law firm owners ask, “How much should I spend on marketing?” In this episode, Danny Decker breaks down the common budgeting mistake that keeps firms stuck and reveals the smarter way to treat marketing as an investment, not just an expense. If you’ve ever wondered whether your marketing dollars are actually fueling growth, this one’s for you. 📌 Key Takeaways: Why the “10% rule” matters for law firm marketing budgetsHow to make sure every

en-us

3:18

Google vs. Meta vs. LinkedIn: Which Ads Actually Work...

The Law Firm Marketing Minute ·

2025/10/02

Did you like this episode? Dislike it? 🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny shares what actually works for solo and small firm attorneys—and how to avoid wasting money on the wrong platform. 📌 Key

en-us

1:35

Are You Leaving Referral Gold on the Table?

The Law Firm Marketing Minute ·

2025/10/01

Did you like this episode? Dislike it? ✨ Many lawyers assume referrals will come just from doing great work — but that’s only part of the story. In this episode, Mike and Fanny reveal why your network forgets you faster than you think, and how consistent nurturing can dramatically multiply your referrals. If you’ve ever wondered why you aren’t getting as many introductions as you should, this conversation will show you how to fix it. 📌 Key Takeaways: Why “doing great work” doesn’t guarantee

en-us

2:07

4 Financial Hires Every Growing Law Firm Needs

The Law Firm Marketing Minute ·

2025/09/30

Did you like this episode? Dislike it? 💰 Growing your law firm is about more than just getting new clients — it’s about building a solid financial foundation. In this episode, Mike sits down with financial expert Ryan Kimler to reveal the four key hires that every small but growing law firm needs if they want to scale past $500K and beyond. From bookkeepers to CFO advisors, you’ll discover exactly who should be on your team to keep your firm financially healthy and ready for long-term

en-us

1:40

A Better Strategy for Your Law Firm's Digital Ads

The Law Firm Marketing Minute ·

2025/09/29

Did you like this episode? Dislike it? 📱 Are your law firm’s digital ads working as hard as they should? In this episode, Danny Decker breaks down how small changes in your ad strategy can make a big difference in attracting the right clients online. Whether you’re running ads already or just thinking about it, this conversation will help you rethink your approach and maximize your marketing dollars. 📌 Key Takeaways: Why most law firms are spending in the wrong places onlineThe smarter way

en-us

2:10

Why Your Law Firm Needs a Story (Not Just a Sales Pitch)

The Law Firm Marketing Minute ·

2025/09/26

Did you like this episode? Dislike it? 📖 In this episode, Mike and Eddie break down why story branding is one of the most powerful ways to connect with potential clients. They explain how your law firm’s marketing can position clients as the hero, create emotional resonance, and make your firm unforgettable — without sounding like a sales pitch. 📌 Key Takeaways: Why our brains are hardwired to respond to stories.How to position your client as the hero (and not the villain).Practical ways to

en-us

1:56

Are You Emailing Your Audience Too Much — or Not...

The Law Firm Marketing Minute ·

2025/09/25

Did you like this episode? Dislike it? 📧 Many law firm owners worry about “bothering” their list with too many emails. But in this episode, Danny Decker explains why the real danger isn’t over-emailing — it’s not emailing enough. Discover how often you should be reaching out, why once-a-quarter newsletters don’t cut it, and how valuable content keeps your list engaged without driving unsubscribes. 📌 Key Takeaways: Once-a-quarter emails aren’t nearly enough to stay top of mind.Monthly (or

en-us

1:34

When Should Your Marketing Start Converting Into Cases?

The Law Firm Marketing Minute ·

2025/09/24

Did you like this episode? Dislike it? 🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that can generate leads almost instantly to referral strategies that pay off over months and years, you’ll learn what to expect — and how to set realistic goals for your marketing. 📌 Key Takeaways: Digital ad campaigns can

en-us

2:27

What Should Be ‘Above the Fold’ on a Law Firm Website?

The Law Firm Marketing Minute ·

2025/09/23

Did you like this episode? Dislike it? 🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead

en-us

2:32

The Truth About SEO in 2025

The Law Firm Marketing Minute ·

2025/09/22

Did you like this episode? Dislike it? 🎯 Does SEO still work for law firms in 2025? In this episode, Danny Decker tackles the tough question that’s on every law firm owner’s mind. With AI tools like ChatGPT starting to change how potential clients search, the marketing landscape looks very different than it did just a year ago. Danny breaks down the realities of Google’s staying power, where SEO still delivers, and why the smartest firms are already adapting their strategies for the AI era.

en-us

1:26

The Difference Between Lead Gen & Lead Nurturing

The Law Firm Marketing Minute ·

2025/09/19

Did you like this episode? Dislike it? 🎯 In this “Best Of” episode, Marc Cerniglia dives into one of the most overlooked aspects of marketing: knowing the difference between generating leads and nurturing them. He explains why true marketing success isn’t just about getting attention in the first place — it’s about what happens after. Using a powerful analogy of a retirement portfolio, Marc shows how firms should balance short-term lead generation with long-term relationship building to

en-us

1:30

How to Stand Out in a Crowded Legal Market

The Law Firm Marketing Minute ·

2025/09/18

Did you like this episode? Dislike it? 🎯 In this “Best Of” episode, Mike and Eddie break down what it really takes to differentiate your law firm when every lawyer around you is offering the same thing. It's not just about being good — it’s about being known for something. Learn how to leverage your credibility, highlight your expertise, and build a brand that gets you chosen again and again. 📌 Key Takeaways Standing out starts with branding, not just information.Credibility and experience

en-us

1:37

Where to Start with Your Law Firm’s Marketing

The Law Firm Marketing Minute ·

2025/09/17

Did you like this episode? Dislike it? 🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take — from building a credible website to creating simple, effective content that keeps your network engaged and sending referrals. 📌 Key Takeaways Your website is your digital handshake

en-us

1:25

How to Create More Content Without More Work

The Law Firm Marketing Minute ·

2025/09/16

Did you like this episode? Dislike it? ⚡ Most lawyers don’t have the time or energy to constantly create social media posts — but that doesn’t mean your firm has to stay invisible online. In this Best Of conversation, Mike and Eddie reveal a simple system that turns one piece of content into weeks’ worth of marketing material, saving you time while keeping your firm consistently top-of-mind. 📌 Key Takeaways: How to repurpose one piece of content into multiple platforms with minimal

en-us

3:24

Your Next Big Case Could Come From Here

The Law Firm Marketing Minute ·

2025/09/15

Did you like this episode? Dislike it? 💡 Many lawyers rely only on other attorneys or professionals for referrals, but there’s a powerful source of repeat business and new cases that most firms completely overlook. In this Best Of episode, John Hinson explains why these connections matter, how they can become your biggest advocates, and the simple ways to stay top-of-mind. 📌 Key Takeaways: The referral network every lawyer underestimates — and why it’s costing you business.Simple habits

en-us

0:54

Can You Grow a Law Firm Without Spending on Marketing?

The Law Firm Marketing Minute ·

2025/09/12

Did you like this episode? Dislike it? 💡 Yes, you can grow your law firm without spending a dime on marketing—but should you? In this episode, Danny Decker lays out what it really takes to build a thriving practice the “old-fashioned” way, and when it’s time to stop being cheap and start thinking like a business owner. If you’ve been holding back on marketing spend, this is your reality check. 📌 Key Takeaways: The slow-growth reality of relationship-only marketing.Why serious growth

en-us

1:39

Are LSAs Better Than Google Ads for Law Firms?

The Law Firm Marketing Minute ·

2025/09/11

Did you like this episode? Dislike it? 💸 Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the two—and why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your market and practice area. 📌 Key Takeaways: The one major billing difference between LSAs and Google Ads.Why lead quality

en-us

1:32

Can Video Marketing Actually Bring You Cases?

The Law Firm Marketing Minute ·

2025/09/10

Did you like this episode? Dislike it? 🎥 Video marketing can do more than boost your brand—it can drive real, trackable case generation. In this episode, Danny Decker breaks down how lawyers can use video the right way, including a smart two-step campaign strategy that turns viewers into clients. Whether you’re already investing in video or just getting started, this episode will show you how to make every second count. 📌 Key Takeaways: Why video marketing isn’t just about “getting your

en-us

1:58

What Belongs Above the Fold on Your Law Firm’s Homepage?

The Law Firm Marketing Minute ·

2025/09/09

Did you like this episode? Dislike it? 📈 Most law firm websites fail in the first five seconds—before a visitor even scrolls. In this episode, Danny Decker breaks down exactly what must appear above the fold on your homepage to hook potential clients, earn their trust, and move them toward action. If you’re still guessing what goes where on your site, this is the clarity you’ve been waiting for. 📌 Key Takeaways: Why “above the fold” is prime real estate on your homepage.The 3 critical

en-us

1:16

What Topics Are Impactful for Family Law Blogs?

The Law Firm Marketing Minute ·

2025/09/08

Did you like this episode? Dislike it? 📝 Family law blogging isn’t about sounding smart — it’s about answering the exact questions your potential clients are already typing into Google. In this episode, Danny Decker breaks down how to create blog content that doesn’t just sound good but actually brings in cases. From client consultations to ChatGPT prompts, learn how to turn everyday questions into high-impact content across your blog, social media, and beyond. 📌 Key Takeaways: The #1

en-us

973 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Nomad Capitalist Audio Experience

Nomad Capitalist

Supply Shock

Blockworks

RadioBorsa - La tua guida controcorrente per investire bene nella Borsa e nella Vita

SoldiExpert SCF