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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

10:39

3 Big Trends Every Hearing Clinic Must Prepare for in...

The Business of Hearing ·

2025/12/19

2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple's ecosystem and what it means for hearing care AI tools that

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12:43

Google's 2025 Algorithm Shake-Up: What Hearing...

The Business of Hearing ·

2025/12/12

What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what to do about it) AI Overviews: how they're pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn't matter anymore) How to stay visible even if Google keeps reducing organic clicks Our practical, step-by-step checklist for clinics If Google updates keep making you feel like you're

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11:55

What 2025 Taught Us About Audiology, AI & The Future...

The Business of Hearing ·

2025/12/05

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why

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09:32

Why Most Hearing Practices Fail (and How to Avoid It)

The Business of Hearing ·

2025/11/28

90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes

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11:09

3 Reasons You Should NOT Get Into the Hearing Care...

The Business of Hearing ·

2025/11/21

Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle,

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25:29

8 Lessons from 8 Years Running a Hearing Care...

The Business of Hearing ·

2025/11/14

Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal

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21:18

I Review My 2025 Predictions for Hearing Care...

The Business of Hearing ·

2025/11/07

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know

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19:55

What Are Patients REALLY Saying About You?

The Business of Hearing ·

2025/10/31

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to

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19:42

Should you be the face of your practice? (Growing a...

The Business of Hearing ·

2025/10/24

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You’ll learn: • What a personal brand actually is (and isn’t) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients

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11:44

Audiology Clinic Marketing - Where to Start?

The Business of Hearing ·

2025/10/17

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you’ll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective Practical, proven, and

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48:47

Two Audiologists Discuss What Happened After...

The Business of Hearing ·

2025/10/10

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care. In this special “Under the Hood” episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au.D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario. Together, they dive into the biggest lessons from Dario’s 8-year journey building his practice — and

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11:42

How to Make Your Practice Competition-Proof

The Business of Hearing ·

2025/09/26

Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com

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11:22

I analyzed 116 hearing care websites, the...

The Business of Hearing ·

2025/09/19

If your website feels more like an online brochure than a business growth tool, you’re not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com

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49:32

The Ingredients of a High-Performing Clinic with Dr....

The Business of Hearing ·

2025/09/12

In this special 'Under the Hood' interview. Dr. Nancy Duncan interviews Dr. Heidi Hill of the Hearing Health Clinic (https://hearinghealthmn.com/). In this discussion, they talk the good, the bad and the ugly of operating a practice and the ingredients of what a high-performing practice looks like.

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10:38

The Website Scorecard: Is Your Website Helping or...

The Business of Hearing ·

2025/09/05

If your website was a staff member, would you give it a raise - or fire it? Most clinic websites are just sitting there, collecting dust. In this episode of the Business of Hearing Podcast, Oli breaks down what makes a website actually perform in 2025, and shares examples of clinics doing it right. www.orange-gray.com

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09:06

3 Ways You’re Leaving Money on the Table (Without...

The Business of Hearing ·

2025/08/29

Every practice has untapped potential, revenue that’s hiding in plain sight. The question is, are you spotting it? In this episode of the Business of Hearing podcast, Oli reveals the overlooked areas inside your practice where hidden income is waiting to be unlocked. You’ll discover: -How small tweaks can create new revenue streams - Missed opportunities in patient follow-up and aftercare - The role of unconverted leads and how to revive them - Why simple process changes can add thousands in extra

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08:35

I Asked ChatGPT to Pick the Best Audiologist in Every...

The Business of Hearing ·

2025/08/22

AI search is changing the way patients discover hearing care, but will your clinic make the list? In this episode of the Business of Hearing podcast, Oli shares the results of an experiment where ChatGPT was asked to name the best hearing clinics in every US state. Some of the answers made perfect sense, others were completely unexpected. You’ll discover: How AI tools are already influencing patient choices Why your online presence matters more than ever Key steps to position your clinic as the

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26:21

UK Doctor Reinvents Tinnitus Care with Tech – Meet...

The Business of Hearing ·

2025/08/15

In this episode of The Business of Hearing, I sit down with Dr. Edmund Farrar, co-founder of Oto – the groundbreaking platform changing how tinnitus is treated and managed in hearing care practices across the world. We explore: - Edmund’s personal journey from RAF doctor to health tech entrepreneur - How Oto is helping modern clinics support tinnitus patients - What the future of hearing care might really look like - His take on working in the US market as a Brit (and the bar vs pub debate…) If

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11:50

Competing with Big Box, Big Chains or Goliaths?...

The Business of Hearing ·

2025/08/08

In this episode, we dive into one of the biggest concerns facing independent hearing clinics, how to compete with the massive chains, groups, and manufacturer-owned practices dominating the market. Oli breaks down the four powerful advantages that private practices still hold, and how to lean into them to stay relevant, profitable, and preferred. You’ll hear about: The agility of independents in adapting to market shifts Why personal relationships still beat marketing budgets How to use your

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09:16

The New Growth Playbook: How to Prepare Your Clinic...

The Business of Hearing ·

2025/07/28

The New Growth Playbook: How to Prepare Your Clinic for 2026’s AI-Driven Reality AI Search is rewriting the rules of online visibility - and most hearing care clinics aren’t ready. In this short but important episode, Oli shares what’s changing with Google’s AI Mode and ChatGPT, why traditional SEO strategies are becoming outdated, and how the smartest practices are adapting to stay visible, trusted, and chosen. Plus, discover how to join the upcoming live webinar on Tuesday, August 12—where [Your

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206 results

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