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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

00:09:09

OpenAI Acquires TBPN, YouTube Debuts TV Tools, & More

Sounds Profitable ·

2026/04/10

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reflects on the company's two-day Business of Podcasting space at Advertising Week Europe, where nearly 450 attendees gathered across 16 panels, arguing that podcasting has earned its place in mainstream media conversations and must now show up in the rooms where broader advertising decisions are made.Sport Social Podcast Network's Jim Salveson makes the case for sports podcasting as a commercial and editorial extension of live

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00:04:42

Patreon Podcast Revenue Up, New Spotify Video...

Sounds Profitable ·

2026/04/09

Today in the business of podcasting...Sounds Profitable's Bryan Barletta reports that the Business of Podcasting programming track at Advertising Week Europe drew nearly 450 unique attendees across 16 panels, a signal that mainstream advertisers are actively seeking out podcasting expertise on their own. Barletta argues that podcasting's reach, with 55% of Americans listening monthly per Sounds Profitable's Podcast Landscape 2025 report, now warrants a commensurate presence in the rooms where

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00:06:24

Podcasting Has Earned Its Seat. Who’s Ready to be at...

Sounds Profitable ·

2026/04/09

With podcasting having arrived at the mainstream, it’s time for the industry to be in the rooms where decisions are made.Podcasting has reached mainstream status, with 55% of Americans consuming a podcast monthly, and industry leaders are now expanding their presence beyond podcast-specific events into major global advertising and marketing conferences. Sounds Profitable is driving this growth by placing podcasting content at high-profile venues like SXSW, Advertising Week Europe, and Cannes Lions

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00:06:03

Optimizing Podcasts for AI Search, Soros Fund Invests...

Sounds Profitable ·

2026/04/08

Today in the business of podcasting:Soros Fund Management is leading an investment round in MeidasTouch Network, the progressive media company behind The MeidasTouch Podcast. The move follows prior Soros investments in podcast-related companies including Audacy and Crooked Media.Marketing agency Right Side Up has published a newsletter revisiting its generative engine optimization (GEO) framework, outlining how brands can improve their visibility in AI-generated answers from tools like ChatGPT and

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00:06:11

YouTube's New TV Tools, Prompted Playlist on Spotify,...

Sounds Profitable ·

2026/04/07

Today in the business of podcasting: YouTube is rolling out new TV features including Stations (a FAST-style 24/7 channel hub), TV Companion (phone-to-TV interactivity), and voice-enabled Ask chatbot support on smart TVs.Despite sports podcasting's success in the U.S., sports podcasts barely register in Latin America's Spotify charts, but Genuina Media's David R. González sees the 2026 FIFA World Cup as a major growth opportunity for LatAm sports podcasters and advertisers.Spotify has launched a

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00:05:47

Red Seat Ventures Launches Speakeasy, Why Podcasts...

Sounds Profitable ·

2026/04/06

Today in the business of podcasting: Red Seat Ventures has launched Speakeasy, an all-in-one podcast hosting, distribution, and monetization platform supporting RSS, HLS, and video formats. CEO Chris Balfe says the platform addresses the growing complexity of podcast distribution beyond the traditional RSS feed.Sports podcast audiences show stronger athlete loyalty than general sports fans, with 76% of sports podcast listeners continuing to follow traded athletes versus 51% of general fans, per

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00:09:27

Podcast Consumption in Japan, Podcasts on beehiiv, &...

Sounds Profitable ·

2026/04/03

This week in the business of podcasting:beehiiv has launched podcast hosting and monetization, letting newsletter creators consolidate their audio content into one platform with IAB compliant infrastructure and built-in growth tools.New Sounds Profitable research reveals that podcast discovery relies heavily on algorithmic amplification, leaving moderate and centrist audiences without the institutional infrastructure needed to bring them into the medium.A 2025 survey shows podcast listenership in

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00:04:37

Beehiiv Launches Podcasts, Spotify Ad Exchange...

Sounds Profitable ·

2026/04/02

This week in the business of podcasting:Newsletter and blogging platform beehiiv has launched integrated podcast hosting and monetization services, with CEO Tyler Denk positioning podcasts as a core product pillar alongside its newsletter tools and IAB certification now underway.Sounds Profitable's new research report The Last Quarter finds that the 25% of Americans who have never listened to a podcast skew politically centrist, a group that algorithmically driven platforms are poorly designed to

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00:09:02

Spotify Debuts Carousel Ads, Podcasting April Fools'...

Sounds Profitable ·

2026/04/01

This week in the business of podcasting:Ben Robins shares his takeaways from Advertising Week Europe, arguing the podcast advertising industry is data-rich but insight poor. Sounds Profitable's Tom Webster will debut the 2026 UK Advertising Landscape Study at The Podcast Show London in May.Spotify has launched interactive carousel ads and branded playlist takeovers for advertisers, adding A/B testing and automated bidding to its Ads Manager platform.A federal judge has issued an injunction blocking

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00:10:32

The Center Cannot Hold

Sounds Profitable ·

2026/04/01

Podcast holdouts aren’t missing content. They’re missing a signal strong enough to cut through the platforms they already use—and moderate voices can’t generate that signal.Why do politically moderate and center-right Americans make up a disproportionate share of podcast holdouts, even as right-leaning shows dominate the charts? Data from The Last Quarter reveals that the gap isn't about ideology or content, but about discovery architecture: the platforms conservative audiences rely on surface

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00:04:17

Beehiiv Eyes Podcasts, IAB CEO on Video...

Sounds Profitable ·

2026/03/31

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a full launch expected this week. Podnews Weekly Review will feature an exclusive interview with Beehiiv CEO Tyler Denk this Friday.JAR Podcast Solutions Launches JAR Replay: JAR Replay is a new podcast audience retargeting tool that uses listening signals to serve Visual Audio ads to recent podcast

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00:05:57

Podcast Movement Evolutions 2026 Videos Live, Japan's...

Sounds Profitable ·

2026/03/30

This week in the business of podcasting: Podcast Movement Evolutions at SXSW 2026 recordings are now live: The official Podcast Movement YouTube channel has published a playlist of 25 session videos, ranging from 10-minute Discovery Track talks to full 50-minute panels.Japan podcast listenership is growing, especially among younger audiences: An annual survey by Otonal and The Asahi Shimbun found national podcast consumption reached 18.2% in 2025, with 15-19-year-olds hitting 40.5% usage. Podcast

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00:08:31

New Apple Podcasts HLS Hosts, Targeting Podcasting's...

Sounds Profitable ·

2026/03/27

This week in the business of podcasting:Apple launched its new HLS video experience for Apple Podcasts with the iOS 26.4 update, bringing full video podcast support to iPhones — with hosting platforms Podspace, Riverside, Ausha, and Firstory joining the growing list of supported services.Sounds Profitable's Tom Webster debuts new research on podcasting's "last quarter" — the 25% of American adults who have never listened to a podcast — revealing a Spanish-language opportunity, a word-of-mouth

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00:04:31

Apple Podcasts HLS Video Arrives, WARC on World Cup...

Sounds Profitable ·

2026/03/26

Today in the business of podcasting: Apple Podcasts Video Launch: Apple released iOS 18.4 with HTTP Live Streaming (HLS) support for Apple Podcasts video, with 48 podcasts available at launch including 31 hosted on Acast, though macOS and Apple TV support is not yet available.FIFA World Cup 2026 Podcast Advertising Opportunity: With $10.5 billion in incremental global ad spend forecast during the 2026 FIFA World Cup quarter, brands are expanding beyond live match broadcasts into companion media like

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00:05:53

Understanding Podcasting's Holdouts, New Marketing...

Sounds Profitable ·

2026/03/25

Today in the business of podcasting...Podcast Audience Growth & Non-Listener Research: Tom Webster's new Podcast Landscape data reveals that the 25% of U.S. adults who have never listened to a podcast are best reached via YouTube and Facebook, and respond better to topic-driven messaging than format or technology-focused promotion.Apple Podcasts HLS Video Distribution Update: Apple's iOS 26.4 update expands HTTP Live Streaming (HLS) video podcast support, adding hosting platforms Podspace,

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00:12:58

The Last Quarter: Understanding Podcasting’s Last...

Sounds Profitable ·

2026/03/25

Click here to read the report. A look at who makes up the 25% of U.S. adults who have never consumed a podcast. Tom Webster examines the 25% of U.S. adults who have never listened to a podcast, drawing on data from a 5,000-person Podcast Landscape study. The holdouts skew older, female, and lower-income, with key barriers including lack of awareness, format misperceptions, and limited word-of-mouth in homogeneous communities. Webster identifies actionable strategies for podcast discovery and

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00:06:04

YouTube Announces Creator Partnerships, Barometer x...

Sounds Profitable ·

2026/03/24

Today in the business of podcasting...Spotify Layoffs Hit Podcast Division: Spotify cut 15 employees from its podcasting sector this week, with The Ringer and Spotify Studios bearing the brunt of the reductions — and New York, New York With John Jastremski being canceled. If the news has you thinking about your next move, the Sounds Profitable job board is free to use and updated daily with new podcast industry opportunities.Barometer and AdsWizz Bring Episode-Level Brand Suitability to Podcast

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00:06:31

Goalhanger Launches The Accelerator Fund, New Fox...

Sounds Profitable ·

2026/03/23

Today in the business of podcasting: Podcasting Outperforms Other Media for Brand Reach and Attention – A new Acast and Nielsen survey of 3,500 UK adults found that adding podcast advertising to a media mix boosts brand consideration 33% more than radio alone, with podcast ads also outperforming live TV, BVOD, and streaming video in both campaign reach and audience credibility.Goalhanger Launches Creator Fund to Grow UK Podcast Talent – Gary Lineker's podcast production company Goalhanger is

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00:09:49

Building Podcasting's Bigger Stage, New Apple...

Sounds Profitable ·

2026/03/20

This week in the business of podcasting:Apple Podcasts announced new HLS video hosting partners at Podcast Movement Evolutions, including Transistor, PodBean, Captivate, RSS.com and others. John Spurlock estimates the full iOS 26.4, including HLS video support, rollout should land between March 25 and March 30.Sounds Profitable Partner and Podcast Movement President Bryan Barletta recaps Evolutions' debut as a fully integrated SXSW event, highlighted by keynotes from Apple and YouTube, live

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00:06:28

IAB AU's Future of Measurement, Projected iOS 26.4...

Sounds Profitable ·

2026/03/19

Today in the business of podcasting:• Podnews reports Apple Podcasts' HLS video update is expected to arrive with iOS 26.4, with a release candidate already posted. John Spurlock estimates a launch window of March 25 to March 30, greeting users with a splash screen highlighting the new video podcasting features. • A new Nielsen Audio Today report finds podcasts add 5.6% incremental reach on top of radio's 88.8% among 18- to 34-year-olds, yet Nielsen says marketers are still undervaluing podcast

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