x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

30:35

There's So Much BS in this episode. (BS - Brad Stewart)

The Business of Hearing ·

2023/11/16

Do you know who Brad Stewart is? Well, if you spend your time on LinkedIn – you’ll undoubtedly have seen him knocking around. From selling his clinic to now supporting other clinics to improve their pricing/presentation process – he shares a lot of thoughts, ideas and suggestions on how private practice can drive more of the right outcomes. I was keen to interview him for the Business of Hearing Podcast to hear his thoughts and understand exactly how more clinics can improve their sales

en

17:29

If Not Now... Then When?

The Business of Hearing ·

2023/11/09

If not now, then when? The industry is changing Manufacturer owned chains are aggressively acquiring? There’s mass audiology shortage? The silent generation is changing into the baby boomers The market is about to pop. So, when is the right time to pull the trigger and benefit from this change? That’s what we’re discussing in episode #100 Want to work with us? https://businessofhearing.com/strategy-session Want to attend my next live event

en

28:27

The Future of Hearing Technology with Laurel Christensen

The Business of Hearing ·

2023/11/02

Laurel Christensen is the Chief Audiology Officer of GN Hearing, and one of the most respected hearing aid technology experts on the planet. In this interview, she shares the trajectory that we’re on, what the next advancement in hearing aid technology will be, and whether OTC has been more, less or as successful as expected. Enjoy.

en

14:15

Why do Physicians Refer to Costco?

The Business of Hearing ·

2023/10/26

Without a shadow of a doubt, having a bank of Physicians that will constantly refer patients to you is one of the best marketing strategies you can have. But…mastering this can be challenging, especially as so many Physicians these days refer people to Costco. So, why is that? In this super short episode, we put ourselves in the Physicians shoes and take a walk on the why side… Why Physicians refer to Costco, and why they can still be influenced to refer to private practice. As of course,

en

16:33

The Automation Conundrum

The Business of Hearing ·

2023/10/19

Imagine your perfect hotel. Weird request, yes, but bear with me... Now imagine your walk up to the entrance of that hotel. What do you see? Chances are you imagined one of two things... The first is an automatic door with no person to let you in, and the second is a manual door that was opened for you by a friendly face in a polished uniform. But which one is best? And that, dear friend, is your introduction to "The Automation Conundrum.” In today’s modern world, we’ve become obsessed with

en

14:53

The One Thing That Will Exponentially Improve Your...

The Business of Hearing ·

2023/10/12

“To have a better business, you need to be a better business owner.” If you sit with that quote for a second, you might find a couple of things start to happen... Like, your eyes, they’ll widen. And your mouth will do that “chewy, side-to-side pout” thing. But most of all, your mind might make you think “Sh*t.” If that’s you, then it’s a good thing you’ve stumbled on this episode. Because the thing is, when it comes growing/improving our businesses, how often do we look

en

17:05

The Audiologist Shortage - Are We Doomed?

The Business of Hearing ·

2023/10/05

Let’s talk about the audiologist shortage. Because, if you’re like the many clinic leaders I speak to, this is a biggie. The supply/demand is out of whack (more jobs than people) The wage demands of new and experienced audiologists are eye-watering And bigger than that, where the hell is the next generation coming from? Well, I have some thoughts. Most notably, how we may need to copy some other industries and get creative, or at least be proactive with solving this rather

en

15:27

Should You Take Business Advice From Manufacturer Reps?

The Business of Hearing ·

2023/09/28

Let’s talk about manufacturer reps. Specifically, what you should be taking their advice on … and more importantly, what you should NOT. Well, I’ve just dropped a podcast called “Should You Take Advice from Manufacturer Reps?” Although this may sound like a hit job, let me assure you: we’re incredibly fortunate as an industry to have reps who care so much about our success. They win when you win. However, there are decisions in your business that should not be delegated. Grab a

en

43:15

Under The Hood: The Truth About Having a Private...

The Business of Hearing ·

2023/09/25

The world of Private Practice comes with its many ups and down, and when you’re navigating those choppy waters alone, it can get pretty tough… …but what about if you had a partner to ride those waves alongside you? This episode of ‘Under the hood’ features business partners Deborah Clark, Au.D and Jane Baxter, Au.D from Pacific Hearing Service in California, as they discuss how they both joined forces to build a thriving audiology practice, and what struggles they’ve faced along the way. With

en

25:43

How to Sell a Set of Hearing Aids for $26,000

The Business of Hearing ·

2023/09/14

Okay – before the angry people come with pitchforks, we’re not suggesting you sell hearing aids for $26,000, at all.  Instead, you’re encouraged to use this question as a thought experiment.    Because if you understand how you *COULD* sell a set of hearing aids for $20,000, plus imagine how desirable you would be to work with you at your standard prices.  And THAT’S the topic of this podcast episode. Within it, you’ll discover the two most important things to consider when pricing

en

20:04

What's Oli's Story?

The Business of Hearing ·

2023/09/07

Hi, I’m Oli, and this is a personal message from me to you, as, if you haven’t already guessed from the title of this episode, this one’s all about my entrepreneurial story... Now, quick disclaimer before I begin... This one isn’t about hearing care, so it might be a waste of time for you. I get it. But, as we're on Episode #91 of the Business of Hearing Podcast, I thought I'd do something different. You see, I was a 1991 baby. So, I thought I'd use this episode to NOT talk about

en

14:23

Growing From You To A Crew

The Business of Hearing ·

2023/08/31

Ever considered the difference between what is a cost and what is an investment? Today’s episode centers on just that, as Oli shares his real-life advice with a private practice owner in Maryland who is at a crossroads in her business and has one monumental decision to make… …whether she should hire a new audiologist for $70,000 per annum or not. If you’re at a similar crossroads yourself, you’ll be glad you found this episode, as Oli explores the fascinating psychology that he believes

en

26:43

Top Tips for Onboarding New Front Desk Staff

The Business of Hearing ·

2023/08/24

You’re a hearing care expert, not a recruitment expert, so no wonder you’re left pulling your hair out every time you need to find a new soul to fill your front of desk role. What’s more, you go through all of the sluggish rigmarole of CV-sifting, interviewing and onboarding, just for that person to decide they’re going to go elsewhere. Aggh! But…what if there was a way to ensure you’re hiring the right person first time? One that WANTS to work for you, who will treat your patients like

en

14:05

The Two Business Thought Experiment

The Business of Hearing ·

2023/08/17

Here’s a sobering thought: Right now, you have TWO businesses. You have the business that you’re running today and you have the business that you’re building for the future. Now, where most people blend them firmly into one, there’s actually quite a big problem with that… …because today’s business is obscenely busy and leaves very little room for building tomorrow’s business. You’re head down squirreling away at the day-to-day, and before you know it, BOOM. 12 months has gone by and you’re nowhere

en

14:23

This Clinic Recieves 20 Times More Traffic - But...

The Business of Hearing ·

2023/08/10

One glass of great bourbon vs. 10 glasses of terrible bourbon?  One wonderful husband/wife vs. 100 terrible one-night stands? We all know that quality always trumps quantity.  Yet when it comes to our websites and marketing, many of us fall into the trap of focusing entirely on quantity.  In this episode, we identify the number one way you can avoid that, in turn creating a website with only quality in mind, which acts as a magnet to attract the right kind of people to your clinic and as a

en

04:57

Struggling to Identify the Next Steps: The Most...

The Business of Hearing ·

2023/08/03

I want to share a question with you. If you’re like me, it will deliver you clarity and transparency on the immediate actions that you should take to accelerate the growth of your clinic.  But first, let’s talk about the entrepreneurial mist.  As business owners, we all have a huge flaw.   We’re so emotionally close to our businesses that we often struggle to see the wood for the trees, it’s hard to identify solutions to challenges, and often our ability to make proactive plans is killed

en

47:53

Under The Hood: Find the People, Find the Growth With...

The Business of Hearing ·

2023/07/27

There’s a difference between a business owner and an entrepreneur. Where the former is usually focused on the here and now, working in the business to bring in an income, the latter is a forward-thinker, constantly strategizing ways to make the business run without them. And that forward-thinking, strategic entrepreneur is exactly who joins Nancy in this inspiring next episode of ‘Under the Hood’. Lori Lovato from Sound Audiology is someone who, despite the ever-mounting challenges of

en

21:45

EP.84 - David vs. Goliath | Four Competitive...

The Business of Hearing ·

2023/07/20

We all know the story of David vs. Goliath. It’s the empowering tale of brain over brawn proving big doesn’t always mean better. However…in order for that to be the rule and not the exception, something drastic needs to happen. …And that’s exactly where we’re at in the hearing care industry right now, as what we’re seeing is a slow evolution (which is now becoming a revolution) of mass consolidation, whereby big chains are gobbling up small, independent clinics. It’s literally David

en

19:25

EP.83 - Why You Should STOP Selling Hearing Aids...

The Business of Hearing ·

2023/07/13

If, as an independent private practice owner, you make your margins selling hearing aids, then you’ll be glad you found this podcast today, because times are changing, and you need to stay ahead of the curve… In short, due to aggressive mass consolidation efforts from manufacturers, where their greedy take-over of small clinics means they have the power to control the hearing aid market, as an independent clinic owner, selling hearing aids will no longer be a profitable option for you. This

en

21:01

EP.82 - How to Find $100,000 Hidden in Plain Sight ...

The Business of Hearing ·

2023/07/06

How to Find $100,000 Hidden in Plain Sight  (Within Your Clinic) There is a massive chance that if your clinic is doing north of $750,000 in revenue, then it is relatively simple to find an extra $100,000 that’s hiding in plain sight…you just need to know where to look.    So, where are these extra dollars hiding? Well, you’re in luck, as in this podcast, I’ll share the two key places where you can start collecting extra dollars, and let me tell you this, neither of them relies on you

en

202 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...