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PODCAST

Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you"re building a business that supports your best life. If you"ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom

arts design

All Episodes

38:51

361 | Creating Products That People Want to Buy with...

Proof to Product ·

2024/09/10

I love staying connected to our community while they're out exhibiting or attending trade shows throughout the year. One update that caught my eye this summer was from Biff Ulm of Nice Enough Stickers about his experience at the Las Vegas gift show. Now Biff is no stranger to the podcast. He's been sharing tips about leveraging point-of-sale systems back on episode 146, and we did a COVID check-in with him during episode 177 where he shared how things were going for his brick-and-mortar shop at

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28:53

360 | How Quitting Social Media Boosted Revenue with...

Proof to Product ·

2024/09/03

Is it possible to have a thriving business and not be on social media? In episode 309, Brigida Swanson from Yardia joined me to discuss what it was like for her to leave social media. We talked a lot about choosing contentment over business growth, and this episode was a listener favorite. We decided to invite Brigida back onto the podcast to check in and see how things are going 1 year later. Brigida Swanson is a multiracial Chamorro watercolor artist from Seattle and the one-woman show behind

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27:21

359 | Using Personal Interests to Inject Authenticity...

Proof to Product ·

2024/08/27

We have all heard that we need to showcase our authentic selves for our businesses, but what does that actually mean? What does that look like in our business? This week's podcast episode features a recent portion of a coffee chat hosted by Kiwi Schloffel held inside of our private LABS program. LABS is our membership for product-based business owners where we talk about how to work smarter, not harder within our businesses, including how we show up as a leader. In this coffee chat, Kiwi touches

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16:44

358 | How These 9 Businesses Have Grown Since...

Proof to Product ·

2024/08/22

We are gearing up for our next round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Paper Camp students to answer 1 question: How have you and your business grown since participating in Paper Camp? The responses we received were incredible. In this episode, you're gonna hear from 9 women who

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14:05

357 | 5 Tips for Creating an Effective Wholesale...

Proof to Product ·

2024/08/20

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for creating an effective wholesale catalog. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we

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13:29

356 | Elevate Your Sales with These Two Wholesale...

Proof to Product ·

2024/08/15

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale. Tune in and you’ll learn how to find opportunities for reorders,

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35:21

355 | How to Get Your Products Noticed by Key Buyers...

Proof to Product ·

2024/08/13

Pitching large retailers is a completely different process and timeline than working with independent retailers. Having worked with thousands of brands, I know that it can feel like an intimidating process to pitch your work to these key accounts. Today on the podcast, we're pulling back the curtain and explaining how it all works. My guest today is Sally Diguette, a home and lifestyle buyer with Anthropologie. Through an unpredictable path, Sally landed in the retail industry and has over 14 years

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14:57

354 | A Peek Inside Paper Camp: Our Alumni Panel with...

Proof to Product ·

2024/08/08

When we have our eyes set on a specific business goal, something like selling wholesale, it is incredibly beneficial to hear from people who are a few steps ahead of us in the process, which is why we close out every round of our Paper Camp program with an alumni panel. I want our students to hear from their peers. In today's podcast episode, we're sharing a portion of our alumni roundtable with all of you. This alumni panel features Janine Kwoh from Kwohtations, Jesse Regis from Virgins on Fire

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06:42

353 | How to Apply for a Paper Camp Scholarship with...

Proof to Product ·

2024/08/06

If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained

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10:34

352 | 5 Myths About Selling Wholesale with Katie Hunt

Proof to Product ·

2024/08/01

Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each! Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free,

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33:55

351 | Getting into Your Dream Store After Being Told...

Proof to Product ·

2024/07/30

It is so deflating when we put our work out into the world and either don't hear back or we're told that now isn't the right time. Our students feel this deeply when they are pitching wholesale accounts, but today's guest is reminding us that a no today doesn't always mean that it's a no forever. Nellys Syria is the owner of Cocoa Loves Grey, a colorful accessories brand that sells very popular and beautiful laser-cut earrings. Nellys believes in the power of bright colors to draw people in and

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11:25

350 | How to Audit Your Product Line with Katie Hunt

Proof to Product ·

2024/07/23

Today's episode is short but very detailed, so find a quiet place to listen and grab a notebook. This is a quick training that I recorded for our LABS members. Our LABS members are Paper Camp alumni, so they have been through our intensive program. This is something that we walk you through in Paper Camp as well, but I wanted to bring it up here publicly on the podcast because I know from the 2024 survey results that many of you need to do a product audit. In this episode, I walk you through the

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38:08

349 | Making Strategic Buying Decisions and...

Proof to Product ·

2024/07/16

I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to Product podcast. This week's episode, I'm joined by Keli Faw, who is the owner of Crow & Canary. Crow & Canary might sound familiar as we've had the previous owner, Carina Murray, on the show in episode 232. Carina has also been a long-time Paper Camp speaker and supporter of our Proof to Product community. Keli took over Crow & Canary in early

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29:53

348 | How to Leverage Underutilized Features on Faire...

Proof to Product ·

2024/07/09

If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu. Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and independent retailers, as well as the host of the Buyerside Chat podcast. In this episode, Kristin and I discuss the essentials of optimizing your Faire

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0:55

We're on Summer Break!

Proof to Product ·

2024/06/25

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears mid-July and we are so excited about our upcoming episodes. In the meantime, we are gearing up for another round of our Paper Camp program which will start at the end of August. We only run Paper Camp twice a year, so if you are wanting to learn how to start with wholesale, click here to join the waitlist (we sell out every time!) Have a great two weeks and

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347 | State of Product Industry Survey with Katie Hunt

Proof to Product ·

2024/06/18

Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves. Although we know that every business is different, it is completely natural to want to see behind the scenes and the curtains of another brand in your industry. But more than ever, it's more than curiosity now. We know that our

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20:45

347 | State of Product Industry Survey with Katie Hunt

Proof to Product ·

2024/06/18

Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves. Although we know that every business is different, it is completely natural to want to see behind the scenes and the curtains of another brand in your industry. But more than ever, it's more than curiosity now. We know that our

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31:00

346 | Tripling Revenue by Focusing on Wholesale with...

Proof to Product ·

2024/06/11

What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state. For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, while her team of 5 works remotely across the country. They're shipping cards and gifts to more than 1,000 stores worldwide. In this episode, Rachel shares how she tripled her revenue by focusing on selling

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27:25

345 | Redesigning Products to Create More Ease in the...

Proof to Product ·

2024/06/04

We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to. In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that better fit the day-to-day life she wanted. In episode 338, Kiwi Schloffel shared how she made the tough decision to exit her business, and Meghan Hopkins

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31:21

344 | Normalizing the Hard Stuff in Business with...

Proof to Product ·

2024/05/28

Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us. It takes a lot of grit and determination to be an entrepreneur, particularly when you're building something that aligns with your personal interests and values. Today's guest is Tammie Bennett from the Show Up Society. Tammie is a certified mindset coach, podcaster, speaker, artist, and educator. She

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133 results

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