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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

20:29

236. 3 Ad Metrics You Must Master for Profits in 2025

The Launch Lounge Podcast ·

2025/01/09

Tired of throwing money at Facebook and Instagram ads without knowing if they're really working? 🚀 Most ads managers are giving course creators the wrong metrics to track! In this episode, Salome breaks down the only three numbers you actually need to master for profitable ads in 2025 (and why ROAS isn't one of them). Perfect for course creators who want to stop guessing and start seeing real results from their ad spend. 🔥 In This Episode: Why CPMs matter more than ever (and how TikTok could

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41:27

235. 5 AI Lead Gen Hacks That Actually Close Deals

The Launch Lounge Podcast ·

2025/01/07

Ready to transform your lead generation using AI? 🚀 When Salome analyzed her agency's sales data using AI, she discovered that focusing on just ONE specific number could double her client base. In this episode, she's sharing 5 powerful AI hacks that will help you attract better quality leads and close more deals. If you're an agency owner, ads manager, consultant, or someone who sells high-ticket coaching, and you're tired of getting leads that aren't ready to buy, this episode will transform your

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30:41

234. 1-Day AI System: 30 Days of Content in 8 Hours

The Launch Lounge Podcast ·

2025/01/02

Ready to transform your content creation from exhausting to effortless? I'm sharing my exact system for creating a month's worth of content in just 8 hours using AI! 🚀 Want to know how I went from spending endless hours on content creation to having a streamlined system that preserves my authentic voice? In this game-changing episode, I'm pulling back the curtain to show you exactly how I use different AI tools together to create engaging content that truly resonates with my audience. If you've

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17:06

233. Evergreen Webinars: Why 2–5% Conversions Mean...

The Launch Lounge Podcast ·

2024/12/31

Turn Your Evergreen Webinar Into a Predictable Profit Machine in 2024! 🚀 Tired of feeling disappointed by your evergreen webinar conversion rates? In this game-changing episode, I'm revealing why those "low" 2-5% conversions might actually be your golden ticket to sustainable growth and consistent revenue. Get ready to completely shift how you think about evergreen success. If you're scaling beyond $100K and ready to build reliable, automated income streams, this episode will show you exactly why

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33:30

232. From Cold to Sold: The Proven Buyer Blueprint

The Launch Lounge Podcast ·

2024/12/26

Struggling to turn your expertise into consistent course sales? Discover the proven blueprint that transforms complete strangers into excited customers! 🚀 Tired of pouring your heart into courses that aren't selling? In this episode, I'm sharing the exact system that bridges the gap between your expertise and your future customers. You'll learn how to build a warm, engaged audience without burning out on social media, choose the perfect conversion mechanism for your price point, and balance your

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33:20

231. Why Your Dream Customers Can’t Find You—Fix It...

The Launch Lounge Podcast ·

2024/12/24

Ready to turn your crickets into consistent course sales? Discover why your dream customers can't find you (and how to fix it today)! 🚀 Tired of pouring your heart into creating the "perfect" online course only to hear crickets when you launch? In this episode, I'm sharing why your expertise alone isn't enough to attract paying customers and the exact framework to fix it. You'll discover the sweet spot between building a big audience and selling high-ticket offers, plus how to speak your customers'

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28:44

230. $10K Months: The Exact Framework That Works

The Launch Lounge Podcast ·

2024/12/19

Ready to stop throwing spaghetti at the wall and start creating consistent $10K months in your course business? 🚀 Tired of recording podcasts during soccer practice and writing emails after bedtime? In this episode, Salome breaks down the exact 5-phase framework that's helped hundreds of course creators transform sporadic sales into predictable five-figure months - without working harder or sacrificing family time. Perfect for course creators who have the testimonials but need the reliable income

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48:23

229. Meta Ads 2025: 3 Changes That Will Make or Break...

The Launch Lounge Podcast ·

2024/12/17

Ready to crack the code on Meta ads without feeling like you're playing pin the tail on the donkey with your budget? 🚀 Meta's AI changes are coming in hot for 2025, and most course creators are running around like headless chickens trying to figure it out. But here's the thing - you don't need a crystal ball to prepare your ads for success. In this episode, discover the three major shifts already happening that will impact your course creator business, plus get the exact framework to make these

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36:10

228. AI Said I Was Selling the Wrong Thing—And It Was...

The Launch Lounge Podcast ·

2024/12/12

🚀 What if AI could reveal the real reason your course isn't selling? In this episode, I share how AI uncovered a major blindspot in my marketing that changed everything. When I thought I knew exactly what my audience wanted, artificial intelligence showed me something completely different. This discovery transformed how I position my offers and could help you double your sales too. Whether you're just starting out or you've been selling courses for years, this episode will help you uncover what

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32:51

227. The Nutrition Hack That Doubled My Focus Overnight

The Launch Lounge Podcast ·

2024/12/10

Ready to discover the one nutrition hack that transformed my mental clarity and business focus faster than any productivity tool? 🚀 As course creators, we're often told to try meditation, exercise, or the latest productivity app to maintain our edge. But what if the solution to better focus and reduced anxiety was sitting on your plate? After years of burnout and brain fog while scaling my online business, I stumbled upon a simple nutrition change that brought back my pre-motherhood mental clarity

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24:47

226. The 9 Facebook Ad Mistakes Costing You Course Sales

The Launch Lounge Podcast ·

2024/12/05

Ready to stop throwing money at Facebook ads that don't convert? 🚀 Tired of feeling like your ad spend is disappearing into a black hole? In this value-packed episode, I'm sharing the nine most common Facebook ad mistakes I see course creators make and the practical solutions to fix them. Whether you're just starting with ads or you've been running them for a while without success, you'll discover exactly what tweaks to make to start seeing real results. No complicated tech solutions or advanced

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19:07

225. Stop Wasting Ad Money: When to Refresh Your...

The Launch Lounge Podcast ·

2024/12/03

Ready to stop throwing money away on unnecessary ad creative changes? 🚀 Ever feel like you need to constantly refresh your Meta ad creatives when results dip? In this episode, I'm busting the biggest myth about ad creative optimization for course creators. Drawing from my years of experience managing Facebook ads, I'll show you why what works for e-commerce could be sabotaging your course sales. Plus, I'll share my proven 4-step system for optimizing your ads the right way (including why one of my

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22:03

224. Scale Beyond 1:1: When to Switch from Coaching...

The Launch Lounge Podcast ·

2024/11/28

Ready to turn your online course into a consistent revenue stream without burning out on 1:1 coaching? 🚀 That pivotal moment between staying in your comfort zone of coaching or scaling with courses feels exactly like Neo's choice in The Matrix. But here's the truth: if you don't have automated leads flowing into your coaching business right now, creating a course might be the worst move you could make. In this value-packed episode, discover: Why having "too many leads" is actually your golden

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18:50

223. Email List vs Social: Which Actually Makes More...

The Launch Lounge Podcast ·

2024/11/26

Ready to break free from the social media hamster wheel? 🎯 Here's the truth nobody talks about: Your Instagram following doesn't actually determine your course sales. (Shocking, right?) In this episode, discover why some course creators crush their launches while others keep posting with zero results – and how to find the perfect balance between social media and email marketing. You'll learn: Why social media success might be setting you up for burnout The magic number your email list needs to

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17:12

222. Turn Your Expertise Into Sales: The Facebook Ads...

The Launch Lounge Podcast ·

2024/11/21

Ready to stop throwing money at Facebook ads hoping something sticks? 🎯 Here's the truth nobody talks about: Facebook ads don't actually make you money. (Shocking, right?) In this episode, discover the three essential pillars that transform your expertise into consistent course sales – and why ads are just one piece of the puzzle. You'll learn: The real secret behind profitable Facebook ads Why most course creators fail with ads (and how to avoid it) The exact metrics that show if your funnel

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30:34

221. The Hidden Truth About Live Launches: Breaking...

The Launch Lounge Podcast ·

2024/11/19

Discover the Truth About Live Launches Nobody's Talking About 🤫 Ever get those panicky "why isn't this working" feelings during your launches? Yeah, me too. In this episode, I'm spilling the tea on why the live launch model might be working against you - and exactly how to fix it. 🔥 In This Episode: Why your launches feel like a rollercoaster (and how to stop the madness) The secret "Energy-Money Matrix" successful course creators use How to know when to reinvest your launch money The only

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51:13

220. Meta's New Targeting: What Course Creators Must...

The Launch Lounge Podcast ·

2024/11/14

Meta's new AI tools are about to change how your ads perform forever. 🤖 But here's the thing - most course creators are missing the crucial settings they need to change RIGHT NOW to make these AI updates work in their favor. In this eye-opening episode, you'll discover: What Meta's Advantage Plus AI suite actually means for your ads The sneaky way AI is already changing your ad targeting Which controls you need to keep (and which to let go) How to protect your ad spend while leveraging AI

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39:18

219. Evergreen or Live Launch? Choose Your Perfect...

The Launch Lounge Podcast ·

2024/11/12

Ever get those "Evergreen is the answer to all your problems!" ads in your feed? Yeah, me too. 🙄 In this episode, we're diving into the burning question: Should you live launch or go evergreen to hit $100K faster? Spoiler alert: The answer might surprise you (or not 😉). Here's what we're dishing about: Why evergreen funnels aren't the magical unicorns everyone claims The real reason your launches might be flopping (hint: it's not your ads) When you're actually ready to automate (and when you

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14:18

218. When Should You Start Running Facebook and...

The Launch Lounge Podcast ·

2024/11/05

Ever catch yourself thinking "If I just buy this ONE more tool, I'll finally start making money"? Yeah, me too. 🙄 But here's the truth bomb - none of that fancy stuff is getting you closer to actual dollar bills in your bank account! In this episode, you'll discover what REALLY moves the needle in your business (spoiler alert: it's your email list!) and why Facebook and Instagram ads are still your bestie when it comes to growing that list - even if you've only got $5 to spend each day! 🔥 In This

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13:49

217. "Can I Advertise on Facebook if I Don't Have a...

The Launch Lounge Podcast ·

2024/10/31

Start Building Your Email List Today (Even Without a Fancy Website!) Ever get those well-meaning but frustrating thoughts that you need a perfect website before you can start running Facebook ads? 🤦‍♀️ Time to bust that myth! In this episode: Why Meta's lead form ads might be your secret weapon How to start building your list for just $5/day The truth about which leads actually convert to sales A simple strategy to boost your social media engagement The exact formula for turning free lead

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