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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

8:16

Podcasts on Smart TVs, Attention-Getting Audio, & More

Sounds Profitable ·

2025/06/24

Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts. Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com

en

8:13

How Podcasts Covered Hard News, Canadian Podcasters...

Sounds Profitable ·

2025/06/23

This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project. Find links to every article

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10:19

Taking Podcasts on the Road, Lessons from Cannes, & More

Sounds Profitable ·

2025/06/20

This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025.Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com

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8:19

Creators @ Cannes, Amazon's Prime Ad Load, & More

Sounds Profitable ·

2025/06/18

Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit.Registration for the upcoming webinar can be found here. All of the links mentioned in today's episode can be found here on this episodes' page at SoundsProfitable.com.

en

7:40

Ads on WhatsApp, SiriusXM on MMM, & More

Sounds Profitable ·

2025/06/17

Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time.Catch every link mentioned right here on SoundsProfitable.com

en

8:12

YouTube's Place in Podcasting, Telling Stories with...

Sounds Profitable ·

2025/06/13

This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC. Find links to every article mentioned right here on SoundsProfitable.com

en

9:04

Mattresses and Metrics

Sounds Profitable ·

2025/06/12

Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

en

4:18

Spotify’s Rolling Out Transcripts, Podscribe Industry...

Sounds Profitable ·

2025/06/12

Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com

en

5:56

2025 Audio Ad Forecast, YouTube's Place in...

Sounds Profitable ·

2025/06/11

Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to every article mentioned here on SoundsProfitable.com

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6:01

New Podcast Features @ WWDC, How a Podcast Promoted...

Sounds Profitable ·

2025/06/10

Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do. Find links to everything mentioned here on SoundsProfitable.com

en

7:59

Podcasting's Programmatic Future, How Podcasts Use...

Sounds Profitable ·

2025/06/09

Today in the business of podcasting: Sounds Profitable will be at Cannes Lions, Wondercraft co-founder Oskar Serrander explains Convo Mode using Convo Mode, Amazon adds private auctions to Prime Video, a look at how podcasting is doing on Patreon, coverage of Sounds Profitable's latest study, and Spotify lays off 15 podcasting positions at The Ringer and Spotify Studios.Find links to everything mentioned right here on SoundsProfitable.com

en

8:20

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

Sounds Profitable ·

2025/06/06

This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress about funding for public media. Find links to every article mentioned right here on SoundsProfitable.com

en

5:03

The Advertising Landscape, Australian Audio...

Sounds Profitable ·

2025/06/05

Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey.Find links to every article mentioned right here on SoundsProfitable.com

en

8:35

Why Podcasting’s Advertising Advantage Is Bigger Than...

Sounds Profitable ·

2025/06/05

The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom WebsterEdited by Bryan Barletta and Gavin GaddisAudio editing by Gavin GaddisFind the full article here on Sounds Profitable.

en

5:52

Podcasting's High Trust and Recall, NPR's Open Letter...

Sounds Profitable ·

2025/06/04

Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com

en

6:41

Upgrading RSS with HLS, Kast Media's New CEO, & More

Sounds Profitable ·

2025/06/03

LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Kast

en

6:34

Podcast Ads Fill Gender Gap, Australia's Internet Ad...

Sounds Profitable ·

2025/06/02

Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers.Find links to every article mentioned here on SoundsProfitable.com

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10:06

Podcasting's Ad Anomaly, UK Audio Listenership, & More

Sounds Profitable ·

2025/05/30

This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitable.com

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7:51

Podcast Ads Addressing Demographics, Spotify Ups...

Sounds Profitable ·

2025/05/29

Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr.Find links to every article mentioned right here on SoundsProfitable.com

en

7:00

Speaking Up for Spoken Word, Calm and Cautious Q2, &...

Sounds Profitable ·

2025/05/28

Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com

en

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