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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

00:06:19

2026 Ambies Winners, Podcasts Top Spoken Word Share...

Sounds Profitable ·

2026/02/25

Today in the business of podcasting: Digiday looks at how much of podcasting's audience exclusively consumes video, Ambies 2026 winners, podcasts finally overtake AM/FM radio in daily spoken word share of ear from Edison Research, and CMOs share their stressors when it comes to spend. Click here for the website version of today's newsletter with every link mentioned in the podcast.

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00:08:35

Two People on a Couch

Sounds Profitable ·

2026/02/25

The language used to describe podcast behavior matters, and some of it needs updating.Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin Gaddis Register for Evolutions by Podcast Movement @ SXSW Find the full article here on Sounds Profitable.

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00:07:33

Ambies Livestreaming Tonight, Australia's Podcast...

Sounds Profitable ·

2026/02/24

Today in the business of podcasting: Jay Nachlis on Apple Podcasts adding video, Steven Goldstein on the mentality needed for video podcasting, Australian podcast advertising benchmarks for Q4 2025, and a look at official TV companion podcasts.Click here for the website version of today's newsletter with every link mentioned in the podcast.

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00:05:58

🔎Podcast Ad Skipping, Cannes Lions Upgrades Creator...

Sounds Profitable ·

2026/02/23

Today in the business of podcasting: Bumper shows how existing podcast analytics can indicate how many people are skipping ads (not as many as you'd think), LIONS Creators is moving to the beach for this year's Cannes Lions, Magellan AI has published January's top fifteen spenders in podcast advertising, and a discussion on how generative AI affects monetization for content creators. Click here to find the links to every article mentioned on Sounds Profitable's website.

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00:12:02

Video Upgrade 🔜 Apple Podcasts, 2025 U.S. Podcast...

Sounds Profitable ·

2026/02/20

This week in the business of podcasting: Apple announces HLS video podcast streaming with select hosting platforms, a roundup of stories from Sounds Profitable partners, Triton Digital has their new U.S. Podcast Report for the year, and a Charlotte Business Journal look at podcast advertising's local success stories.Click here to find the links to every article mentioned on Sounds Profitable's website.

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00:07:33

Triton's US Podcast Report, Stools > Couches, & More

Sounds Profitable ·

2026/02/19

Today in the business of podcasting: how Apple Podcasts embracing video widens one of the biggest on-ramps for podcasting, Triton Digital releases the 2025 U.S. Podcast Report, and a pitch for new standards to make programmatic tools report faster and with more clarity. Click here to find the links to every article mentioned on Sounds Profitable's website.

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00:07:25

Audion Launches Cross-Platform AI, Podcasting’s Top...

Sounds Profitable ·

2026/02/18

Today in the business of podcasting: SiriusXM is hosting a webinar tomorrow with a stacked cast from the measurement and research side of podcasting, Adam Bowie talks about the financial nuances of video podcasting with Apple Podcasts getting into the fray, Little Dot Studios has a white paper looking at YouTube video performance over the last three years, Podcast Movement has a fun graphic tool to make a social media image announcing you're heading to SXSW, Audion launches Audion AI, and today's

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00:07:28

Apple Amps Up Video Podcasts, News Brand Safety...

Sounds Profitable ·

2026/02/17

Today in the business of podcasting: Apple is bringing HLS to Apple Podcasts, Netflix sports podcasts are being pirated on YouTube, Charlotte, NC brands are making B2B podcasts, and revisiting the Future of News report two years later. Click here to visit the web version of today's issue with links to every single thing covered.

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00:10:14

Industry Q4 Earnings, The Politics of Listeners, & More

Sounds Profitable ·

2026/02/13

This week in the business of podcasting: the political build of podcast audiences, public media's value in Minneapolis, Q4 earnings calls, and EU countries looking to ban kids from social media. Click here to visit the web version of today's issue with links to every single thing covered.

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00:08:38

The Politics of Listening, Channel 4's Spotify Plans,...

Sounds Profitable ·

2026/02/12

Today in the business of podcasting: the politics of podcast listenership, podcasting spectacle vs resonance, video podcasts' utility over talk TV, the Nigerian Podcast Index shows growth, and Channel 4 expands further into Spotify video distribution. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com Type

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00:06:00

Video Podcasts @ NY Emmys, Industry Earnings Reports,...

Sounds Profitable ·

2026/02/11

Today in the business of podcasting: the 69th New York Emmys accept video podcasts in certain categories, Q4 earnings calls from several big podcasting names, and a look at modernized contextual targeting that could help news publishers get ads again. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

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00:06:34

The Politics of What We Listen To

Sounds Profitable ·

2026/02/11

This week, Tom Webster looks at the political composition of podcast genre audiences and finds that the data may not match the narratives we’ve been telling ourselves. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin GaddisRegister for Evolutions by Podcast Movement @ SXSW Find the full article here on Sounds Profitable.

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00:06:56

Red Seat Ventures Acquires Supercast, Upcoming EU...

Sounds Profitable ·

2026/02/10

Today in the business of podcasting: American scripted TV consolidates around safe bets, podcast advertising benchmarks for Q4 2024 at Magellan AI, and several EU countries look into banning minors from social media. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

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00:06:48

Bloomberg's Audio Success, New UK Audio Survey, & More

Sounds Profitable ·

2026/02/09

Today in the business of podcasting: a look at Minneapolis Public Radio's Q4 web traffic, AudioUK is championing a survey of the UK podcast industry, Bloomberg's podcast revenue is up 36% year over year, and a look at how Hollywood audiences are souring to AI as a plot device. Click here to find the links to every article mentioned on Sounds Profitable's website!

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00:09:23

IAB AI Scraping Legislation, Audio is Found Time, & More

Sounds Profitable ·

2026/02/06

This week in the business of podcasting: How to run a fulfilling conference panel, audio works on shared time, IAB releases draft of AI scraping legislation, and problems facing the middle class of podcasting. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

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00:05:00

Triton Digital Upgrades Metrics, BBC Funding...

Sounds Profitable ·

2026/02/05

Today in the business of podcasting: YouTube's TV status, Adelicious becomes Audioboom, the BBC is closer to enriching four content creation companies, and Triton Digital has upgraded their podcast metrics offerings. Click here for all the links covered today! You can also find an archive of everything covered on this show by heading to The Download's section of SoundsProfitable.com

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00:07:40

A Few Notes About Fixing Conference Panels

Sounds Profitable ·

2026/02/05

Tom has hosted a lot of panels, here’s his strategy to make them valuable and engaging for all involved. Written by Tom WebsterEdited by Gavin GaddisAudio narration and editing by Gavin Gaddis Find the full article here on Sounds Profitable.

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00:07:01

Super Bowl 2026 Budgeting, Hulu's First Podcast...

Sounds Profitable ·

2026/02/04

Today in the business of podcasting: what Super Bowl budgets could do with podcasting, NPR on smarter media allocation, Hulu signs their first video podcast licensing deal with Headgum, Sony patents AI-generated "podcasts," and The Golden Lobes are open for entries. Click here to find every link mentioned in today's episode.

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00:05:24

IAB to Address AI Scraping, Podcasting's January...

Sounds Profitable ·

2026/02/03

Today in the business of podcasting: The IAB proposes new legislation protecting publishers from AI scraping, audio is not as visible in MMM as expected, January industry performance from Podscribe, indie podcasters are headed to the Radio France app, and the CBC is taking pitches for documentary podcast series ideas. Click here to find every link mentioned in today's episode.

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00:07:01

Timbre Awards Announced, Measuring YouTube, & More

Sounds Profitable ·

2026/02/02

Today in the business of podcasting: Nick Cicero talks about how audio fills existing time instead of fighting other hobbies, a look at a middle-class podcaster returning after seven years away, Google has C&D'd a company trying to measure them like TV, and Voxtopica has launched The Timbre Awards. Click here to read all the stories in full and find links to every article covered.

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