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PODCAST

The Launch Lounge Podcast

Salome Schillack

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who"s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the

business entrepreneurship

All Episodes

33:26

325. How to Audit Your 2025 Revenue: What Worked,...

The Launch Lounge Podcast ·

2025/11/18

Your course business can look wildly successful on paper while quietly destroying your profit margins, stealing your time, and wrecking your mental health. 🚀 I've watched too many online course creators cut costs that actually enable their revenue while keeping coaching programs that drain them dry. They look at total revenue and think they're winning, but they're missing the real story their business is trying to tell them. If you're serious about building a sustainable online courses business in

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56:22

324. Why Your 2025 Didn't Go As Planned (And What...

The Launch Lounge Podcast ·

2025/11/13

I cut my email list in half this year on purpose and it tanked my podcast downloads overnight—turns out those "dead leads" were worth nearly $40,000 in revenue. 🚀 That's just one of three expensive mistakes I made in 2025 that taught me exactly what not to do in 2026. If you had big plans this year that didn't quite pan out—launches that underperformed, evergreen funnels that didn't convert, or ad spend with nothing to show for it—you're not alone. But before you just hope next year will be

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28:50

323. The Black Friday Trap: Why Discounting Might Be...

The Launch Lounge Podcast ·

2025/11/11

What if that 50% Black Friday discount you're planning is actually destroying your course business instead of growing it? 🚀 That sale isn't a marketing strategy—it's a pricing death spiral. I've watched too many online course creators accidentally train their audiences to never pay full price again, all because everyone else is running Black Friday promotions. Here's the truth: what works for Amazon doesn't work for expertise-based businesses like coaching programs and online courses. The problem

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31:39

322. The Worst Business Advice I Got and Why I'm...

The Launch Lounge Podcast ·

2025/11/06

What if the advice that nearly broke you was exactly what you needed? 🚀 I made $2,000 on my first launch and quit completely. That might've been the dumbest decision I ever made. But here's the twist - the advice that led me to quit, the advice that nearly broke me, and the advice I absolutely hated hearing ended up being the same advice that helped me build a seven-figure online course business. Sometimes the worst advice teaches you more than the best advice ever could. And sometimes the advice

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42:06

321. Everyone's Burning Out - You Don't Have To....

The Launch Lounge Podcast ·

2025/11/04

Your most successful year might be the one that destroys you. 🚀 Three months ago, one of my clients hit her $47K revenue goal but sent me a 2 a.m. message: "I can't do this again. I'd rather go back to my corporate job." She'd worked until midnight for three weeks straight, snapped at her kids constantly, and survived on coffee and adrenaline. Six weeks later, she launched again. Same revenue. But this time she finished by 4 p.m. daily, took weekends off, and actually enjoyed it. Here's the

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28:15

320. Salome Answers Your Burning Ads Questions

The Launch Lounge Podcast ·

2025/10/30

Tired of waiting for the "perfect time" to run Facebook ads? 🚀 Here's the truth: Meta is always going to change. While you're waiting for ideal conditions, other course creators are scaling to six figures because they learned how to adapt instead of wait. I've spent 10 years running Meta ads and I've seen it all—account shutdowns at 5 AM, mysterious disapprovals, ads that suddenly tank. Every single frustration has a solution that doesn't involve giving up on ads entirely. In this episode, I'm

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43:23

319. Why Most Course Creators Waste Money on Ads (And...

The Launch Lounge Podcast ·

2025/10/28

You've run Facebook ads before and maybe it felt like you were better off putting your money on the roulette tables in Vegas. 🚀 I get it. You're watching other course creators post their "6-figure launch" screenshots while you're bleeding money on ads that don't convert. But here's what nobody tells you: ads aren't the problem. Your approach is. In this episode, I'm breaking down the five biggest reasons course creators waste money on Facebook ads and Instagram ads and exactly how to fix them

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13:21

318. How One List-Building Ad Made $91K in Sales

The Launch Lounge Podcast ·

2025/10/23

What if one ad was all that stood between your struggling side hustle and a wildly profitable online course? 🚀 I'm sharing the 2017 launch that changed everything I thought I knew about Facebook ads. A course creator handed me a $7K budget (I nearly fell off my chair), and what happened next proved that when your marketing aligns with the right Meta ads strategy, magic happens. That single campaign turned $7K into $91,000 in sales with just one lead magnet and two email sequences. This wasn't about

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29:23

317. Are Ads Dead? Not If You Do This Instead

The Launch Lounge Podcast ·

2025/10/21

Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀 I'm pulling back the curtain on why so many coaches and course creators waste money on Meta ads while e-commerce brands thrive. The difference? They're selling $30 lipsticks with impulse buyers. You're selling transformational online courses that require trust, nurturing, and a completely different ad strategy. In this episode, I'm breaking down

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24:40

316. Stop Fearing Tech: How to Take Back Control Now

The Launch Lounge Podcast ·

2025/10/16

That tech fear holding you back from scaling your online course? It's not about technology—it's about taking back control. 🚀 I know you've put off critical business moves because the tech intimidated you. Facebook ads manager feels like a foreign language. Email automations seem impossible without three assistants. But here's the truth: when you reframe tech as a tool instead of a test, everything shifts. In this episode, I'm sharing the five-step framework my Launch Lounge students use to

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24:28

315. Why Ads Feel Risky (and How to Make Them...

The Launch Lounge Podcast ·

2025/10/14

Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the code on why Meta ads feel like gambling and exactly how to make them your most predictable revenue source. Most course creators piece together their marketing education from disconnected programs—one on email, another on webinars, maybe one on running ads. But nobody connects the

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27:26

314. Stop Chasing $1 Leads—Here’s What to Do Instead

The Launch Lounge Podcast ·

2025/10/09

Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap leads aren't a bargain—they're a trap. While you're celebrating those low-cost metrics, Meta's algorithm is quietly filling your list with fast thumbs and short attention spans instead of actual buyers. The online business landscape has shifted dramatically since 2020-2021. We're in

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34:32

313. Why Pretty Ads Fail (and What Makes Creatives...

The Launch Lounge Podcast ·

2025/10/07

Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch them flop harder than a fish on dry land. Meanwhile, my client has been running "ugly" ads for three years? Still pulling leads at the exact same cost as day one. Your ad creative has exactly one millisecond to live or die before someone swipes past it. The more you beautify an ad,

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27:54

312. From Ad to $ in the Bank: Funnels Demystified

The Launch Lounge Podcast ·

2025/10/02

What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens before the click - it's what happens after. If you can't track that dollar through your funnel to your bank account, you're gambling with your marketing budget. Today I'm sharing my "paid ad profit path" - the exact system we use in our agency to track every dollar from lead magnet

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35:56

311. Boost Social Audience Engagement with 1 Easy Ad

The Launch Lounge Podcast ·

2025/09/30

Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you try running ads, you get leads that are either way too expensive or completely unqualified. Here's what's really happening: social media platforms

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38:19

310. The $30K Launch Mistake That Nearly Broke Me...

The Launch Lounge Podcast ·

2025/09/25

Most course creators think they need flashier webinar slides or more aggressive email sequences to boost their launch sales, but that's missing the real story. 🚀 I learned this the hard way when I dropped $30K on ads for what I thought would be my biggest launch yet. Instead of celebration, I barely broke even and questioned everything I knew about launching. With so many online courses flooding the market, the creators who are winning aren't just packaging their expertise and hoping for the best

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59:40

309. From $3K to $13K: The Simple Funnel Fixes That...

The Launch Lounge Podcast ·

2025/09/23

What if your teaching skills are sabotaging your course sales? Laura Barnhart discovered this painful truth when her scattered marketing approach kept her stuck despite having incredible student testimonials. As a practicing occupational therapist working full-time in a Level 3 NICU, she knew her continuing education content was valuable - but her launches weren't reflecting that value. Over five months, we transformed Laura's marketing from hodgepodge confusion into a strategic system that tripled

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38:08

308. The 7 Biggest Myths About Growth and Scaling

The Launch Lounge Podcast ·

2025/09/18

Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs

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45:52

307. 5 Ways to 10x Sales in Your Next Launch

The Launch Lounge Podcast ·

2025/09/16

What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have

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31:45

306. [CASE STUDY] Facebook Ads + Funnels = $500K

The Launch Lounge Podcast ·

2025/09/11

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314 results

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