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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

2:05

Leads Can Start to Flow When You Do This

The Law Firm Marketing Minute ·

2026/04/02

Did you like this episode? Dislike it? 🚀 How can law firms keep their pipeline full without constantly chasing new leads in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia shares a proven approach law firms are using to create consistent lead flow by positioning their expertise in a way that builds trust before a sales conversation ever happens. Marc explains why this strategy continues to work year after year, how it creates warmer, more qualified prospects, and what

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2:23

How Content Can Dramatically Increase Referrals &...

The Law Firm Marketing Minute ·

2026/04/01

Did you like this episode? Dislike it? Most law firms assume content marketing should directly bring in new leads—but that’s not the whole story. In this episode, Marc Cerniglia explains the real way content drives growth and how it can dramatically increase your referrals and repeat business. If you’ve ever wondered why your blogs or social media aren’t generating leads, this one’s for you. 📌 Key Takeaways: Why most firms misunderstand how content generates leadsThe surprising link between

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2:00

How Landing Pages Convert Better

The Law Firm Marketing Minute ·

2026/03/31

Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion.How to use landing pages to focus attention and collect leads.The

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1:38

Why People Don’t Remember Your Law Firm

The Law Firm Marketing Minute ·

2026/03/27

Did you like this episode? Dislike it? 🧠 Why don’t people remember your law firm, even after a great conversation? In this episode of the Law Firm Marketing Minute, Danny Decker explains why assuming people will remember you is one of the biggest mistakes in law firm marketing and how attention is constantly being pulled in every direction in 2026. He breaks down why consistent visibility through systems like retargeting ads and ongoing touchpoints is critical for staying top of mind with

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1:53

How You’re Neglecting Relationships Before They Even...

The Law Firm Marketing Minute ·

2026/03/26

Did you like this episode? Dislike it? 🤝 How are you neglecting relationships before they even begin in your law firm marketing? In this episode of the Law Firm Marketing Minute, Danny Decker explains why one great conversation is not enough and how failing to consistently stay in touch is costing law firms valuable referrals. He breaks down how simple systems like email newsletters and retargeting ads can dramatically increase your visibility, strengthen relationships, and keep your firm

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1:51

2 Types of Law Firm Digital Ads That Actually Work

The Law Firm Marketing Minute ·

2026/03/25

Did you like this episode? Dislike it? 🚀 What are the 2 types of law firm digital ads that actually work in 2026? In this episode of the Law Firm Marketing Minute, Danny Decker breaks down the difference between lead nurture campaigns and “call me now” ads, explaining how law firms can use each to generate better leads, build trust over time, and scale their marketing without wasting budget on the wrong strategy. If you're investing in law firm digital marketing, paid ads, or looking to

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1:10

The Digital Ads Campaign That Make Your Phone Ring

The Law Firm Marketing Minute ·

2026/03/24

Did you like this episode? Dislike it? 📣 If your firm is ready to grow fast, this is the episode you’ve been waiting for. Danny and Mike break down “Call Me Now” campaigns—paid ads specifically designed to make the phone ring today. From Google to Facebook, learn what platforms work, how much you need to spend, and why this strategy is key to serious law firm growth. 📌 Key Takeaways: What “Call Me Now” campaigns are—and why they convert.How much to budget for lead-gen ads that work.Why

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4:14

How to Book More Consultations in 2026

The Law Firm Marketing Minute ·

2026/03/20

Did you like this episode? Dislike it? 📧 How can law firms use email marketing to improve follow-up and book more consultations in 2026? In this episode of Law Firm Marketing Minute, Marc Cerniglia explains how solo and small law firms can transform their follow-up process with simple, strategic email marketing systems that work in the background. Marc breaks down how newsletters and drip campaigns help nurture “not yet” leads, re-engage cold contacts, and keep your law firm top of mind so

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4:27

You're Probably Not Posting As Much As You Should Be

The Law Firm Marketing Minute ·

2026/03/19

Did you like this episode? Dislike it? 📈 Think you’re posting enough? In this episode, Marc Cerniglia breaks down the truth about content frequency for law firms — and why most firms are still under-publishing. He explains how volume impacts SEO, visibility, and top-of-mind awareness, plus why “too much content” is actually a myth. If you’ve ever wondered whether your firm is creating enough content to compete, this one’s for you. 📌 Key Takeaways: There’s no such thing as too much content —

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1:37

How to Start Marketing Your Law Firm 101

The Law Firm Marketing Minute ·

2026/03/18

Did you like this episode? Dislike it? 🧠 Whether you're launching your firm or finally getting serious about your marketing, this “Best Of” episode featuring Marc Cerniglia gives you the no-fluff answer to that overwhelming question: where do I even begin? Marc lays out the exact first steps lawyers should take — from building a credible website to creating simple, effective content that keeps your network engaged and sending referrals. 📌 Key Takeaways Your website is your digital handshake

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1:39

LSAs or Google Ads: Which is Worth It?

The Law Firm Marketing Minute ·

2026/03/17

Did you like this episode? Dislike it? 💸 Not sure whether Local Services Ads (LSAs) or Google Ads will give your law firm the best ROI? In this episode, Danny Decker breaks down the key differences between the two—and why the answer isn't as black and white as you might think. Learn how to compare lead quality, cost per acquisition, and which platform is right for your market and practice area. 📌 Key Takeaways: The one major billing difference between LSAs and Google Ads.Why lead quality

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1:34

How Soon Should Marketing Start Producing Cases?

The Law Firm Marketing Minute ·

2026/03/16

Did you like this episode? Dislike it? 🎯 How long does it really take for your law firm’s marketing to start producing actual cases? In this episode, Danny Decker breaks down the different timelines depending on the type of marketing you’re running. From digital ads that can generate leads almost instantly to referral strategies that pay off over months and years, you’ll learn what to expect — and how to set realistic goals for your marketing. 📌 Key Takeaways: Digital ad campaigns can

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1:48

Why No One is Clicking Your "Book a Call" Button

The Law Firm Marketing Minute ·

2026/02/20

Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it’s not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what’s in it for them. If you’ve ever wondered why your “Book a Call” button isn’t getting clicks, this one’s for you. 📌 Key Takeaways: Why “Contact Us”

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2:31

One of My Favorite Legal Marketing Hacks

The Law Firm Marketing Minute ·

2026/02/13

Did you like this episode? Dislike it? 🚀 What if one simple legal marketing hack could multiply your visibility overnight? Danny Decker shares one of his absolute favorite strategies for solo and small law firms: combining email marketing with social media retargeting to create a powerful multichannel marketing effect. Instead of relying on email newsletters alone, you can upload your law firm email list into Facebook and LinkedIn ad platforms, match a large percentage of those contacts,

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2:19

Adapt or Get Left Behind: A Wake-Up Call for Law Firms

The Law Firm Marketing Minute ·

2026/02/02

Did you like this episode? Dislike it? ⚠️ Will your law firm adapt to AI fast enough, or get left behind in 2026? In this episode of Law Firm Marketing Minute, Danny Decker delivers a clear wake-up call for solo and small law firms navigating rapid change in legal marketing. Danny explains why AI is not just another trend, how shifts like this have always created winners and losers, and what law firm owners need to understand right now to stay relevant, competitive, and visible as technology...

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2:07

How You Leave Bad Clients in 2025

The Law Firm Marketing Minute ·

2026/01/09

Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in

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1:37

Starting Your Marketing in 2026? Listen to This First!

The Law Firm Marketing Minute ·

2026/01/08

Did you like this episode? Dislike it? 🚨 Starting your marketing in 2026? What should solo and small law firms focus on first before spending real money? In this episode of Law Firm Marketing Minute, Danny Decker explains how new law firms should think about law firm marketing in 2026 when time is tight and budgets are even tighter. Danny walks through the early-stage marketing approach that actually works for solo and small law firms, including relationship-based growth, referrals,

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3:34

Your Big Case of 2026 May Come From Here

The Law Firm Marketing Minute ·

2026/01/07

Did you like this episode? Dislike it? 📈 Where could your biggest case of 2026 actually come from? In this episode of Law Firm Marketing Minute, John breaks down one of the most overlooked referral strategies for solo and small law firms. While many attorneys focus on other lawyers or professional referral partners, John explains why past clients may be your most valuable source of repeat business and referrals in 2026. He shares why staying in touch, ending matters on good terms, and using

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1:50

The Law Firm Ad Strategy That Will Win in 2026

The Law Firm Marketing Minute ·

2026/01/06

Did you like this episode? Dislike it? 📈 Which advertising platform should law firms use in 2026 to get better leads at a lower cost? In this episode of Law Firm Marketing Minute, Danny Decker breaks down the law firm ad strategy that will actually win in 2026. If you are debating Meta vs LinkedIn ads, worried about reaching high-end or professional clients, or tired of overpaying for leads, this episode cuts through the noise. Danny explains where law firms consistently see lower costs...

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2:45

The Best "Diet" Advice for 2026

The Law Firm Marketing Minute ·

2026/01/05

Did you like this episode? Dislike it? 🥗 Should law firms focus less on likes and more on strategy when using social media in 2026? In this Law Firm Marketing Minute, Eddie and Mike share the best “diet” advice law firms need heading into 2026, and it has nothing to do with cutting carbs. They break down why chasing likes, followers, and comments on social media can distract attorneys from what actually drives revenue, and how a smarter, more focused social media strategy helps firms stay

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1,030 results

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