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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

15:58

Three Ways to Increase Providers Close Rate (Without...

The Business of Hearing ·

2026/02/20

In this episode, Oli explains why sales is such a taboo topic in hearing care, how provider language and behaviour can unintentionally create friction, and what clinic leaders can do to make it easier for providers to guide patients toward better outcomes. Learn more at orange-gray.com

en

19:14

The Real Reason Hearing Clinics Struggle With Pricing

The Business of Hearing ·

2026/02/13

Many hearing clinics don't struggle with pricing because their fees are wrong, they struggle because of how those fees are framed, explained, and emotionally positioned. In this episode, Oli breaks down why clinicians often feel uncomfortable talking about price, how subtle language choices undermine perceived value, and why confidence around fees is a trust signal, not a sales tactic. Learn more at orange-gray.com

en

16:47

5 of the Smartest (and Most Original) Ideas...

The Business of Hearing ·

2026/02/06

At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. In this episode of the Business of Hearing Podcast, he breaks down five of his favourites, explaining not just what was done, but why it worked. These aren't theoretical strategies or vendor-led campaigns, they're real-world examples from

en

21:53

The Five C's Framework for Hearing Clinic Growth in 2026

The Business of Hearing ·

2026/01/30

In this episode, Oli breaks down the Five C's every private practice hearing clinic needs to focus on to win in 2026, and why these matter more than tactics, trends, or throwing more money at marketing. In this episode: Community: your independent advantage and a real point of difference Content: why it's more critical than ever Credibility: trust signals and where search is heading with AI Clarity: who you're for, and why patients should choose you Consistency: marginal gains, and why

en

11:24

Your Website Traffic Is Dropping… and That's Actually...

The Business of Hearing ·

2026/01/23

A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what's still working for clinics, and

en

06:05

The Death of the Middle: Why Hearing Care Is...

The Business of Hearing ·

2026/01/16

The mid-range of the hearing-aid market is shrinking fast. Patients are gravitating toward either very low-cost options or premium high-end solutions, leaving the "middle" with less and less relevance. In this short episode, Oli breaks down why the middle is disappearing, what's driving this shift, and what it means for clinics moving into 2026. Learn more at https://join.orange-gray.com/introduction63430153

en

10:10

The Surprising Truth About Publishing Your Hearing...

The Business of Hearing ·

2026/01/09

Should hearing clinics put pricing directly on their website? It's one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer. In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them). In this episode: Why price transparency builds trust What hiding prices signals to potential patients How

en

10:39

3 Big Trends Every Hearing Clinic Must Prepare for in...

The Business of Hearing ·

2025/12/19

2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple's ecosystem and what it means for hearing care AI tools that

en

12:43

Google's 2025 Algorithm Shake-Up: What Hearing...

The Business of Hearing ·

2025/12/12

What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what to do about it) AI Overviews: how they're pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn't matter anymore) How to stay visible even if Google keeps reducing organic clicks Our practical, step-by-step checklist for clinics If Google updates keep making you feel like you're

en

11:55

What 2025 Taught Us About Audiology, AI & The Future...

The Business of Hearing ·

2025/12/05

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why

en

09:32

Why Most Hearing Practices Fail (and How to Avoid It)

The Business of Hearing ·

2025/11/28

90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes

en

11:09

3 Reasons You Should NOT Get Into the Hearing Care...

The Business of Hearing ·

2025/11/21

Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle,

en

25:29

8 Lessons from 8 Years Running a Hearing Care...

The Business of Hearing ·

2025/11/14

Eight years, countless lessons. In this episode of the Business of Hearing Podcast, Oli shares the biggest insights he's learned from eight years of running and growing a successful business. These aren't just hearing care lessons, they apply to anyone building something that lasts. You'll learn: • The most valuable takeaways from eight years of growth • What separates the businesses that last from those that don't • How to stay motivated when the journey gets tough • The importance of personal

en

21:18

I Review My 2025 Predictions for Hearing Care...

The Business of Hearing ·

2025/11/07

Were the 2025 predictions right? In this episode of the Business of Hearing Podcast, Oli reviews the three marketing predictions he made at the start of 2025, and reveals his bold new predictions for 2026. You'll learn: • Which 2025 trends actually came true (and which missed the mark) • How marketing in hearing care is evolving right now • The three big shifts to prepare for in 2026 • What private practices can do today to stay ahead of the curve If you want to future-proof your marketing and know

en

19:55

What Are Patients REALLY Saying About You?

The Business of Hearing ·

2025/10/31

What do patients say about you behind your back? In this episode of the Business of Hearing Podcast, Oli explains how to design "signature experiences", the unique, memorable touches that make people talk about your practice for all the right reasons. You'll learn: • Why it's not enough to just deliver great hearing care • How to make your patient experience truly stand out • Real-world examples of businesses that turned simple ideas into unforgettable experiences • How to apply this thinking to

en

19:42

Should you be the face of your practice? (Growing a...

The Business of Hearing ·

2025/10/24

Should you be the face of your practice? In this episode of the Business of Hearing Podcast, Oli explores the power of personal branding, what it really means, why it matters more than ever, and how to build one that grows reputation, recognition, and revenue. You’ll learn: • What a personal brand actually is (and isn’t) • How being the face of your practice creates trust and connection • The benefits and drawbacks of personal branding in hearing care • How to position your expertise so patients

en

11:44

Audiology Clinic Marketing - Where to Start?

The Business of Hearing ·

2025/10/17

What actually works in audiology marketing? After helping over 80 hearing care practices outperform industry averages by 29%, Oli Luke shares the strategies that consistently deliver real results. In this episode, you’ll discover: • The key marketing approaches top audiology clinics use • How to build reputation, recognition, and revenue the right way • What separates the practices that grow from the ones that stall • How to make your marketing both measurable and effective Practical, proven, and

en

48:47

Two Audiologists Discuss What Happened After...

The Business of Hearing ·

2025/10/10

Two Audiologists - one from the U.S. and one from Canada - recently sat down for a candid conversation about growth, trust, and transparency in hearing care. In this special “Under the Hood” episode, Nancy Duncan, Au.D. (Duncan Hearing Healthcare, Massachusetts) interviews Dario Colletta, M.Sc., Au.D., Reg. CASLPO, Doctor of Audiology and owner of Port Credit Audiology & Hearing Aids in Ontario. Together, they dive into the biggest lessons from Dario’s 8-year journey building his practice — and

en

11:42

How to Make Your Practice Competition-Proof

The Business of Hearing ·

2025/09/26

Your website can be copied. Your pricing can be beaten. So how do you become uncopiable? In this episode of the Business of Hearing Podcast, Oli explains the three levels of value in the marketplace, what you do, what you know, and who you are, and why the most successful practices are the ones that build identity and trust that no competitor can touch. Learn more at www.orange-gray.com

en

11:22

I analyzed 116 hearing care websites, the...

The Business of Hearing ·

2025/09/19

If your website feels more like an online brochure than a business growth tool, you’re not alone. But the good news is, small changes can make a huge difference. In this episode of the Business of Hearing podcast, Oli shares the five key strategies that the best-performing hearing care websites are using, based on an analysis of 116 real sites. Learn more at: www.orange-gray.com

en

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