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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

28:51

23 of The Smartest (and Most Original) Ideas From...

The Business of Hearing ·

2024/01/04

Most clinics follow in the footsteps of others, and the select few break new ground. In this first episode of 24, I'm going to share 23 of the smartest and most original ideas that were implemented by private practice hearing care clinics in 2023. In this series of 4 episodes, you'll learn all the details behind all 23 of these strategies, broken down. These include: A clinic that has launched a premium monthly subscription program that includes community perks, benefits and annual

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26:17

Improve Your Patient Experience with Deaf Queen Boss,...

The Business of Hearing ·

2023/12/21

Last week, I had the pleasure of interviewing KellinaPowell, better known as the ‘Deaf Queen Boss’. If you’re not familiar, she’s gained quite the following since launching her best-selling book ‘Everyday I Am Just Deaf’ and supporting/coaching other individuals on a similar path to overcome their fears to conquer anxiety and depression. What was so interesting about this interview? She shared why she’s stuck with her same audiologist for nearly two decades. She shared where she thinks the

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12:05

The Three M's That Will Save Your A Fortune!

The Business of Hearing ·

2023/12/14

I want to share a marketing formula with you that will save you thousands of dollars on wasted advertising budgets, and help you to formalize how you can make better advertising decisions in the future, it’s called the Three M’s. Market Message Media To explain how each of those M's work and how you can apply these specifically to your clinic in terms of marketing and advertising decisions, I've recorded this podcast. It's all food for thought. Enjoy :-)

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27:09

The Big Lessons from 2023.

The Business of Hearing ·

2023/12/07

We’re approaching the end of year ... ... and I’m not sure about you, but there’s a few BIG things that stand out as I reflect on the big lessons that I’ll take from what has been a very interesting year in the would of hearing care, and as a business owner. It has been challenging, there's no doubt about it. We've had to combat some very interesting situations including: • The many staffing and recruitment headaches we’ve all experienced (including a bold and somewhat scary story) • The

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14:31

Hiring Audiologists - The Light At The End Of The...

The Business of Hearing ·

2023/11/30

One of the biggest pain points for 2023 in the world of audiology has been hiring – but why? More people than ever reaching the age of 65 and looking to retire. On average only 500 new audiologists are being trained/educated each year. Just over 13,000 audiologists existing in North America today Supply and Demand – Are there enough? Hiring top quality audiologists is essential to achieving great success in your clinic not to mention a fantastic rapport with your patients, so finding the

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13:02

The Customer Avatar Myth

The Business of Hearing ·

2023/11/23

Should you have a customer avatar for your hearing care clinic? It’s what’s taught in marketing foundational courses. Any marketer will tell you to be incredibly clear about your avatar. Some marketing companies do this as their first exercise with you. However, in hearing care, Oli thinks this is mostly BS. In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should

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30:35

There's So Much BS in this episode. (BS - Brad Stewart)

The Business of Hearing ·

2023/11/16

Do you know who Brad Stewart is? Well, if you spend your time on LinkedIn – you’ll undoubtedly have seen him knocking around. From selling his clinic to now supporting other clinics to improve their pricing/presentation process – he shares a lot of thoughts, ideas and suggestions on how private practice can drive more of the right outcomes. I was keen to interview him for the Business of Hearing Podcast to hear his thoughts and understand exactly how more clinics can improve their sales

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17:29

If Not Now... Then When?

The Business of Hearing ·

2023/11/09

If not now, then when? The industry is changing Manufacturer owned chains are aggressively acquiring? There’s mass audiology shortage? The silent generation is changing into the baby boomers The market is about to pop. So, when is the right time to pull the trigger and benefit from this change? That’s what we’re discussing in episode #100 Want to work with us? https://businessofhearing.com/strategy-session Want to attend my next live event

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28:27

The Future of Hearing Technology with Laurel Christensen

The Business of Hearing ·

2023/11/02

Laurel Christensen is the Chief Audiology Officer of GN Hearing, and one of the most respected hearing aid technology experts on the planet. In this interview, she shares the trajectory that we’re on, what the next advancement in hearing aid technology will be, and whether OTC has been more, less or as successful as expected. Enjoy.

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14:15

Why do Physicians Refer to Costco?

The Business of Hearing ·

2023/10/26

Without a shadow of a doubt, having a bank of Physicians that will constantly refer patients to you is one of the best marketing strategies you can have. But…mastering this can be challenging, especially as so many Physicians these days refer people to Costco. So, why is that? In this super short episode, we put ourselves in the Physicians shoes and take a walk on the why side… Why Physicians refer to Costco, and why they can still be influenced to refer to private practice. As of course,

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16:33

The Automation Conundrum

The Business of Hearing ·

2023/10/19

Imagine your perfect hotel. Weird request, yes, but bear with me... Now imagine your walk up to the entrance of that hotel. What do you see? Chances are you imagined one of two things... The first is an automatic door with no person to let you in, and the second is a manual door that was opened for you by a friendly face in a polished uniform. But which one is best? And that, dear friend, is your introduction to "The Automation Conundrum.” In today’s modern world, we’ve become obsessed with

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14:53

The One Thing That Will Exponentially Improve Your...

The Business of Hearing ·

2023/10/12

“To have a better business, you need to be a better business owner.” If you sit with that quote for a second, you might find a couple of things start to happen... Like, your eyes, they’ll widen. And your mouth will do that “chewy, side-to-side pout” thing. But most of all, your mind might make you think “Sh*t.” If that’s you, then it’s a good thing you’ve stumbled on this episode. Because the thing is, when it comes growing/improving our businesses, how often do we look

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17:05

The Audiologist Shortage - Are We Doomed?

The Business of Hearing ·

2023/10/05

Let’s talk about the audiologist shortage. Because, if you’re like the many clinic leaders I speak to, this is a biggie. The supply/demand is out of whack (more jobs than people) The wage demands of new and experienced audiologists are eye-watering And bigger than that, where the hell is the next generation coming from? Well, I have some thoughts. Most notably, how we may need to copy some other industries and get creative, or at least be proactive with solving this rather

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15:27

Should You Take Business Advice From Manufacturer Reps?

The Business of Hearing ·

2023/09/28

Let’s talk about manufacturer reps. Specifically, what you should be taking their advice on … and more importantly, what you should NOT. Well, I’ve just dropped a podcast called “Should You Take Advice from Manufacturer Reps?” Although this may sound like a hit job, let me assure you: we’re incredibly fortunate as an industry to have reps who care so much about our success. They win when you win. However, there are decisions in your business that should not be delegated. Grab a

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43:15

Under The Hood: The Truth About Having a Private...

The Business of Hearing ·

2023/09/25

The world of Private Practice comes with its many ups and down, and when you’re navigating those choppy waters alone, it can get pretty tough… …but what about if you had a partner to ride those waves alongside you? This episode of ‘Under the hood’ features business partners Deborah Clark, Au.D and Jane Baxter, Au.D from Pacific Hearing Service in California, as they discuss how they both joined forces to build a thriving audiology practice, and what struggles they’ve faced along the way. With

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25:43

How to Sell a Set of Hearing Aids for $26,000

The Business of Hearing ·

2023/09/14

Okay – before the angry people come with pitchforks, we’re not suggesting you sell hearing aids for $26,000, at all.  Instead, you’re encouraged to use this question as a thought experiment.    Because if you understand how you *COULD* sell a set of hearing aids for $20,000, plus imagine how desirable you would be to work with you at your standard prices.  And THAT’S the topic of this podcast episode. Within it, you’ll discover the two most important things to consider when pricing

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20:04

What's Oli's Story?

The Business of Hearing ·

2023/09/07

Hi, I’m Oli, and this is a personal message from me to you, as, if you haven’t already guessed from the title of this episode, this one’s all about my entrepreneurial story... Now, quick disclaimer before I begin... This one isn’t about hearing care, so it might be a waste of time for you. I get it. But, as we're on Episode #91 of the Business of Hearing Podcast, I thought I'd do something different. You see, I was a 1991 baby. So, I thought I'd use this episode to NOT talk about

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14:23

Growing From You To A Crew

The Business of Hearing ·

2023/08/31

Ever considered the difference between what is a cost and what is an investment? Today’s episode centers on just that, as Oli shares his real-life advice with a private practice owner in Maryland who is at a crossroads in her business and has one monumental decision to make… …whether she should hire a new audiologist for $70,000 per annum or not. If you’re at a similar crossroads yourself, you’ll be glad you found this episode, as Oli explores the fascinating psychology that he believes

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26:43

Top Tips for Onboarding New Front Desk Staff

The Business of Hearing ·

2023/08/24

You’re a hearing care expert, not a recruitment expert, so no wonder you’re left pulling your hair out every time you need to find a new soul to fill your front of desk role. What’s more, you go through all of the sluggish rigmarole of CV-sifting, interviewing and onboarding, just for that person to decide they’re going to go elsewhere. Aggh! But…what if there was a way to ensure you’re hiring the right person first time? One that WANTS to work for you, who will treat your patients like

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14:05

The Two Business Thought Experiment

The Business of Hearing ·

2023/08/17

Here’s a sobering thought: Right now, you have TWO businesses. You have the business that you’re running today and you have the business that you’re building for the future. Now, where most people blend them firmly into one, there’s actually quite a big problem with that… …because today’s business is obscenely busy and leaves very little room for building tomorrow’s business. You’re head down squirreling away at the day-to-day, and before you know it, BOOM. 12 months has gone by and you’re nowhere

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208 results

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