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PODCAST

Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles. Business & Interview Inquiries:

business marketing

All Episodes

00:42:07

Madi B Webb: How she turned a job at a record label...

Ahead of the Curve with Coco Mocoe ·

2023/03/20

In today's episode, we talk to Madi B Webb about how a job at a record label turned into a huge following on TikTok of over 2 million followers and counting. We dive into: 1. The future of influencers as the face of fashion campaigns, like Alix Earle's campaign with Juicy Couture and Ken Eurich's campaign with Louis Vuitton. 2. How to be unapologetic when creating content online 3. Her background at a record label and paying influencers to post trending music 4. The filming of her

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00:36:46

How a 30-day challenge made her TikTok's favorite...

Ahead of the Curve with Coco Mocoe ·

2023/03/13

Today's guest is a special friend and famed pilates instructor on TikTok, Wellness By Norah (@wellnessbynorah). We talk about how a 30-day challenge recently blew up her account and even got love from Billie Eilish. She has a background in marketing and we found some gems in her specific strategies that anyone can use, regardless of your niche. If you want to subscribe to her playbook pilates classes, you can do that here: https://my.playbookapp.io/norah-myers/checkout If you like my podcast,

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00:32:00

Vanderpump Rules: Why Tom Sandoval & Raquel Leviss'...

Ahead of the Curve with Coco Mocoe ·

2023/03/09

Hi guys! Today's episode is about two topics that are hitting close to home. The Vanderpump Rules cast drama with Tom Sandoval, Ariana Madix and Raquel Leviss. I wanted to play hypothetical and give my advice on the few ways that they can save their reputations, even though it would be a tough one. Plus, my perspective on why this cheating scandal rocked the world in a way that we don't even see with professional musicians, athletes, etc... There is one common denominator with Tom Sandoval and Ned

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00:42:55

"Why imposter syndrome is a good thing" Interview...

Ahead of the Curve with Coco Mocoe ·

2023/03/06

Have you ever wondered how people get started, and excel, in the entertainment and media industry? It sometimes can seem like the hardest industry to crack without prior experience or connections. Well, today we talk to former VICE & MSNBC journalist and founder of Juniper Media, Madeline Moitozo, on her unconventional path into the industry. From allowing herself to be an intern again at 28 to running campaigns for the biggest companies in the world -- Madeline shares it all. We talk about

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00:31:10

Shelby Jeanne: How she sold out a product on TikTok...

Ahead of the Curve with Coco Mocoe ·

2023/02/27

You may have seen the viral TikTok of @shelbjeanne's boss calling her while she is skiing. Not only did the video get 11 million views but it also led to TikTok viewers selling out the sunglasses she was wearing from her small business and then some. We talk about what it is like to be a small business owner on TikTok while working part-time, how a breakup led to this moment, her drive to create a community for women in action sports with her brand and what it means to be a part of the 'secret

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00:31:34

Selena Gomez & Hailey Bieber: How the TikTok...

Ahead of the Curve with Coco Mocoe ·

2023/02/25

Selena Gomez deletes social media after "feud" with Kylie Jenner and Hailey Bieber on TikTok. When does stan culture take drama and blow it out of proportion? What about TikTok, compared to other platforms, makes the drama even worse because of the nature of the algorithm? Let's talk about it from a media literacy lens and what it means for women in media. Here is a summary of the history behind the Selena Gomez and Hailey Bieber drama for anyone who is just as confused as I am:

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00:42:13

"How to break out of a niche on TikTok" (ft. CreepTime)

Ahead of the Curve with Coco Mocoe ·

2023/02/20

Thank you for rating the podcast wherever you listen! Welcome our first guest, CreepTime, to the "Ahead of the Curve Podcast". We talk about breaking out of a niche, paranormal stories, the ethics of true crime on social media (like with the Moscow, Idaho case) and what it was like for @creeptime to grow to 1.6 million followers while working full-time. Where you can follow CreepTime: Podcast (CreepTime the Podcast) TikTok (@creeptime) Instagram (@sylasdean) YouTube (CreepTime)

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00:44:09

"Why going viral can be a type of trauma": From true...

Ahead of the Curve with Coco Mocoe ·

2023/02/13

On todays episode, we take on a bit of a deeper topic than the usual pop culture and marketing. We talk about the potential trauma of going viral online. From the privacy that can be lost when you are the victim of a horrendous crime to the online harassment that people face when people see your videos. It seems no one is safe. I still believe the internet is 90% good and can change your life for the better. But I also think it is my responsibility to warn others of the down side. Some cases that

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00:40:02

Netflix “Cheer” Drama: La'Darius Marshall exposes...

Ahead of the Curve with Coco Mocoe ·

2023/02/04

How did a show, that was once on top of the world, crumble so fast? Netflix's hit show "Cheer" featured a competitive collegiate team out of Navarro, Texas. The cast won over millions of hearts. Jerry Harris was a rep for the "Ellen Degeneres Show" at red carpets and the cast had accumulated millions of followers online. But did Netflix bite off more than they could chew when airing the show? And where do they go from here? As of recently, La'Darius Marshall has called out Gabi Butler for black

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00:29:41

Mikayla Nogueira Accused of Wearing False Lashes in...

Ahead of the Curve with Coco Mocoe ·

2023/01/26

Did Mikayla Nogueira use false lashes when promoting the new L'Oreal mascara? If so, it's not looking good and the beauty community is mad. Here is what I think she should do next from a marketing and media standpoint. What do you think? This is for educational purposes only! No being mean or dog-piling. When talking about Mikayla Nogueira, it is all my opinions and alleged. Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the

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00:33:51

The Tarte Trip: Why do brands send influencers on...

Ahead of the Curve with Coco Mocoe ·

2023/01/21

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos. The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710 Tune into 'Ahead of the Curve' for weekly episodes on pop culture, entertainment and marketing news. If you love the podcast, you will

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