x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

18:58

The Hearing Care Practice SWOT Analysis: Where to...

The Business of Hearing ·

2026/04/17

2026 is shaping up to be one of the most challenging and opportunity-rich years independent hearing care has seen in a long time. In this episode, Oli runs a full SWOT analysis on the modern private practice -- breaking down where your real strengths lie, what weaknesses need fixing, and which threats deserve your serious attention right now. Learn more at 👉 https://join.orange-gray.com/

en

11:21

5 Competitive Advantages Independent Hearing Care...

The Business of Hearing ·

2026/04/10

On paper, you should lose. Big chains have the budgets, the brand, and the buying power. So why do so many independents beat them anyway? In this episode, Oli breaks down the five competitive advantages every independent hearing care practice has, and how to use them to fight smart rather than fight fair. Learn more at 👉 https://join.orange-gray.com/

en

16:09

The Hard Truths of Being a Business Owner (That...

The Business of Hearing ·

2026/04/03

Everyone shares the wins. Nobody talks about the weight. In this episode, Oli steps away from the tactics to have an honest conversation about the mental and emotional reality of being a practice owner -- and the practical things that have helped him stay standing over 10+ years in business. Learn more at 👉 https://join.orange-gray.com/

en

Are Subscription Models the Future of Hearing Care?

The Business of Hearing ·

2026/03/27

The traditional hearing care model has looked the same for decades. But consumer behaviour is shifting, and subscription models are quietly starting to change the industry. In this episode, Oli explores whether monthly plans are a passing trend or the inevitable future of how patients buy hearing care -- and what to do about it before the Goliaths get there first. Learn more at 👉 https://join.orange-gray.com/

en

17:40

Amplifon Acquires GN ReSound - What This Means for...

The Business of Hearing ·

2026/03/25

Last week, Amplifon made a huge strategic play by announcing plans to acquire GN Hearing in a $2.64 billion deal, which is expected to close by the end of 2026 pending regulatory approval. This means that the world's largest hearing aid retailer will now own their own manufacturing, R&D and retail distribution, creating a fully integrated hearing care powerhouse that covers 100+ countries, generates €3.3B and gives them full end-to-end delivery. This creates both a risk for private hearing care

en

08:46

The Real AI Threat to Hearing Care Clinics (It's Not...

The Business of Hearing ·

2026/03/20

The real AI threat to hearing care isn't robots replacing providers -- it's the devaluing of your knowledge. In this episode, Oli cuts through the doomsday predictions and explains what independent practice owners can do right now to protect themselves, and why becoming known for who you are matters more than ever. Learn more at 👉 https://join.orange-gray.com/

en

14:59

Happy Hour Q&A: 5 Big Questions Hearing Practice...

The Business of Hearing ·

2026/03/06

In this Q&A "Happy Hour" episode of the Business of Hearing Podcast, Oli answers five questions submitted by private practice hearing care leaders. What is the best upgrade strategy in 2026? What will hearing care look like in 2030? If you had $1000 to invest in a new practice, what would your marketing focus be? What was my biggest lesson in 2025? Why don't you like advertising? Learn more at orange-gray.com

en

15:06

How Hearing Clinics Can Create a Strong Point of...

The Business of Hearing ·

2026/02/27

Many hearing clinics believe they're unique, yet to prospective patients, most practices look and sound exactly the same. In this episode, Oli explains why differentiation is so difficult in hearing care, why most clinics default to generic messaging, and how you can create clear points of difference without fundamentally changing your services, pricing, or clinical approach. Learn more at orange-gray.com

en

15:58

Three Ways to Increase Providers Close Rate (Without...

The Business of Hearing ·

2026/02/20

In this episode, Oli explains why sales is such a taboo topic in hearing care, how provider language and behaviour can unintentionally create friction, and what clinic leaders can do to make it easier for providers to guide patients toward better outcomes. Learn more at orange-gray.com

en

19:14

The Real Reason Hearing Clinics Struggle With Pricing

The Business of Hearing ·

2026/02/13

Many hearing clinics don't struggle with pricing because their fees are wrong, they struggle because of how those fees are framed, explained, and emotionally positioned. In this episode, Oli breaks down why clinicians often feel uncomfortable talking about price, how subtle language choices undermine perceived value, and why confidence around fees is a trust signal, not a sales tactic. Learn more at orange-gray.com

en

16:47

5 of the Smartest (and Most Original) Ideas...

The Business of Hearing ·

2026/02/06

At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. At the end of 2025, Oli reviewed 25 of the smartest and most original ideas implemented by private practice hearing care clinics. In this episode of the Business of Hearing Podcast, he breaks down five of his favourites, explaining not just what was done, but why it worked. These aren't theoretical strategies or vendor-led campaigns, they're real-world examples from

en

21:53

The Five C's Framework for Hearing Clinic Growth in 2026

The Business of Hearing ·

2026/01/30

In this episode, Oli breaks down the Five C's every private practice hearing clinic needs to focus on to win in 2026, and why these matter more than tactics, trends, or throwing more money at marketing. In this episode: Community: your independent advantage and a real point of difference Content: why it's more critical than ever Credibility: trust signals and where search is heading with AI Clarity: who you're for, and why patients should choose you Consistency: marginal gains, and why

en

11:24

Your Website Traffic Is Dropping… and That's Actually...

The Business of Hearing ·

2026/01/23

A massive SEO study analysing millions of searches revealed something uncomfortable: Google is keeping more and more traffic for itself. Zero-click search, AI Overviews, instant answers and redesigned SERPs mean fewer people are clicking through to websites and the trend is accelerating. But hearing care sits in a unique position. Some keywords are collapsing… while others are becoming even more valuable. In this episode, Oli breaks down what the data shows, what's still working for clinics, and

en

06:05

The Death of the Middle: Why Hearing Care Is...

The Business of Hearing ·

2026/01/16

The mid-range of the hearing-aid market is shrinking fast. Patients are gravitating toward either very low-cost options or premium high-end solutions, leaving the "middle" with less and less relevance. In this short episode, Oli breaks down why the middle is disappearing, what's driving this shift, and what it means for clinics moving into 2026. Learn more at https://join.orange-gray.com/introduction63430153

en

10:10

The Surprising Truth About Publishing Your Hearing...

The Business of Hearing ·

2026/01/09

Should hearing clinics put pricing directly on their website? It's one of the most debated topics in private practice, but the data is clear, and the behaviour of modern patients is even clearer. In this episode, Oli explains why transparent pricing outperforms hidden pricing, what patients expect in 2026, and how clear price information can actually increase enquiries (not reduce them). In this episode: Why price transparency builds trust What hiding prices signals to potential patients How

en

10:39

3 Big Trends Every Hearing Clinic Must Prepare for in...

The Business of Hearing ·

2025/12/19

2026 is shaping up to be a major transition year in hearing care, from new behaviour shifts to tech changes that will directly impact how clinics attract and convert patients. In this episode, Oli breaks down the three biggest trends clinics need to prepare for, based on everything we're seeing across marketing, consumer expectations, and the industry as a whole. In this episode: The rise of new 2026 consumer behaviour patterns Apple's ecosystem and what it means for hearing care AI tools that

en

12:43

Google's 2025 Algorithm Shake-Up: What Hearing...

The Business of Hearing ·

2025/12/12

What Google's September 2025 update really targeted Why many clinic sites suddenly lost rankings or indexing The rise of "zero-click" search (and what to do about it) AI Overviews: how they're pulling clinic content, or ignoring it Why reviews matter more than ever What to fix on your website in 2026 (and what doesn't matter anymore) How to stay visible even if Google keeps reducing organic clicks Our practical, step-by-step checklist for clinics If Google updates keep making you feel like you're

en

11:55

What 2025 Taught Us About Audiology, AI & The Future...

The Business of Hearing ·

2025/12/05

2025 has been the most disruptive year hearing care has seen in a decade, from Apple's expanded ecosystem and a confusing OTC landscape, to AI-driven marketing, shifting patient expectations, staffing shortages, and clinics learning (sometimes painfully) what actually drives growth. In this episode, we break down the biggest lessons of the year, what the data really shows, and where clinics should focus going into 2026. In this episode: What Apple's 2025 updates actually changed for hearing care Why

en

09:32

Why Most Hearing Practices Fail (and How to Avoid It)

The Business of Hearing ·

2025/11/28

90% of startups fail within five years, but why? In this episode of the Business of Hearing Podcast, Oli breaks down the silent killer that causes so many independent practices to struggle, and how to build a business that actually lasts. You'll learn: • The real reason most practices never reach their potential • The difference between a business that survives and one that thrives • Why consistency and clarity matter more than anything else • How to protect your practice from the same mistakes

en

11:09

3 Reasons You Should NOT Get Into the Hearing Care...

The Business of Hearing ·

2025/11/21

Here's the truth: hearing care isn't for everyone. In this episode of the Business of Hearing Podcast, Oli shares three honest reasons why you shouldn't get into the hearing care industry, and what it really takes to succeed if you already are. You'll learn: • The harsh realities of working in hearing care • Why passion alone isn't enough to build a thriving practice • The mindset required to handle the challenges of private practice • Why the best in the industry succeed because of the struggle,

en

221 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...