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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

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All Episodes

2:07

How You Leave Bad Clients in 2025

The Law Firm Marketing Minute ·

2026/01/09

Did you like this episode? Dislike it? 🚪 How do you intentionally leave bad clients behind in 2025 without hurting your law firm’s growth? In this episode of Law Firm Marketing Minute, John and Mike explain how smart law firm marketing in 2025 is just as much about repelling the wrong cases as it is about attracting the right ones. They break down how content marketing, messaging, and positioning can help solo and small law firms stop attracting low-value, misaligned leads while pulling in

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1:37

Starting Your Marketing in 2026? Listen to This First!

The Law Firm Marketing Minute ·

2026/01/08

Did you like this episode? Dislike it? 🚨 Starting your marketing in 2026? What should solo and small law firms focus on first before spending real money? In this episode of Law Firm Marketing Minute, Danny Decker explains how new law firms should think about law firm marketing in 2026 when time is tight and budgets are even tighter. Danny walks through the early-stage marketing approach that actually works for solo and small law firms, including relationship-based growth, referrals,

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3:34

Your Big Case of 2026 May Come From Here

The Law Firm Marketing Minute ·

2026/01/07

Did you like this episode? Dislike it? 📈 Where could your biggest case of 2026 actually come from? In this episode of Law Firm Marketing Minute, John breaks down one of the most overlooked referral strategies for solo and small law firms. While many attorneys focus on other lawyers or professional referral partners, John explains why past clients may be your most valuable source of repeat business and referrals in 2026. He shares why staying in touch, ending matters on good terms, and using

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1:50

The Law Firm Ad Strategy That Will Win in 2026

The Law Firm Marketing Minute ·

2026/01/06

Did you like this episode? Dislike it? 📈 Which advertising platform should law firms use in 2026 to get better leads at a lower cost? In this episode of Law Firm Marketing Minute, Danny Decker breaks down the law firm ad strategy that will actually win in 2026. If you are debating Meta vs LinkedIn ads, worried about reaching high-end or professional clients, or tired of overpaying for leads, this episode cuts through the noise. Danny explains where law firms consistently see lower costs...

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2:45

The Best "Diet" Advice for 2026

The Law Firm Marketing Minute ·

2026/01/05

Did you like this episode? Dislike it? 🥗 Should law firms focus less on likes and more on strategy when using social media in 2026? In this Law Firm Marketing Minute, Eddie and Mike share the best “diet” advice law firms need heading into 2026, and it has nothing to do with cutting carbs. They break down why chasing likes, followers, and comments on social media can distract attorneys from what actually drives revenue, and how a smarter, more focused social media strategy helps firms stay

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2:01

How to Capture Urgent Demand | Marketing Resolution #5

The Law Firm Marketing Minute ·

2025/12/19

Did you like this episode? Dislike it? 📞 In the final episode of this Law Firm Marketing Resolution series, Danny Decker breaks down Marketing Resolution #5 and explains how law firms can capture urgent demand from prospects who are ready to hire right now. Danny walks through how a “Call Me Now” campaign works, why it targets high-intent potential clients, and what must be in place for it to actually convert. From clear next steps to landing pages, phone coverage, and online scheduling,

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1:47

Search Is Changing Fast | Marketing Resolution #4

The Law Firm Marketing Minute ·

2025/12/18

Did you like this episode? Dislike it? 🤖 In the final episode of this New Year Law Firm Marketing Resolution series, Danny Decker dives into Marketing Resolution #4 and explains why search is changing faster than most law firms realize. AI search platforms like ChatGPT, Gemini, and Perplexity are no longer just productivity tools. They are becoming real marketing channels where potential clients are actively finding law firms. Danny breaks down why AI search is different from traditional

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1:52

It’s Not About You | Marketing Resolution #3

The Law Firm Marketing Minute ·

2025/12/17

Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #3 and challenges law firms to rethink how they talk about themselves. Too many firms lead with credentials, technical expertise, and how the legal work gets done. Danny explains why that approach falls flat and why effective law firm messaging should focus on the client, the problem they are facing, and how their life is

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2:30

Stop Renting Your Audience | Marketing Resolution #2

The Law Firm Marketing Minute ·

2025/12/16

Did you like this episode? Dislike it? 📧 In this episode of Law Firm Marketing Minute, Danny Decker continues the New Year marketing series with Marketing Resolution #2 and explains why your email list is the most valuable marketing asset your law firm can own. Danny breaks down why relying only on platforms like Google and social media puts your firm at risk, and why growing a targeted email list gives you control, stability, and long-term leverage. He also shares practical ways solo and

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2:30

Your Marketing Is Incomplete | Marketing Resolution #1

The Law Firm Marketing Minute ·

2025/12/15

Did you like this episode? Dislike it? 🎯 In this episode of Law Firm Marketing Minute, Danny Decker kicks off a 4-part New Year marketing series with Marketing Resolution #1 and explains why most law firm marketing strategies are incomplete. Too much focus is placed on generating new leads, and not nearly enough on nurturing those leads, referral sources, and past clients. Danny breaks down how solo and small law firms can use simple, cost-effective tools like email marketing and social

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2:00

Are You Asking For Too Much Too Soon?

The Law Firm Marketing Minute ·

2025/12/10

Did you like this episode? Dislike it? 📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker shows you how to lower the barrier of entry using lead magnets, landing pages, and automated email follow-ups. Learn the smart ad strategy that builds trust, captures leads, and turns cold clicks into real consults. 📌 Key Takeaways Why low-barrier offers drive higher ad conversion.How to use landing pages to focus attention and collect leads.The

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1:51

The Signals That Your Content Is Paying Off

The Law Firm Marketing Minute ·

2025/12/05

Did you like this episode? Dislike it? 📈 Content marketing can feel slow… until you know what to look for. In this episode, Marc Cerniglia breaks down the less obvious — but far more meaningful — signs that your content strategy is working behind the scenes. While ads are easy to measure, content marketing builds referrals, authority, and client readiness in ways most lawyers never track. Marc explains how rising referrals, smoother pricing conversations, and higher-quality clients are all

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1:59

How Law Firms Grow With Zero Ad Spend

The Law Firm Marketing Minute ·

2025/12/04

Did you like this episode? Dislike it? 📈 How law firms actually grow without touching a single ad dollar. In this episode, John Hinson — the original host of the Law Firm Marketing Minute — breaks down how solo and small firms can expand their audience organically by leveraging networking, referral sources, and consistent top-of-mind marketing. John shares how modern touchpoints like email newsletters, social media, podcasts, and co-promotions let you access entirely new audiences without

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3:19

This Type of Content Will Continue to Win and Win and...

The Law Firm Marketing Minute ·

2025/12/02

Did you like this episode? Dislike it? In this episode, Danny Decker and Mike breakdown why micro-content and hyper-specific answers are outperforming long guides, eBooks, and generic “ultimate resources.” They explain how today’s clients are overwhelmed with information — and why the firms that drill into very specific problems, questions, and fears are the ones earning more attention, trust, and consultations. If you’ve been worried about saturation or unsure what content to create, this c...

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2:05

What Magic Bullet Makes All of Your Marketing Work

The Law Firm Marketing Minute ·

2025/11/24

Did you like this episode? Dislike it? In this episode, Danny Decker breaks down one of the biggest misconceptions solo and small firm owners have about marketing: the belief that there’s a single, magical tactic that will instantly transform your results. Danny explains why this mindset keeps firms stuck — and outlines the three critical components every law firm needs to consistently generate leads, nurture prospects, and convert them into paying clients. If you’ve ever wondered why your m...

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1:25

I Only Have $500. How Can I Market My Law Firm?

The Law Firm Marketing Minute ·

2025/11/11

Did you like this episode? Dislike it? If your marketing budget is limited to $500 a month, digital ads aren’t the answer — relationships are. In this solo episode, Danny Decker explains why early-stage law firms should skip paid marketing altogether and instead focus on community building, referral partnerships, and local networking. When you’re ready to scale, you’ll have a stronger foundation and a better ROI. 📌 Key Takeaways $500/month isn’t enough to test or scale digital marketing

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1:21

How the Right Words Create Stronger Client Connections

The Law Firm Marketing Minute ·

2025/11/10

Did you like this episode? Dislike it? 🗣️ Words carry weight — especially in your law firm’s marketing. In this episode, John and Mike explore how subtle shifts in language can completely change the way potential clients perceive your message. Learn why choosing words like “protect” instead of “fight” can help you connect with clients on a deeper, more trustworthy level. 📌 Key Takeaways: How tone and word choice shape client perceptionWhy softer language can build stronger emotional

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1:35

The Hardest Marketing Pill to Swallow

The Law Firm Marketing Minute ·

2025/11/07

Did you like this episode? Dislike it? 💊 Most law firms think losing a lead, a follower, or a subscriber means their marketing isn’t working — but in this episode, Mike and Eddie reveal why that’s actually a good sign. Learn how your funnel should repel the wrong people so you can focus on attracting the right clients for your firm. 📌 Key Takeaways: Why “losing” followers or subscribers can be a positive signalHow to design your marketing to naturally filter out poor-fit leadsThe mindset

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3:18

What Digital Ads Platform Works Best For Small Law...

The Law Firm Marketing Minute ·

2025/11/06

Did you like this episode? Dislike it? 🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny shares what actually works for solo and small firm attorneys—and how to avoid wasting money on the wrong platform. 📌 Key

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1:42

Small Law Firms NEED To Be Up to Date on AI

The Law Firm Marketing Minute ·

2025/11/05

Did you like this episode? Dislike it? How AI is Revolutionizing the Legal Industry with John Newton of Ontro.ai In this eye-opening episode, we sit down with John Newton, Head of Technology at Ontro.ai, to explore how artificial intelligence is transforming the legal profession in ways many lawyers haven't yet realized. From ethical considerations to groundbreaking tools, John shares his expert insights on how AI can be strategically leveraged to enhance legal practices. Lawyers will learn ...

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1,015 results

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